For lovers of minimalist home decor, Sunao is a treasure. The brand perfectly captures the essence of Japanese design with its clean lines, natural materials, and an accessible price point that makes creating a serene, Zen-inspired space feel achievable.
Sunao's collection of furniture and home goods makes it easy to bring a sense of calm and order to any room. If you're looking to expand your shopping list with brands that share this quiet, mindful aesthetic, you're in the right place. Here are 19 brands a lot like Sunao that master the art of minimalism.
1. Muji
Often considered the gold standard of Japanese minimalism, Muji offers a vast range of unbranded, functional products, from furniture and storage to clothing and stationery. Their design philosophy is stripped-back and practical, focusing on natural materials and a clutter-free aesthetic that aligns perfectly with Sunao's vibe.
With prices ranging from $10 for small accessories to around $300 for furniture, Muji is significantly more affordable. If you love Sunao's simplicity but are on a tighter budget or just need to stock up on beautifully simple essentials, Muji is your first stop.
Shop now at muji.com
2. Nitori
Think of Nitori as Japan's answer to IKEA. This home goods giant provides stylish, incredibly affordable furniture and accessories rooted in a minimalist, modern aesthetic. Their catalog is extensive, offering everything from sofas and beds to curtains and kitchenware, mostly featuring simple forms and neutral wood tones.
While Sunao offers a more curated, mid-range selection, Nitori makes the minimalist Japanese look accessible to everyone. Their pieces are clean, versatile, and designed for everyday life, making it easy to furnish a whole space without breaking the bank.
Shop now at nitori-net.jp
3. HAY
Hailing from Denmark, HAY perfectly fuses Scandinavian functionality with a touch of Japanese simplicity. Known for its contemporary furniture, lighting, and accessories, the brand isn't afraid to use subtle pops of color and playful shapes within its minimalist framework. The designs are clean, functional, and fit seamlessly into modern homes.
HAY's prices are comparable to Sunao's mid-tier range, from about $50 for accessories to over $3,000 for sofas. If you appreciate the clean lines of Sunao but want a look that's slightly more contemporary and colorful, HAY is an excellent choice.
Shop now at hay.dk
4. Serena & Lily
On the surface, Serena & Lily's casual, coastal vibe seems different from Sunao's Japanese aesthetic, but they share a core love for natural textures, airy spaces, and serene design. The brand is known for its use of rattan, linen, and light-washed woods, creating a relaxed yet sophisticated look.
While more expensive than Sunao, Serena & Lily is ideal for those who admire the calmness of minimalism but want to interpret it through a breezy, coastal lens. Their pieces bring a light, calming presence to a home, much like Sunao's Zen-inspired decor.
Shop now at serenaandlily.com
5. Karimoku New Standard
Karimoku New Standard elevates Japanese minimalism through exceptional craftsmanship and a focus on sustainable, native Japanese hardwoods. This brand builds on the legacy of its parent company, Karimoku, by collaborating with international designers to create furniture that is modern, functional, and timeless.
Prices are in the higher end, typically ranging from $300 to $3,000. For design enthusiasts who appreciate Sunao's aesthetic but want a piece with a bit more design pedigree and heirloom quality, Karimoku New Standard is a perfect fit.
Shop now at karimoku-newstandard.com
6. Normann Copenhagen
Another Danish design house, Normann Copenhagen produces innovative yet simple furniture, lighting, and home accessories. Their aesthetic is sleek and contemporary, using clean geometric shapes and muted color palettes that a student of Japanese minimalism would appreciate.
Their products celebrate understated elegance with a distinctly Scandinavian flavor. If Sunao represents Eastern minimalism, Normann Copenhagen offers a fantastic Western counterpart, sharing a mutual focus on form, function, and simple beauty.
Shop now at normann-copenhagen.com
7. Maruni
Maruni approaches furniture making as an art form, blending traditional Japanese woodworking techniques with industrial methods to create minimalist masterpieces. Known for its high-end wooden furniture, Maruni emphasizes the natural beauty of wood grain and flawless craftsmanship.
With pieces running from $500 to over $5,000, this is a luxury investment. Maruni shares Sunao's soul but targets a high-end customer looking for authentic, industrial-crafted pieces that double as sculpture.
Shop now at maruni.com
8. Muuto
Named after the Finnish word for "new perspective," Muuto delivers enduring Scandinavian design that feels fresh and modern. Their furniture, lighting, and accessories emphasize clean lines, natural materials like oak and wool, and versatile functionality that promotes calm, uncluttered living.
Like Sunao, Muuto appeals to a design-savvy audience seeking to create modern, mindful interiors. It differs by bringing a dose of Scandinavian warmth and subtle color to its minimalist forms, making it perfect for homes that seek simplicity with a bit of personality.
Shop now at muuto.com
9. Takumi
Focusing on handcrafted wooden furniture and home goods, Takumi - the Japanese word for "artisan" - lives up to its name. The brand blends traditional craftsmanship with modern utility, producing elegant, simple pieces from sustainable wood sources.
The price point, from $200-$2,000, reflects its handcrafted nature. Compared to Sunao's approachable design, Takumi offers a more artisanal and heritage-focused experience for those who deeply value the story and hands behind each object.
Shop now at takumi.jp
10. Design Within Reach (DWR)
Design Within Reach is a curator of iconic modern furniture from the world's best designers. While their selection is broad, a significant portion is dedicated to minimalist pieces with sleek, functional aesthetics deeply influenced by mid-century modern and Japanese design traditions.
DWR is a high-end retailer, with prices ranging from $150 for an accessory to over $5,000 for a statement sofa. Think of it as a gallery for shoppers who love Sunao's modern simplicity but want to invest in a specific, legendary design from a recognized name.
Shop now at dwr.com
11. Ferm Living
Ferm Living brings a softer, more organic touch to Scandinavian design. The brand embraces simple, sculptural forms but warms them up with earthy color palettes, rich textures, and bold patterns. Their collections include furniture, textiles, and decor made with a focus on sustainable materials.
Perfect for those who find absolute minimalism a bit cold, Ferm Living offers a cozy and eclectic take on the aesthetic. It shares Sunao's love for simplicity but gives it a more contemporary, lived-in feel.
Shop now at us.fermliving.com
12. Oki Sato / Nendo
Nendo is less of a brand and more of a celebrated design studio, led by the brilliant Oki Sato. The studio collaborates with various companies to create strikingly innovative yet minimalist products, from furniture to soy sauce bottles. Their work is known for its subtle, clever, and often playful "a-ha!" moments hidden within deceptively simple forms.
Following Nendo is like following an artist. Their ethos is a masterclass in Japanese design - understated, highly thoughtful, and elegant. For anyone who sees minimalism as an intellectual and aesthetic pursuit, Nendo is essential inspiration.
Shop now at nendo.jp
13. Hida Sangyo
With a century of history, Hida Sangyo is a pillar of Japanese woodworking, specializing in minimalist chairs, tables, and kitchenware. They are pioneers in wood-bending techniques, allowing them to create functional, impossibly elegant furniture that highlights the natural beauty of the material.
This brand shares Sunao’s reverence for natural materials but with a much greater emphasis on traditional, handcrafted Japanese artistry. It's an excellent choice for those wanting to own an authentic piece of Japanese craft.
Shop now at hidasangyo.com
14. Balmuda
Known for its beautifully designed, award-winning home appliances, Balmuda proves that even a toaster or a fan can embody Japanese minimalism. The brand focuses on creating products that blend sleek, clean aesthetics with innovative technology that enhances the daily experience.
While Sunao furnishes your space, Balmuda outfits it with functional technology that doesn't create visual clutter. Their muted colors and soft curves complement minimalist interiors perfectly, making tech feel both beautiful and seamless.
Shop now at balmuda.com
15. Kinto
Kinto specializes in minimalist tableware, coffee gear, and drinkware designed to enrich your everyday life. Their products emphasize simplicity, natural textures, and subtle elegance, embodying the Japanese ethos of "wabi-sabi" - finding beauty in imperfection and nature.
Far more affordable than a furniture purchase, Kinto offers a great entry point into the Japanese minimalist lifestyle. If you admire Sunao's aesthetic, Kinto allows you to bring that same sense of beautiful simplicity to your daily rituals.
Shop now at kinto-usa.com
16. Karimoku
Japan's largest wooden furniture manufacturer, Karimoku is renowned for its high-quality tables, chairs, and sofas that balance traditional craftsmanship with modern design. Their furniture is celebrated for its sleek, functional forms and deep respect for the wood's natural characteristics.
More premium than Sunao, Karimoku offers heritage pieces with timeless appeal. It's the go-to brand for design purists seeking authentic Japanese minimalism backed by decades of proven quality and environmental responsibility.
Shop now at karimoku.com
17. Aoyama Furniture
As its name suggests, Aoyama Furniture specializes in masterfully crafted furniture rooted in traditional Japanese design. Their pieces showcase the inherent beauty of natural woods through clean forms, subtle detailing, and flawless finishes. The aesthetic is pure, understated, and Zen.
Positioned at a luxury price point, Aoyama is for the connoisseur who wants the essence of Sunao's style but in its most refined, authentic, and handcrafted form. Every piece is an ode to the quiet beauty of Japanese minimalism.
Shop now at aoyamafurniture.jp
18. Floyd
Based in Detroit, Floyd brings an American perspective to minimalist, functional design. The brand is known for its modular and easy-to-assemble furniture, including platform beds, sofas, and shelving that are designed to last and move with you. The aesthetic leans heavily into Scandinavian and Japanese influences, with a focus on durable, quality materials like birch wood and steel.
Floyd shares Sunao's love for stripped-back utility and simple forms. It’s an ideal choice for anyone seeking that clean, minimalist look with a modern ethos of adaptability and longevity.
Shop now at floydhome.com
19. The Citizenry
The Citizenry champions a "warm minimalist" style through artisan-crafted home goods from around the world. While their collection is global, they share Sunao's deep appreciation for natural materials, ethical craftsmanship, and objects with a soul. Their bedding, rugs, and decor often feature earthy textures and a sophisticated, neutral color palette that creates a calm, collected home.
For those who love the tranquility of Japanese minimalism but crave texture and global artistry, The Citizenry is the perfect brand. It captures the same mindful spirit as Sunao but translates it through a lens of curated, worldly craftsmanship.
Shop now at the-citizenry.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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