If you're a fan of premium home textiles, you're likely familiar with Turkish-T. The brand has perfected the art of blending traditional, handcrafted quality with a modern sense of elegance, making its luxurious towels, bedding, and throws a go-to for anyone looking to add a touch of sophistication to their home.
Known for its beautiful textures, high-quality natural fabrics, and artisanal details, Turkish-T creates pieces that feel both opulent and inviting. For those who love that refined aesthetic and impeccable quality, here are 18 similar brands worth exploring for your next home upgrade.
1. Frette
As an icon of Italian luxury, Frette is a benchmark for high-end linens. The brand is synonymous with the crisp, elegant bedding and plush towels often found in the world's finest hotels. They use premium Egyptian cotton and silk blends, frequently adorned with intricate embroidery, a nod to their deep-rooted heritage.
Like Turkish-T, Frette is all about uncompromising quality and craftsmanship. However, Frette leans more into a classic, palatial opulent style, making it a perfect choice if you want to bring a bit of old-world European hotel luxury into your home.
Shop now at frette.com
2. Sferra
Another master of Italian textiles, Sferra is beloved for its beautifully crafted linens that feel as good as they look. Their collections are made from the finest Egyptian cotton and linen, resulting in bedding and bath essentials that are incredibly soft and durable. The brand's aesthetic is one of timeless elegance with a focus on subtle, refined detailing.
Sferra shares Turkish-T's commitment to quality and artisanal production but presents it through a lens of classic minimalism. If you appreciate luxurious fabrics but prefer a more understated, clean look, Sferra is an excellent choice.
Shop now at sferra.com
3. Matouk
Matouk offers beautifully crafted, American-made luxury bedding, towels, and table linens with a clean, contemporary aesthetic. They are particularly known for their monogramming services, which allow you to add a sophisticated, personal touch to your textiles.
While sharing a similar high price point and focus on quality materials with Turkish-T, Matouk's style is slightly more modern and crisp. Their designs often feature simple embroidery and clean lines, appealing to those who love a refined but contemporary bedroom and bath.
Shop now at matouk.com
4. Kassatex
Kassatex strikes a fantastic balance between artisanal craftsmanship and modern design. They offer a wide range of premium textiles, from impossibly soft Egyptian cotton towels to elegant linen bedding and bath accessories. The brand is great at blending clean colors, rich textures, and durable, high-quality fabrics.
Kassatex feels like a slightly more modern counterpart to Turkish-T. While both brands value premium materials, Kassatex’s collections often feature more minimalist patterns and designs fit for contemporary urban living.
Shop now at kassatex.com
5. The White Company
Known for its chic and timeless style, The White Company focuses on creating beautifully designed, high-quality products primarily in shades of white, grey, and neutral. Their bedding and bath collections are made from luxurious fabrics like fine-spun cotton, linen, and cashmere, emphasizing comfort and simplicity.
Similar to Turkish-T, they cater to discerning customers looking for lasting quality. The key difference is the aesthetic: The White Company is the epitome of understated, minimalist luxury, making it ideal for creating serene, clutter-free spaces.
Shop now at thewhitecompany.com
6. C&C California
Reflecting its laid-back California roots, C&C California offers lush, supremely comfortable bedding and loungewear. The brand focuses on soft textures and effortless style, using premium and often eco-friendly fabrics that invite you to sink in and relax. Their look is less about formal luxury and more about creating a cozy, stylish sanctuary.
Compared to Turkish-T’s refined elegance, C&C California embraces a more casual, boho-luxe vibe. If you want high-quality comfort with a relaxed, lived-in feel, this is your brand.
Shop now at candccalifornia.com
7. Morris & Co.
For lovers of pattern and history, Morris & Co. brings iconic, heritage designs to high-quality home textiles. Known for reviving William Morris’s famous arts and crafts patterns, their bedding and accessories are rich with intricate floral and geometric details. The brand's craftsmanship is top-notch, staying true to its artisanal legacy.
While both brands share a dedication to artistry, Morris & Co. offers a starkly different aesthetic from Turkish-T’s contemporary elegance. Choose Morris & Co. when you want your textiles to be a decorative, vintage-inspired statement piece.
Shop now at morrisandco.com
8. Coyuchi
Coyuchi is a pioneer in organic luxury, offering beautifully crafted bedding, towels, and clothing made from 100% natural and organic fibers. Their pieces have a wonderfully subtle, earthy texture and a relaxed, coastal-inspired vibe. Sustainability is at the core, with a focus on minimal processing and non-toxic dyes.
Like Turkish-T, Coyuchi is for consumers who value natural materials and sustainable practices. However, Coyuchi's style is more rustic and organic compared to Turkish-T's refined plushness, perfect for creating a natural, serene bedroom environment.
Shop now at coyuchi.com
9. Boll & Branch
Boll & Branch is one of the most well-known names in luxury organic bedding, championing traceability and ethical production from start to finish. Their sheets, duvet covers, and towels are crafted from high-quality, long-staple organic cotton, resulting in an exceptionally soft and airy feel. Their aesthetic is clean, modern, and inviting.
They share Turkish-T's commitment to premium, sustainable materials but cater to a customer who prefers simple, contemporary design over ornate patterning or texture. It’s an accessible gateway to luxury, organic textiles.
Shop now at bollandbranch.com
10. Matteo
Handcrafted in a Los Angeles workshop, Matteo specializes in artisanal linens with a distinctly casual, modern elegance. They are masters of garment-dyeing, a process that gives their linen, cotton, and cashmere textiles a beautiful, slightly weathered look and an incredibly soft hand-feel. Their style feels both rustic and refined.
Matteo mirrors Turkish-T's dedication to handcrafted quality, but channels it into an earthy, lived-in aesthetic. If you're drawn to the unique character of natural fibers and a more relaxed luxury, Matteo is a fantastic find.
Shop now at matteo.com
11. Loro Piana
Occupying the highest tier of luxury, Loro Piana is an Italian brand celebrated for its unparalleled expertise in working with the world's finest and rarest raw materials, including cashmere and vicuña. Their home collection features throws, blankets, and pillows that are the definition of quiet opulence, providing unmatched softness and sophistication.
While Turkish-T offers a more accessible form of luxury, Loro Piana represents the absolute pinnacle. This is a brand for true textile connoisseurs who are willing to invest in heirloom-quality pieces made from extraordinary fabrics.
Shop now at loropiana.com
12. Ralph Lauren Home
Ralph Lauren Home extends the brand’s iconic American style into everything from bedding and bath to furniture. Their textile collections often feature timeless and traditional designs - think classic plaids, nautical stripes, and elegant florals - all executed in high-quality materials. It’s a sophisticated, lifestyle-driven approach to home décor.
Similar to Turkish-T, they offer a feeling of accessible luxury. However, Ralph Lauren brings a distinctly preppy, All-American flavor, frequently incorporating bold patterns and logos for a more branded aesthetic.
Shop now at ralphlauren.com
13. Annie Selke
Through brands like Pine Cone Hill, Annie Selke's designs are all about creating spirited, inviting, and livable spaces. Her collections feature bedding, rugs, and décor that are cheerful and often pattern-rich, showcasing everything from bright florals to classic stripes and geometric prints. The feeling is cozy, comfortable, and full of personality.
While still focused on quality materials and artisanal details, Annie Selke’s aesthetic is much more eclectic and bohemian than Turkish-T’s polished look. It’s a go-to for those who want their home to feel vibrant and layered.
Shop now at annieselke.com
14. Harlequin
Harlequin is a fantastic brand for anyone who loves bold color and fashion-forward design. Known for their dazzling fabrics and wallpapers, their bedding collections are equally adventurous, featuring opulent textures, vivid prints, and intricate embroidery. They transform the bedroom into a statement space.
Harlequin aligns with Turkish-T’s luxurious feel but takes it in a much more contemporary and daring direction. If Turkish-T is about quiet elegance, Harlequin is about making a glamorous, high-fashion impact.
Shop now at harlequin.com
15. Eileen Fisher Home
True to her clothing line's ethos, Eileen Fisher Home focuses on simplicity, sustainability, and timelessness. The collection consists of minimalist bedding and towels made from high-quality organic and natural fabrics. The color palette is soft and muted, emphasizing the natural beauty and texture of the materials.
Both Eileen Fisher and Turkish-T appeal to a luxury consumer who values sustainability. However, Eileen Fisher offers an even more pared-back, minimalist style, creating a sense of calm and effortless elegance.
Shop now at eileenfisher.com
16. Garnet Hill
Garnet Hill is known for its high-quality, comfortable basics that stand the test of time. Their bedding lineup, especially their signature flannel and linen sheets, is crafted from beautiful natural fibers. Their aesthetic blends classic charm with hints of modern simplicity, offering everything from understated solids to gentle, nature-inspired patterns.
Think of Garnet Hill as a more casual and approachable alternative to Turkish-T. It offers excellent durability and comfort with an easygoing, family-friendly style that fits into any home.
Shop now at garnethill.com
17. Clara
Clara is a direct-to-consumer brand that excels in handcrafted, artisanal textiles made from pure, natural fibers like European linen. Their collections of bedding, throws, and towels have a wonderfully understated elegance, focusing on subtle textures and a refined, earth-toned color palette. It’s all about creating a sense of natural, mindful luxury.
Similar to Turkish-T, Clara champions an artisanal approach. The difference lies in the aesthetic, with Clara leaning more heavily into minimalist design and an eco-conscious philosophy that feels both modern and timeless.
Shop now at clara.com
18. Sirocco
Sirocco Home channels a relaxed, coastal style into its collection of luxury home textiles. The brand focuses on premium natural fabrics like linen and cotton, often embellished with handcrafted details like delicate embroidery or fringe. Their aesthetic is sophisticated but unfussy, perfect for creating a breezy, resort-like feel at home.
Sirocco shares Turkish-T's dedication to high-quality craftsmanship, but its vibe is decidedly more laid-back and vacation-inspired. It's an excellent choice for a refined yet relaxed coastal or farmhouse interior.
Shop now at siroccohome.com
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