When it comes to upgrading your bathroom, few brands command as much respect as TOTO. Known for its obsession with innovation, impeccable Japanese design, and toilets that do more than you ever thought a toilet could, TOTO has set the bar for luxury and hygiene. Their Washlet bidet seats and sleek, water-saving toilets have turned the modern bathroom into a high-tech sanctuary.
But whether you're looking for a different aesthetic, a specific feature, or simply want to explore all your options, there's a world of incredible fixture brands to discover. If you love the quality and thoughtful design of TOTO, here are 19 similar brands that deliver luxury, performance, and sophisticated style to the bathroom.
1. Kohler
A giant in the bathroom and kitchen world, Kohler offers an enormous range of luxury fixtures that compete directly with TOTO on technology and style. Their products span from classic to ultra-modern, featuring smart toilets with integrated bidet functions, advanced flushing systems, and water-saving designs. You can find everything from sinks and tubs to full intelligent toilet systems, often with more diverse style options than TOTO's minimalist focus.
With high-end toilet prices ranging from $500 to over $5,000, Kohler matches TOTO's premium positioning but stands out with extensive customizable options and coordinated collections, making it easy to create a cohesive bathroom design. If you want TOTO-level tech with broader aesthetic choices, Kohler is a top contender.
Shop now at us.kohler.com
2. Grohe
Embodying German engineering and sleek, European modernism, Grohe is a go-to for high-end faucets, shower systems, and toilets. While their shower technology is what they're most famous for, their toilets and ceramics reflect the same commitment to precision and performance. Expect clean lines, cutting-edge technology, and a focus on sustainability, with features like water-saving flushes and hygienic coatings.
Price-wise, Grohe fixtures typically run from $300 to $3,500. They are very similar to TOTO in their dedication to innovation, but with a stronger emphasis on creating a holistic "spa" experience through world-class shower and faucet systems. If your primary focus is on exceptional water flow and a unified modern look, Grohe is worth exploring.
Shop now at grohe.us
3. Duravit
Duravit is where high design meets German functionality. Renowned for its collaborations with celebrated designers like Philippe Starck, this brand creates bathroom fixtures that are minimalist, architectural, and often avant-garde. They offer a full suite of bathroom furniture and ceramic fixtures, all designed to create a bathroom that feels like a modern art gallery.
Priced between $1,000 and $4,000 for their toilets, Duravit competes with TOTO in the luxury space but differentiates itself through a heavy focus on aesthetic innovation. While TOTO's innovations are often tech-based (like the Washlet), Duravit's are frequently design-led, introducing new shapes, materials, and eco-conscious production methods.
Shop now at us.duravit.com
4. Villeroy & Boch
With a heritage stretching back centuries, Villeroy & Boch masterfully blends timeless European elegance with modern performance. Known for their high-quality ceramics and sophisticated designs, their toilets, sinks, and tubs are built to last a lifetime. Their aesthetic feels more refined and classic compared to TOTO's stark modernism, often featuring softer lines and luxurious finishes.
While sharing advancements like efficient flushing and hygienic glazes, Villeroy & Boch appeals to those seeking a more traditional or transitional luxury. Expect to find fixtures ranging from $1,200 to $5,000, making it a direct competitor for homeowners who appreciate craft and legacy as much as technology.
Shop now at us.villeroy-boch.com
5. American Standard
American Standard offers a vast array of reliable bathroom fixtures that deliver impressive features without always reaching the highest luxury price points. While known for accessible quality, their high-end collections compete effectively with premium brands, offering advanced flushing systems, comfort-height designs, and water-efficient models that are comparable to TOTO's offerings.
The premium lines, priced from $300 to $2,500, offer a practical, contemporary style focused on durability. American Standard is a solid alternative if you're looking for proven performance and innovative features but want a wider range of price options.
Shop now at www.americanstandard-us.com
6. Laufen
This Swiss brand is a favorite among architects and designers for its precision-crafted, minimalist bathroom solutions. Laufen is known for its groundbreaking work with SaphirKeramik, an exceptionally thin yet robust ceramic material that allows for slender, elegant sink designs you won't find elsewhere. Their aesthetic is sleek, modern, and often has a unique architectural quality.
Comparable to TOTO in an engineering-first approach to luxury, Laufen fixtures are priced from $1,200 to $4,500. They appeal to the design-conscious consumer who values cutting-edge materials and sustainability just as much as technological performance.
Shop now at laufen.com
7. Geberit
Geberit is the behind-the-scenes superstar of the luxury bathroom world. They specialize in in-wall carrier systems for wall-hung toilets, which creates an ultra-sleek, minimalist aesthetic by hiding the tank and plumbing. This focus on concealed technology makes them a perfect partner for creating clean, open bathrooms reminiscent of high-end hotels.
While they offer complete bathroom solutions, their standout products are what make the magic happen behind the wall. Priced from $800 to $4,000, their systems are engineered for quiet, efficient flushing and reliability. Geberit shares TOTO's dedication to hidden tech and superior engineering, making them an excellent choice for a truly modern, uncluttered look.
Shop now at us.geberit.com
8. Kaldewei
If the ultimate bathing experience is your goal, look no further than Kaldewei. This German brand specializes in impossibly chic and durable bathtubs and shower trays crafted from a unique steel enamel. This material is incredibly resilient, hygienic - and 100% recyclable, echoing TOTO's commitment to sustainability.
While their product line is focused on bathing rather than toilets, they represent the pinnacle of luxury materials and craftsmanship, with prices from $2,000 to over $10,000. Kaldewei stands for a different kind of bathroom luxury, one centered on the material and timeless design of the basin itself.
Shop now at kaldewei.com
9. Jacuzzi
The brand that invented the hydrotherapy tub, Jacuzzi continues to lead the pack in creating spa-like bathroom experiences. While their primary focus is on whirlpool tubs, air baths, and high-performance showers, they embody the same spirit of technical innovation and personal comfort that TOTO represents. Their fixtures are designed to promote wellness and relaxation.
If you're creating a primary bathroom centered around a luxurious, restorative soak, a Jacuzzi tub (ranging from $2,500 to $15,000+) is the ultimate centerpiece. TOTO offers high-tech cleanliness, Jacuzzi offers high-tech relaxation.
Shop now at jacuzzi.com
10. Bette
Similar to Kaldewei, Bette is another German master of glazed titanium steel, specializing in handcrafted bathtubs, sinks, and shower floors. Their products are beloved for their flawless finishes, durability, and sleek, architectural forms. What sets Bette apart is their wide array of color options and commitment to sustainable production.
With tubs ranging from $3,000 to over $8,000, Bette caters to a luxury market that values both impeccable design and eco-conscious materials. Paired with a TOTO toilet, a Bette tub helps create a bathroom that is both green and gorgeous.
Shop now at bette.com
11. Flaminia
For those who view fixtures as functional art, Flaminia is the answer. This Italian brand is known for its contemporary, sculptural WCs and basins that push the boundaries of bathroom design. They collaborate with leading designers to produce pieces that are bold and artistic, often available in stunning matte finishes and unique colors.
Priced generally from $1,500 to $4,000, Flaminia fixtures are about aesthetic statement and Italian craftsmanship. While TOTO's design is about understated tech, Flaminia's is about expressive form, making it the perfect choice for a high-impact, design-forward bathroom.
Shop now at flaminia.com
12. Hansgrohe
Hansgrohe, the sister brand to faucet powerhouse Axor, is renowned for its exceptional shower technology and user-friendly designs. They offer a comprehensive range of premium fixtures, prioritizing water efficiency, ergonomic controls, and modern aesthetics. While their range includes excellent fixtures, their standout products are often in the shower, like their innovative Raindance showerheads.
With price points from $200-$3,000, they are comparable to TOTO in quality and performance but offer a stronger ecosystem of bathing and water flow solutions. Consider Hansgrohe if you're as obsessed with the quality of your shower as you are with the performance of your toilet.
Shop now at us.hansgrohe.com
13. DXV
Acting as American Standard's luxury portfolio, DXV offers curated collections inspired by pivotal design eras, from Classic to Contemporary. The brand reinterprets historical movements through a modern lens, offering everything from entire toilet systems to elegant tubs and faucets. Their fixtures feel thoughtful and rich with narrative, catering to homeowners who want a specific, well-defined aesthetic.
DXV appeals to the more design-focused consumer. While TOTO's luxury is rooted in subtle, futuristic technology, DXV's luxury is rooted in artful design and historical context. It's a fantastic alternative for creating a cohesive, high-end bathroom with a clear point of view.
Shop now at DXV.com
14. Scarabeo
Scarabeo is an Italian ceramics specialist that produces elegant, fashion-forward bathroom fixtures. They are particularly known for their countertop sinks, which come in a dizzying array of shapes, thin-rimmed profiles, and finishes. Their toilets and bidets follow suit with graceful lines and a distinctly contemporary European feel.
Priced from $1,000 to $3,500, Scarabeo offers a similar devotion to quality ceramic work as TOTO but places a much stronger emphasis on decorative and artistic potential. If you want your sink to be the star of the bathroom, Scarabeo is where you should look.
Shop now at scarabeo.com
15. The House of Rohl
The House of Rohl isn't a single brand but a carefully selected portfolio of luxury marques, including Perrin & Rowe, Victoria + Albert, and Riobel. This collection represents the best in handcrafted fixtures, often celebrating traditional English and European design. Here you'll find exquisite bridge faucets from Perrin & Rowe and stunning volcanic limestone freestanding tubs from V&A.
This brand collection offers an alternative vision of luxury - one based on artisanship, heritage, and opulent materials rather than modern technology. For projects calling for timeless, heirloom quality, The House of Rohl provides fixtures that stand in beautiful contrast to TOTO's contemporary minimalism.
Shop now at www.houseofrohl.com/
16. Bio Bidet
For those drawn to TOTO primarily for the Washlet, Bio Bidet is a brand you must know. As an industry leader specializing in bidet seats, attachments, and integrated smart toilets, they are one of TOTO's most direct competitors in the hygiene-tech space. They pride themselves on offering advanced features like heated seats, warm air dryers, and customizable wash settings, often at a very competitive price point.
While TOTO is an all-around fixture brand, Bio Bidet focuses almost exclusively on bidet technology. They are an excellent alternative for anyone who wants to bring that high-tech clean to their bathroom and prioritizes features and value in the bidet category.
Shop now at biobidet.com
17. Roca
A global powerhouse in the bathroom space, Barcelona-based Roca is known for stylish, functional, and highly sustainable fixtures. Their designs often feature a contemporary, minimalist aesthetic that feels fresh and European. Roca is a leader in water conservation technology and produces a full spectrum of bathroom solutions, from smart toilets to compact fixtures perfect for urban spaces.
With products often priced from around $400 to $3,000, Roca aligns with TOTO's emphasis on sustainability and innovation. They provide a strong, often more accessible alternative for those seeking modern design and eco-friendly performance.
Shop now at us.roca.com
18. Lixil
Lixil is the Japanese parent company that owns a formidable roster of brands, including Grohe and American Standard (and is one of TOTO's largest global competitors). While not a consumer-facing brand itself, its premium product lines are driven by a commitment to water and housing technology. Their high-end offerings focus on smart controls, water efficiency, sleek design, and user well-being.
Exploring brands under the Lixil umbrella effectively gives you access to a massive portfolio of innovative products that share a similar foundation of technology and quality as TOTO. It's less a single alternative and more of an entire ecosystem of high-performing options.
Shop now at lixil.com
19. Porcher
Part of the same family as American Standard and DXV, Porcher has carved out a niche offering bathroom fixtures with a refined, European-inspired contemporary style. Its collections showcase clean lines and a commitment to quality ceramics and high-performance engineering, often striking a balance between sculptural forms and practical function.
Porcher bathroom suites, priced from about $1,200 to $3,500, offer hygienic glazes and water-saving technologies that make them functionally comparable to TOTO. It's a great choice for those who want a harmonious blend of understated international design and reliable, advanced performance.
Shop now at porcher-us.com/
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