For decades, Swarovski has been the go-to brand for anyone who loves high-quality, precision-cut crystal jewelry that truly dazzles. Their signature sparkle offers an accessible touch of luxury, making it easy to add glamour to everything from a casual sweater to an elegant evening gown.
If you're drawn to Swarovski's brilliant designs but are curious about other brands that offer a similar sparkly aesthetic, you're in luck. Whether you're looking for something more artisanal, playful, or classic, here are 27 brands that deliver that same eye-catching shine.
1. Czech & Speake
Czech & Speake uses authentic Czech crystal to create high-end, handcrafted jewelry. Their pieces often have an artisanal, boutique vibe with intricate cuts that rival Swarovski's famous sparkle. If you're looking for a collectible piece with a more classic, refined charm than Swarovski's more trend-driven designs, this is a beautiful place to start.
Shop now at czechandspeake.com
2. Lalique
Known for its exquisite French crystal, Lalique produces artful jewelry that feels both timeless and luxurious. Their collections blend Art Deco influences with modern sophistication, often using intricate frosted finishes alongside brilliant crystals. While Swarovski is known for its sharpness and dazzling light refraction, Lalique offers a softer, more ethereal sparkle for a high-end clientele.
Shop now at lalique.com
3. Waterford
While famous for luxury glassware, Waterford also brings its crystal expertise to jewelry and accessories. Their pieces exude a classic, timeless elegance, often incorporating traditional motifs with a modern touch. Waterford's jewelry has a similar brilliance to Swarovski's but with a heavier, more substantial feel rooted in its heritage of traditional luxury crystal.
Shop now at waterford.com
4. Baccarat
Baccarat is a legendary French crystal house offering bold, handcrafted statement jewelry. Their pieces are designed with a high level of sophistication and craftsmanship, making each a work of art. Like Swarovski, Baccarat provides intense clarity and sparkle, but its designs are typically more exclusive, collectible, and positioned at a much higher price point.
Shop now at baccarat.com
5. Fenton
Fenton offers vintage-inspired, handcrafted crystal jewelry known for its detailed artistry. Evoking a nostalgic charm, their designs are a perfect alternative for those who find Swarovski's modern aesthetic a bit too sleek. Fenton provides that one-of-a-kind, artisanal feeling that sets it apart from more mass-produced sparkle.
Shop now at fentoncrystal.com
6. Kara Ross
Kara Ross is all about contemporary jewelry featuring crystal embellishments and sharp, geometric designs. Think of it as Swarovski's edgier, more architectural cousin. The pieces often combine sparkling crystals with gold or silver-tone metals for a look that's modern, bold, and perfect for making a statement.
Shop now at karaross.com
7. Galatea
Galatea creates artistic, handcrafted jewelry that beautifully combines Swarovski crystals with semi-precious stones. Their delicate, nature-inspired motifs give each piece a unique and personalized feel. It's a fantastic option if you love the sparkle of Swarovski but are looking for designs with a softer, more organic touch.
Shop now at galateajewelry.com
8. Kendra Scott
A major name in accessible jewelry, Kendra Scott is famous for its colorful designs that frequently feature sparkling crystals. The brand has a playful, fashion-forward vibe and a similar price point to Swarovski, making it a direct and popular alternative. Kendra Scott leans into bolder colors and customizable designs, while Swarovski often focuses on clear crystal brilliance.
Shop now at kendrascott.com
9. Kate Spade New York
Kate Spade's jewelry line perfectly captures the brand's signature whimsical and feminine charm. You'll find playful pieces like sparkling studs, initial pendants, and colorful enamel bracelets, many accented with brilliant crystals. If you love Swarovski's sparkle but want something with a bit more personality and preppy fun, Kate Spade is your go-to.
Shop now at katespade.com
10. J.Crew
J.Crew has long been a destination for bold statement necklaces and colorful crystal-adorned jewelry. Their pieces often mix crystals with other materials to create a look that's preppy, polished, and perfect for work or weekends. While Swarovski focuses on pure crystal designs, J.Crew excels at incorporating sparkle into classic, everyday styles.
Shop now at jcrew.com
11. Swarovski Remix
From Swarovski itself, the Remix collection is designed for a younger, more modern customer. It features customizable bracelets and strands adorned with different crystal colors and symbols that can be connected to create necklaces, chokers, or wrap bracelets. It’s a great way to enjoy Swarovski's signature quality with a more playful, stackable, and personalized approach.
Shop now at swarovski.com
12. Jewelmer
Renowned for its luxurious golden South Sea pearls, Jewelmer sometimes incorporates sparkling crystals into its sophisticated designs. This fusion creates a unique aesthetic that balances the luminous glow of pearls with the fiery brilliance of crystal. This brand is a great fit for those looking for high-end sparkle that is truly timeless and unique.
Shop now at jewelmer.com
13. Mikimoto
Another brand famous for cultured pearls, Mikimoto often features Swarovski crystals in its more fashion-forward collections. Their pieces merge classic pearl elegance with sparkling contemporary accents. If you admire the timeless quality of fine jewelry but still crave that signature crystal sparkle, Mikimoto offers the best of both worlds.
Shop now at mikimoto.com
14. Tiffany & Co.
While synonymous with diamonds, Tiffany & Co.'s fashion jewelry lines often include pieces with sparkling crystals and gemstones that rival Swarovski's brilliance. These pieces blend the iconic Tiffany luxury and craftsmanship with accessible, sparkling designs perfect for everyday wear, representing a significant step up in price and prestige.
Shop now at tiffany.com
15. Pandora
Known for its customizable charm bracelets, Pandora offers a huge variety of charms, rings, and necklaces, many of which are adorned with sparkling cubic zirconia and crystals. Pandora’s style is playful and personal, an ideal choice for those who want to build a sparkling jewelry collection over time that tells their own story.
Shop now at pandora.net
16. Alex and Ani
Alex and Ani specializes in stackable charm bangles and delicate jewelry, often featuring Swarovski crystals for extra shine. Their look is boho-chic and perfect for layering, offering an affordable and meaningful way to wear your sparkle. It's a more relaxed, spiritual take on crystal jewelry compared to Swarovski's glamorous feel.
Shop now at alexandani.com
17. Betsey Johnson
For those who love sparkle with a side of fun, Betsey Johnson is the answer. Her jewelry is known for being bold, quirky, and eclectic, frequently incorporating glittering crystals into whimsical designs like animal motifs and vibrant flowers. It's the perfect choice when you want your sparkling accessories to have a playful, over-the-top personality.
Shop now at betseyjohnson.com
18. Guess
Guess offers a selection of trendy, glamorous jewelry that often incorporates pave crystal accents. The aesthetic is youthful, bold, and fashion-forward, with pieces designed to be noticed. For those who love Swarovski's sparkle but prefer it in more brand-conscious, trendy designs like logo pendants and statement hoops, Guess delivers at a similar accessible price point.
Shop now at guess.com
19. Kenneth Jay Lane
Kenneth Jay Lane is hailed as the king of "faking it" with high-end costume jewelry that looks incredibly luxe. He creates glamorous, vintage-inspired pieces heavily featuring crystals that mimic the fire of real gemstones. If you're looking for a special-occasion showstopper that has old-Hollywood glamour, this brand is an excellent choice.
Shop now at kjlcollection.com
20. Zalando Collection
The in-house jewelry line from European retailer Zalando offers of-the-moment jewelry with sparkling accents at incredibly affordable prices. The collection focuses on accessible, trendy designs that make it easy to experiment with different sparkling styles without a huge investment. It's ideal for everyday pieces that add a bit of shine to your look.
Shop now at zalando.com
21. Macy’s Jewelry
Macy's in-house jewelry collections, like Charter Club and INC, offer a wide variety of sparkling crystal jewelry pieces. You can find everything from classic crystal studs to intricate statement necklaces that mirror Swarovski's brilliance. It’s a convenient one-stop-shop for reliable, accessible sparkle in a range of styles from timeless to trendy.
Shop now at macys.com
22. BaubleBar
If you're looking for trendy, colorful, and fun jewelry, BaubleBar is a must-see. Their seasonal collections are packed with sparkling crystal statement earrings, stackable rings, and personalized pieces. BaubleBar takes fun fashion jewelry seriously, offering a bright and playful contrast to Swarovski's more refined and classic European style.
Shop now at baublebar.com
23. Stella & Dot
Stella & Dot is known for its versatile and contemporary jewelry, with many pieces incorporating brilliant crystal details. Designed for everyday elegance with a fashionable twist, their collections often feature convertible or reversible pieces that let you create multiple looks. It's a great option for practical, stylish sparkle.
Shop now at stelladot.com
24. Ted Baker
Ted Baker’s jewelry collection reflects its main clothing line: feminine, polished, and with a touch of British quirkiness. You’ll find delicate floral motifs, prim bows, and pave crystal hearts, often highlighted with rose gold plating. It shares a similar price point with Swarovski but offers a sweeter, more romantic design sensibility.
Shop now at tedbaker.com
25. Olivia Burton
Inspired by vintage designs and nature, Olivia Burton's jewelry is delicate, charming, and utterly feminine. While known for their beautiful watches, their jewelry line features subtle celestial, bee, and floral themes, often with small crystal accents for a gentle shimmer. This is the brand for you if you prefer your sparkle understated, subtle, and sweet.
Shop now at oliviaburton.com
26. Les Néréides Paris
This charming French brand creates poetic, hand-enameled jewelry that tells a story. Their whimsical worlds of ballet dancers, animals, and enchanted forests are often decorated with tiny, sparkling crystals. Les Néréides offers a completely different vibe than Swarovski - more artisanal and narrative-driven - but with that same eye for delightful, sparkling details.
Shop now at lesnereides-usa.com
27. Sundance Catalog
Sundance offers a curated selection of artisan-made jewelry with a rustic, bohemian spirit. Among their Sterling silver and semi-precious stone pieces, you will often find designs that incorporate high-quality crystals for a touch of refined sparkle. This is the place to look for unique, earthy designs that blend natural beauty with a glimmer of crystal light.
Shop now at sundancecatalog.com
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