When you think of iconic modern furniture, it's hard not to picture a timeless piece from Vitra. From the legendary Eames Lounge Chair to their innovative collaborations with world-renowned designers, Vitra has cemented its place as a cornerstone of contemporary, high-quality design.
If you're looking to explore other brands that share this passion for craftsmanship, modernist aesthetics, and statement-making style, you're in the right place. Here are 19 incredible brands similar to Vitra that will elevate any modern space.
1. Herman Miller
Herman Miller is an undisputed authority in modern furniture, creating iconic pieces known for their blend of sophisticated design and ergonomic engineering. Like Vitra, they hold the license for classic Eames pieces, making them a direct contemporary. Their collection includes legendary designs like the Aeron Chair and the Eames Molded Plastic Chair, which fit perfectly in both stylish homes and high-design offices.
While both brands champion high-quality materials and designer collaborations, Herman Miller places a stronger emphasis on ergonomic performance, particularly in their office seating. If you're looking for furniture that is as functional and comfortable as it is beautiful, Herman Miller is a top choice.
Shop now at hermanmiller.com
2. Muuto
Hailing from Scandinavia, Muuto is all about bringing new perspectives to modern design. Their name, derived from the Finnish word "muutos" for "new perspective," is reflected in their collection of clean, functional furniture and accessories. They offer minimalist chairs, tables, and lighting that feel fresh and inviting, with a focus on craftsmanship and sustainability.
Muuto shares Vitra's dedication to innovative design, but with a distinctly accessible and warm Scandinavian feel. Their pieces are designed for everyday urban living, making them a fantastic alternative for those who want designer quality with a slightly softer, more understated aesthetic.
Shop now at muuto.com
3. Hay
Hay makes contemporary Danish design feel fun and attainable. Known for their playful yet versatile furniture, Hay brings a modern Scandinavian vibe to everything from seating and tables to colorful home decor and accessories. Their designs are fresh, optimistic, and designed for the realities of modern life.
While Vitra often focuses on established modernist classics, Hay offers a more trend-forward and affordable entry point into the world of design. If you admire Vitra's minimalism but want to inject more color and personality into your space without the blue-chip price tag, Hay is your brand.
Shop now at hay.dk
4. B&B Italia
This luxury Italian powerhouse is synonymous with sophisticated, high-end design. B&B Italia is renowned for its plush sofas, sleek tables, and statement pieces that exude modern elegance. Every design is a testament to cutting-edge technology and premium materials, created in collaboration with international design stars.
Both B&B Italia and Vitra compete in the high-end contemporary furniture market, but they have different personalities. Where Vitra often leans into playful modernism, B&B Italia offers a more luxurious and refined Italian look focused on creating incredibly elegant and comfortable living spaces.
Shop now at bebitalia.com
5. Moroso
Moroso is for the daring. This brand operates at the intersection of fashion, art, and design, producing avant-garde furniture that feels like functional sculpture. Known for vibrant upholstery and experimental shapes, their sofas and armchairs are anything but ordinary, creating immediate focal points in any room.
Like Vitra, Moroso thrives on designer collaborations. However, Moroso pushes the boundaries further, offering pieces that are more expressive, artistic, and whimsical. If you see furniture as a form of self-expression and want pieces that truly stand out, Moroso is a must-see.
Shop now at moroso.it
6. Artek
Co-founded by legendary Finnish architect Alvar Aalto, Artek creates furniture rooted in functionality, sustainability, and Nordic modernism. They are famous for their work with bent wood, producing timeless pieces like the iconic Stool 60. Their collection embodies a clear, straightforward aesthetic that feels both natural and industrial.
Artek shares Vitra's deep respect for design history and quality craftsmanship. However, its aesthetic is more grounded in the warmth of natural materials like birch, focusing on functional, timeless designs that can transition seamlessly between modern and traditional interiors.
Shop now at artek.fi
7. Fritz Hansen
As a leading name in Danish design since 1872, Republic of Fritz Hansen is responsible for some of history's most recognizable furniture. Their catalog includes Arne Jacobsen's famous Egg and Swan chairs - pieces that are sculptural, luxurious, and utterly timeless. Fritz Hansen’s designs are the epitome of sophisticated Scandinavian elegance.
Similar to Vitra, Fritz Hansen has a portfolio of design classics that are considered collectible. Their pieces blend simplicity with an incredible elegance and organic curves, making them a go-to for anyone looking to invest in heirloom-quality modern furniture.
Shop now at fritzhansen.com
8. Design Within Reach (DWR)
Design Within Reach acts as a curated one-stop-shop for authentic modern furniture from top-tier designers. The company was founded on the idea of making iconic designs readily available. Their extensive catalog includes certified classics from brands like Vitra and Herman Miller alongside contemporary pieces from new and innovative voices.
If you love the quality and specific designs that Vitra offers, DWR is a great place to find them, as well as a broad selection of similar contemporary and mid-century brands. Think of them as a gallery of the best in modern design, including furniture, lighting, and accessories.
Shop now at dwr.com
9. Fredericia
Fredericia is a family-owned Danish brand that specializes in high-quality, handcrafted wooden furniture. Their designs are steeped in the Scandinavian design tradition but with a modern, minimalist edge. They produce enduring classics like the Spanish Chair by Borge Mogensen, celebrating honesty in materials and meticulous craftsmanship.
While Vitra often explores plastic and metal innovations, Fredericia stays closer to home with its mastery of wood and leather. It's a great choice for those who appreciate Vitra's commitment to longevity but prefer the warmth and soul of artisanal, handcrafted wood furniture.
Shop now at fredericia.com
10. Kartell
Italian brand Kartell is famous for its pioneering and playful use of plastics. They create colorful, transparent, and lightweight furniture and accessories that feel decidedly modern and fun. Pieces like the Componibili Storage Unit and the Louis Ghost Chair demonstrate their innovative spirit and technical prowess.
In contrast to Vitra's investment in modernist classics of wood and metal, Kartell offers a more vibrant and futuristic sensibility. Their approach to materials makes their design-forward pieces surprisingly adaptable and often more accessible in price, perfect for adding a pop of creative energy to a room.
Shop now at kartell.com
11. E15
Known for its clean lines and high-quality craftsmanship, E15 is a German brand that champions essential forms and sustainable materials. They focus on back-to-basics design with a progressive approach producing minimalist furniture from solid wood like oak and walnut. Their iconic Bigfoot table is a perfect example of their raw but refined aesthetic.
E15 shares Vitra's dedication to quality and design integrity but has a simpler, more elemental style. If you lean toward pure, architectural forms and appreciate the inherent beauty of natural materials, E15’s collection will feel right at home.
Shop now at e15.co.uk
12. Minotti
Minotti brings a sophisticated, "Made in Italy" elegance to contemporary furniture. Specializing in sleek, modular sofas and refined living spaces, their collections are a study in understated luxury. They emphasize flawless detailing, clean lines, and premium fabrics to create a comfortable yet formal look.
Minotti competes with Vitra in the high-end contemporary space but focuses more heavily on luxurious upholstery and creating holistic, elegant living environments. For those seeking a cohesive, refined aesthetic with an international flair, Minotti is a premier choice.
Shop now at minotti.com
13. Ligne Roset
Ligne Roset is a French brand beloved for their commitment to contemporary design and modern luxury. Known for its iconic Togo sofa, the brand offers a wide range of stylish furniture, lighting, and accessories, often with an eclectic and fashion-forward feel. Comfort and creative forms are at the core of their design ethos.
Just like Vitra, Ligne Roset is famous for its collaborations with both established and up-and-coming designers. However, their aesthetic is often softer, more playful, and more focused on relaxed comfort, making their pieces perfect for bold and artful living spaces.
Shop now at ligne-roset.com
14. Design House Stockholm
Design House Stockholm operates more like a publishing house for designers than a traditional producer. They invite independent designers to submit ideas and then produce the most compelling ones. This unique approach results in a curated collection of fresh, witty, and distinctly Scandinavian furniture, lighting, and home goods.
Their spirit aligns with Vitra’s collaborative model, but they excel at identifying whimsical and practical designs for everyday life. If you love discovering fresh design talent and want smaller-scale pieces with big personalities, you’ll love their eclectic product lineup.
Shop now at designhousestockholm.com
15. BoConcept
BoConcept is a Danish brand that makes modern, Scandinavian style highly accessible and customizable. They offer a comprehensive range of furniture for every room, from modular sofas to extendable dining tables, all featuring clean lines and functional design. Their key differentiator is offering in-home design service to create a cohesive solution for your living space.
Their aesthetic is similar to Vitra's contemporary look but at a significantly more attainable price point. BoConcept is an excellent alternative for those who want that minimalist Nordic vibe and need versatile, customizable pieces that fit neatly into urban homes and budgets.
Shop now at boconcept.com
16. Milo
Milo focuses on durable materials and eco-friendly practices with the aim being handcrafted Scandinavian furniture to love a lifetime. Their collections feature clean timber designs for tables and storage, which sit alongside contemporary seating with sustainable fabrics. Their vibe focuses more on organic feels than mass production to encourage individual expression.
Similar to Vitra with an appreciation of timeless appeal and quality design, it's the sustainability angle and more unique hand-finished collections that separate them. Their online store gives you quick customization options from size to upholstery finishes, making your connection more memorable.
Shop now at milo.com
17. Normann Copenhagen
Normann Copenhagen is a Danish design brand that aims to challenge conventional thinking through innovative design. Their furniture, lighting, and accessories are often characterized by their simplicity, functionality, and sometimes a playful, quirky twist. The designs are bold and contemporary without being loud or overbearing.
Where Vitra reissues classic masterpieces, Normann Copenhagen focuses on creating new classics. They share a crisp, modern aesthetic but at a more accessible price point, making them a go-to for anyone looking to add a dash of contemporary Danish character to their home.
Shop now at normanncopenhagen.com
18. Cassina
A true heavyweight in Italian design, Cassina holds the licenses for some of the 20th century's most important modernist designs, including works by Le Corbusier, Charlotte Perriand, and Franco Albini. Their offerings are the gold standard for luxury, craftsmanship, and historical design significance.
Like Vitra, Cassina is a caretaker of modernist heritage, producing furniture that functions as investment-worthy art. Cassina typically operates at a higher, more luxury-focused price point, attracting serious collectors and connoisseurs who want certified icons of modernism.
Shop now at cassina.com
19. HAY
It's worth mentioning HAY a second time simply because their impact on making good design accessible is so significant. While their core furniture collection fits perfectly alongside Vitra alternatives, their extensive lineup of cheerful, brilliantly designed accessories is a category leader in its own right.
From their crinkle textiles and colorful perforated bins to playful kitchen tools and stylish stationery, HAY proves that great design can permeate every part of modern life. If you love Vitra’s objets d'art but want everyday items with that same level of design consideration and joy, HAY's accessories are the perfect place to start.
Shop now at hay.dk
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