If you're drawn to decor that feels like a discovery, you’re probably already familiar with Serax. The brand masters the art of turning everyday objects - from vases and candles to dinnerware - into pieces of contemporary art, thanks to its brilliant collaborations with artists and designers.
Serax has that perfect blend of minimalist elegance and bold, artistic flair that instantly elevates a space. For anyone who appreciates their mix of high-quality design, craftsmanship, and unique character, here are 18 similar brands that will definitely catch your eye.
1. Hay
As a heavyweight in Danish design, Hay is beloved for its contemporary furniture, lighting, and home goods that feel both clean and playful. Their accessories, especially their ceramics and vases, share that same artistic yet minimalist spirit as Serax, focusing on functional pieces that inject a fresh, modern vibe into any room.
While Serax is defined by its specific artist collaborations, Hay is celebrated for its consistently sleek and accessible designs. It's a fantastic choice if you love Serax's modern edge but want to lean a bit more into pure Scandinavian simplicity.
Shop now at hay.dk
2. Muuto
Muuto is another star of the modern Scandinavian design scene, offering innovative and thoughtfully designed ceramics, lighting, and home accessories. With a focus on clean lines, subtle color palettes, and quality craftsmanship, their pieces are designed to be both beautiful and useful.
Compared to Serax’s more "gallery-worthy" creations, Muuto is all about functional art and minimalist sophistication. It's ideal for those who gravitate towards understated elegance that still feels design-forward and special.
Shop now at muuto.com
3. Bloomingville
If your taste leans a little more boho-chic, Bloomingville is a must-see. This Danish brand crafts beautiful ceramics, textiles, and decorative objects with a warm, personal touch. Expect earthy tones, handcrafted details, and eclectic designs that make a space feel cozy and curated.
Where Serax offers a more sculptural, art-forward aesthetic, Bloomingville provides a soft, layered look with a slightly rustic feel. It’s perfect for blending modern sensibilities with a touch of bohemian charm.
Shop now at bloomingville.com
4. Normann Copenhagen
Normann Copenhagen is a master of modern Scandinavian design with an innovative twist. Their collection of furniture, lighting, and accessories is all about functionality mixed with serious artistic flair, often showing up in bold shapes and striking colors.
Like Serax, their pieces are designed to make a statement. However, Normann Copenhagen's designs emphasize sleek, minimalist forms with a distinct personality, making their accessories incredibly versatile additions to a modern home.
Shop now at normann-copenhagen.com
5. Ferm Living
Ferm Living excels at creating Scandinavian-modern decor that feels both refined and playful. Their collections are known for graphic patterns, earthy color palettes, and organic shapes that command attention whether it’s a vase, cushion, or piece of furniture.
Both Ferm Living and Serax create stunning statement pieces. Ferm Living's style, however, is often rooted in bold patterns and a warmer, more organic sensibility, making it a go-to for adding artistry and cozy personality to an interior.
Shop now at fermliving.com
6. L'Objet
For a touch of luxury, look to L’Objet. This high-end home decor brand offers exquisitely handcrafted ceramics, tableware, and accessories with an incredibly artistic and sophisticated feel. Their pieces are truly special, often featuring intricate details and luxurious finishes like 24k gold.
While Serax sits in a more accessible mid-range, L’Objet operates at a luxury price point, making its pieces collector-worthy heirlooms. Still, both brands share a deep devotion to elevating everyday items into works of art.
Shop now at l-objet.com
7. Rörstrand
As one of Sweden’s most iconic porcelain brands, Rörstrand has a rich history of creating high-quality dinnerware with artistic patterns that feel both classic and fresh. Their collections skillfully blend tradition with contemporary design, resulting in tableware that has a timeless beauty.
Rörstrand often showcases decorative, illustrative patterns where Serax favors more modern and sculptural forms. It’s a wonderful alternative for adding a refined, heritage touch to your tabletops while still embracing artistic design.
Shop now at rorstrand.com
8. Marimekko
Famous for its bold, vibrant prints, the Finnish design house Marimekko brings an infectious sense of joy to everything it creates, from textiles and apparel to ceramics. Their instantly recognizable patterns are unapologetically colorful and playful, making a bold statement in any room.
While Serax often opts for a more minimalist and textural approach, both brands prioritize strong artistic expression. If you want your decor to scream personality with graphic florals and lively patterns, Marimekko is your brand.
Shop now at marimekko.com
9. Ceramicist Studio
Ceramicist Studio is a fantastic destination for handcrafted ceramics with a uniquely modern and artistic twist. Their pieces often highlight organic shapes, interesting textures, and subtle, earthy glazes that ensure every item feels special and one-of-a-kind.
Like Serax, there's a deep appreciation for craftsmanship here, but Ceramicist Studio focuses exclusively on artisan-made pieces that are perfect for design lovers and those looking to build a collection of unique, handcrafted objects.
Shop now at ceramiciststudio.com
10. Eva Solo
Eva Solo designs elegant and highly functional home accessories, known for their perfect blend of simplicity, quality, and clever design. Their offerings span from stylish carafes and tableware to sleek storage solutions that make everyday life a little more beautiful.
Where Serax focuses on artful, decorative objects, Eva Solo's strength is in creating eminently practical pieces that solve problems elegantly. They are an excellent pick for anyone who loves the "form-meets-function" ethos of modern design.
Shop now at evasolo.com
11. Nordal
Nordal is a Danish family-run brand that offers trendy, statement-making home decor with a distinctly boho-modern feel. Their collections often feature natural materials, muted color palettes, and eclectic patterns that are perfect for creating an inviting, layered space.
Similar to Serax, Nordal’s pieces are designed to be conversational and eye-catching. However, Nordal brings a more relaxed, bohemian mood to the table, making it ideal for those who love an eclectic and fashionable home.
Shop now at nordal.com
12. Design House Stockholm
Working like a publishing house for designers, Design House Stockholm curates and produces exceptional contemporary Scandinavian designs. Their lighting, furniture, and decor often feature a mix of playful shapes and innovative ideas that set them apart.
Both brands value design collaboration, but Design House Stockholm often brings a sense of humor and whimsy into its collections. They offer pieces a little more quirky and unexpected than Serax's primarily artful approach.
Shop now at designhousestockholm.com
13. Zara Home
For on-trend and affordable home accessories, Zara Home is a global favorite. They offer a constantly changing selection of ceramics, textiles, and decor that reflects the latest interior design trends, ranging from sleek minimalism to rustic boho-chic.
Zara Home's fast-fashion approach prioritizes trendiness and accessibility over the artisanal craftsmanship Serax is known for. It’s an amazing source for budget-friendly finds that keep your space looking fresh and stylish without a huge investment.
Shop now at zarahome.com
14. HKliving
Hailing from the Netherlands, HKliving is your go-to for eclectic, vintage-inspired decor with plenty of personality. Their collections of ceramics, lighting, and small furniture pieces are packed with retro vibes, bold patterns, and interesting textures.
In contrast to the sleek, often understated elegance of Serax, HKliving embraces a more maximalist and playful style. If you love color and want decor that brings a nostalgic and funky touch to your home, this brand is for you.
Shop now at hkliving.nl
15. Apt2B
Apt2B delivers stylish, modern furniture and decor with a focus on great quality at attainable prices. Their accessories, like lighting and ceramics, feature clean, contemporary designs that are perfect for outfitting city apartments and modern homes.
While Serax's collections lean towards sculptural and artisanal pieces, Apt2B provides beautifully streamlined and functional decor. Their goods effortlessly complement modern minimalist interiors without overpowering them.
Shop now at apt2b.com
16. Sayulita
Inspired by the rich tradition of Mexican craftsmanship, Sayulita offers handcrafted, artisanal ceramics and home decor. Their pieces are rich with character, often showcasing vibrant glazes, organic shapes, and touchable, textured surfaces.
Sayulita shares Serax’s celebration of craftsmanship and unique design, but its style is deeply rooted in traditional artisan techniques. This gives its collections a more colorful, cultural warmth that feels both authentic and beautiful.
Shop now at sayulita.com
17. Maison Balzac
Maison Balzac creates stunning glassware, unique candles, and elegant home accessories inspired by the founder's childhood memories in the South of France. The brand is known for its graceful shapes, sophisticated colors, and an air of whimsical luxury.
While Serax gives off a contemporary, artistic vibe, Maison Balzac offers a more refined, ethereal, and fashion-forward glamour. Their pieces are perfect for adding a touch of sophisticated, Parisian-inspired style to a curated space.
Shop now at maisonbalzac.com
18. HAY
A leading name in Danish design, HAY offers contemporary furniture, lighting, and accessories with a clean, Scandinavian aesthetic. Their pieces are known for being functional and accessible, bringing a playful yet minimalist vibe to any space. You'll find their ceramics, vases, and tabletop items have a similar artistic and streamlined feel to Serax.
While both brands appeal to design-conscious shoppers, HAY is highly celebrated for its iconic, colorful designs and everyday affordability. They deliver a modern, curated look that feels both cool and approachable.
Shop now at hay.dk
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