If you love creating a restful retreat with high-quality, plush bedding, you're likely already a fan of Soak & Sleep. Known for its luxurious Egyptian cotton sheets, linen duvet covers, and cozy accessories, the brand strikes the perfect balance between comfort, durability, and understated, modern style.
For those looking to expand their bedding collection with brands that share a similar love for premium materials and elegant design, we've found 21 alternatives worth exploring. From hotel-grade luxury to sustainable and organic options, here are the best brands like Soak & Sleep for your next bedroom upgrade.
1. The White Company
The White Company specializes in premium, minimalist bedding crafted primarily from high-quality Egyptian cotton and linen. Much like Soak & Sleep, their aesthetic is all about understated elegance, featuring a predominantly neutral color palette that creates a serene and timeless look. Their focus on classic British design and sustainable sourcing gives them a distinct, refined edge.
Expect exceptional softness and breathable fabrics perfect for a restful night. If you appreciate Soak & Sleep's commitment to quality but are drawn to a slightly more traditional and classic style, The White Company delivers sophisticated comfort that lasts.
Shop now at www.thewhitecompany.com
2. Frette
For those who want to level up to true hotel-grade opulence, Frette is the gold standard. This luxury Italian brand uses the finest linens and combed cottons to create exquisite bedding known for its craftsmanship and silky-smooth feel. It's a significant investment, with duvet covers often starting around $200 and climbing, but the quality is undeniable.
While Soak & Sleep offers accessible luxury, Frette is pure indulgence. Their collections often feature elegant embroidery and subtle jacquard weaves, appealing to anyone who wants to recreate the five-star hotel experience at home.
Shop now at frette.com
3. Boll & Branch
Boll & Branch is a cult favorite for its buttery soft, 100% organic cotton bedding. Their direct-to-consumer model focuses on ethically sourced, long-staple cotton, ensuring exceptional durability and a cloud-like texture. With prices for sets generally in the $100-$300 range, they fall into a similar premium-but-attainable category as Soak & Sleep.
The main differentiator here is the strong emphasis on sustainability and ethical transparency. If you love high-quality cotton but want the assurance of organic and Fair Trade certifications, Boll & Branch is your perfect match.
Shop now at bollandbranch.com
4. Parachute
Parachute delivers modern, versatile bedding essentials crafted from premium natural materials like linen, percale, sateen, and brushed cotton. Their aesthetic is laid-back California chic - effortless, comfortable, and stylishly minimalist. It's a go-to for design-savvy shoppers who want high-quality basics without the fuss. Priced mid-range, it offers fantastic quality for the cost, similar to Soak & Sleep's value proposition.
Parachute is a great choice if you love the simple luxury of Soak & Sleep but prefer a more contemporary, relaxed vibe that feels both cozy and cool.
Shop now at parachutehome.com
5. Loom & Leaf
While primarily known for their high-end memory foam mattresses, Loom & Leaf by Saatva also offers a curated selection of luxurious bedding designed to enhance their sleep systems. Their bedding focuses on premium materials like organic cotton sateen, emphasizing cooling properties and deep comfort to complement their mattresses.
This brand is ideal for those investing in a complete sleep overhaul. Where Soak & Sleep offers a broad range of textures and materials, Loom & Leaf focuses on pieces that perfectly support a restorative sleep experience, often at a premium price point from $150-$350.
Shop now at loomandleaf.com
6. Rough Linen
If your favorite part of Soak & Sleep's collection is their linen, then Rough Linen is a brand you need to know. As the name suggests, they specialize in handcrafted linen bedding that starts out soft and only gets better with time. Their aesthetic is rustic yet refined, perfect for creating a cozy, lived-in sanctuary. Prices for duvet covers and sheets range from $150 to $350.
Rough Linen leans more heavily into a casual, natural luxury, celebrating the unique texture and heirloom quality of pure linen. It’s an artisan-focused alternative for lovers of natural fibers.
Shop now at roughlinen.com
7. Coyuchi
Coyuchi is a pioneer in organic, eco-friendly textiles for the home. Their bedding is made from 100% organic cotton and linen, adhering to the strictest sustainable production standards. The style is relaxed and earthy, with muted tones and beautiful textures that feel effortlessly calming. Pricing is in the premium range, from $100 to $350.
Compared to Soak & Sleep, Coyuchi places a much stronger emphasis on environmental responsibility and non-toxic materials. It’s the perfect choice for the eco-conscious sleeper who doesn’t want to compromise on luxury.
Shop now at coyuchi.com
8. Matouk
Matouk is a luxury American brand that masterfully blends traditional craftsmanship with innovative textile technology. They are known for exquisite fabrics, intricate embroidery, and bespoke options, especially with their iconic scalloped edges and colorful trims. With a higher price point of $200-$600+, Matouk is for those who appreciate fine detailing and a more polished, classic look.
If you enjoy the premium feel of Soak & Sleep but crave a touch of personalized, heirloom-quality elegance, Matouk’s collections offer timeless sophistication.
Shop now at matouk.com
9. Hawkins New York
Hawkins New York strikes a beautiful balance between modern design and relaxed livability. Their bedding collections feature high-quality materials like washed linen and cotton percale in a sophisticated palette of both neutral and statement colors. The vibe is decidedly contemporary but still warm and inviting.
With prices ranging from $150-$400, they cater to a design-conscious crowd that appreciates simplicity with an edge. It’s a great S&S alternative if you want to inject a bit more personality and modern color into your bedroom.
Shop now at hawkinsnewyork.com
10. Cultiver
An Australian brand celebrated for its exceptional linen, Cultiver offers pre-washed, pure linen bedding that feels incredibly soft from the very first night. Their color range is expansive, from classic whites and oatmeals to deep, rich hues like olive and terracotta. They make it easy to build a personalized, layered bed that looks effortlessly chic.
Priced similarly to other premium linen brands ($150-$300), Cultiver is a fantastic S&S alternative, especially for those who primarily shop for high-quality, breathable linen with a relaxed, modern aesthetic.
Shop now at cultiver.com
11. L.L.Bean
For durable, comfortable, and no-fuss classics, L.L.Bean is a surprisingly strong contender. Famous for their ultra-soft pima cotton percale and cozy flannel sheets, they offer quality and comfort at a more accessible price point ($40-$150). The style is timeless American casual - nothing overly trendy, just reliable pieces built to last.
While not as luxurious as Soak & Sleep, L.L.Bean provides excellent value for cozy, everyday basics, especially for their legendary flannel bedding in the colder months.
Shop now at llbean.com
12. ettitude
Ettitude's claim to fame is its proprietary CleanBamboo™ fabric, which is as soft and silky as silk but 100% vegan, hypoallergenic, and breathable. Their bedding has a signature sateen finish with a beautiful drape, offering a sleek and modern look. Priced around $80-$250, it provides a unique-feeling luxury that’s also eco-friendly.
This is the brand for you if you love a silky-smooth feel but find cotton sateen too warm or silk too delicate. The sustainable angle and cooling properties make it a standout alternative to traditional fabrics.
Shop now at ettitude.com
13. Linoto
Linoto offers stunning, handcrafted linen bedding made from long-staple European flax. Each piece is made-to-order in their New York workshop, giving it an artisanal touch. The texture is what sets Linoto apart - it's breathable, natural, and softens beautifully with every wash, embodying a rustic yet elegant charm.
With prices running from $150 to $350, it’s a comparable investment to other premium linen brands but with the added appeal of small-batch craftsmanship. It's an excellent choice for true linen aficionados who appreciate sustainability.
Shop now at linoto.com
14. Sferra
Another titan of Italian luxury linens, Sferra is synonymous with heirloom quality and exquisite craftsmanship. Their bedding, often found in the finest homes and hotels, uses extra-long-staple Egyptian cotton to create fabrics that are both luminous and incredibly durable. This is high-end luxury, with sets often costing $300-$700+.
Sferra competes with brands like Frette for the attention of textile connoisseurs. If Soak & Sleep is your entry into luxury bedding, Sferra represents the pinnacle of timeless, classic design.
Shop now at sferra.com
15. Garnet Hill
Garnet Hill offers beautiful, high-quality bedding with a focus on natural fibers, vibrant colors, and unique patterns. They are well-loved for their soft organic cottons, European linens, and cozy flannel, striking a balance between relaxed comfort and sophisticated style. Their price range of $50-$250 makes them an attractive and accessible option.
This brand is ideal if you like the quality of Soak & Sleep but want to play with more prints and bolder colors, leaning into a slightly more coastal or rustic aesthetic.
Shop now at garnethill.com
16. Nest Bedding
Nest Bedding aims to provide eco-conscious and luxurious bedding at a more affordable price point. You'll find options made from organic cotton, Tencel, and bamboo that prioritize comfort and sustainability. Priced from $70-$200, they are a great wallet-friendly alternative for ethically-minded shoppers.
Nest Bedding stands out for offering organic and natural fiber options without the steep luxury markup. It’s an ideal choice for anyone trying to shop more consciously on a budget.
Shop now at nestbedding.com
17. Matador
Matador focuses on modern, minimalist bedding crafted from high-quality natural materials like linen and organic cotton. Their designs are clean, simple, and intentionally timeless, designed to be mixed and matched. With a mid-tier price point of $120-$300, they appeal to the design-savvy consumer looking for durable, stylish basics.
The aesthetic is very much in line with other modern DTC brands, but Matador's thoughtful craftsmanship and focus on essential pieces make it a strong alternative to Soak & Sleep for building a chic, capsule bedding collection.
Shop now at matadorhome.com
18. The Citizenry
The Citizenry partners with artisans across the globe to create ethically handcrafted textiles. Their bedding collections often feature unique textures and subtle patterns inspired by global design traditions. Their most famous collection is their stonewashed linen bedding. Given the masterful craftsmanship, their items are in the luxury tier, ranging from $250 to $600+.
This brand is for someone who sees their bedding as a piece of art and values the story behind the product. The Citizenry offers a richly textured, soulful alternative to mass-produced luxury.
Shop now at the-citizenry.com
19. Linum Naturals
Linum Naturals offers luxurious, handcrafted linen bedding with a focus on all-natural fabrics stone-washed for maximum softness. Their pieces embody a rustic yet sophisticated aesthetic, letting the beautiful texture of the linen take center stage. With prices in the $200-$400 range, it's a premium option for those dedicated to the comfort of pure linen.
Their bedding is perfect for creating a warm, organic-feeling space. If you love natural textures and fabrics that get better with age, Linum Naturals delivers on that lived-in luxury feel.
Shop now at linumnaturals.com
20. Snowe
Snowe is designed for people who want to "buy quality once." Their bedding collection features Italian-milled percale and sateen made from extra-long-staple cotton, along with garment-washed linen. The designs are minimalist, sleek, and exceptionally durable. Priced from $100-$300, they offer superb quality for a contemporary home.
Like Soak & Sleep, Snowe is all about investing in high-end basics. Their percale is particularly renowned for being crisp, cool, and breathable, making it a favorite for hot sleepers.
Shop now at snowehome.com
21. Floyd
Primarily known for its modern, modular furniture, Floyd has extended its design ethos to a small but mighty collection of bedding. Expect organic cotton and linen materials in earthy, contemporary colors designed to complement a minimalist aesthetic. Their linens, in particular, are soft, breathable, and ideal for creating a relaxed look.
With prices between $50-$300, Floyd's bedding feels like a natural extension of its functional, durable approach to home goods. It's a great choice for anyone building a thoughtful, modern home from the ground up.
Shop now at floydhome.com
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