Two women met in a Mill Valley children's shop in the early 2000s, one an artist dropping off a textile portfolio and the other the store's owner. Serena & Lily started in 2003 as a nursery bedding line out of Sausalito, California, and grew into the definitive version of American beach-house style.
The look is specific enough to name. Handwoven rattan and cane, Belgian and washed linen, grasscloth on the walls, and a palette the brand names Sky, Seaglass, Coastal Blue and Dune. It sells through 18 design shops that function as swatch-and-consult showrooms rather than warehouses, with complimentary design services pushed hard alongside. The signature Riviera Rattan Dining Chair is $328 and the Harbour Cane Bed is $3,298 in king, which places the brand firmly in premium territory.
That price is the usual reason people go looking, though not the only one. Some want the same rattan silhouettes for less, some want a warmer or more eclectic read on the aesthetic, and some just want a sofa this month rather than in twelve weeks.
What Makes a Brand "Like Serena & Lily"?
Coastal chic is a decorating style built on natural fibers, a restrained blue-and-neutral palette, and furniture that looks relaxed rather than formal. The recognizable materials are rattan, cane, seagrass, jute, and washed or Belgian linen, usually on light wood frames with slipcovered upholstery. It borrows the airiness of a beach house without the literal seashells and rope of nautical decor, which is why it works just as well inland.
The Closest Matches on Style
These six chase the same aesthetic most directly. If you want a room that reads like a Serena & Lily catalog, start here.
Jenni Kayne
Jenni Kayne is the California-classic brand that sits just above Serena & Lily on price and arguably ahead of it on restraint. Founded in 2003 as a fashion label and extended into home around 2017, it works in natural textures, calming neutrals, Belgian linen, and jute, from a Los Angeles base and 31 US stores including two dedicated Home locations.
Sedona Jute Rug
$1,245, or $996 with membership. 100% jute flatweave handwoven in India, up to 10 by 14 feet.
Shop NowThe Sedona Jute Rug is $1,245 in natural, a 100% jute flatweave handwoven in India and available up to 10 by 14 feet. At the other end, the Miramar Sofa is $9,295 in flax linen, made in the USA with a Belgian Libeco linen slipcover over feather down. A paid membership shows roughly 20% lower prices across the site, which is how this brand discounts rather than running sales.
Best for: The most restrained version of the look, if the budget stretches
Shoppe Amber Interiors
Shoppe Amber Interiors is the California-casual look in its purest form. Designer Amber Lewis and her husband Mike started it as an online shop in summer 2012, and it now runs five stores across Calabasas, Newport Beach, Marin, Montecito, and Culver City, with its own house label under the initials SAI.
Olivia Wicker Stool
$475. Rattan built in Indonesia with the shop's signature crossed stitch weave and a hand-finished stain.
Shop NowThe Olivia Wicker Stool is $475, built by craftsmen in Indonesia with the shop's signature crossed stitch weave and a hand-finished stain. The Pulpo Rattan Chandelier runs $1,370 for the small and $1,740 for the large. Sofas start around $2,100 and most furniture stays at full price, so this isn't a brand to wait out for a markdown.
Best for: Wicker, warm stains, and the lived-in California look
Shop Shoppe Amber Interiors now.
The Citizenry
The Citizenry pairs the natural-fiber aesthetic with a sourcing model nobody else here matches. Rachel Bentley and Carly Nance founded it in Dallas in 2014, and it became the first home retailer to have 100% of its products made under a World Fair Trade Organization audited process, working with 2,384 female artisan entrepreneurs. Havenly acquired it in February 2024, so if you shop both, note they're now one company.
Liang Wicker Lounge Chair
$799.97, down from $1,299. Locally sourced rattan woven around a steel frame.
Shop NowThe Liang Wicker Lounge Chair is $799.97, down from $1,299, using locally sourced rattan woven around a steel frame. The Stonewashed Linen Sheet Set is $349. One caution worth knowing before you browse: the entire rattan furniture line was out of stock when we checked, so the wicker, linen, and jute pieces are where to look.
Note the hyphen in the-citizenry.com. The unhyphenated version is a parked domain, and several lookalike shops exist.
Best for: Fair-trade sourcing without giving up the aesthetic
McGee & Co.
McGee & Co. grew out of Studio McGee, the design firm Shea and Syd McGee founded in 2014, and it delivers warm minimalism with coastal and classic touches. It operates from Salt Lake City and is effectively direct-to-consumer today, with a first flagship store at Trolley Square listed as opening in September 2026.
Channing Lounge Chair
$1,449. Woven natural cane over a parawood frame with a performance-upholstered seat.
Shop NowThe Channing Lounge Chair is $1,449, a Parisian-inspired frame in woven natural cane over parawood with a performance-upholstered seat. A standing sale collection means markdowns run continuously rather than only at holidays.
Best for: Neutral palettes and textural layering
Lulu and Georgia
Lulu and Georgia brings a more trend-forward, bohemian read on the same materials. Sara Sugarman founded it in 2012 and named it for her grandfather Lou and father George, continuing a family rug business her grandfather started in West Hollywood in 1955. It's largely digital-first with minimal physical retail.
The Olivier Rattan Accent Chair is $1,449, combining an exposed wood frame, plush upholstery, and woven rattan. The catalog also runs deep in coastal-adjacent seating like the Akila rattan swivel and the Brix rattan dining chairs. Pricing sits close to Serena & Lily, with a more eclectic and fashion-led point of view.
Best for: Boho-coastal with designer collaborations
AnthroHome
AnthroHome is Anthropologie's home line, and the artful, globally inspired end of coastal. The parent brand launched in 1992 under URBN, and the home range spans decor under $50 through statement furniture past $3,500, sold through a large US store fleet plus dedicated home stores and an outlet.
The Hollis Woven Rattan Accent Chair is $898. The Woven Isla Chair is the other one to look at, built from rattan stalks handwoven by artisans in Malawi with sloped arms and a deep seat. Worth noting if you've shopped this line before: it's AnthroHome, not AnthroLiving, and the older URL no longer resolves.
Best for: Handcrafted character and one-of-a-kind pieces
The Big-Name Alternatives
These seven bring scale, showrooms, and delivery networks that the boutique brands can't match. Four of them share a parent company, which is worth knowing before you assume you're comparing independent options.
Pottery Barn
Pottery Barn is the most obvious substitution and usually the cheapest route to the same look. Paul and Morris Secon founded it in Manhattan in 1949, and Williams-Sonoma, Inc. has owned it since 1986. The catalog leans classic and substantial, with seagrass and woven naturals running through it.
The Malibu Woven Dining Chair lists at $359 for one or $718 for a pair, crafted from red mahogany with a hand-woven seagrass seat in a honey finish. Because the grasses are natural, the brand notes that no two pieces come out identical.
Best for: The coastal look at mid-market prices, with real showrooms
West Elm
West Elm is the modern, clean-lined interpretation. It launched in Brooklyn in 2002 as a Williams-Sonoma in-house brand rather than an independent company, and it still designs from Industry City.
The Harmony Modular Skirted Slipcover Sofa lists at $2,399 to $3,299 and was discounted to $2,399 to $2,899 when we checked. The removable skirted slipcover in Deluxe Linen is the coastal hook here, since slipcovers plus linen do most of the work in this aesthetic.
Best for: A cleaner, more contemporary take on coastal
Crate & Barrel
Crate & Barrel does timeless and well-built rather than trend-led. Gordon and Carole Segal opened the first store on Chicago's Wells Street in 1962, and the Otto Group has owned it outright since 2008.
The Willow II 84-inch Slipcovered Bench Sofa is $2,199, and the brand's own description of the collection lands the pitch precisely: relaxed cottage lines that put a living room in a vacation state of mind. The wider Willow slipcover collection is worth browsing as a set.
Best for: Slipcovered upholstery built to last
Williams Sonoma Home
Williams Sonoma Home is the furniture and decor arm of the kitchen retailer rather than a separate company, and it plays the formal, upscale end of this list. Expect elegant textiles, natural materials, extensive custom upholstery, and white-glove delivery.
The Ghent Slipcovered Sofa runs $2,995 to $7,450 depending on size and fabric, with loose back cushions, sloping arms, and a bench seat cushion running its full length. The Laundered Belgian Linen configurations are the ones that read most coastal.
Best for: Custom slipcovered upholstery at the luxury end
Shop Williams Sonoma Home now.
Arhaus
Arhaus makes the most substantial, artisanal-feeling furniture in this group. John Reed and his father Jack founded it in Cleveland in 1986, John Reed still runs it, and it now trades publicly with 107 showrooms across 31 states.
The Noa Dining Chair is $560 in Cinder, craftsman-built from solid oak with rustic woven rattan, and the brand says the shape was inspired by butterfly wings. The Cadence dining chair with a rattan seat is the other one to look at. Arhaus discounts at tentpole moments rather than couponing constantly, so the Memorial Day and Labor Day events are the windows.
Best for: Heavier, artisanal pieces in reclaimed wood and rattan
Ballard Designs
Ballard Designs has been doing European-inspired, cozy-refined interiors since Helen Ballard Weeks started it as a two-page catalog in Atlanta in 1983. Rattan, slipcovered upholstery, and heavy custom options are its stock in trade, and the Suzanne Kasler collaboration is the line to know for coastal.
Pieces worth a look include the Suzanne Kasler Southport Rattan Dining Chair, the Harbour Lounge Chair in all-weather rattan, and the Vivian Rattan Dining Chairs. One honest caveat: Ballard's site blocks automated access, so we couldn't verify current prices and aren't going to publish figures we couldn't read ourselves. Check them on the page before you commit.
Its parent, QVC Group, filed a prepackaged Chapter 11 in April 2026 with a plan confirmed that July. The business is reorganizing rather than liquidating, and operations, gift cards, and return policies have continued unchanged.
Best for: Custom slipcovers and the Suzanne Kasler rattan range
Rejuvenation
Rejuvenation covers the part of the look most of these brands skip, which is lighting and hardware. It started in Portland in 1977 as an architectural salvage and restoration shop, Williams-Sonoma acquired it in 2011, and the majority of its hardwired lighting is still made to order at the Portland facility.
The Maris Linear Chandelier is $569 and pairs a slim natural rattan shade with a sleek metal fixture, running an integrated LED at 3000K with a CRI of 90. It ships with a full set of downrods and can hang on a slope up to 45 degrees. Around 13 stores carry the range in person.
Best for: Coastal lighting and hardware to finish a room
Best for Outdoor and Coastal Living
Frontgate
Frontgate is the closest match to Serena & Lily's outdoor range, which is the category most of this list handles badly. It began in 1991 as an upscale outdoor furniture, pool, and bath-linen catalog out of Cincinnati, and resort-grade teak and driftwood-hued all-weather wicker remain its signature.
The Isola Lounge Chair in natural teak and driftwood wicker is the piece to look at, along with the St. Kitts lounge chair in weathered teak. As with Ballard, which shares the same parent, Frontgate blocks automated access and we're not publishing prices we couldn't verify on the page. It carries the same QVC Group Chapter 11 context noted above.
Best for: Resort-grade teak and all-weather wicker outdoors
Sundays
Sundays is outdoor-first and unmistakably coastal, right down to product names like Harbour, Set Sail, and Shoreline. Four friends with furniture-industry backgrounds founded it in Vancouver, and it runs five showrooms including New York and Pasadena, with free delivery, free in-home assembly on large items, and a five-year warranty.
Harbour Outdoor Side Table, Teak
$490. Solid teak outdoor side table, with free delivery and in-home assembly on larger pieces.
Shop NowThe Harbour Outdoor Side Table is $490 in teak, the Harbour Coffee Table is $1,790, and the Set Sail Lounge Chair is $1,490 in Cove. Markdowns run at a steady 25% rather than in bursts, so there's rarely a reason to wait.
Best for: Teak outdoor furniture with assembly included
The Budget Alternatives
These five deliver the aesthetic for meaningfully less. Two of them are Wayfair house brands, which is worth knowing when they turn up in the same search.
World Market
World Market is the cheapest credible route to rattan on this list. It started in San Francisco in 1958 as the first Cost Plus import store, and it now runs well over 200 US stores and is still opening more.
Oakleigh Rattan and White Linen Upholstered Chair
$529.99. Honey-hued rattan frame made in Indonesia with a white linen seat and back.
Shop NowThe Oakleigh Rattan and White Linen Upholstered Chair is $529.99, with a honey-hued rattan frame made in Indonesia and a white linen seat and back. Rattan seating generally runs $249 to $849.99 and dining chairs dip under $100. Sales are near-constant between rewards signup discounts, credit card offers, and rotating furniture events.
One correction worth making, since it follows this brand around: World Market was sold to Kingswood Capital in 2021 and was already independent when Bed Bath & Beyond collapsed. It wasn't part of that.
Best for: Rattan and woven naturals on a real budget
Birch Lane
Birch Lane leans classic and farmhouse first with coastal a close second, and it has a dedicated coastal living room and natural materials section worth browsing. Wayfair created it as a specialty brand in March 2014, and three physical stores opened in Florida in 2024.
The Attina Rattan Armchair is $399, down from $479, on a rattan frame with a foam seat cushion. Slipcovered and upholstered sofas run $1,499 to $3,490. Note that some pieces sold on the site carry a Wayfair Custom Upholstery label rather than the Birch Lane one.
Best for: Rattan seating under $500
Joss & Main
Joss & Main began in 2011 as a Wayfair flash-sale banner and now runs as its own storefront, aimed at trend-meets-timeless casual style. Rattan, linen bedding, and breezy curtains are the relevant categories.
The Elara Woven Armchair is $799, reduced from $899, on a teak frame. The Juliette upholstered natural cane swivel barrel chair is the other one to look at. Accent chairs generally sit between $250 and $900 with frequent markdowns. Two stores have opened, in Burlington, Massachusetts and Oak Brook, Illinois.
Best for: Mid-priced casual pieces with constant sales
Havertys
Havertys is the oldest company on this list by a wide margin, founded in Atlanta in 1885 and still independent and publicly traded. It ended 2025 with 129 stores across 17 states, concentrated in the South and Midwest, and it merchandises coastal explicitly through collections it names Seaside Serenity and Outer Banks.
The Gigi Sofa is $1,999.99, upholstered in chenille with reversible 1.8-density seat cushions and fiber-filled backs, and customizable through special order. Havertys merchandises the Gigi collection as beachy blues against ivory.
Best for: Buying in person with full-service delivery
One Kings Lane
One Kings Lane is the discount pick, and it earns that label honestly. Alison Pincus and Susan Feldman founded it in 2009 as a flash-sale home site, and after being sold to Bed Bath & Beyond in 2016 and again to a CSC Generation affiliate in 2020, it now runs essentially permanent 30% to 50% discounting.
S/2 Ike Rattan Accent Chairs
$354 for the pair, 40% off a $590 list. Prices here move constantly, so check before you buy.
Shop NowThe S/2 Ike Rattan Accent Chairs were $354 for the pair against a $590 list, and the Torick Woven Accent Chair was $399 against $665. Almost nothing sells at list price here, so treat any figure as a moving target and check before you buy.
Best for: Rattan seating at a steep discount, if you check the price
Design Services and Showroom Brands
These three don't fit the shop-online-tonight pattern, but leaving them out would be a disservice.
Havenly
Havenly is an interior design service rather than a retailer, which makes it the answer for people who like the Serena & Lily look but don't trust themselves to assemble it. Lee Mayer and Emily Motayed founded it in Denver in 2014, and virtual design starts at $159 per room with in-person design at $499 for a first room.
It has also become a holding company, owning The Citizenry, Interior Define, Burrow, St. Frank, and The Inside. Its marketplace carries pieces from those brands, including The Citizenry stonewashed linen sheet set at $359.
Best for: Getting the look designed for you rather than guessing
Cisco Home
Cisco Home may be the single best aesthetic match in this entire piece, and it's also the hardest to buy. Cisco Pinedo founded it in 1990 and the company describes 35 years of handcrafted American furniture. Its Inside Green build uses organic latex, jute, hemp, organic cotton, and wool over FSC-certified hardwood frames, which is the natural-fiber philosophy taken further than anyone else here takes it.
The catch is that no prices are published anywhere on the site. Everything is made to order and quoted through a showroom or dealer, with locations in Culver City, Pasadena, Round Top, and High Point. Treat this as a brand to visit rather than a cart to fill.
Best for: Naturally built slipcovered upholstery, if you can visit a showroom
Coastal Living by Universal Furniture
Coastal Living by Universal Furniture is a licensed collection rather than a store, covering whole-home ranges named Escape, Getaway, Oasis, and Weekender, plus a current outdoor partnership. Universal introduced the line at High Point Market in October 2018 and continues to extend it with new collections.
Universal sells through dealers and publishes no prices of its own, so the practical route is its brand pages on Wayfair or Perigold. Prices there move, so pull them fresh.
Best for: Furnishing a whole room in one coordinated collection
Shop Coastal Living by Universal now.
How the Brands Compare
| Brand | Signature piece | Price | Best for |
|---|---|---|---|
| Serena & Lily | Riviera Rattan Dining Chair | $328 | The benchmark |
| World Market | Oakleigh Rattan Chair | $529.99 | Budget rattan |
| Birch Lane | Attina Rattan Armchair | $399 | Rattan under $500 |
| One Kings Lane | S/2 Ike Rattan Chairs | $354 (pair) | Steep discounts |
| Joss & Main | Elara Woven Armchair | $799 | Mid-priced casual |
| Shoppe Amber Interiors | Olivia Wicker Stool | $475 | California casual |
| The Citizenry | Liang Wicker Lounge Chair | $799.97 | Fair-trade sourcing |
| AnthroHome | Hollis Rattan Accent Chair | $898 | Artisanal character |
| Pottery Barn | Malibu Woven Dining Chair | $359 | Mid-market scale |
| Arhaus | Noa Dining Chair | $560 | Artisanal weight |
| Rejuvenation | Maris Linear Chandelier | $569 | Lighting |
| Sundays | Harbour Side Table | $490 | Outdoor teak |
| Havertys | Gigi Sofa | $1,999.99 | In-person buying |
| Crate & Barrel | Willow II Slipcovered Sofa | $2,199 | Slipcovers |
| West Elm | Harmony Slipcover Sofa | From $2,399 | Modern coastal |
| McGee & Co. | Channing Lounge Chair | $1,449 | Warm minimalism |
| Lulu and Georgia | Olivier Rattan Chair | $1,449 | Boho-coastal |
| Jenni Kayne | Sedona Jute Rug | $1,245 | Premium restraint |
Bottom line: For the closest look at the lowest price, World Market and Birch Lane both sell rattan seating for a third of what the boutique brands charge. If you want something Serena & Lily doesn't do, Sundays and Frontgate are stronger outdoors and Rejuvenation owns the lighting. For a genuine step up, Jenni Kayne and Shoppe Amber Interiors are the ones designers name.
How to Choose a Serena & Lily Alternative
Know which brands share a parent. Four of the names above belong to Williams-Sonoma, Inc.: Pottery Barn, West Elm, Williams Sonoma Home, and Rejuvenation. Two are Wayfair house brands, Birch Lane and Joss & Main. Ballard Designs and Frontgate are both QVC Group. Havenly owns The Citizenry. Comparing three options that turn out to be one company is a common way to end up with less variety than you expected.
Buy natural fiber deliberately, not accidentally. Rattan, cane, seagrass, and jute all age differently, and plenty of budget listings describe plastic weave as rattan. Read the materials line rather than the product name. Where a brand states its build, like Pottery Barn noting that natural grasses vary between pieces, that variation is a marker of the real material rather than a defect.
Check the price on the page, every time. Several brands here discount permanently rather than seasonally, so list prices are close to fiction. One Kings Lane runs 30% to 50% off almost constantly, and Sundays holds a steady 25%. Our guide to the best online furniture stores covers how return policies and shipping fees change the real total.
Order swatches before committing. Serena & Lily gives the first three grasscloth swatches free, and most brands here ship fabric samples at no cost. Screen color is unreliable, and this palette lives or dies on getting the blues and neutrals right in your own light. Our sofa fabric guide explains what the upholstery specs mean in practice.
Frequently Asked Questions
What brands are similar to Serena & Lily?
Jenni Kayne, Shoppe Amber Interiors, and McGee & Co. are the closest on style, all working in natural textures and calm neutrals at similar or higher prices. Pottery Barn and World Market deliver the same rattan and woven-natural look for considerably less, with the Malibu Woven Dining Chair at $359 and the Oakleigh Rattan Chair at $529.99. For outdoor pieces, Sundays and Frontgate are stronger than Serena & Lily itself.
Is there a cheaper version of Serena & Lily?
Yes. World Market sells rattan seating from $249 and dining chairs under $100, and Birch Lane lists the Attina Rattan Armchair at $399. One Kings Lane discounts 30% to 50% almost permanently, putting a pair of Ike rattan accent chairs at $354 against a $590 list. Serena & Lily's own Riviera Rattan Dining Chair is $328, so the gap is widest on larger upholstery rather than accent seating.
Does Serena & Lily have an outlet?
Not online. The outlet pages that used to sit on serenaandlily.com no longer resolve, and the store locator lists no outlets. Physical outlet locations have existed at Tanger Outlets sites and a few other spots, but the footprint has been shifting. The reliable way to buy at a discount is the brand's sale section, which runs several concurrent promotions at any given time.
What's coastal chic decor?
Coastal chic is a decorating style built on natural fibers, a restrained blue-and-neutral palette, and relaxed rather than formal furniture. The recognizable materials are rattan, cane, seagrass, jute, and washed or Belgian linen on light wood frames, usually with slipcovered upholstery. It differs from nautical decor by avoiding literal references like anchors and rope, which is why it reads well in homes nowhere near the coast.
Where is Serena & Lily made?
Serena & Lily designs in Sausalito, California and manufactures through a global supply chain rather than in-house, which is standard for this category. Its rattan and cane pieces are handwoven, and the brand notes that natural materials vary from piece to piece. For US-made alternatives, Cisco Home builds in the United States over FSC-certified hardwood frames, and Jenni Kayne makes its Miramar sofa in the USA with Belgian linen.
