If you're a fan of bringing the outdoors in with beautifully curated plants, you probably already know and love Rooted NYC. They have a real talent for matching healthy, vibrant greenery with a modern, minimalist style, making it simple for anyone to create a chic indoor jungle without the guesswork.
For those who appreciate that design-forward approach to plant ownership and are looking to discover new green-thumb-friendly shops, here are 19 similar brands that make it easy to grow your collection.
1. The Sill
The Sill is one of the most recognizable names in the online plant world, offering a huge selection of houseplants tailored for everyone from nervous beginners to seasoned experts. Their plants come in stylish, modern ceramic pots with a clean aesthetic that vibes perfectly with Rooted NYC's look. Prices typically range from $20 to $100.
What makes The Sill stand out is its strong emphasis on education. They provide accessible plant care tips, helpful online articles, and even in-person workshops to empower new plant parents. It’s a great starting point if you love Rooted's style but want a bit more hand-holding on your plant journey.
Shop now at thesill.com
2. Bloomscape
If you're looking for larger, more mature plants that make an instant impact, Bloomscape is your go-to. They ship fully-grown, healthy plants directly from their greenhouse to your door, complete with detailed care instructions. Their offerings range from around $30 for smaller plants to over $300 for statement trees.
While Rooted NYC offers a fantastic curated selection, Bloomscape specializes in size and convenience. Getting a large, living room-ready plant delivered is their specialty, taking the hassle out of transporting a big pot from a local nursery.
Shop now at bloomscape.com
3. Patch
Based in the UK, Patch helps people build their plant collections effortlessly through personalized advice and curated selections tailored to your specific space. With plants starting around $10, it's an affordable way to find the perfect green companion for that tricky, low-light corner.
Like Rooted NYC, Patch removes the intimidation factor from plant shopping. Their key differentiator is a highly personalized experience, including a subscription option, that helps you select plants based on your home's conditions and your level of experience.
Shop now at patchplants.com
4. Horti
Horti is designed for the urban dweller who wants to build confidence in plant care over time. They offer beginner-friendly plants, often as part of a subscription, alongside beautifully designed pots and mindful planting kits. Individual plants typically run from $20 to $60.
Horti shares Rooted NYC's modern aesthetic and focus on making plants accessible for city living. However, Horti puts a stronger emphasis on the journey of plant care as a form of self-care, providing educational materials and a structured path for beginners to grow their skills.
Shop now at horti.com
5. Lively Root
Lively Root offers a wide range of house plants grown at their own nursery, from pet-friendly options to blooming varieties and even outdoor garden plants. Their aesthetic often blends modern and boho styles, with prices ranging from $15 to $150. They're also known for their eco-conscious growing and shipping practices.
If you love the quality and curation of Rooted NYC but are looking for a slightly broader selection that includes outdoor options, Lively Root is a fantastic choice. Their plant care guarantees also add an extra layer of peace of mind to your purchase.
Shop now at livelyroot.com
6. Plantarum
For the enthusiast looking for something truly unique, Plantarum is the place to find rare and exotic indoor plants. They offer an exclusive selection of collector-grade plants that you won't find in a typical shop, with prices ranging from $25 to $200 for their unique foliage.
While Rooted NYC provides stylish, accessible greenery, Plantarum caters to the collector. It’s the perfect brand to check out when you’re ready to graduate to more challenging or uncommon varieties and want to add a show-stopper to your collection.
Shop now at plantarum.com
7. Fiddle Leaf Fig
As the name suggests, this brand specializes in the internet's favorite plant: the Fiddle Leaf Fig. They provide high-quality, mature Fiddle Leaf Figs and other statement indoor trees, with prices generally starting around $100. Their focus is on large, dramatic plants that command attention.
Like Rooted NYC, they have a highly curated, quality-first approach. The main difference is their niche focus on architecturally impactful plants. If you're decorating a space and need a single, impressive plant to serve as a living work of art, this is the brand for you.
Shop now at fiddleleaffig.com
8. Leaf & Clay
Specializing in succulents and cacti, Leaf & Clay is a dream for lovers of desert plants. They offer individual succulents as well as curated bundles and monthly subscription boxes, making it easy to build a diverse collection. Prices are very accessible, usually between $8 and $50.
Leaf & Clay shares Rooted NYC's minimalist aesthetic but applies it to the world of succulents. They are an excellent option for anyone who wants low-maintenance plants with a modern, design-forward look for a sunny windowsill or desk.
Shop now at leafandclay.co
9. The Little Botanical
The Little Botanical excels at creating incredibly stylish, Instagram-worthy plant arrangements. Their focus is on the complete look, pairing trendy indoor plants with equally stylish pots to create a finished piece of decor. Prices range from around $25 to $150.
Much like Rooted NYC, they have a strong eye for design. The Little Botanical takes it a step further by focusing heavily on aesthetic synergy between plant and pot, making them a great choice if you prize visual presentation above all else.
Shop now at thelittlebotanical.com
10. Haven
Haven is focused on helping people create a sanctuary at home with greenery. They offer a simple, curated selection of high-quality houseplants and thoughtfully designed planters that fit seamlessly into modern decor, with prices from $20 to $150.
Their mission feels very similar to Rooted NYC's: to make plant ownership a beautiful and simple part of daily life. Haven's tightly curated selection is designed specifically to complement contemporary urban homes, ensuring anything you buy will fit right in.
Shop now at haven.co
11. Plant Shop
Plant Shop caters to both beginners and serious collectors with a diverse range of indoor plants, from tiny desk buddies to large, leafy statement pieces. They specialize in sourcing rare and unusual tropical varieties, adding an element of discovery to their shop, with prices between $15 and $250.
Compared to Rooted NYC's refined and accessible collection, Plant Shop gives you more options to explore unusual textures and leaves. It’s perfect for when you're feeling adventurous and want to try something your friends haven't seen before.
Shop now at plantshop.com
12. Tropic + Ocean
With a focus on lush, vibrant tropicals, Tropic + Ocean brings a vacation vibe right into your home. They carry a selection of exotic foliage, emphasizing sustainably grown plants and eco-friendly packaging. Prices typically run from $30 to $200.
If you're drawn to the vibrant greens in Rooted NYC's collections, you'll love Tropic + Ocean's dedicated focus on that aesthetic. They provide similar quality and style but with a more concentrated selection of jungle-inspired plants.
Shop now at tropicandocean.com
13. Urban Jungle
Urban Jungle curates trendy houseplants and chic planters with city dwellers in mind. Their vibe is modern, fresh, and perfectly suited for creating an “urban jungle” feel in apartments and homes. You'll find plants priced anywhere from $20 to $150.
They share a very similar mission and audience with Rooted NYC, focusing on making greenery an integral part of modern urban living. Urban Jungle often elevates this with a selection of larger, more dramatic plants designed to make a statement even in small spaces.
Shop now at urbanjungle.com
14. Viva Plants
Viva Plants offers high-quality, curated indoor plants aimed at enhancing both homes and offices. With modern aesthetics at their core, they feature everything from easy-care starter plants to eye-catching statement pieces. Plants range from $25 to $200.
Like Rooted NYC, Viva Plants focuses on elevating interiors with healthy, stylish plants. They particularly excel at offering larger-scale arrangements that are perfect for filling bigger spaces or making a statement in a minimalist interior.
Shop now at viva-plantshop.myshopify.com/
15. Plant Collective
Plant Collective blends trendy houseplants with rare collectibles, offering a beautifully curated mix for the modern plant lover. Their selection includes unique foliage and stylish, minimalist planters, with pricing from $25 to $150.
Think of them as Rooted NYC's cousin who spends a bit more time hunting for rare finds. They share the same sense of modern design but often feature exclusive, limited-edition plants that appeal to collectors looking for something special.
Shop now at plantcollective.co
16. EcoRoots
For the eco-conscious plant parent, EcoRoots is a fantastic find. The brand offers sustainably sourced indoor plants and accessories, with a strong commitment to plastic-free shipping and natural materials. Prices are highly accessible, often between $10 and $50.
EcoRoots shares Rooted NYC's eco-conscious spirit but takes it to the next level, making sustainability the core of their brand. If you want stylish plants that align with a deeper commitment to the environment and a tighter budget, this is your shop.
Shop now at ecoroots.life
17. Plant Bar
Plant Bar is like stepping into a chic, local plant boutique - but online. They offer a highly curated selection of trendy plants, unique artisanal planters, and accessories that feel hand-picked. You can find options from $15 to $200.
They capture the same modern, style-forward approach as Rooted NYC but with a distinct boutique feel. Plant Bar is exceptional at creating complete, Instagram-ready looks by pairing stunning plants with statement planters.
Shop now at plantbar.net
18. Lush Life
Lush Life focuses on bringing rich, tropical vibes indoors. They specialize in lush plants with vibrant, textural leaves, and their arrangements often feel like a slice of the rainforest. Expect to see prices between $30 and $180.
If the tropical elements of Rooted NYC's catalog are your favorite, Lush Life is a must-see. They amplify that jungle aesthetic, offering a concentrated selection of exotic foliage that creates an immediate sense of warmth and abundance.
Shop now at www.lushlifeplants.com
19. UrbanStems
While known primarily for their stunning floral arrangements, UrbanStems has an equally impressive plant collection. They offer a curated selection of everything from orchids to snake plants, all presented in chic, modern vessels. Plants range from around $40 to $150.
UrbanStems operates in the same stylish, curated space as Rooted NYC, making them a fantastic and reliable alternative. Their key advantage is their expertise in gifting and presentation, making them a perfect choice for sending a beautiful plant to a friend (or yourself).
Shop now at urbanstems.com
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