If you're drawn to sleek lines, uncluttered spaces, and the quiet beauty of functional design, you're probably already a fan of The Primary Essentials. They have a real knack for creating minimalist home decor that feels both modern and accessible, turning any room into a calm, stylish sanctuary.
But the world of minimalist decor is vast and beautiful. For those looking to expand their horizons and discover similar brands that celebrate simplicity and quality craftsmanship, here are 19 alternatives to The Primary Essentials worth exploring.
1. Article
Article specializes in contemporary furniture with a strong mid-century modern and Scandinavian influence. They offer everything from sofas and beds to dining sets and storage, all with a distinctive minimalist feel. Their online-only, direct-to-consumer model means they deliver high-quality, stylish pieces without the showroom markup, putting them in a similar accessible price point as The Primary Essentials.
Their selection often features sleek wooden frames, clean upholstery, and functional forms that emphasize a less-is-more approach. Think of Article as a go-to for foundational furniture pieces that share the same clean-lined ethos as The Primary Essentials but with a broader catalog of larger items.
Shop now at article.com
2. West Elm
West Elm is a powerhouse of modern home decor, blending minimalist aesthetics with on-trend details. While The Primary Essentials sticks to a more purist form of minimalism, West Elm isn't afraid to play with texture, subtle patterns, and mixed materials. Their price points are mid-range to high-end, especially for larger pieces like sofas starting around $1,000.
A big plus for West Elm is their commitment to sustainable materials and Fair Trade Certified products. If you love clean designs but also want pieces that feel current and ethically sourced, they are an excellent choice. Look to them for lighting, rugs, and decor that complement a minimalist foundation with a touch of warmth.
Shop now at westelm.com
3. HAY
Danish design brand HAY is for those who love minimalism with a playful and colorful twist. Grounded in Scandinavian principles of simplicity and functionality, their collections range from furniture and lighting to unique accessories and office supplies. Prices can range from $50 for small decor finds to over $1,500 for furniture.
While sharing a core belief in essential design with The Primary Essentials, HAY often incorporates unexpected shapes and a more vibrant color palette. It's the perfect brand if you want to maintain a minimalist look while injecting a bit of personality and contemporary Danish cool into your space.
Shop now at hay.dk
4. Muji
The undisputed king of Japanese minimalism, Muji is built on a "no-brand" philosophy of creating simple, high-quality, and useful products for a clutter-free life. Their home goods, storage solutions, and furniture are incredibly affordable, with a strong focus on functionality and neutral tones. They are a purist's dream.
Muji is arguably the most direct comparison to The Primary Essentials in terms of ethos, but at a more accessible price point. If your main goal is organization, simplicity, and creating a calm, harmonious environment without any fuss, Muji's versatile and understated pieces are a perfect match.
Shop now at muji.com
5. CB2
As Crate & Barrel's younger, cooler sibling, CB2 offers modern furniture and decor with a distinctly urban and edgy vibe. Their take on minimalism features bold shapes, unexpected materials like acrylic and raw metal, and a sleek, sophisticated finish. Prices are mid-range, comparable to West Elm or The Primary Essentials.
CB2 is the brand for the minimalist who isn't afraid of making a statement. While both brands appreciate clean lines, CB2 injects more drama and personality into their designs. It's the ideal choice when you need a streamlined silhouette but want it to have an architectural or industrial bite.
Shop now at cb2.com
6. Floyd
Floyd is designed for modern living, offering modular and adaptable furniture built to last and move with you. Specializing in basics like bed frames, sofas, and shelving, their aesthetic is rooted in absolute simplicity and functional design. Prices range from around $300 to $2,000.
Like The Primary Essentials, Floyd focuses on beautiful, everyday essentials. Their key differentiator is the emphasis on modularity - their signature platform bed or shelving system can be easily expanded or reconfigured as your life changes. It's minimalist furniture made for practicality and longevity.
Shop now at floydhome.com
7. AllModern
As its name suggests, AllModern is a one-stop-shop for all things modern, from mid-century to minimalist styles. As a part of the Wayfair family, they offer a massive selection at very competitive, budget-friendly prices. You can find everything here, from sofas and dining tables to rugs and decor, often for under $500.
While their catalog is vast, a quick filter for minimalist or Scandinavian styles will reveal hundreds of pieces that align with The Primary Essentials' aesthetic. AllModern is the perfect place to hunt for affordable basics and trendy accents to round out your minimalist home without breaking the bank.
Shop now at allmodern.com
8. Made.com
British brand Made.com works directly with independent designers to create unique, contemporary pieces without the high-end price tag. Their style is clean and modern with a distinctly European flavor, leaning heavily into Scandinavian and industrial aesthetics. Their furniture is stylish and accessible, with sofas often starting around $600.
Compared to The Primary Essentials, Made.com offers a slightly more eclectic take on minimalism. You'll find sleek silhouettes alongside pieces with interesting textures, colors, and design-forward details, making it a great source for furniture and decor that feels both simple and special.
Shop now at made.com/
9. Design Within Reach
For those who see minimalism as an investment, Design Within Reach (DWR) is the destination. DWR offers authentic modern classics from iconic designers like Charles and Ray Eames, George Nelson, and more. This is high-end, heirloom-quality furniture, with prices ranging from a few hundred for accessories to many thousands for signature pieces.
While The Primary Essentials makes minimalist design accessible, DWR offers the originals that inspired the movement. You come here for the licensed, iconic piece that will be the focal point of your beautifully uncluttered room - a timeless investment in design history.
Shop now at dwr.com
10. Serena & Lily
Serena & Lily offers a fresh, coastal take on classic design. While not strictly minimalist, a huge part of their collection is rooted in simple forms, natural materials, and an airy, light-filled aesthetic. Think uncluttered spaces with a relaxed, beachy vibe. Their price points are mid to high-end.
If you love the simplicity of The Primary Essentials but want to introduce more texture and a breezy, organic feel, Serena & Lily is perfect. Their use of rattan, woven materials, and soft linens can bring a welcome warmth to a minimalist color palette without creating visual clutter.
Shop now at serenaandlily.com
11. Havertys
Havertys is a surprising source for minimalist-friendly furniture, known for its focus on quality, durability, and classic design. While a lot of their catalog leans traditional, their modern collections feature the clean lines and straightforward functionality that minimalists appreciate. Prices are moderate, often with sofas from $400-$1,200.
Havertys is a great choice if you're blending minimalist sensibilities with a transitional or more classic home style. You'll find well-made, no-fuss wooden furniture and simple upholstered pieces that share the same timeless, functional approach as The Primary Essentials.
Shop now at havertys.com
12. Joybird
Joybird is a haven for mid-century modern enthusiasts and offers a vibrant, customizable take on minimalist design. They are famous for their handcrafted upholstery, allowing you to choose from dozens of fabrics and colors for pieces that reflect your personal style. Sofa prices typically start around $1,000.
While the bold color options might seem anti-minimalist, the core silhouettes of Joybird’s furniture are sleek, clean, and elegant. It's the perfect match if you love the simple forms of The Primary Essentials but dream of adding a charcoal gray velvet or a rich leather sofa as a sophisticated centerpiece.
Shop now at joybird.com
13. Burrow
Burrow built its brand on creating clever, modular furniture for real life. Their signature sofas-in-a-box are designed for easy moving and customization, with a sleek, contemporary look that is inherently minimalist. Prices for sofas start around $1,200.
Similar to Floyd, Burrow champions adaptable and functional minimalism. Their simple designs, paired with smart features like built-in USB chargers, make them a fantastic choice for small spaces or anyone who values furniture that is as practical as it is stylish. They share the same focus on essentials as TPE, but with a highly modern, modular twist.
Shop now at burrow.com/
14. Rove Concepts
Rove Concepts sits at the intersection of minimalist aesthetics and luxury craftsmanship. Their collections draw heavily from mid-century and Scandinavian design, featuring high-quality materials like Italian leather, solid wood, and genuine marble. This is a step up in price, with sofas starting in the $800+ range.
If you're ready to invest in a more premium version of The Primary Essentials' style, Rove is your brand. The designs are timeless and understated, focusing on form and material. It’s where you go for simple, elegant pieces that exude quiet luxury.
Shop now at roveconcepts.com/
15. EQ3
This Canadian brand creates modern, customizable furniture with a strong emphasis on considered design and sustainability. EQ3's style is contemporary and minimalist, with clean lines and a focus on providing options, from custom upholstery to different leg finishes. Their pricing is comparable to West Elm.
EQ3 is an excellent alternative for the conscious minimalist. Like The Primary Essentials, they celebrate simple silhouettes, but they take it a step further with their commitment to timeless pieces and sustainable practices. If you want a clean look with custom touches, EQ3 is a fantastic choice.
Shop now at eq3.com/
16. Westwing
Westwing is a European-based online retailer that provides daily curated sales on home decor and furniture across a range of styles, but with a strong focus on what's modern and chic. Amidst their curated collections, you'll frequently find minimalist gems at very accessible prices.
Think of Westwing as a boutique discovery platform. If you enjoy the thrill of the hunt and want to find stylish, minimalist pieces that feel unique and on-trend, browsing their daily deals is a great alternative to a standard catalog. They offer a more fashion-forward approach compared to The Primary Essentials' classic minimalism.
Shop now at www.westwing.com/
17. Crate & Barrel
Where its sister brand CB2 is edgy and urban, Crate & Barrel offers a more timeless and classic take on modern design. Their furniture and decor are known for being high-quality, durable, and sophisticated. The aesthetic is clean and refined, making it a great resource for foundational minimalist pieces.
If you appreciate the simplicity of The Primary Essentials but prefer a warmer, more established feeling, Crate & Barrel is an ideal fit. Their look is less about stark minimalism and more about creating an inviting, uncluttered space with elegant, lasting furniture. They're a go-to for beautiful basics in solid wood, glass, and neutral upholstery.
Shop now at www.crateandbarrel.com/
18. Ferm Living
Another beloved Danish brand, Ferm Living blends minimalist design with a soft, warm, and distinctly artisanal touch. Their philosophy is all about creating a sense of "home" with gentle forms, rich textures, and organic materials. They offer everything from beautiful furniture to distinctive lighting and decor.
Ferm Living is perfect for those who find some minimalism too cold. They start with a simple, Scandinavian base similar to The Primary Essentials and then layer in inviting textures, subtle geometric patterns, and gentle color palettes. It's a brand for creating a space that feels both calm and lived-in.
Shop now at fermliving.us/
19. Schoolhouse
For a dose of modern nostalgia, Schoolhouse is the place. Their designs are inspired by iconic pieces of the past but made for contemporary living, focusing on American manufacturing and heirloom quality. The style is a unique blend of utilitarian, industrial, and classic modern - a kind of warm minimalism.
Schoolhouse shares The Primary Essentials' commitment to timeless functionality but brings a warmer, more sentimental feel to the table. Their lighting, hardware, and decor pieces are perfect for adding thoughtful, well-crafted details that feel intentional and built to last for generations.
Shop now at www.schoolhouse.com/
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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