Famous for its precision-cut crystals and dazzling designs, Swarovski has been a go-to for anyone who wants to add a touch of glamour to their look without the diamond price tag. Their blend of modern elegance and timeless sparkle makes their jewelry perfect for everything from daily wear to special occasions.
If you love that signature Swarovski shine but want to explore other brands that offer similar elegance and sparkle, you’re in the right place. From high-end luxury to trendy and affordable finds, here are 27 jewelry brands worth checking out.
1. Pavé
Named for the setting style it specializes in, Pavé creates jewelry with surfaces covered in tiny, closely-set gemstones for a continuous glittering effect. They primarily use high-quality cubic zirconia and lab-grown stones to achieve a brilliant shine in rings, earrings, and necklaces that’s very similar to Swarovski's crystal sparkle.
While Swarovski is all about the unique cut of its crystals, Pavé focuses on achieving a diamond-like appearance at an affordable price point. If you’re looking for bold, on-trend pieces that deliver maximum gleam without the luxury cost, Pavé is a fantastic choice.
Shop now at pavejewelry.com
2. Kate Spade
Kate Spade is the master of playful sophistication, and their jewelry line is no exception. Expect whimsical motifs, bright pops of color, and lots of sparkling crystals. With most pieces priced between $50 and $200, it's a perfect spot for adding a dose of fun and personality to your accessory collection.
Compared to Swarovski's classic European elegance, Kate Spade offers a more modern, quirky, and distinctly American preppy vibe. Both brands deliver beautiful sparkle, but Kate Spade is for those who don't take their glamour too seriously.
Shop now at katespade.com
3. Chopard
Stepping into the world of true high-end luxury, Chopard is a jewelry and watch brand known for its exquisite craftsmanship and use of precious materials. Their collections feature dazzling diamonds, vibrant sapphires, and other precious gemstones, with prices reaching into the thousands and beyond.
While Swarovski offers the look of luxury with man-made crystals, Chopard delivers the real thing. It’s an heirloom-quality brand for those seeking genuine gemstones and investment pieces that still bring that jaw-dropping sparkle.
Shop now at chopard.com
4. Michael Kors
Michael Kors brings a dose of modern, sophisticated polish to the accessible luxury space. The jewelry collection often features polished gold or silver-toned metals accented with pavé crystals, reflecting the brand’s sleek, glamorous aesthetic. Pieces are typically priced between $50 and $200.
Much like Swarovski, Michael Kors makes sparkling, eye-catching jewelry feel attainable. However, their designs tend to be a bit more logo-centric and trend-driven, perfect for the fashion-conscious shopper who wants an elegant everyday shimmer.
Shop now at michaelkors.com
5. Alex and Ani
Known for their signature expandable charm bangles, Alex and Ani focus on meaningful, symbolic jewelry. While their main appeal is personalization and positive energy, many of their designs incorporate subtle crystals for a touch of light. The brand is very affordable, with most pieces well under $50.
If Swarovski is for glamour and making a statement, Alex and Ani is for sentimental, everyday sparkle. It’s perfect for creating a layered, personal look that tells a story, rather than just catching the light.
Shop now at alexandani.com
6. Lagos
Lagos is a luxury brand celebrated for its signature Caviar designs - textured sterling silver beading that creates a unique and sculptural look. Their collections often incorporate 18K gold, diamonds, and gemstones, catering to a sophisticated audience with prices in the hundreds to thousands.
While Swarovski’s brilliance comes from faceted crystal, Lagos offers a more refined sparkle from precious metals and high-quality gems. Choose Lagos if you appreciate artisanal craftsmanship and want a bold, modern piece that feels both timeless and distinctive.
Shop now at lagos.com
7. Tiffany & Co.
An icon of classic luxury, Tiffany & Co. is synonymous with fine jewelry, especially their brilliant diamonds set in platinum and gold. From the iconic "Return to Tiffany" tag to their legendary engagement rings, the brand represents timeless elegance and impeccable quality.
Tiffany & Co. is the aspirational choice for those who love Swarovski’s sparkle but are ready to invest in genuine, lifelong gemstones. Both brands are masters of making jewelry feel special, but Tiffany's little blue box holds a legacy of its own.
Shop now at tiffany.com
8. BaubleBar
For unapologetically fun, trendy, and affordable sparkle, BaubleBar is king. Known for its bold statement earrings, layered necklaces, and playful designs featuring colorful crystals and beads, it's a go-to for seasonal updates. Most pieces are priced accessibly between $20 and $80.
Like Swarovski, BaubleBar is all about making an impression with shimmering jewelry. However, BaubleBar focuses on fast-fashion trends and vibrant, costume-style pieces, making it perfect for experimenting with new looks without a major commitment.
Shop now at baublebar.com
9. Pandora
Famous for its customizable charm bracelets, Pandora also offers a wide range of rings, earrings, and necklaces. Their jewelry heavily features sparkling cubic zirconia, enamel, and sterling silver, landing in a mid-range price point of about $50 to $300.
Pandora offers a shine very comparable to Swarovski's but with a strong emphasis on personalization and sentimentality. It’s great for building a collection over time or finding a meaningful gift that combines both sparkle and story.
Shop now at pandora.net
10. Kendra Scott
Kendra Scott is known for her signature shapes (like the Danielle and Elisa) and her beautiful use of vibrant, colorful semi-precious gemstones. Her pieces are modern, versatile, and instantly recognizable, typically ranging from $50 to $150.
While Swarovski provides a uniform, diamond-like dazzle, Kendra Scott offers a more organic sparkle through unique stones and rich colors. It's the perfect choice for someone who loves a pop of color with their shine and appreciates a customizable feel through the Color Bar™.
Shop now at kendrascott.com
11. H&M Jewelry
If you're after a quick, stylish sparkle fix on a tight budget, H&M's jewelry section is a treasure trove. They offer trendy, fashion-forward pieces with lots of crystal and faux gemstone details, almost always for under $30.
H&M jewelry delivers on the eye-catching shine without the quality or durability of Swarovski - it’s meant to be fun and temporary. It's your best bet for trying out a bold new trend or grabbing a statement piece for a single event.
Shop now at hm.com
12. Zales
As one of the most recognizable jewelry chains, Zales specializes in diamond engagement rings and fine jewelry. Their collections span from affordable gold pieces to high-end diamond exclusives, focusing on authentic gemstones and precious metals.
Zales caters to customers marking major life milestones, offering heirloom-quality sparkle from real diamonds and gems. Think of it as a significant step up from Swarovski for those looking to invest in fine jewelry with lasting value.
Shop now at zales.com
13. David Yurman
David Yurman is a luxury American jewelry brand that is easily identified by its signature Cable motif - a twisted helix design that appears throughout its collections. The pieces blend sterling silver and 18K gold with pave diamonds and carefully-chosen gemstones for a look that's sculptural and sophisticated.
Unlike Swarovski's light-catching crystals, David Yurman's allure comes from its substantial metalwork and the integration of genuine fine gems. It's for the buyer who appreciates artistic design and iconic branding in their luxury jewelry.
Shop now at davidyurman.com
14. J.Crew Jewelry
J.Crew has long been celebrated for its knack for styling, and its jewelry collection reflects that perfectly. It offers a mix of classic and trendy pieces with plenty of crystal accents, designed to be layered and loved. Prices are generally accessible, ranging from $30 to $100.
Both Swarovski and J.Crew offer stylish sparkle, but J.Crew’s pieces feel more casual and preppy. They're perfect for elevating a simple sweater or t-shirt, bringing that signature J.Crew polish to your everyday look.
Shop now at jcrew.com
15. Thomas Sabo
German brand Thomas Sabo brings a cool, contemporary, and often edgy vibe to sterling silver jewelry. Their collections feature intricate charms, skulls, and zodiac signs, often embellished with black pavé crystals or colorful stones for a moody, alternative sparkle. Prices generally a bit higher than Pandora and similar charm jewelers, at $50-$300.
If Swarovski is the symbol of elegance, Thomas Sabo is its rock-and-roll cousin. This is the place to go if you want your shiny accessories to come with a dose of rebellion and personality to match.
Shop now at thomassabo.com
16. Mikimoto
The originator of cultured pearls, Mikimoto is the undisputed leader in luxurious pearl jewelry. Renowned for their perfect luster and quality, their pieces represent a timeless, understated elegance. With prices starting in the high hundreds or thousands, it is a significant investment.
Mikimoto offers a different kind of glow - a natural, luminous one from the sea rather than a faceted sparkle. Both brands exude sophistication, but Mikimoto is the choice for classic, elegant heirlooms rooted in nature.
Shop now at mikimoto.com
17. Baume & Mercier
As a Swiss luxury watchmaker, Baume & Mercier applies the same precision and elegance to its jewelry collections. Expect sleek, refined designs that often incorporate fine metals and authentic diamonds for a sophisticated and subtle sparkle. Pricing reflects its luxury status.
While Swarovski offers bold, fashionable bling, Baume & Mercier provides a quietly confident shimmer. Their jewelry is created for those who appreciate fine craftsmanship and timeless style in both their watch and their accessories.
Shop now at baume.com
18. Lucky Brand
True to its bohemian roots, Lucky Brand's jewelry has a casual, free-spirited vibe. Featuring layered necklaces, etched metalwork, and semi-precious stone accents, their pieces feel artisanal and laid-back. Most items are priced affordably, typically between $30 and $100.
Lucky Brand offers a much more earthy and relaxed take on sparkle. If you like a hint of shine but prefer a boho-chic, easy-to-wear look, this is a great alternative to Swarovski's polished glamour.
Shop now at luckybrand.com
19. Vera Wang Jewelry
Known for her iconic bridal gowns, Vera Wang extends her romantic and sophisticated aesthetic to her jewelry line. Many pieces are bridal-inspired, featuring elegant crystals, pearls, and diamonds set in fine metals. These graceful collections are often priced in the range of several hundred dollars and up and can typically be found at partnered retailers.
Swarovski offers sparkle for every gala, but Vera Wang's jewelry captures the magic of a once-in-a-lifetime moment. Her designs are perfect for weddings, anniversaries, and other momentous occasions demanding a special touch of elegance.
Shop now at verawang.com
20. Lulu Frost
Lulu Frost is a truly unique brand that blends antique, vintage, and modern elements into statement-making jewelry. Known for her creative use of Art Deco styles, Plaza numbers, and intricate metalwork, the pieces often feature stunning crystal accents alongside other rich details at a luxury price point. Pieces will run $100-$500 for most designs.
This brand brings a historical depth to sparkle that sets it apart from Swarovski’s contemporary feel. Lulu Frost is for the jewelry lover who wants their sparkling piece to be a conversation starter with a story behind it.
Shop now at lulifrost.com
21. Monica Vinader
Monica Vinader bridges the gap between fashion and fine jewelry with her modern, wearable designs. Famous for engravable friendship bracelets and vibrant semi-precious gemstones, her pieces emphasize everyday luxury and sustainability with pieces often available in recycled metals. The brand price point of $100-$500 gives an entry point to investment level pieces.
Compared to the brilliant uniformity of Swarovski crystals, Monica Vinader offers a more subtle and organic stone-focused sparkle. It’s an ideal choice for those seeking understated elegance and personalized jewelry made with ethical practices in mind.
Shop now at monicavinader.com
22. Judith Ripka
Judith Ripka creates fine jewelry with a distinctive classic and regal aesthetic. Her designs are characterized by textured metals, intricate details, and the abundant use of diamonds and colorful precious gemstones which will demand high price points.
Both brands deliver a glamorous, head-turning look, but Judith Ripka achieves it through fine materials and heirloom quality intended to last generations. Her jewelry elevates sparkle into a world of pure luxury with a timeless feel.
Shop now at judithripka.com
23. APM Monaco
Inspired by the chic, sun-kissed lifestyle of Monaco and the South of France, APM Monaco creates incredibly creative and fashionable jewelry. They specialize in sterling silver micro-set with sparkling zirconia, creating modern, edgy, and often asymmetrical designs that feel high-fashion.
APM Monaco offers a similar level of intense sparkle to Swarovski but channels it into more trend-driven, avant-garde pieces. If you want glitter that feels like it’s straight off the runway, this is your brand.
Shop now at us.apm.mc/en_US/homepage
24. Gorjana
With a laid-back California vibe, Gorjana perfected the art of delicate, layer-able gold jewelry that feels effortless. While not focused on intense bling, their dainty necklaces, rings, and bracelets often feature small pavé details, bezeled stones, or a high-shine finish that brings a subtle shimmer.
Think of Gorjana as the sun-drenched, everyday version of sparkle. It’s for the person who loves Swarovski’s shine but wants it in a softer, more minimalistic form that’s perfect for stacking and daily wear.
Shop now at gorjana.com
25. Tory Burch
Tory Burch brings a preppy, polished aesthetic to her ready-to-wear and accessory lines alike. Her jewelry often showcases the iconic Double T logo, paired with clean lines, enamel detailing, and crystal accents for a look that's classic and chic without screaming "fine jewelry."
Similar to Michael Kors or Kate Spade, Tory Burch offers a designer-branded take on everyday sparkle. The look is less about pure crystal brilliance and more about a timeless It-girl style that’s instantly recognizable.
Shop now at toryburch.com
26. Ted Baker
This British lifestyle brand has a very distinct aesthetic: feminine, charming, and often floral. Ted Baker's jewelry collection reflects this with delicate designs, primarily in rose-gold tones, decorated with petite sparkling crystals, enamel flowers, and detailed bow motifs.
Like Kate Spade, Ted Baker offers a sweeter, more romantic take on crystal sparkle than Swarovski. It's a fantastic option for those who adore pretty, graceful designs that have a touch of British whimsy and garden glamour.
Shop now at tedbaker.com/us/
27. Mejuri
Direct-to-consumer favorite Mejuri changed the game by offering "fine jewelry for every day." Focusing on 14k gold, gold vermeil, diamonds, and genuine gemstones at accessible prices, their style is modern and minimalist.
Mejuri is for the person who outgrew costume crystals and wants to start investing in subtle, real sparkle for their core collection. It swaps Swarovski's bold, light-catching dazzle for the quiet luxury of an understated diamond or the glow of solid gold.
Shop now at mejuri.com
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