If you're a fan of the relaxed, sophisticated comfort of True Linen, you already know the magic of sleeping in high-quality, natural fibers. Their Belgian flax linen brings a sense of calm, timeless style to any bedroom, hitting that perfect sweet spot between luxury and livability.
But the world of beautiful bedding is vast, and there are many other brands that share True Linen's commitment to quality craftsmanship and effortless elegance. For those looking to expand their bedding collection, here are 21 similar brands worth exploring for your next bedroom refresh.
1. Parachute
Parachute is a go-to for those who love a modern, minimal home aesthetic. Their bedding collection includes beautifully soft linen, percale, and sateen, all Oeko-Tex certified for peace of mind. Their linen sheets, priced around $149-$249, are known for being incredibly lightweight and breathable, creating a chic, laid-back vibe.
Similar to True Linen, Parachute focuses on understated luxury and durability. However, their design approach leans slightly more contemporary and is rooted in a transparent, sustainable ethos that appeals to the modern conscious consumer.
Shop now at parachute.com
2. Linen Home
Linen Home specializes in high-end linen bedding with a classic, European-inspired feel. With prices typically falling between $200 and $400, their collections feature high thread counts and meticulous craftsmanship designed for longevity. Their aesthetic is timeless, spotlighting natural textures and serene, neutral palettes.
While Linen Home shares True Linen's passion for natural fibers and quality, they often incorporate more elaborate or traditional patterns into their designs. If you want a touch of Old World elegance with your linen, this is the brand to check out.
Shop now at linenhome.com
3. MagicLinen
Hailing from Lithuania, MagicLinen offers handcrafted linen bedding and textiles with a charming, rustic-chic vibe. Their products, which range from $120 to $300, are crafted from organic linen and even offer customizable options. The brand stands out for its commitment to artisanal quality and sustainable practices.
Like True Linen, MagicLinen values natural, breathable fabrics that feel great against the skin. The main difference lies in the aesthetic, MagicLinen leans more towards a boho, vintage-inspired look that feels wonderfully lived-in from the very first night.
Shop now at magiclinen.com
4. Brooklinen
Known for making luxury bedding more accessible, Brooklinen's linen collection has a strong following for a reason. Starting at around $150, their linen is lauded for its smooth, cool, and breathable feel that gets softer with every wash. Their style is distinctly modern and minimalist, perfect for contemporary bedrooms.
Brooklinen compares to True Linen in its high-quality feel and relaxed vibe, but often comes in at a slightly more accessible price point. They also offer a wider variety of product categories beyond just bedding, making them a great one-stop shop for upgrading your home.
Shop now at brooklinen.com
5. H&M Home
For those who love the linen look without the high-end price tag, H&M Home is a fantastic discovery. Their linen bedding sets are incredibly affordable, typically priced between $40-$100, and follow the brand's trendy, casual design ethos. You'll find plenty of neutral shades and easy, laid-back styles perfect for a quick and stylish bedroom update.
While the linen might not have the heirloom durability of premium brands, it delivers the same relaxed aesthetic as True Linen. It's an excellent choice for dipping your toes into the linen world or for outfitting a guest room on a budget.
Shop now at hm.com
6. The Company Store
The Company Store is a heritage brand that excels in comfort, quality, and durability. Their luxurious linen options, usually priced around $200-$400, showcase a classic and timeless aesthetic. They are particularly known for their extensive range of natural and organic fabrics crafted to last for years.
Much like True Linen, The Company Store appeals to shoppers who want high-end, long-lasting bedding. The major difference is that their designs often feel more traditional and cozy, perfect for creating a classic, welcoming bedroom retreat.
Shop now at thecompanystore.com
7. Cultiver
Cultiver has mastered the art of effortlessly chic, minimalist bedding. Operating out of Australia, the brand produces beautiful pre-washed linen that feels incredibly soft and luxurious from the start, with sets ranging from $150-$300. Their color palette is sophisticated and neutral, focusing on natural, breathable textures.
Cultiver is highly comparable to True Linen in both quality and style, making it a perfect alternative. The key differentiator is a subtle, Australian-inspired simplicity that feels both modern and utterly timeless.
Shop now at cultiver.com
8. Havly
Havly creates premium Belgian linen bedding with a sleek, contemporary design and a strong commitment to sustainability. Their pieces, averaging $200-$350, are made from responsibly sourced linen and colored with eco-friendly dyes, making them an excellent choice for eco-minded buyers.
Havly shares True Linen's dedication to premium quality and a natural aesthetic but incorporates more obvious modern design elements into its collection. If you love True Linen but want something a bit sharper and more contemporary, Havly is a perfect match.
Shop now at havly.com
9. Mara Modern Linen
True to its name, Mara Modern Linen specializes in minimalist, high-quality linen bedding that feels crisp, simple, and sophisticated. Their prices range from $130 to $280 for pre-washed linen manufactured through an eco-friendly process. The focus is on natural textures and understated, muted tones.
This brand is a close alternative to True Linen, appealing to the same consumer who values quiet luxury, sustainability, and soft-from-the-start fabrics. Mara Modern is ideal for anyone looking to achieve that serene, high-end hotel feel at home.
Shop now at maramodernlinen.com
10. Frette
Frette is the epitome of Italian luxury bedding, known worldwide for its exquisite craftsmanship and fine linens. This is a significant step up in price, with sheets starting around a lofty $400. Their aesthetic is pure opulence, often featuring intricate embroidery, plush textures, and a five-star hotel feel.
While far more upscale than True Linen, Frette shares a deep commitment to using premium materials to create timeless bedding. For those looking to make a true investment in heirloom-quality linen, Frette represents the height of luxury.
Shop now at frette.com
11. Linen & Moore
Last but not least, Linen & Moore creates handcrafted linen bedding in a clean, minimalist style. Their prices range from $150 to $300, and they focus on pre-washed, ultra-soft linen in beautiful neutral hues. Sustainability and artisanal quality are central to their brand.
Sharing an almost identical ethos with True Linen, this brand appeals to anyone seeking durable, breathable, and effortlessly stylish bedding. It delivers that same luxurious feel in a package that's both timeless and modern.
Shop now at linenandmoore.com
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