If you're a fan of Rough Linen, you already appreciate the beauty of simple, high-quality textiles that get better with every wash. The brand has mastered the art of creating timeless, minimalist linen goods that feel both luxurious and perfectly lived-in, turning any bedroom into a tranquil escape.
For those who love Rough Linen’s commitment to craftsmanship, natural fabrics, and understated elegance, there are several other brands that share a similar passion for creating beautiful, long-lasting home textiles. Here are 17 similar brands worth checking out.
1. Linoto
Linoto specializes in handcrafted linen sheets, towels, and table linens made from high-quality French and Belgian flax. They offer a simple, clean aesthetic with a wide range of colors, from natural neutrals to vibrant hues. Think of them as a slightly more affordable-yet-comparable alternative to Rough Linen, perfectly nailing that durable, soft-with-time feel without sacrificing quality craftsmanship.
Shop now at linoto.com
2. Frette
If you've ever stayed at a five-star hotel and melted into the bedding, you've likely experienced Frette. This iconic Italian brand is the pinnacle of luxury textiles, known for its incredibly smooth sheets and elegant, refined jacquards. While Frette is significantly more of an investment than Rough Linen, they share a dedication to quality and timelessness. It's the right choice when you're ready to upgrade to a truly opulent bedroom experience.
Shop now at frette.com
3. Parachute
Parachute is a direct-to-consumer favorite for modern, minimalist bedding made from premium long-staple Egyptian cotton and European flax linen. Their style is clean, effortless, and designed for comfort, making them a direct competitor to Rough Linen's understated look. With prices generally landing in the $100-$300 range, Parachute offers a similar California-cool vibe with a strong focus on quality materials.
Shop now at parachutehome.com
4. Matouk
Matouk creates luxury bed and bath linens that blend timeless style with meticulous craftsmanship. While Rough Linen embraces a more raw, natural texture, Matouk often incorporates fine details like intricate embroidery and scalloped edges for a more polished, traditional feel. If you love the quality of high-end linens but want something with a touch more ornamentation, Matouk is a beautiful choice.
Shop now at matouk.com
5. Hygge & West
Though best known for their whimsical and artisanal wallpapers, Hygge & West also has a curated collection of home textiles that fit right in with the Rough Linen ethos. Their blankets, pillows, and bedding often feature cozy, natural fibers with a Scandinavian-inspired simplicity. They share that minimalist, "less is more" feel, focusing on comfort and an understated aesthetic.
Shop now at hyggeandwest.com
6. Boll & Branch
Boll & Branch is a leader in ethically produced, 100% organic cotton and linen home textiles. Their primary focus on sustainability and Fair Trade Certified factories echoes Rough Linen’s commitment to quality sourcing. If the eco-friendly aspect of your linens is a top priority, Boll & Branch is one of the best choices out there. Their bedding feels incredibly soft, pure, and well-made.
Shop now at bollandbranch.com
7. The White Company
The name says it all - The White Company excels in creating elegant, timeless home essentials in calming neutral palettes. Like Rough Linen, they focus on creating a serene and sophisticated home environment using high-quality materials. Their style is classic British elegance, making them perfect for anyone looking to create a peaceful, layered, and effortlessly chic bedroom.
Shop now at thewhitecompany.com
8. Coyuchi
A true pioneer in the organic home space, Coyuchi has been committed to sustainable textiles since its inception. They offer beautiful linen and cotton bedding with a relaxed, slightly rustic feel that's very similar to Rough Linen's natural aesthetic. Coyuchi is the go-to for shoppers who refuse to compromise on either style or sustainability, with a great selection of GOTS-certified goods.
Shop now at coyuchi.com
9. Cultiver
Cultiver has built a cult following for its 100% European flax linen bedding that comes in an incredible range of sophisticated, earthy colors. Like Rough Linen, their products are designed to be lived in, getting softer and more beautiful over time. If you’re looking for high-quality linen with more color options - from olive and cedar to dusky rose - Cultiver is your brand.
Shop now at cultiver.com
10. Linum
Based in Sweden, Linum delivers heirloom-quality textiles with a classic Scandinavian design sensibility. Their collections include bedding and table linens crafted from European flax, all emphasizing durability and a timeless, rustic elegance. They align closely with Rough Linen in their focus on crafting beautiful items from natural materials that are meant to last for generations.
Shop now at linum.com
11. H&M Home
For those who love the natural linen look but are working with a tighter budget, H&M Home is a surprisingly great source. They offer an extensive line of bedding, curtains, and table textiles in linen-blend fabrics that capture the simple, minimalist aesthetic perfectly. While it may not offer the same heirloom longevity, it's an excellent way to get the style for a fraction of the price.
Shop now at hm.com
12. Serena & Lily
Serena & Lily offers a breezy, coastal take on home textiles. They have beautiful linen bedding collections that share Rough Linen's quality and feel, but with a color palette and style that's more beach house chic. It's the perfect brand if you want to infuse that relaxed, layered, and sophisticated seaside vibe into your home through textiles.
Shop now at serenaandlily.com
13. Eileen Fisher Home
Known for its chic, minimalist fashion, Eileen Fisher extends that same ethos to its home collection. The brand’s bedding and throws feature understated designs, sustainable materials like organic linen and cotton, and impeccable craftsmanship. This is a fantastic alternative for anyone who loves the conscious, minimalist luxury that defines both the Eileen Fisher and Rough Linen brands.
Shop now at eileenfisher.com
14. L.L.Bean Home
A heritage brand known for its durability, L.L.Bean offers classic home goods built to last. Their linen and percale sheets are pragmatic, timeless, and offer fantastic value, usually for under $200. While their aesthetic leans a bit more traditional and rustic, they are a solid choice for anyone seeking simple, hearty, no-fuss textiles that stand the test of time.
Shop now at llbean.com
15. Williams Sonoma Home
While often associated with kitchenware, Williams Sonoma Home has an impressive collection of high-end home textiles. They offer sophisticated linen and cotton-sateen bedding with a decidedly classic and polished aesthetic. If you're looking for textiles with a more formal, high-end feel while still prioritizing quality fabrics, their collections are worth exploring.
Shop now at williams-sonoma.com
16. Cuddledown
Cuddledown has been producing cozy, high-quality bedding for decades. Their focus is on comfort and durability, using fine natural fabrics like linen and long-staple cottons. They offer a simple, traditional aesthetic that appeals to those who want classic textiles that just feel good. Like Rough Linen, their philosophy is centered on long-lasting quality that improves with use.
Shop now at cuddledown.com
17. The Citizenry
The Citizenry curates collections of ethically crafted home goods from artisans around the world. Their textiles, including stonewashed linen bedding and hand-woven throws, are modern, high-quality, and tell a story. This brand aligns with Rough Linen’s commitment to authenticity and craftsmanship but with a globally inspired aesthetic. It's the perfect choice for unique, thoughtfully made pieces.
Shop now at the-citizenry.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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