With its deep roots in Florentine history, Santa Maria Novella is more than just a brand, it's a living apothecary where centuries-old traditions meet luxury fragrance and skincare. Its appeal lies in the feeling of discovering something timeless, crafted with botanicals and old-world European elegance.
If you're captivated by that blend of heritage, artistry, and high-quality ingredients, there are other exceptional brands that share a similar spirit. From historic British perfumers to modern French masters, here are 19 brands like Santa Maria Novella perfect for a luxury scent experience.
1. Aesop
Aesop delivers sophisticated skincare, haircare, and body products with an emphasis on plant-based ingredients and a signature minimalist aesthetic. Housed in sleek, amber-colored bottles, their formulas are a staple in stylish homes and boutique hotels worldwide. Prices range from around $20 for hand creams to $150 for potent serums.
While Santa Maria Novella celebrates Renaissance elegance, Aesop offers a modern, intellectual take on botanical luxury. Both brands share a deep respect for high-quality ingredients, but Aesop channels its craft into scientific formulations and sustainable practices, making it an ideal choice for everyday self-care rituals.
Shop now at aesop.com
2. Le Labo
Famous for its industrial-chic vibe and personalized scents, Le Labo crafts artisanal perfumes that feel both timeless and incredibly modern. Known for iconic fragrances like Santal 33, their products are hand-blended and feature customized labels, turning each purchase into a unique experience. Perfumes typically range from $85 to $340.
Le Labo mirrors Santa Maria Novella's dedication to craftsmanship and quality but swaps historic Italian charm for the raw aesthetic of a perfumer's laboratory. It's the perfect brand if you appreciate the story and artistry behind a scent but prefer a more contemporary, bespoke feel.
Shop now at lelabofragrances.com
3. Caron
With a legacy stretching back over a century, Caron is a historic Parisian perfume house that exudes classic luxury. Their fragrances are complex, opulent, and elegant, attracting serious perfume collectors who appreciate rich, timeless compositions. Expect prices from $100 to over $500 for their celebrated scents.
Like Santa Maria Novella, Caron is steeped in a prestigious history and built on artisanal craftsmanship. However, Caron's focus is almost entirely on haute parfumerie, offering a masterclass in classic French scent-making for those who love heritage and refinement.
Shop now at caronparfums.com
4. Annick Goutal
Annick Goutal is known for its poetic and romantic fragrances that tell a story with every spritz. With a distinctly feminine and elegant aesthetic, the brand emphasizes natural ingredients to create scents that feel both personal and timeless. Perfumes generally fall within the $120 to $250 range.
This brand shares Santa Maria Novella's appreciation for gentle, nature-inspired compositions and heritage charm. While Santa Maria Novella grounds itself in history, Annick Goutal leans more into artistic, romantic narratives, making its fragrances feel like a beautifully written memory.
Shop now at annickgoutal.com
5. L’Art du Parfum
Handcrafted fragrances inspired by the creative worlds of art and history are the specialty of L'Art du Parfum. With prices typically from $150 to $400, their scents are luxurious, exclusive, and designed for those who see perfume as a form of artistic expression. The packaging is equally detailed and beautiful.
This brand aligns with Santa Maria Novella’s fusion of classic art and fragrance. However, L'Art du Parfum often explores more avant-garde and conceptual themes, offering a unique and often unexpected olfactory journey.
Shop now at lartduparfum.com
6. Penhaligon’s
Penhaligon's is a storied British perfume house that masterfully blends quirky charm with deep-rooted heritage. Famous for their sophisticated scents and distinctive, bow-tied bottles, their fragrances range from classic florals to complex aromatic portraits, priced between $80 and $350.
Their appeal is similar to Santa Maria Novella's in its sense of history and fine craftsmanship. But where the Italian brand is classic and refined, Penhaligon's brings a touch of British eccentricity and theatrical storytelling, making their scents feel both elegant and imaginatively playful.
Shop now at penhaligons.com
7. Profumum Roma
Profumum Roma is all about capturing memories and moments through high-quality, powerful scents. This Roman fragrance house uses natural ingredients to create minimalist yet intensely concentrated perfumes. Their style is elegantly understated, with prices ranging from $150 to $400 for unisex fragrances.
Like Santa Maria Novella, it shares an Italian heritage and an artisanal ethos. Profumum Roma, however, presents this legacy through a modern, minimalist lens, focusing on the purity and intensity of each rare ingredient to create a lasting impression.
Shop now at profumumroma.com
8. Byredo
Stockholm-based Byredo has become a global sensation for its minimalist aesthetic, memorable scent names, and creative fragrances. With perfumes priced from $150 to $250, the brand is a favorite among those who love modern luxury with an artistic, slightly edgy twist.
Byredo stands as a contemporary counterpart to Santa Maria Novella's historic tradition. Both value high-quality ingredients and strong olfactive visions, but Byredo's approach is distinctly modern and avant-garde, blending unconventional notes to tell new stories.
Shop now at byredo.com
9. Frapin
Rooted in a lengthy family history of cognac production, Frapin creates fragrances that are as rich and complex as their famous spirits. Priced from $150 to $600, their perfumes are refined, elegant, and deeply connected to French tradition, appealing to connoisseurs of artisanal luxury.
Frapin and Santa Maria Novella are kindred spirits in their celebration of centuries-old heritage and meticulous craftsmanship. Frapin draws its inspiration from the terroir of the Grande Champagne region, resulting in warm, sophisticated scents with a unique story.
Shop now at frapin.com
10. Maison Francis Kurkdjian
Master perfumer Francis Kurkdjian's eponymous house is a bastion of modern French elegance. Known for an olfactory "wardrobe" that includes airy florals, deep ambers, and the wildly popular Baccarat Rouge 540, fragrances range from $150 to $400. His style is luxurious, artistic, and exceptionally crafted.
This brand offers a contemporary interpretation of the classic perfumery so central to Santa Maria Novella. It's for someone who appreciates masterful composition and sophistication but desires a decidedly modern and innovative edge.
Shop now at maisonfranciskurkdjian.com
11. Guerlain
A true titan of French beauty, Guerlain has created iconic fragrances and luxurious skincare for nearly two centuries. With a vast portfolio from legendary scents like Shalimar to modern collections, the brand embodies timeless elegance through quality and innovation. Prices range from $80 into the thousands for exclusive editions.
Guerlain shares Santa Maria Novella’s deep sense of history and prestige. However, its scope is much broader, offering everything from skincare to makeup, making it a comprehensive destination for classic French luxury.
Shop now at guerlain.com
12. L’Occitane en Provence
L'Occitane captures the spirit of the South of France with its vibrant skincare, body care, and fragrances crafted from Mediterranean botanicals. Priced accessibly between $20 and $70, it brings a touch of rustic, natural luxury to everyday life. Their Almond Shower Oil and Shea Butter Hand Cream are cult favorites.
While more approachable in price than Santa Maria Novella, L'Occitane shares its commitment to highlighting natural ingredients and artisanal traditions. It's a wonderful choice for enjoying the sensorial pleasures of botanical-based beauty on a daily basis.
Shop now at loccitane.com
13. Tauer Perfumes
Tauer Perfumes is the independent fragrance house of perfumer Andy Tauer, known for creating bold, handcrafted, and utterly unique scents. Operating on a small scale, the brand offers complex, artistic compositions that have garnered a cult following. Fragrances are typically priced from $120 to $250.
This niche brand aligns with Santa Maria Novella's dedication to quality craftsmanship but ventures into more experimental and avant-garde territory. It's for the true fragrance lover who wants to wear something distinctive and artfully unconventional.
Shop now at tauerperfume.com
14. Diptyque
Diptyque is a Parisian paradise of luxurious scented candles, perfumes, and home fragrances, famous for its iconic oval labels and chic, artistic aesthetic. Capturing memories of travels and nature, their scents blend bohemian charm with classic elegance. Prices range from about $30 for small candles to $180 for their perfumes.
Like Santa Maria Novella, Diptyque elevates scent into an art form for the home and body. However, their feel is more contemporary and eclectic, embracing a Parisian 'je ne sais quoi' that feels both sophisticated and effortlessly cool.
Shop now at diptyqueparis.com
15. Clive Christian
Clive Christian produces ultra-luxurious perfumes that are unabashedly opulent and meticulously crafted from the world's most rare ingredients. With prices often starting over $300 and climbing much higher, this is a brand for connoisseurs seeking the pinnacle of British fragrance artistry.
It occupies an even more exclusive space than Santa Maria Novella, amplifying its high-end appeal with a regal, timeless style. For those who see perfume as a collectible treasure, Clive Christian offers uncompromising quality and grandeur.
Shop now at clivechristian.com
16. Ormonde Jayne
Ormonde Jayne is synonymous with understated British elegance. Founder Linda Pilkington is celebrated for using unique botanical ingredients not commonly found in perfumery, creating sophisticated and refined scents. Fragrances are typically priced from $150 to $450.
The brand mirrors Santa Maria Novella's artisanal, high-quality approach but with a focus on subtle complexity and quiet luxury. If you appreciate refined, unique compositions inspired by nature's elegance, Ormonde Jayne is an exceptional choice.
Shop now at ormondejayne.com
17. Serge Lutens
Serge Lutens is a master of evocative, artistic perfumery. The niche house is celebrated for its bold, complex, and often mysterious fragrances that challenge convention. With prices generally falling between $150 and $300, it's a brand for those who love deep, narrative-driven scents.
Like Santa Maria Novella, Serge Lutens prioritizes unique olfactory stories and craftsmanship. However, his work often explores darker, more avant-garde compositions, making it a perfect fit for fragrance enthusiasts seeking depth and drama.
Shop now at sergelutens.com
18. Amouage
Hailing from Oman, Amouage is a luxury fragrance house renowned for its opulent and richly layered scents inspired by Middle Eastern heritage. Using high-quality ingredients like silver frankincense and rock rose, their perfumes are bold statements of artistry, priced from $200 to over $400.
Amouage shares Santa Maria Novella’s commitment to luxurious craftsmanship but tells a different cultural story. Its fragrances are intense, complex, and exotic, ideal for those who desire a scent with regal presence and power.
Shop now at amouage.com
19. Frederic Malle
Frédéric Malle’s innovative concept is to act as a "perfume publisher," giving the world’s greatest perfumers total creative freedom to compose their masterpieces. The result is an extraordinary collection of artist-driven fragrances, priced from $200 to $400. The aesthetic is modern, sophisticated, and intellectually driven.
This brand is the contemporary intellectual heir to Santa Maria Novella's traditional artistry. It champions craftsmanship and storytelling but does so through a modern, collaborative lens, making it a go-to for those who value perfume as a high art form.
Shop now at fredericmalle.com
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