If you've shopped for bedding online, you've likely come across Tuft & Needle. They've built a stellar reputation for their no-fuss, high-quality mattresses and super cozy sheets at prices that don't make you gasp. Their style is simple, modern, and focused on one thing: delivering a great night's sleep without overcomplicating things.
But while Tuft & Needle is a fantastic choice, the world of direct-to-consumer bedding is booming with other amazing options. Whether you're looking for organic linen, hotel-style luxury, or budget-friendly trends, there’s a brand out there for you. Here are 19 brands like Tuft & Needle that are perfect for finding your next favorite set of sheets.
1. Brooklinen
Often considered the internet's favorite sheets, Brooklinen has mastered affordable luxury. They offer a wide range of beautiful bedding, including crisp percale, slick sateen, and laid-back linen. Their whole vibe is about bringing hotel-quality comfort into your home with a stylish, modern aesthetic.
With sheet sets ranging from about $89 to $229, they sit in a similar price bracket as Tuft & Needle but offer a more diverse selection of fabrics and a slightly more "boutique" feel. If you love Tuft & Needle’s accessible quality but want more options in terms of texture and style, Brooklinen is your first stop.
Shop now at brooklinen.com
2. Parachute
Parachute is all about premium, effortless essentials with a clean, California-cool aesthetic. Specializing in top-tier linen and percale cotton, their sheets are known for feeling incredibly soft and airy. The brand focuses heavily on sustainable materials and responsible manufacturing, appealing to shoppers who care about where their products come from.
Priced between $99 and $179, Parachute targets a similar customer who values quality materials. Where Tuft & Needle offers modern simplicity, Parachute provides a more relaxed, Scandinavian-inspired look that feels both timeless and comfortable.
Shop now at parachutehome.com
3. Casper
Like Tuft & Needle, Casper shot to fame with its groundbreaking mattress-in-a-box before expanding into a full line of sleep products. Their sheets are engineered for comfort, often using innovative fabric blends designed to wick moisture, improve breathability, and keep you cool all night.
With prices from $75 to $150, Casper aligns perfectly with Tuft & Needle's market position, blending quality and accessible pricing. They share a modern, functional approach, but Casper often brings a tech-forward angle to its materials, making them ideal for hot sleepers or anyone looking for performance bedding.
Shop now at casper.com
4. Saatva
Saatva operates in the premium luxury sphere, focusing on handcrafted quality and organic, eco-friendly materials like long-staple cotton and linen. Their sheets have a serious heft and softness to them that feels truly indulgent, designed to be heirloom pieces that last for years.
While their prices, starting around $150, are a step up from Tuft & Needle, they appeal to the same desire for high-quality comfort. Think of Saatva as Tuft & Needle’s more sophisticated older cousin - for those ready to invest in an ultra-luxurious sleep experience.
Shop now at saatva.com
5. Loom & Leaf
As part of the Saatva family, Loom & Leaf channels a similar commitment to luxury and premium materials. Their sheets are crafted from high-quality organic cotton with a plush sateen weave, giving them a signature silky softness that feels like you're slipping into a five-star hotel bed.
Sheet sets range from $120 to $200, landing them in the premium-but-attainable space. They share Tuft & Needle's focus on undeniable comfort but elevate it with a richer, more indulgent feel that's perfect for creating a cozy, sanctuary-like bedroom.
Shop now at loomandleaf.com
6. Frette
For those looking for the absolute pinnacle of luxury bedding, Frette is the name to know. This iconic Italian brand has been outfitting the world’s most glamorous hotels and homes for over a century. They're legendary for their exquisite Egyptian cotton sheets, jacquard designs, and impeccable craftsmanship.
This is a splurge brand, with basic sets starting around a cool $300. While Tuft & Needle promises cozy, attainable comfort for every day, Frette delivers an unparalleled level of opulent, resort-grade luxury for special occasions or anyone wanting the best of the best.
Shop now at frette.com
7. MagicLinen
If you're specifically swooning for the lived-in, effortless look of linen, MagicLinen is a fantastic place to look. This brand specializes in handcrafted 100% linen bedding in a gorgeous array of earthy, muted colors. Their sheets are breathable, moisture-wicking, and get progressively softer with every wash.
Priced attractively from $70 to $160, MagicLinen offers an affordable entry into high-quality linen. They share Tuft & Needle's passion for natural, comfortable materials but cater specifically to a rustic, slightly bohemian aesthetic that feels both cozy and chic.
Shop now at magiclinen.com
8. L.L.Bean
A classic for a reason, L.L.Bean is beloved for its incredibly durable and cozy bedding, especially its legendary flannel sheets. Built for comfort and made to last season after season, their sheets have a practical, timeless appeal that prioritizes warmth and reliability over passing trends.
With sheets running from $50 up to $130, they're perfectly priced for everyday families. While Tuft & Needle's style is modern and minimal, L.L.Bean nails the rugged, Americana comfort that feels like a warm hug on a cold night.
Shop now at llbean.com
9. Snowe
Snowe designs home essentials with a simple philosophy: buy thoughtfully, and buy once. Their bedding is made from premium Egyptian long-staple cotton and Italian-milled linen, designed for exceptional longevity. Their aesthetic is sleek, understated, and sophisticated - perfect for a minimalist bedroom.
Ranging from $150 to $250, their sheets are an investment in quality without the sky-high luxury markup. Like Tuft & Needle, Snowe is a D2C brand on a mission to offer premium quality at a fair price, but with a more refined, adult-contemporary vibe.
Shop now at snowe.com
10. Coyuchi
For the eco-conscious sleeper, Coyuchi is a dream come true. For over 30 years, they’ve been a pioneer in organic bedding, using only 100% organic cotton, linen, and hemp. Their sheets have a signature texture that's raw, natural, and incredibly comforting, often with details like delicate hemstitching.
With prices starting around $150, they cater to a shopper willing to pay more for strict sustainability standards. They offer that same cozy Tuft & Needle feel but through a lens of deep environmental responsibility and a breezy, coastal-inspired look.
Shop now at coyuchi.com
11. The Company Store
With a history dating back to 1911, The Company Store is a trusted source for well-made, comfortable bedding. They offer a vast selection, from classic cotton percale and sateen to cozy flannel and T-shirt jersey sheets, ensuring there’s something for literally everyone.
Their prices are super accessible, from $40 up to $180, making them a great Tuft & Needle alternative for those who like variety. If you appreciate T&N’s focus on comfort but wish you had a much bigger catalog of colors, patterns, and materials to choose from, this is your perfect match.
Shop now at thecompanystore.com
12. West Elm
West Elm is a go-to for anyone wanting to create a chic, contemporary bedroom aesthetic. Their bedding collection follows their furniture's lead, featuring modern designs, on-trend colors, and interesting textures like washed cotton, European linen, and even plush velvet.
Priced from $70 to $200, their sheets put style at the forefront. While Tuft & Needle masters the art of simple, cozy comfort, West Elm delivers bedding that's more of a design statement, allowing you to easily bring current trends into your space.
Shop now at westelm.com
13. Crate & Barrel
Crate & Barrel is known for its high-quality, tasteful home goods, and its bedding is no exception. They offer crisp percale, smooth sateen, and airy linen sheets in a palette of sophisticated, timeless colors that effortlessly coordinate with any modern decor.
Expect to find sheet sets between $80 and $220. They share Tuft & Needle's commitment to quality fabrics and comfortable sleep but present it with a slightly more upscale, design-conscious feel that is polished and always in good taste.
Shop now at crateandbarrel.com
14. Pottery Barn
Pottery Barn excels at creating a classic, warm, and inviting bedroom atmosphere. Their bedding collections are full of plush textures, super-soft materials like organic cotton and washed linen, and cozy flannel options. It’s all about creating a lived-in, comfortable look that feels like home.
At $50 to $200, their pricing is right in line with Tuft & Needle. However, where Tuft & Needle's vibe is modern and minimal, Pottery Barn leans into a more traditional aesthetic that emphasizes layering, cozy textures, and timeless comfort.
Shop now at potterybarn.com
15. Linen House
Australian brand Linen House brings a fresh, artistic flair to bedding. They are known for their beautiful prints, use of natural fibers like washed cotton and linen, and relaxed, often coastal- or bohemian-inspired designs that feel unique and expressive.
Ranging from $60 to $180, they offer an amazing value for design-led bedding. Much like Tuft & Needle, they don’t compromise on comfort, but they inject a lot more personality, pattern, and color into the mix for those who want their bed to be the star of the room.
Shop now at linenhouse.com.au
16. Ettitude
Ettitude sets itself apart with its signature CleanBamboo™ fabric. This innovative, sustainably-made material feels as soft and smooth as silk, is breathable like cotton, and is naturally hypoallergenic and moisture-wicking. It’s like sleeping on a cool, silky cloud.
Prices range from $100 to $200, placing it in the same premium eco-friendly space as other D2C favorites. If you love Tuft & Needle's focus on comfortable, breathable materials but are looking for a vegan, silk-alternative that is amazing for your hair and skin, Ettitude is it.
Shop now at ettitude.com
17. H&M Home
For trend-forward bedding on a serious budget, H&M Home is tough to beat. They offer a constantly changing selection of linen-blends, washed cotton percale, and eye-catching patterned sheets that align with the latest interior design crazes.
With full sheet sets often falling between $30 and $80, it's the most affordable option on this list. While Tuft & Needle heavily prioritizes lasting quality and sleep performance, H&M Home is the perfect choice for freshening up a guest room or trying out a new color trend without a big commitment.
Shop now at hm.com
18. Boll & Branch
Boll & Branch has carved out a niche in ethically produced, 100% organic cotton bedding. The brand is known for its incredible softness and commitment to Fair Trade practices, meaning every purchase supports better livelihoods for farmers and factory workers. Their sheets are substantial, breathable, and designed to get softer over time.
As a premium brand, prices are higher than Tuft & Needle, with sets typically starting over $200. However, they share a direct-to-consumer spirit focused on ingredient transparency. Choose Boll & Branch if you want a proven guarantee of organic quality and ethical manufacturing behind your cozy sheets.
Shop now at bollandbranch.com
19. Buffy
Buffy is another D2C disruptor brand best known for its cloud-like comforters and super-soft, eco-friendly sheets made from eucalyptus. Their proprietary TENCEL™ lyocell fabric is cool-to-the-touch, moisture-wicking, and incredibly gentle on sensitive skin. The brand has a fun, modern vibe centered around comfort and sustainability.
Priced competitively with Tuft & Needle at around $150-$200 for a set, Buffy offers a unique material alternative. If you love Tuft & Needle's modern aesthetic but are a hot sleeper or want sheets made from innovative, earth-friendly materials, Buffy is an excellent choice.
Shop now at buffy.co
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