If you're a fan of the sleek, minimalist aesthetic of Toiro, you know the appeal of thoughtfully designed home goods that bring a sense of calm and order to your space. The brand has perfected the art of Japanese functional design, offering beautiful essentials that feel both modern and timeless.
For anyone looking to expand their collection of understated, high-quality home decor and housewares, there are plenty of other shops that share that clean, harmonious vibe. Here are 21 similar brands that celebrate simplicity, craftsmanship, and quiet beauty.
1. Muji
Perhaps the most quintessential minimalist brand, Muji is a global authority on simplified living. The Japanese retailer offers everything from home goods and furniture to clothing and stationery, all defined by a no-frills, functional approach. Similar to Toiro, Muji focuses on utility and natural materials, but its aesthetic often blends Japanese simplicity with Scandinavian-inspired design.
With prices for home items typically ranging from $5 to $200, it's an accessible go-to for building a serene, clutter-free home. While Toiro offers a more curated, traditionally Japanese feel, Muji provides a vast, versatile collection of everyday essentials.
Shop now at muji.com
2. Noda Horo
Noda Horo is for those who appreciate the quiet beauty of authentic Japanese kitchenware. Specializing in handcrafted ceramics and enamelware, their pieces feel distinctly artisanal. You'll find items like minimalist teapots, bowls, and storage containers featuring simple shapes and natural glazes, mostly priced between $20 and $80.
Like Toiro, Noda Horo is rooted in Japanese craftsmanship and a minimalist vibe. However, it leans more heavily into artisanal, one-of-a-kind kitchen items, making it perfect for anyone wanting to add a touch of handcrafted authenticity to their culinary space.
Shop now at noda-horo.com
3. HAY
Danish brand HAY beautifully merges the clean lines of Scandinavian design with Japanese simplicity. Their collection includes everything from sleek furniture to modern decor and dining ware, celebrated for its functional forms and contemporary feel. Prices can range from $20 for small accessories up to $500 or more for larger pieces.
Both HAY and Toiro champion high-quality materials and thoughtful minimalism. HAY stands apart with its more playful and colorful options, offering a Scandinavian twist on the serene aesthetic that fans of Japanese design will love.
Shop now at hay.dk
4. Kinto
Kinto is a Japanese brand that excels at creating stylish and highly functional tableware, drinkware, and kitchen accessories. Known for their matte finishes, simple geometric shapes, and clever details, their products are designed to make everyday routines more enjoyable. You can expect to find items priced between $20 and $100.
Kinto's ethos aligns perfectly with Toiro's emphasis on blending beauty with utility. Its focus on versatile, multipurpose designs makes it a fantastic source for items like travel tumblers, pour-over coffee sets, and chic storage jars that elevate your daily rituals.
Shop now at kinto.jp
5. Hokusai
Inspired by traditional ukiyo-e woodblock prints and refined Japanese design, Hokusai offers handcrafted ceramics that feel like functional art. Their collection of plates, cups, and serving bowls are infused with a deep respect for craftsmanship, often priced in the $30 to $100 range.
Like Toiro, Hokusai brings a Zen-like quality to the home. The main difference is its artistic nod to traditional Japanese cultural motifs, which are elegantly integrated into contemporary forms. It's an excellent choice for those who want their tableware to tell a story.
Shop now at hokusai-ceramics.com
6. Ouur
Ouur is a Japanese lifestyle brand that masterfully blends minimalism with a subtle industrial edge. The brand offers a considered range of home goods, accessories, and furniture that speak to a modern, urban sensibility. With products ranging from beautifully simple textiles to storage, prices typically fall between $30 and $200.
Ouur and Toiro both share an appreciation for calm, simple aesthetics inspired by Zen principles. Ouur's unique touch is its slightly more industrial feel, making it a great fit for contemporary city apartments and minimalist living spaces.
Shop now at ouur.jp
7. Mujiraki
For lovers of authentic Japanese pottery, Mujiraki is a fantastic find. The brand offers handcrafted ceramics and home accessories that spotlight traditional techniques and earthy, natural materials. Pieces are typically priced from $25 to $80 and are characterized by their subtle textures and rustic glazes.
Much like Toiro, Mujiraki helps create a calm, authentic atmosphere. Its distinction lies in its focus on artisanal, handcrafted items that celebrate the imperfections and unique character of pottery, making each piece feel special and timeless.
Shop now at mujiraki.co.jp
8. Otsu
Otsu delivers refined and understated ceramics and kitchenware that perfectly balance traditional Japanese techniques with modern design sensibilities. Their pieces, costing between $20 and $70, often feature natural textures and simple forms that feel both organic and sophisticated.
The commitment to high-quality craftsmanship and beautiful, natural materials puts Otsu in the same camp as Toiro. It's an ideal brand for anyone seeking refined, everyday items that radiate authenticity and minimalist charm.
Shop now at otsu.jp
9. Nippon Kodo
While not a traditional home goods brand, Nippon Kodo helps create the serene atmosphere that is central to the Toiro aesthetic. As a master of Japanese incense and home fragrances, their products are designed to inspire tranquility. With prices from $10 to $50, their incense adds a sensory layer to a minimalist home.
Instead of visual decor, Nippon Kodo focuses on olfactory simplicity. Their beautifully crafted fragrances are the perfect complement to a clean, Japanese-inspired interior, helping to foster a peaceful and calming environment.
Shop now at nipponkodo.co.jp
10. Hirota
Hirota specializes in handcrafted Japanese textiles that bring a soft, tactile warmth to minimalist spaces. Using traditional methods, the brand creates simple and cozy cushions, throws, and table linens. Items are typically priced between $30 and $150.
While Toiro focuses more on hard goods like tableware and storage, Hirota offers the perfect soft counterpoint. Their products are ideal for adding texture and comfort to a room without disrupting a pared-down, simple aesthetic.
Shop now at hirota.co.jp
11. Humble Modern
Inspired by Japanese minimalism and Scandinavian modernism, Humble Modern creates streamlined furniture and home accessories. The brand is known for its clean lines, quality craftsmanship, and use of natural materials, particularly in larger items like tables and shelving. Furniture prices generally start around $300 and can go up to $1,500.
Humble Modern shares Toiro's passion for sleek, functional design. What distinguishes it is its focus on furniture rather than smaller home goods, making it a great place to look when you need a foundational piece for your minimalist home.
Shop now at humblemodern.com
12. Beni Ourain
Though it hails from Morocco, Beni Ourain shares a minimalist design spirit with Japanese brands like Toiro. These iconic wool rugs are known for their plush feel and simple, geometric patterns in neutral colors. They add incredible warmth and texture to a room in an understated way, with prices ranging from $200 to $2,000 depending on size.
The cultural origin is different, but the aesthetic result is the same: creating a calm, cozy atmosphere. A Beni Ourain rug is a beautiful complement to a space filled with stripped-back furniture and simple home decor.
Shop now at beniourain.com
13. Echizen
Rooted in traditional craftsmanship, Echizen is a Japanese brand specializing in beautifully made kitchenware and tableware, especially items crafted from wood. Their collection of wooden bowls, utensils, and lacquerware emphasizes natural textures and time-honored techniques, with pieces typically costing $20 to $80.
In line with Toiro's values, Echizen honors quality materials and design. It stands out by celebrating centuries-old traditions, making it a wonderful source for authentic Japanese kitchen essentials that bring warmth and history to your home.
Shop now at echizen.jp
14. Kohoro
Kohoro designs minimalist, Japanese-inspired home decor and accessories that embody balance and peace. Their product lineup, priced between $15 and $120, often features neutral tones, simple shapes, and lovely natural materials that contribute to a serene living environment.
Kohoro is a kindred spirit to Toiro, both striving to create elegant simplicity. Kohoro stands out for its masterful blend of traditional Japanese motifs within a strictly modern minimalist framework, making their items feel fresh yet grounded.
Shop now at khohoro.jp
15. Yamato
Yamato is all about handcrafted Japanese ceramics and stoneware with an earthy, rustic appeal. Their focus on natural finishes and unrefined beauty results in pieces that feel grounded and authentic, with prices usually in the $25 to $100 range.
Yamato and Toiro both celebrate the quiet power of simple design. Yamato distinguishes itself with its more rustic textures and traditional stoneware, offering durable and timeless pieces that feel directly connected to the earth.
Shop now at yamato-ceramics.com
16. Sori Yanagi
Named after its legendary creator, Sori Yanagi is a hallmark of Japanese industrial design. The brand is famous for impossibly sleek and functional kitchen tools and homewares, like the iconic Butterfly Stool or stainless steel kettles. Products range from around $30 to $150.
Like Toiro, the brand emphasizes minimalism and top-tier quality. Sori Yanagi is more design-centric, focusing on creating ergonomic, timeless classics that have earned a place in museums. These are pieces you buy once and use forever.
Shop now at soriyanagi.com
17. Kokoro
Kokoro brings a layer of softness to Japanese minimalism with its focus on handcrafted home textiles. The brand offers cushions, throws, and curtains made from natural materials like linen and cotton, typically priced between $20 and $100.
Their simple, calming aesthetic fits perfectly into a Zen-inspired home. While brands like Toiro provide the foundational hard goods, Kokoro adds the essential warmth and texture needed to make a space feel complete and inviting.
Shop now at kokoro.co.jp
18. Suzu
Suzu is another great destination for handcrafted Japanese ceramics that capture a feeling of tranquility. Specializing in home accessories and tableware with traditional glazes and textures, their pieces feel unique and personal. Most items are accessible, ranging from $20 to $80.
Similar to Toiro, Suzu offers items that elevate everyday life through beautiful design. Suzu's charm comes from its emphasis on authentic Japanese pottery techniques, making its creations especially appealing to collectors and anyone who appreciates artisanal details.
Shop now at suzu-ceramics.jp
19. Hasami Porcelain
Hasami Porcelain is renowned for its modular, stackable Japanese porcelain that is both beautiful and incredibly practical. Merging traditional firing techniques with modern design, their plates, bowls, and mugs have a unique, tactile matte finish. Items range from $20 to $70 per piece.
Its clean aesthetic is very similar to Toiro's, but Hasami Porcelain sets itself apart with its smart, space-saving modularity. It’s perfect for those who value minimalist design that is also highly functional and organized.
Shop now at hasami-porcelain.com
20. fog linen work
A Japanese lifestyle brand beloved for its simple linen housewares, fog linen work brings a natural, relaxed texture into the home. They offer everything from kitchen cloths and aprons to bedding and simple clothing, all centering the casual beauty of linen. Small linens start around $15, while larger items can go up to $150+.
Like Toiro, it champions a minimalist, natural vibe. Instead of ceramics or storage, fog linen work specializes in the simple luxury of high-quality textiles that add a layer of cozy, undone elegance to any space.
Shop now at foglinenwork.com
21. Yamazaki Home
Yamazaki Home is a Japanese brand that brilliantly solves everyday organizational challenges with minimalist design. Their collection focuses on clever, streamlined storage essentials for the kitchen, bathroom, and entryway, primarily crafted from steel and wood. Prices generally fall between $20 and $100.
Yamazaki shares Toiro’s goal of making home life more harmonious through thoughtful, functional products. Its specialty is offering practical, space-saving solutions that help you declutter without sacrificing style.
Shop now at theyamazakihome.com
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