If you've spent any time decorating on a budget, you're likely well acquainted with Target's Project 62. It’s the in-house brand that makes modern, minimalist design accessible, offering sleek furniture, lighting, and decor that looks way more expensive than it is.
The clean lines and Scandinavian-inspired vibe make it a go-to for creating a stylish and cohesive home without emptying your wallet. For those who love the modern and affordable aesthetic of Project 62, there are plenty of other retailers that hit that same sweet spot. Here are 17 similar brands worth checking out for your next home refresh.
1. IKEA
The undisputed king of affordable Scandinavian design, IKEA offers a massive range of modern furniture and home accessories. With products ranging from tiny decor accents for under $10 to complete modular kitchen systems, it's a one-stop shop for functional, space-saving solutions. Their famous flat-pack furniture requires some DIY assembly, but the result is a clean, minimalist style that lasts.
Like Project 62, IKEA nails the modern, budget-friendly brief. However, IKEA's aesthetic often leans more purely Scandinavian and sometimes industrial, with a much larger catalogue of modular and customizable options for every room in the house.
Shop now at ikea.com
2. West Elm
West Elm strikes a beautiful balance between mid-century modern style and contemporary design. It's a step up in price from Project 62, with furniture and decor typically ranging from $50 to $2,000, but with that comes a commitment to quality, sustainability, and artisanal craftsmanship. You'll find everything from sleek velvet sofas to handcrafted lighting and organic cotton bedding.
If you're ready to invest a bit more in foundational pieces but still love that clean, modern look, West Elm is a perfect fit. It offers a more sophisticated, boutique vibe while sharing Project 62's passion for contemporary living.
Shop now at westelm.com
3. CB2
As Crate & Barrel's edgier, younger sibling, CB2 is all about bold, contemporary, and apartment-friendly furniture. Expect clean lines, unique materials like acrylic and raw metals, and a chic, urban aesthetic. With price points generally between $50 and $3,000, CB2 offers high-design pieces that feel both luxe and accessible.
CB2 delivers the same modern sensibility as Project 62 but turns the volume up with a more dramatic and fashion-forward approach. It's the place to find a truly standout armchair or a sculptural floor lamp that becomes the centerpiece of your room.
Shop now at cb2.com
4. H&M Home
Applying the fast-fashion model to home goods, H&M Home is fantastic for stylish, on-trend accessories that won't break the bank. You’ll find decorative pillow covers, vases, bedding, and stylish storage solutions, with most items falling well under $50. Their collections are constantly updated, reflecting the latest trends in design and color.
Much like Project 62, H&M Home specializes in making modern decor accessible. It's less focused on large furniture and more on the smaller accents that bring a room to life, making it perfect for quick, seasonal updates that add a touch of Scandi simplicity and personality.
Shop now at hm.com
5. Article
Article delivers high-quality, mid-century modern and Scandinavian-inspired furniture without the high-end retail markup. By selling directly to consumers online, they offer stunning sofas, dining sets, and bedroom furniture in the $300 to $2,500 price range. The focus is on clean lines, natural materials like wood and leather, and timeless designs.
Think of Article as a more premium counterpart to Project 62. Both share a love for modern simplicity, but Article centers its business on well-crafted, signature furniture pieces designed to last a lifetime.
Shop now at article.com
6. World Market
Known for its eclectic, globally-inspired furniture and decor, World Market is a treasure trove for unique finds. Their style blends boho, industrial, and rustic elements, offering everything from carved wood furniture to vibrant textiles and artisanal kitchenware. With most items priced between $20 and $1,000, it's an affordable way to add character to your space.
While Project 62 focuses on a streamlined, minimalist look, World Market gives that modern aesthetic a worldly twist. It's perfect for when you want to mix your clean-lined pieces with more decorative, handcrafted items that tell a story.
Shop now at worldmarket.com
7. AllModern
As the name suggests, AllModern is dedicated to all things modern. This Wayfair-owned brand simplifies the search for contemporary design by curating thousands of sleek, stylish pieces in one place. You’ll find everything from Scandinavian to minimalist to industrial style furniture, lighting, and decor, often at competitive prices ranging from $50 to $3,000.
AllModern is essentially an expanded universe of the Project 62 vibe. It offers a much wider catalog and variety of modern styles, making it easier to find the perfect piece that fits your specific taste and budget.
Shop now at allmodern.com
8. Maisonette
While initially known for children's goods, Maisonette's home section offers a beautifully curated selection of playful and chic decor. The aesthetic is modern and fresh, often with a pop of color or a whimsical touch. Price points are accessible, focusing on textiles, art, and decorative accents mostly from $20 to $200.
Maisonette shares Project 62's affinity for contemporary style but injects a bit more vibrancy and personality. It’s an excellent source for finding unique accent pieces that add a lively, eclectic flair to a minimalist foundation.
Shop now at maisonette.com
9. Urban Outfitters Home
Urban Outfitters Home is the go-to destination for trendy, youthful decor that is perfectly suited for apartments and small spaces. With a heavy focus on boho, eclectic, and vintage-inspired designs, they offer a fun mix of bedding, rugs, tapestries, and small-scale furniture. Prices are budget-friendly, with many accessories under $100.
If you like Project 62's modern bones but crave a more relaxed, creative, and personalized vibe, Urban Outfitters Home has you covered. It's where modern style gets a quirky, Insta-worthy makeover.
Shop now at urbanoutfitters.com
10. Lulu and Georgia
Lulu and Georgia is a trend-forward brand that offers a curated selection of chic, high-quality rugs, furniture, and decor. The vibe is elevated and modern, mixing contemporary styles with touches of California coastal and boho influences. While prices are higher (from $150 to $3,000), the pieces often feel like exclusive, designer finds.
This is where you go when you’ve graduated from Project 62 and are ready to invest in standout statement pieces. It offers a more luxurious and polished take on modern living while keeping its finger right on the pulse of current trends.
Shop now at luluandgeorgia.com
11. Havenly
Havenly isn't just a store, it's an online interior design service that helps you discover and shop for pieces that perfectly fit your style and budget. After working with a designer online, you get a personalized shopping list of furniture and decor from hundreds of brands. This approach makes creating a cohesive, modern look incredibly easy and accessible.
Havenly offers the same goal as shopping Project 62 - creating a stylish, well-put-together space - but provides the expert guidance to make it happen. It helps you mix modern, affordable pieces with confidence.
Shop now at havenly.com
12. Serena & Lily
Known for its fresh, coastal, and sophisticated aesthetic, Serena & Lily brings a breezy California vibe to modern design. Their furniture, textiles, and decor emphasize high-quality natural materials and artisanal details. The price point is firmly in the luxe category ($100-$4,000), reflecting a focus on craftsmanship and enduring style.
While Project 62's modernism is more urban and clean-lined, Serena & Lily offers a relaxed, coastal interpretation. If you want to elevate a modern space with texture, light, and a touch of vacation-mode class, this is the brand for you.
Shop now at serenaandlily.com
13. Joss & Main
Another brand in the Wayfair portfolio, Joss & Main offers an eclectic mix of stylish home goods at affordable prices. Their curated collections make shopping easy, presenting a blend of contemporary, farmhouse, and classic styles. They are known for frequent sales, making it even easier to find a modern sofa or a chic lamp for under $1,500.
Joss & Main shares Project 62's mission of making stylish decor accessible. However, it provides a broader range of styles, allowing you to mix and match to create a modern home that feels uniquely yours.
Shop now at jossandmain.com
14. Hayneedle
Hayneedle is an online superstore with a massive selection of furniture and decor for every part of your home, including an extensive outdoor collection. While they carry countless styles, their modern selection is robust, featuring functional, comfortable designs priced from around $50-$3,000. It's a great place to find exactly what you need, from a specific style of barstool to the perfect patio set.
What sets Hayneedle apart from Project 62 is the sheer breadth of its inventory, especially for outdoor and recreational spaces. It provides that same modern, functional design but extends it to every corner of your domestic life.
Shop now at hayneedle.com
15. Nordstrom Home
Nordstrom Home offers a curated, upscale take on contemporary decor. Carrying celebrated brands like DUSK, Marimekko, and Five Two by Food52, their collection focuses on luxe textiles, high-quality kitchenware, and elegant accent pieces. The aesthetic is refined and sophisticated, with prices generally sitting between $50 and $2,000.
If you love Project 62's modern aesthetic but want a more premium, brand-name item, Nordstrom Home is an excellent destination. It specializes in the high-quality details that add a layer of polish and elegance to a room.
Shop now at nordstrom.com
16. Zara Home
Zara Home brings the fashion-forward clothing brand's chic, European sensibility into the home space. You'll find trend-driven tabletop items, luxurious-feeling bedding, textural accents, and small furniture. The style is contemporary and sophisticated, often featuring neutral color palettes and rich materials that mimic high-end designer looks at a far more accessible price point.
Similar to H&M Home, Zara Home aligns with Project 62 by offering incredibly stylish pieces for less. The aesthetic, however, tends to be more elevated and minimalist, looking more like something out of a serene, European apartment.
Shop now at zarahome.com
17. MUJI
The Japanese retailer MUJI is a masterclass in minimalist, functional design. Rooted in the philosophy of "no brand, quality goods," their home products are simple, anonymous, and beautifully useful. From modular storage solutions to understated bedding and ingeniously designed kitchen tools, MUJI focuses on essentials without any distracting ornamentation.
MUJI is the purist's version of Project 62. Both champion simplicity and affordability, but MUJI takes minimalism to its core, stripping away every non-essential detail to celebrate material and function above all else.
Shop now at muji.us
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