If you love creating a calm, beautiful home with pieces that are good for the planet, you're likely familiar with Urban Natural. The brand has become a favorite for its curated selection of modern furniture and decor that beautifully balances minimalist aesthetics with sustainable, eco-friendly materials.
For anyone who appreciates their commitment to natural textures, earthy tones, and non-toxic finishes, the good news is there are plenty of other brands that share those same values. Here are 19 amazing brands like Urban Natural for stylish, sustainable home decor.
1. Havenly
Havenly offers the best of both worlds: stylish, eco-conscious furniture and professional interior design services to help you pull it all together. Their marketplace features a curated collection of pieces made with natural woods, organic textiles, and low-impact finishes, all in line with a sustainable ethos. Think of them as the perfect guide to achieving that cohesive, eco-friendly aesthetic you love from Urban Natural, but with personalized support.
Shop now at heavenly.com
2. The Citizenry
The Citizenry connects shoppers with handcrafted furniture and home goods made by artisans from around the world. Every item tells a story, blending modern design with traditional techniques and ethically sourced materials. While Urban Natural focuses on a modern minimalist vibe, The Citizenry brings a distinct global flair. It’s the perfect place to find a unique, high-quality rug, accent pillow, or furniture piece that champions transparency and global craftsmanship.
Shop now at the-citizenry.com
3. Vermont Woods Studios
Specializing in custom-made furniture from American hardwoods like cherry, maple, and oak, Vermont Woods Studios is a dream for lovers of quality craftsmanship. Their commitment to sustainably sourced wood and non-toxic finishes mirrors Urban Natural's values perfectly. However, they lean more into timeless, traditional designs and offer a direct-to-consumer model that focuses on creating heirloom pieces built to last for generations.
Shop now at vermontwoodsstudios.com
4. Vita Living
Vita Living offers a sleek, modern, and minimal take on sustainable furniture. Using materials like reclaimed wood, recycled metals, and eco-friendly textiles, their pieces are designed to be both stylish and durable. If you're drawn to Urban Natural's clean lines and commitment to sustainability, Vita Living provides a sharp, contemporary collection that's built for the long haul without sacrificing its eco-conscious principles.
Shop now at vitaliving.com
5. Medley
Medley crafts its furniture from reclaimed and biodegradable materials, offering a modern yet warm aesthetic focused on simple, functional design. Their collection features everything from sofas upholstered in natural fabrics to solid wood bed frames with non-toxic finishes. Medley shares Urban Natural’s eco-friendly mission but stands out with an innovative approach to materials that minimizes environmental impact.
Shop now at medleyhome.com
6. MadeTrade
Think of MadeTrade as a consciously curated marketplace for all things sustainable home. They feature a wide array of products - from furniture to decor and textiles - from brands that are all vetted for fair labor practices and eco-friendly materials. It shares Urban Natural's dedication to transparency and quality but acts as a one-stop-shop where you can discover dozens of smaller, like-minded artisans and brands.
Shop now at madetrade.com
7. Fernweh
Fernweh Living has a boutique feel, creating handcrafted furniture and decor that feels deeply inspired by nature. They prioritize reclaimed wood, organic fabrics, and natural finishes, which results in a collection that’s both beautiful and eco-conscious. It has a similar minimalist aesthetic to Urban Natural, but with a more pronounced artisanal spirit that makes each piece feel special and considered.
Shop now at fernwehliving.com
8. Hancock & Moore
For those looking to invest in eco-luxury, Hancock & Moore offers high-end, handcrafted leather furniture made with environmentally responsible practices. While their price point is higher and their focus is specifically on leather, their unwavering commitment to quality and sustainability makes them a worthy alternative. They appeal to a more traditional sensibility, perfect for a sophisticated, eco-conscious office or living room.
Shop now at hancockandmoore.com
9. VivaTerra
VivaTerra shares a strong commitment to recycled, natural, and sustainably sourced materials, but with a vibrant, boho-chic aesthetic. Their collections are often rustic, eclectic, and filled with handcrafted details that bring a global-inspired feel to any space. It’s a great choice if you appreciate Urban Natural's eco-philosophy but prefer a more laid-back, collected, and bohemian style.
Shop now at vivaterra.com
10. Boll & Branch
While best known for their super-soft organic bedding, Boll & Branch shares the same core values of sustainability, fair trade, and ethical manufacturing. Their focus on high-quality, eco-friendly textiles makes them the perfect complement for furnishing a serene, comfortable, and conscious home. If you love Urban Natural for your living spaces, you'll love Boll & Branch for your bedroom and bath.
Shop now at bollandbranch.com
11. West Elm (Eco Collection)
For a mainstream option with a strong sustainability story, look no further than West Elm's dedicated eco-friendly collections. They offer a huge range of furniture and decor made with FSC-certified wood, organic textiles, and recycled materials. Compared to Urban Natural's more curated boutique feel, West Elm provides a broader, more accessible selection of modern, contemporary styles for every room.
Shop now at westelm.com
12. Made Goods
Made Goods designs bold, artisanal-quality furniture and accessories using sustainable materials like reclaimed wood and natural fibers. Their artistic and eclectic pieces are for those who want their decor to make a statement. While Urban Natural offers serene minimalism, Made Goods leans into distinctive silhouettes and rich textures, perfect for adding an eco-conscious pop of personality to a room.
Shop now at madegoods.com
13. The Joinery
Based in Portland, Oregon, The Joinery creates handcrafted furniture from responsibly harvested American hardwoods. Their designs are clean, functional, and built with integrity - both in their joinery and their environmental promises. They share Urban Natural’s commitment to quality and craftsmanship but focus on more timeless, Shaker-inspired, and classic styles designed to last a lifetime.
Shop now at thejoinery.com
14. Etsy (Eco-Friendly Sellers)
Etsy is a massive treasure trove for finding handmade, sustainable home decor directly from small-scale artisans. Thousands of sellers specialize in pieces made from reclaimed wood, unique organic fabrics, and other eco-friendly materials. It's the ultimate destination for supporting small businesses and finding a one-of-a-kind, customizable item that perfectly matches Urban Natural’s spirit of thoughtful craftsmanship.
Shop now at etsy.com
15. Floyd
Floyd’s innovative furniture is designed for modern life, emphasizing modularity, durability, and sustainability. Their pieces, often made with FSC-certified wood and other eco-friendly materials, are designed to be easily assembled, disassembled, and moved from home to home. This focus on longevity and adaptability offers a different but equally compelling approach to sustainable living, perfect for those with a minimalist aesthetic.
Shop now at floydhome.com
16. Middlesex
Middlesex offers handcrafted furniture and home accessories with a rustic-modern character, primarily using reclaimed or responsibly sourced wood. Their work showcases the natural beauty of the materials with a strong emphasis on eco-friendly craftsmanship and long-lasting durability. It’s an excellent fit if you love Urban Natural but want a slightly more earthy, rustic vibe in your home.
Shop now at middlesexhome.com
17. Bungalow 5
Focusing on classic, vintage-inspired designs, Bungalow 5 produces high-end furniture using sustainable materials like FSC-certified woods and renewable resources. Their elegant, often glamorous silhouettes offer a sophisticated and timeless take on eco-conscious decor. It stands apart from Urban Natural with its more luxurious and refined aesthetic, perfect for creating an elegant interior with a green conscience.
Shop now at bungalow-5.com
18. Covo
Covo is all about contemporary, sleek design paired with eco-friendly manufacturing processes and natural materials. Their aesthetic is unapologetically modern and minimalist, appealing to consumers who want cutting-edge style without compromising on sustainability. It’s a great match for shoppers who appreciate the chic minimalism of Urban Natural but are looking for even sharper, more architectural lines.
Shop now at covo.co
19. Emery & Skye
Specializing in sustainable home textiles, Emery & Skye is the perfect place to find decor that adds softness and texture to a room. They prioritize natural fibers, organic dyes, and eco-friendly production methods to create their collection of throws, pillows, and accents. Their earthy, bohemian feel is ideal for cultivating a relaxed, inviting ambiance similar to the one Urban Natural inspires.
Shop now at emeryandskye.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
