It's hard not to fall for the breezy, coastal-chic aesthetic of Serena & Lily. The brand has mastered the art of creating spaces that feel both relaxed and refined, blending natural materials like rattan and linen with soft colors to capture that perfect seaside vibe.
If you're looking to bring that same laid-back elegance into your home, you're in luck. Whether you're searching for something a bit more affordable, modern, or traditional, we've found 17 other brands that deliver a similar coastal charm. Here are our top picks to help you get the look.
1. Pottery Barn
Pottery Barn is a go-to for that warm, inviting coastal style built on classic, durable pieces. Their collections are packed with natural materials and timeless designs perfect for creating a relaxed, beachy atmosphere. They stand out for their extensive customization options and seasonal collections that keep the look fresh.
While similar to Serena & Lily in its focus on quality, Pottery Barn often leans more traditional, with slightly more substantial furniture. Prices range from $100 for decor to over $4,000 for large furniture pieces, making it a fantastic choice for versatile, family-friendly pieces that deliver coastal comfort with a classic twist.
Shop now at potterybarn.com
2. West Elm
If your version of coastal is sleek and contemporary, West Elm is your brand. Known for modern design, their collections infuse coastal influences with clean lines, sustainable materials, and pops of fresh color. Their modular furniture and statement lighting are great for giving a beachy space a current, uncluttered feel.
At a similar mid-range price point ($50 to $3,000), West Elm offers a distinctly more modern and minimalist alternative to Serena & Lily. It's perfect for urban dwellers or anyone looking to achieve a relaxed, coastal vibe with a contemporary edge.
Shop now at westelm.com
3. Crate & Barrel
Crate & Barrel curates furniture and decor with a timeless quality that feels both elegant and approachable. Their coastal-friendly pieces feature natural woods, crisp linen fabrics, and understated patterns that are perfect for achieving a laid-back yet polished look. You can always count on them for high-quality craftsmanship.
Compared to Serena & Lily, Crate & Barrel's style is often more minimalist and modern, fitting seamlessly into various decor styles. With prices generally in the same range ($50 to $2,500), it's ideal for anyone wanting functional, forever pieces that capture a casual chic aesthetic.
Shop now at crateandbarrel.com
4. Lulu and Georgia
For a chic, trend-forward take on coastal decor, Lulu and Georgia is a must-shop. This boutique-style online retailer is full of finds that blend relaxed luxury with a boho vibe, featuring tons of rattan, woven textures, and soft neutral tones. They are known for eye-catching statement pieces that make a room feel special.
With furniture ranging from $100 to $4,000, Lulu and Georgia is priced similarly to Serena & Lily but leans a bit more eclectic and fashion-forward. It's the perfect brand for anyone wanting to create a coastal look that feels dynamic, stylish, and anything but basic.
Shop now at luluandgeorgia.com
5. Anthropologie Home
Anthropologie's home section is a treasure trove of unique, artful pieces with a distinct boho-coastal vibe. From furniture to textiles, their collections pop with handcrafted details, artisanal patterns, and a warm, eclectic energy. Look here for pieces that have personality and feel one-of-a-kind.
More globally inspired than Serena & Lily, Anthropologie blends vintage charm with coastal cool effortlessly. Price points can range from affordable decor under $50 to statement furniture over $3,500, making it the perfect stop for those who want a curated, artistic coastal look that tells a story.
Shop now at anthropologie.com
6. Ballard Designs
Ballard Designs delivers European-inspired elegance with a cozy feel, making it a natural fit for coastal decor lovers. Their collections often include rattan furniture, comfortable slipcovered sofas, and subtle nautical accents, all designed to feel relaxed yet refined. Custom upholstery options are a major plus.
Like Serena & Lily, Ballard emphasizes quality and timeless design, but with a more prominent European influence. With furniture typically between $100 and $3,500, it's a wonderful choice for creating a classic coastal space with enduring style.
Shop now at ballarddesigns.com
7. Havenly
Not a traditional retailer, Havenly is an online interior design service that helps you discover and shop for your perfect coastal chic space. After working with a designer, you'll get a curated list of furniture and decor from a wide range of brands - many with a similar aesthetic to Serena & Lily.
This is the perfect option if you love the coastal look but aren't sure how to pull it all together. By providing personalized design services alongside shopping, Havenly offers more variety and customization than a single brand, helping you create a coastal home that's uniquely yours.
Shop now at havenly.com
8. Williams Sonoma Home
Williams Sonoma Home offers an upscale, sophisticated take on classic American design, and their coastal-inspired collections are no exception. Think high-quality craftsmanship, elegant textiles, natural materials, and a polished, breezy aesthetic that feels luxurious and intentional.
Compared to Serena & Lily, Williams Sonoma Home offers a more refined and formal version of coastal decor, with prices to match ($200 to $10,000+). It's the ideal destination for anyone seeking high-end, investment pieces that embody timeless seaside style.
Shop now at williams-sonoma.com
9. World Market
For an affordable and eclectic way to channel a coastal vibe, look no further than World Market. Their globally inspired inventory is full of hidden gems like rattan furniture, woven baskets, and patterned textiles that are perfect for layering into a seaside-themed room. It's fun, accessible, and always changing.
World Market shares Serena & Lily's love for natural textures but is significantly more budget-friendly, with decor starting around $20 and furniture maxing out around $1,000. It's the perfect spot for finding those unique, beachy finishing touches without breaking the bank.
Shop now at worldmarket.com
10. Joss & Main
Joss & Main merges trendy styles with timeless designs, offering a wide array of mid-priced furniture and decor focused on casual chic and coastal aesthetics. It's a great place to find rattan chairs, linen bedding, breezy curtains, and other essentials for that-day-at-the-beach feeling.
They align well with Serena & Lily's style but often come in at a more accessible price point, with most items falling between $50 and $2,000. For anyone wanting to achieve the polished yet relaxed coastal look on a budget, Joss & Main is a fantastic resource.
Shop now at jossandmain.com
11. Arhaus
Arhaus specializes in beautifully handcrafted, sustainable furniture with a focus on artisanal quality. Their pieces - many made from reclaimed wood and natural woven textiles - have a worldly yet grounded feel that complements a coastal vibe perfectly. Each item feels substantial and built to last.
While Serena & Lily is casually chic, Arhaus delivers an eco-conscious, heirloom-quality version of coastal decor, often at a higher price point ($300 to $8,000+). It's a top choice for those who prioritize sustainability and want to invest in unique, ethically made furniture.
Shop now at arhaus.com
12. Mitchell Gold + Bob Williams
Known for sophisticated, contemporary furniture that prioritizes comfort, Mitchell Gold + Bob Williams is a great resource for understated coastal style. Their collections of well-crafted slip-covered sofas, chairs with rattan accents, and neutral upholstered pieces are versatile enough for any space but shine in a coastal setting.
The brand shares Serena & Lily’s commitment to quality but with a design sensibility that’s a bit more classic and modern. With sofas and sectionals ranging from $500 to over $5,000, it's a smart choice for foundational pieces that will work in both coastal and transitional interiors.
Shop now at mgbwhome.com
13. Rejuvenation
Rejuvenation excels at vintage-inspired lighting, hardware, and decor that adds character and charm to any home. Their pieces often feature artisanal craftsmanship and classic details that fit perfectly within a coastal or cottage aesthetic. Think timeless sconces, durable hardware, and thoughtfully curated accents.
While not a full-range furniture store like Serena & Lily, Rejuvenation is an unmatched resource for the finishing touches that pull a coastal room together. From period-appropriate lighting to solid brass cabinet pulls, their high-quality details ($20 to $2,000) bring a sense of permanence and classic style.
Shop now at rejuvenation.com
14. Serena & Lily Outlet
Sometimes the best alternative is the real thing - for less. The Serena & Lily Outlet offers slightly imperfect, returned, or overstock pieces from the brand you already love at a significant discount. You'll find the same signature coastal chic style and quality, just at a much more accessible price point.
This is the ultimate secret for budget-conscious shoppers who have their heart set on the authentic Serena & Lily look. The inventory changes constantly, so it rewards frequent check-ins, but the finds can be incredible.
Shop now at serenaandlily.com
15. Cali Bamboo
Cali Bamboo is a leader in eco-friendly flooring, furniture, rugs, and decor with a naturally coastal feel. True to their name, they specialize in bamboo and other renewable materials that bring a clean, sustainable, and organic touch to home design. Their furniture is minimal, stylish, and built to last.
While more specialized than Serena & Lily, their commitment to beautiful, sustainable design makes them a worthy alternative. For anyone looking to build a coastal room from the ground up with an eco-conscious mindset, their range of mid-priced pieces ($50 to $3,000) is a great place to start.
Shop now at calibamboo.com
16. Havertys
Havertys is a reliable source for affordable, stylish furniture that often includes pieces with a relaxed, coastal aesthetic. Offering everything from upholstered sofas and dining sets to outdoor furniture, they make creating a breezy, put-together home accessible and straightforward.
With price points from $100 to $3,000, Havertys is a more budget-friendly alternative to Serena & Lily. It's an especially good option for larger pieces of furniture, delivering a similar light and airy vibe without the designer price tag.
Shop now at havertys.com
17. McGee & Co.
Curated by Shea McGee of Studio McGee, this shop is the definition of effortless, timeless home style. Their collections masterfully blend warm minimalism with touches of coastal, farmhouse, and classic design. Expect neutral color palettes, rich textures, and pieces that feel both current and enduring.
McGee & Co. provides a designer-curated aesthetic that shares Serena & Lily's breezy feel but feels a bit more structured and layered. With prices ranging from $50 for accessories to over $4,000 for furniture, it's the perfect brand for anyone aiming for that sophisticated yet approachable coastal look seen all over Pinterest.
Shop now at mcgeeandco.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
