If you're on the hunt for bedding that feels incredibly soft and luxurious without the eye-watering price tag, you've probably come across Southshore Fine Linens. The brand has built a loyal following for its ultra-soft, high-quality sheet sets and duvet covers that make any bed feel like a cozy retreat.
Known for its premium microfiber and sateen fabrics, Southshore delivers that silky-smooth, five-star hotel feel at a much more accessible price point. For anyone who loves that blend of sophisticated comfort and smart value, here are 18 similar brands worth checking out for your next bedding refresh.
1. Brooklinen
Brooklinen is a major name in the direct-to-consumer bedding world, famous for its buttery-soft and durable sheets. They offer everything from classic percale to luxe sateen and cozy linen, all with a modern, timeless aesthetic. While they lean more into premium cotton, their commitment to high-quality, comfortable fabrics makes them a close cousin to Southshore.
Expect a slightly higher price point, but Brooklinen's reputation for long-lasting quality and exceptional customer service makes it a solid investment. If you appreciate Southshore's feel but are ready to explore premium, long-staple cotton options, Brooklinen is a great next step.
Shop now at brooklinen.com
2. Parachute
Parachute excels at elevated essentials, offering bedding with a clean, minimalist, and distinctly Californian vibe. They specialize in high-quality materials like percale, sateen, and their signature cloud-like linen, often with a focus on Oeko-Tex certified, eco-friendly production. Their style is less traditional and more modern and airy than Southshore.
Price-wise, Parachute sits in a similar mid-to-premium range. It's the perfect choice for someone who loves Southshore's comfort but wants a sleeker, more contemporary look made with sustainable materials to create a serene bedroom sanctuary.
Shop now at parachute.com
3. Boll & Branch
If sustainability and ethical production are high on your list, Boll & Branch is the brand for you. They are renowned for their 100% organic, Fair Trade certified cotton bedding that is incredibly soft and gets better with every wash. Their aesthetic is classic, luxurious, and understated.
While Southshore achieves its softness with high-quality microfiber, Boll & Branch focuses exclusively on natural, organic fibers. This makes them a more premium, eco-luxe alternative for shoppers who prioritize environmental and social responsibility without sacrificing an ounce of comfort.
Shop now at bollandbranch.com
4. L.L.Bean
A heritage brand known for its durability and timeless style, L.L.Bean offers bedding that's built to last. They are particularly famous for their ultra-cozy flannel sheets, a winter essential for countless households. Their style is classic American - think rustic, preppy, and perfect for a cabin or traditional home.
L.L.Bean offers excellent quality at a mid-range price point, much like Southshore. The key difference is the aesthetic, if you love Southshore's cozy promise but prefer a more rugged, outdoorsy, or traditional design, L.L.Bean's bedding collections are a perfect fit.
Shop now at llbean.com
5. Casper
Best known for their mattress-in-a-box, Casper also offers a highly curated collection of bedding designed to enhance sleep. Their sheets, from cooling Supima cotton to breathable Hyperlite, incorporate sleep science into their design. The aesthetic is clean, modern, and minimalist.
Casper shares Southshore's goal of providing luxurious comfort at an accessible price. However, Casper sets itself apart with a focus on performance fabrics and technology-driven comfort, making it a great choice for hot sleepers or anyone curious about innovative sleep solutions.
Shop now at casper.com
6. The Company Store
With a massive selection of fabrics, patterns, and styles, The Company Store is a one-stop-shop for high-quality bedding. From down comforters and organic cotton sheets to wrinkle-free sateen and cozy jersey, they have something for every preference. Their look ranges from classic to contemporary and playful.
Similar to Southshore, they are committed to delivering comfortable, durable bedding that offers great value. If you're looking for a wider variety of materials and designs, including seasonal collections and kids' bedding, The Company Store is an excellent and reliable option.
Shop now at thecompanystore.com
7. Luxe Linen
If you've been tempted to try pure linen bedding, Luxe Linen specializes in just that. They offer high-quality, breathable linen sheets and duvet covers that create a relaxed, effortlessly chic vibe. Perfect for year-round comfort, linen keeps you cool in the summer and warm in the winter.
Like Southshore, Luxe Linen prioritizes high-quality, comfortable materials for an inviting sleep space. It's the perfect brand for anyone wanting to swap Southshore's smooth sateen for the uniquely soft, textured, and laid-back feel of an all-linen bed.
Shop now at luxelinen.com
8. Mellanni
Hugely popular online, Mellanni is famous for its ridiculously affordable and surprisingly soft microfiber sheets. With prices often under $50 for a full set, they have mastered the art of budget-friendly comfort. Their sheets are wrinkle, fade, and stain-resistant, making them an ultra-practical choice.
While Southshore offers a more premium microfiber experience, Mellanni is the go-to if your primary concern is affordability without sacrificing decent quality. They are a fan favorite for guest rooms, kids' beds, and anyone who wants soft, easy-care sheets without a big investment.
Shop now at mellanni.com
9. Riley Home
Riley Home creates premium bedding with a focus on honest materials and European craftsmanship. They offer beautiful sateen and percale sheets made from long-staple cotton, produced responsibly in Portugal. Their aesthetic is modern, serene, and sophisticated.
Similar to Southshore, Riley Home focuses intently on quality feel and construction. However, Riley Home also emphasizes its Oeko-Tex certification and sustainable production, making it a wonderful alternative for shoppers who want that luxe feel paired with eco-conscious manufacturing.
Shop now at rileyhome.com
10. Saatva Organic
From the luxury mattress brand Saatva, their organic bedding line is all about clean, premium comfort. They offer fair-trade certified bedding crafted from high-end organic materials like cotton and linen. The designs are elegant, timeless, and thoughtfully made for a five-star hotel experience at home.
Unlike Southshore's popular microfiber, Saatva is committed to premium natural fibers with strong eco-credentials. It's a luxury step-up for anyone who appreciates quality fabrics and is ready to invest in long-lasting, sustainable bedding.
Shop now at saatva.com
11. Pure Beech
Often found at retailers like Bed Bath & Beyond, Pure Beech is known for its incredibly soft modal sateen sheets derived from beech trees. This material gives them a signature silky, cool-to-the-touch feel that's perfect for warm sleepers. Their focus is purely on plush comfort and a smooth, luxurious hand-feel.
Pure Beech offers a unique material alternative to Southshore's microfiber and cotton options. If you're chasing that ultra-drapey, exceptionally smooth feeling from a plant-based fabric, Pure Beech's modal collections are definitely worth seeking out.
Shop now at purebeech.com
12. Nest Bedding
Nest Bedding provides a curated selection of bedding with an emphasis on organic and natural materials. You can find everything from organic cotton and Tencel to bamboo sheet sets, all designed for breathability and comfort. They cater to shoppers seeking a cleaner, more sustainable sleep environment.
Just like Southshore, they are dedicated to better sleep through quality materials. Nest's defining feature, however, is its broad range of eco-friendly fabric choices available at a more accessible price point than some luxury organic brands.
Shop now at nestbedding.com
13. Linenwalas
Another excellent destination for natural bedding, Linenwalas has a strong focus on linen and organic cotton. Their products celebrate a relaxed, lived-in aesthetic, offering duvet covers and sheet sets that are meant to feel comforting and look effortlessly chic. They bring breathable, natural comfort into the bedroom.
While Southshore's look is often more polished and smooth, Linenwalas leans into the natural texture and rumpled elegance of linen. It's a great match for someone wanting a cozy feel with a more rustic, laid-back style.
Shop now at linenwalas.com
14. Cuddledown
For over 40 years, Cuddledown has specialized in creating cozy, restful sleep experiences. They are experts in down comforters and pillows but also offer a wide array of high-quality bedding in materials like fine cotton, flannel, and microfleece. Their offerings are designed for ultimate warmth and comfort.
Cuddledown shares Southshore's mission of accessible luxury and quality, but with a broader selection including specialty materials for staying warm. If you're looking for an especially plush comforter or ultra-cozy sheets for cold nights, Cuddledown is a fantastic resource.
Shop now at cuddledown.com
15. Eddie Bauer
Reflecting its outdoor heritage, Eddie Bauer's home collection is all about durable comfort with a rustic, adventurous spirit. Their bedding often features classic plaids, graphic prints, and soft flannel designs perfect for a cozy, cabin-inspired bedroom. The focus is on materials that are both comfortable and resilient.
At a similar mid-range price point to Southshore, Eddie Bauer offers a distinct departure in style. If your taste leans more towards mountain lodge than modern-classic, their warm and inviting collections are a perfect alternative.
Shop now at eddiebauer.com
16. Rizzy Home
Rizzy Home offers bedding that feels more decorative and layered, with a strong emphasis on texture, embroidery, and pattern. Their collections often feel more like a statement piece, designed to bring a touch of bohemian, traditional, or global style into the bedroom.
In contrast to Southshore's simpler, classic designs, Rizzy Home is for someone who wants their bedding to be the centerpiece of their decor. They offer quality construction with a focus on rich visual details, perfect for creating a more opulent and stylized look.
Shop now at rizzyhome.com
17. Buffy
Buffy is known for its eco-friendly approach to comfort, best recognized for its "cloud-like" comforters and cool-to-the-touch sheets. They use innovative, sustainable materials like eucalyptus lyocell and recycled fill, which are temperature-regulating, gentle on the skin, and kind to the planet.
Like Southshore, Buffy aims to make your bed the ultimate comfort zone. Their key differentiator is their commitment to cutting-edge sustainable materials. If you're an eco-conscious shopper or a hot sleeper looking for breezy, lightweight layers, Buffy is an excellent choice.
Shop now at buffy.co
18. Coyuchi
Coyuchi is a pioneer in the organic home textiles space, offering beautifully crafted bedding made from 100% organic cotton, linen, and other natural fibers. Their aesthetic is inspired by nature - it's relaxed, textured, and timeless, with a palette drawn from the California coast. Their products are made to meet the strictest environmental and social standards.
While Coyuchi sits at a significantly higher price point, it represents the luxury organic version of the comfort Southshore provides. For those ready to invest in heirloom-quality, impeccably sourced organic bedding, Coyuchi offers a truly premium and sustainable sleep experience.
Shop now at coyuchi.com
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