If you're a fan of how Tend has modernized dental care with its sleek design and science-backed subscription products, you're not alone. The brand makes oral health feel simple, stylish, and anything but a chore, delivering high-quality essentials right to your door.
For those who appreciate Tend's clean aesthetic and commitment to effective, accessible products, there are a bunch of other innovative brands transforming the oral care game. From smart toothbrushes to eco-friendly floss, here are 18 similar brands worth exploring.
1. Quip
Quip is a leader in minimalist oral care, best known for its sleek electric toothbrushes and a convenient subscription service that keeps you stocked with fresh brush heads and toothpaste every three months. Their products have a modern, travel-friendly design that makes daily routines feel effortless and stylish.
Like Tend, Quip blends smart design with science-backed oral care, but with a stronger focus on electric toothbrush technology and sustainable, refillable products. It’s an ideal choice if you want to streamline your routine with thoughtful tech and a clean aesthetic.
Shop now at getquip.com
2. Hismile
Hismile is all about achieving a brighter smile from home, specializing in teeth whitening kits, innovative toothpaste, and other cosmetic oral care products. With lively branding and prices generally between $20 and $70, they make advanced whitening accessible.
While Tend offers a broad approach to oral health, Hismile is zeroed in on cosmetic results using safe, effective ingredients. If your primary goal is whitening, Hismile offers a fun, results-driven alternative.
Shop now at hismileteeth.com
3. Burst
Burst provides professional-grade oral care tools, including high-powered sonic toothbrushes and effective whitening products, with a decidedly modern look. Their products, priced from $70 to $150, bring dental-office technology into your home.
Similar to Tend, Burst prioritizes a combination of science and great design. However, Burst leans more heavily into advanced electric tools with powerful sonic technology, making it a great step up for a tech-focused oral care routine.
Shop now at burstoralcare.com
4. SmileDirectClub
Though famous for its at-home teeth-straightening aligners, SmileDirectClub also has a full line of oral care essentials, including whitening kits and electric toothbrushes. Their direct-to-consumer model focuses on making comprehensive dental care more convenient and affordable.
They stand out by combining telehealth services with must-have products, offering a one-stop shop for a healthier, straighter smile. It’s a great option if you’re looking for end-to-end dental solutions delivered to your door.
Shop now at mymiles.com
5. Humble Co.
For the eco-conscious consumer, Humble Co. offers a range of planet-friendly dental products. They're best known for their bamboo toothbrushes, natural toothpaste, and sustainable floss, all at very budget-friendly prices usually under $10.
Their key differentiator is a deep commitment to sustainability and social good. If you love Tend's innovative spirit but want to make more environmentally friendly choices, Humble Co. is a perfect fit.
Shop now at thehumbleco.com
6. Hum by Colgate
Hum by Colgate is for the data lover. This brand offers smart electric toothbrushes that connect to an app, giving you personalized feedback and tracking to improve your brushing habits. With products in the $50-$100 range, it brings a tech-forward approach to oral health.
While Tend focuses on simple, science-backed essentials, Hum elevates the "science" part with digital health tracking. It’s a fantastic choice for anyone who wants interactive, tailored guidance to perfect their routine.
Shop now at humbycolgate.com
7. Boka
Boka champions a more natural approach to dental care with products like fluoride-free toothpaste, charcoal-bristle toothbrushes, and gentle mouthwash. Their aesthetic is minimalist and clean, and their prices typically fall between $10 and $20 per item.
Boka shares Tend's focus on effective, wellness-oriented products but places a greater emphasis on natural ingredients and a holistic philosophy. It's a great pick for those seeking clean formulations without sacrificing style.
Shop now at bokadental.com
8. Osmosis
Osmosis provides innovative and eco-friendly oral care solutions, including activated charcoal toothpaste and sustainable toothbrushes. Their product line is built around natural, health-focused ingredients and sustainable packaging, with most items priced from $10 to $30.
Much like Tend, Osmosis brings a fresh, modern perspective to oral health. Their strong commitment to both natural formulas and eco-consciousness makes them an excellent choice for health-minded consumers.
Shop now at osmosis.co
9. Hello Products
Hello brightens up the dental aisle with fun, colorful packaging and a huge variety of products, from charcoal toothpaste to hydrating mouthwashes, often made with natural and eco-friendly ingredients. They are super accessible, with prices usually in the $3 to $10 range.
Hello matches Tend’s innovative spirit but delivers it with a more playful and vibrant personality. If you want effective, naturally friendly oral care that doesn’t take itself too seriously, Hello is a must-try.
Shop now at hello-products.com
10. Cocofloss
Cocofloss revolutionized flossing by making it a delightful experience. They specialize in a textured, coconut-oil-infused dental floss that effectively grabs plaque and comes in a variety of amazing scents like fresh coconut and pure strawberry. Each pack is around $6-$10.
While Tend covers the full routine, Cocofloss dedicates itself to perfecting one crucial step. It’s the perfect brand to supplement your routine if you appreciate premium, thoughtfully designed products that tackle a specific need exceptionally well.
Shop now at cocofloss.com
11. Gum
Gum is a trusted heritage brand that offers a vast array of oral care tools focused on specific dental needs, especially gum health. From specialized flossers to angled toothbrushes, their products are practical, widely available, and highly affordable, usually under $10.
Where Tend is about a curated, modern routine, Gum is about providing a comprehensive toolbox backed by dental expertise. It's a reliable, no-fuss option for those who prioritize proven, health-centric solutions.
Shop now at gumbrand.com
12. Silvera
Silvera is dedicated to sustainable innovation in dental care, offering products like biodegradable toothbrushes and other natural oral care items. With price points generally between $8 and $20, they focus on minimizing environmental impact without compromising quality.
Similar to Tend's modern ethos, Silvera pushes the industry forward with a deep commitment to eco-friendly materials, making them a top choice for consumers prioritizing sustainability.
Shop now at silvera.co
13. Kiss Me Organics
Kiss Me Organics focuses on holistic health with a line of natural oral care powders, charcoal pastes, and eco-friendly toothbrushes. Their products, priced around $10–$25, are designed for consumers who want pure, non-toxic ingredients in their routine.
If you're drawn to Tend's health-focused approach but want to go a step further into organic and natural formulas, Kiss Me Organics is an excellent choice for a clean and simple routine.
Shop now at kissmeorganics.com
14. Lush
Lush is famous for its handmade, cruelty-free cosmetics and brings that same ethical, playful spirit to oral care. They offer unique products like toothpaste tablets, toothy powders, and mouthwash tabs in eco-friendly, minimalist packaging, mostly under $20.
Lush offers a fun, sensory-rich twist on dental care that stands apart from other brands. It's a great match for someone who loves Tend's innovative mindset but wants something more handmade and experiential.
Shop now at uk.lush.com
15. VV Smile
VV Smile creates stylish and environmentally friendly bamboo toothbrushes and natural dental products designed for minimal environmental impact. With most items under $10, they offer an accessible and attractive option for a green-friendly routine.
Their appeal lies in simplicity and sustainability. For fans of Tend's clean aesthetic, VV Smile offers a straightforward, eco-conscious swap for your daily essentials.
Shop now at vvsmile.com
16. My Magic Mud
My Magic Mud is built around the power of activated charcoal, specializing in toothpaste and powders for natural whitening and detoxification. Their products, ranging from $10 to $25, are known for their effective, detox-focused formulas.
They share Tend's commitment to creating effective, innovative products but concentrate on a specific powerhouse ingredient. If you’re curious about charcoal-based care, this is the brand to check out.
Shop now at mymagicmud.com
17. Smile Sciences
Smile Sciences focuses on delivering professional-grade results from home with a line of whitening strips, toothpaste, and other oral care items. Priced in the $20–$60 range, its core mission is efficacy backed by science.
Their innovative formulations and emphasis on tangible results make them a solid match for anyone who appreciates Tend’s science-first mentality. Smile Sciences is a great option for targeting specific smile goals with effective, tech-forward products.
Shop now at smilesciences.com
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