17 Mattress Brands Like Tuft & Needle for Cozy Sleep

Discover mattress brands like Tuft & Needle offering high-value, cool, and comfy foam mattresses. Explore affordable options for a restful night's sleep.
Written by:
Spencer Lanoue

If you're on the hunt for a quality mattress that won't break the bank, you're probably already familiar with Tuft & Needle. They mastered the art of simple, high-value foam mattresses that deliver a cool, comfortable sleep without any of the typical mattress store drama.

But the world of direct-to-consumer mattresses is packed with amazing options. If you love Tuft & Needle's no-fuss approach but want to see what else is out there, you're in the right place. Here are 17 other mattress brands that offer that same blend of comfort, value, and convenience.

1. Casper

As one of the original bed-in-a-box brands, Casper is a top contender for anyone who likes Tuft & Needle's vibe. They offer a range of foam and hybrid mattresses designed with zoned support to ease pressure points and keep your spine aligned, no matter your sleeping position. Their options range from around $700 to over $2,000.

While similar in convenience and modern appeal, Casper often feels a bit more "engineered" due to its focus on ergonomic zones and research-backed designs. If Tuft & Needle is the simple, elegant solution, Casper is the slightly more tech-focused alternative designed for universal comfort.

Shop now at casper.com

2. Leesa

Leesa offers a fantastic lineup of comfortable foam and hybrid mattresses known for their signature softness and support. Priced between $700 and $1,400, their mattresses are praised for a balanced feel that cushions curves without feeling like quicksand. They also stand out for using premium, breathable foams to avoid overheating.

What sets Leesa apart is its commitment to social impact - they donate one mattress for every ten sold. If you like the price point and quality foam of Tuft & Needle but want a slightly plusher feel and the chance to give back with your purchase, Leesa is a perfect fit.

Shop now at leesa.com

3. Purple

Purple shook up the mattress world with its one-of-a-kind Hyper-Elastic Polymer grid. This unique top layer flexes to support your body's heavy points while collapsing under lighter ones, creating a feeling of floating pressure relief that’s unlike any foam mattress. Their original mattresses range from around $600 to $1,700.

Compared to Tuft & Needle's more traditional foam feel, Purple is a significant departure. It’s also incredibly breathable, making it a dream for hot sleepers. If you find foam mattresses too warm or not supportive enough, Purple's innovative grid technology is a compelling alternative.

Shop now at purple.com

4. Nectar

Nectar is the go-to brand for lovers of classic memory foam. They deliver that signature "hugged" feeling with deep, contouring pressure relief at a very accessible price point, usually running from $600 to $1,300 with frequent sales.

While both are affordable, Nectar leans into that quintessential, slow-responding memory foam feel, whereas Tuft & Needle's proprietary foam is a bit more responsive and bouncy. Nectar also stands out with its industry-leading 365-night trial period, giving you an entire year to decide if it's the right fit.

Shop now at nectar.com

5. Allswell

If you're looking for an incredibly affordable hybrid mattress, Allswell is your brand. They combine layers of memory foam with individually wrapped coils to offer the contouring comfort of foam with the bounce and edge support of a traditional innerspring mattress. Best of all, their mattresses are extremely budget-friendly, priced from just $345 to $795.

This hybrid construction is the biggest difference from Tuft & Needle’s all-foam lineup. If you like the price of Tuft & Needle but miss the sturdy feel of a classic mattress, Allswell offers the perfect compromise.

Shop now at allswellhome.com

6. Brooklyn Bedding

Brooklyn Bedding stands out by manufacturing their own mattresses, which allows them to offer an impressive variety of foam, latex, and hybrid models at competitive prices ($600-$2,200). Their biggest selling point is customization, with many models available in multiple firmness levels (Soft, Medium, Firm).

While Tuft & Needle simplifies the choice with a few core models, Brooklyn Bedding caters to sleepers who know exactly what they want. If you’ve ever wished you could get a bed-in-a-box tailored to your specific firmness preference, Brooklyn Bedding has a mattress with your name on it.

Shop now at brooklynbedding.com

7. Bear Mattress

Bear markets its mattresses to people with active lifestyles, designing them specifically for muscle recovery and cooling. Their foam and hybrid beds incorporate materials like gel-infused foam and Celliant covers - a material intended to promote more restful sleep. Prices range from about $500 to $1,700.

Think of Bear as a performance-oriented version of Tuft & Needle. They share the same commitment to value and quality foam, but Bear adds a layer of cooling and recovery technology that makes it a favorite among athletes or anyone who tends to sleep hot.

Shop now at bearnym.com

8. WinkBeds

WinkBeds bridges the gap between bed-in-a-box convenience and luxury hotel comfort. Specializing in handcrafted hybrid mattresses, they combine supportive coil systems with plush pillow-tops and gel foams. Their beds are built for durability and are available in different firmness levels, priced from $800 to $1,900.

They offer a more substantial, premium feel than all-foam mattresses like Tuft & Needle. If you're looking to upgrade to something with a more robust, luxurious build that will last for years, WinkBeds delivers that high-end experience without the high-end showroom markup.

Shop now at winkbeds.com

9. DreamCloud

DreamCloud is all about offering a luxury hybrid sleep experience at an impressively affordable price. Their mattresses feature layers of gel memory foam, individually wrapped coils, and a plush cashmere-blend cover. This creates a balanced, medium-firm feel that is ideal for most sleepers, with prices generally from $1,000 to $1,800.

While Tuft & Needle focuses on the essentials of foam comfort, DreamCloud adds luxury touches and a hybrid construction, giving it a more elevated hotel-bed feel. It’s an excellent choice for shoppers wanting a taste of the high life without paying a premium price.

Shop now at dreamcloudsleep.com

10. Brentwood Home

For the eco-conscious sleeper, Brentwood Home is a dream come true. This California-based brand designs mattresses using natural and non-toxic materials like organic cotton, wool, latex, and recycled plastics. They offer a range of vegan and hybrid options that are as good for you as they are for the planet, priced between $700 and $2,200.

Similar to Tuft & Needle, they offer great value, but with a clear focus on sustainability and organic certifications. If living a cleaner, greener lifestyle is a priority, switching to one of Brentwood Home's beautiful, responsibly made mattresses is a natural next step.

Shop now at brentwoodhome.com

11. Purple Hybrid

Taking the innovation of their signature grid to the next level, the Purple Hybrid and Hybrid Premier models combine the pressure-relieving grid with a base of responsive support coils. This fusion provides even more airflow and bounce, giving these mattresses a more dynamic and supportive feel. These premium models typically range from $1,100 to $2,100.

Unlike Tuft & Needle’s static foam, the Purple Hybrid feels lively and incredibly cool to the touch. This line is perfect for those who were intrigued by the original Purple but wanted the extra support and durability of an innerspring system.

Shop now at purple.com

12. Avocado Green

Avocado is another leader in the eco-friendly mattress space, specializing in certified organic and natural materials. Their flagship Green Mattress is a hybrid made with GOLS-certified organic latex, GOTS-certified organic wool and cotton, and upcycled steel coils. Prices range from around $1,100 to $2,500.

While both brands deliver stellar comfort, Avocado’s commitment to organic materials sets them apart from the polyurethane foams used by Tuft & Needle. For sleepers who prioritize a nontoxic and sustainable bedroom environment, Avocado is one of the best choices on the market.

Shop now at avocadogreenmattress.com

13. Casper Wave

The Casper Wave is the brand's most advanced mattress, taking the zoned support of the original and dialing it up with targeted gel pods. These pods are strategically placed under the waist and lower back to prevent sinking and ensure perfect spinal alignment. A premium offering, the Wave models run from about $1,200 to $2,500.

This is a significant step up in sleep technology compared to Tuft & Needle's straightforward design. If you struggle with back pain or just want the most supportive, ergonomic sleep possible, the advanced engineering of the Casper Wave Hybrid is worth exploring.

Shop now at casper.com

14. Saatva

Saatva blends the luxury of a traditional mattress with the convenience of online shopping. Their flagship Classic mattress is not a bed-in-a-box, it's a high-end innerspring hybrid that arrives with complimentary white glove delivery. With durable dual-coil systems and a plush Euro pillow top, it’s built for long-lasting comfort. Prices start around $800 and go over $2,000.

Compared to Tuft & Needle’s simple foam construction, Saatva offers a more traditional, luxurious feel. It’s the brand for people who love the supportive bounce of an innerspring but are ready to buy a quality mattress online.

Shop now at saatva.com

15. Bear Pro

The Bear Pro is a slightly more advanced version of the original Bear mattress. It's a hybrid model that uses copper-infused foam for superior cooling and adds pocketed coils for better responsiveness and edge support. It still carries that recovery-focused mission but in a more robust package, with prices from $800 to $1,400.

Just like Tuft & Needle aims for widespread appeal, the Bear Pro hones in on a specific customer: the hot, active sleeper. The combination of cooling tech and a sturdy hybrid build makes it an excellent choice for a restorative night's sleep.

Shop now at bearnym.com

16. Helix

Helix's mission is to create a perfect mattress "for every body." They offer an incredible range of hybrid mattresses, designed for side, back, and stomach sleepers, with options for firmness and additional features like cooling covers. Best of all, their famous sleep quiz helps you find your perfect match in minutes, with prices falling between $800 and $2,200.

Where Tuft & Needle offers a one-size-fits-most solution, Helix believes in personalization. If you're tired of mattresses that are just a little too soft or a tad too firm, Helix's tailored approach could be the answer.

Shop now at helixsleep.com

17. Zinus

Zinus has built a reputation for making some of the most affordable and well-reviewed mattresses around, which are wildly popular on Amazon. They specialize in simple memory foam and basic hybrid models that provide reliable comfort at a rock-bottom price point, often under $500 for a Queen.

While sharing Tuft & Needle’s commitment to value, Zinus takes affordability to another level. Their mattresses are a fantastic choice for guest rooms, kids' rooms, or a first apartment where your budget is the number one priority. They keep it simple and focus on delivering a good night's sleep for less.

Shop now at zinus.com

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