If you're upgrading your bathroom and love the sleek, modern aesthetic of Roca, you're in the right place. Known for its minimalist designs, excellent quality, and streamlined sanitaryware, Roca hits that sweet spot between striking contemporary style and practical, everyday function.
For those who appreciate Roca's design-forward approach but want to explore similar brands, we've gathered a list of alternatives. Whether you're looking for leading-edge technology, Scandinavian simplicity, or a different price point, you'll find great options for your bathroom project here.
1. Duravit
Duravit is a premium German brand that delivers minimalist, contemporary bathroom fixtures with an architectural feel. They are known for their sleek toilets, crisp washbasins, and bathtubs that blend an avant-garde aesthetic with eco-friendly technology. Similar to Roca, Duravit combines high-quality materials and modern style, often with more daring shapes and a strong focus on water-efficient engineering.
Shop now at duravit.com
2. Villeroy &, Boch
A benchmark for luxury ceramics, Villeroy &, Boch offers high-end fixtures that feel both elegant and timelessly modern. Their toilets, sinks, and tubs are celebrated for their refined lines and premium finishes, aligning with Roca's contemporary vibe but elevating it with a stronger emphasis on pure craftsmanship and sophistication. It's a perfect choice for anyone looking to add a touch of European luxury to their space.
Shop now at villeroy-boch.com
3. Kohler
Kohler is a home-improvement heavyweight for a reason, offering a huge range of bathroom fixtures that combine modern design with practical innovation. You'll find sleek toilets, stylish vanities, and durable faucets, often equipped with smart features like voice activation and touchless operation. While sharing Roca's clean aesthetic, Kohler stands out with its heavy integration of technology and a massive product selection perfect for coordinating an entire bathroom renovation.
Shop now at kohler.com
4. Vitra
Vitra creates contemporary bathroom fixtures with a strong focus on minimalist and space-efficient designs. Their products, which include floating toilets and streamlined sinks, feature smooth geometric lines that are ideal for city apartments or modern homes. Compared to Roca, Vitra is often more affordable without skimping on style, making it a fantastic pick for stylish, budget-conscious projects.
Shop now at vitra.com
5. Geberit
Specializing in advanced sanitary and plumbing systems, Geberit is the master of the ultra-clean look. The brand is best known for its concealed cisterns and wall-hung toilets, which hide all the mechanical parts for a seamless, minimalist appearance. This aligns perfectly with Roca's streamlined approach, making Geberit an excellent choice for anyone prioritizing an uncluttered, high-performance bathroom design.
Shop now at geberit.com
6. Laufen
Laufen is a Swiss brand offering modern bathroom furniture and fixtures that toe the line between art and industrial design. Their collection features unique, sculptural toilets and basins made from innovative, sustainable materials like SaphirKeramik. Like Roca, Laufen's products are defined by quality craftsmanship and a strong contemporary look, but with a unique creative flair.
Shop now at laufen.com
7. Porcelanosa
Known globally for their stunning tiles, Porcelanosa also provides a full suite of high-end bathroom fixtures. Their toilets, sinks, vanities, and bathtubs all carry a sleek, sophisticated modern design. They stand out with their unique surface textures and focus on creating a cohesive, high-design aesthetic, very much in line with Roca's contemporary spirit but with a distinct Spanish influence.
Shop now at porcelanosa.com
8. Hansgrohe
Hansgrohe is a leader in showers and faucets, renowned for combining beautiful German design with water-saving technology. Their fixtures feature minimalist forms and precision engineering, making them a perfect complement to Roca sanitaryware. If you're looking for high-performance and stylish brassware to complete your bathroom, Hansgrohe is one of the best in the business.
Shop now at hansgrohe.com
9. GROHE
Another German powerhouse in the fixture world, GROHE excels in high-quality faucets, showers, and sanitary systems. Their products are instantly recognizable for their sleek, architectural lines and innovative features like touchless controls and precise temperature regulation. Very similar to Roca in their commitment to modernism and technology, GROHE is a reliable choice for long-lasting style and performance.
Shop now at grohe.com
10. American Standard
American Standard offers durable, stylish bathroom fixtures designed for real life. You'll find a wide array of streamlined toilets, sinks, and faucets that deliver clean, contemporary design without the premium price tag. While sharing a modern sensibility with Roca, American Standard is generally more affordable and focuses on practicality and reliability for everyday use.
Shop now at americanstandard-us.com
11. Toto
Toto is a Japanese brand at the forefront of bathroom technology, famous for its innovative toilets and bidet seats. Their fixtures boast sleek, modern designs that pair well with Roca's aesthetic, but the main draw is the tech. From Tornado Flush systems to heated seats and automatic lids, Toto is the brand for those who love a minimalist look powered by cutting-edge features.
Shop now at toto.com
12. Hubsch
Hubsch brings a dose of Scandinavian warmth and minimalism to the bathroom. While not exclusively a fixture brand, their collections of bathroom furniture, storage, and accessories are perfect for creating a clean, calming space. Their simple lines and use of natural materials offer a softer take on modernism, making them a great alternative for those who love Roca's clean look but want a Scandinavian hygge vibe.
Shop now at hubsch-interior.com
13. Scarabeo
For those looking to make a statement, Scarabeo offers designer bathroom ceramics with bold, artistic flair. This Italian brand specializes in sculptural sinks and toilets that serve as functional art. While Roca's designs are sleek and minimalist, Scarabeo provides a more expressive and avant-garde interpretation of modern bathroom fixtures, perfect for a show-stopping powder room or master bath.
Shop now at scarabeo.com
14. Kaldewei
Kaldewei is synonymous with exceptionally durable steel enamel bathtubs and shower surfaces. Their products combine the robustness of steel with a flawlessly smooth, lustrous finish, all crafted into clean, minimalist shapes. If you love Roca's modernism but prioritize uncompromising longevity and luxury in your tub or shower, Kaldewei is an outstanding high-end choice.
Shop now at kaldewei.com
15. Jacuzzi
Though famous for creating the whirlpool tub category, Jacuzzi also produces a range of sleek, modern bathtubs, sinks, and toilets. Their designs have evolved to match contemporary tastes, offering clean lines and high-end features. Think of them as a great Roca alternative if your top priority is health and wellness, combining modern looks with luxury relaxation features.
Shop now at jacuzzi.com
16. Bette
Similar to Kaldewei, Bette specializes in high-end, glazed titanium-steel bathtubs and sinks that are unbelievably durable. The German brand's fixtures are championed for their smooth surfaces, precise corners, and contemporary lines. Bette provides a luxurious, long-lasting alternative to Roca with a distinct focus on architectural minimalism.
Shop now at bette.de
17. Kohler
Rounding out the list, Kohler deserves a final mention simply for its unmatched scope. Their extensive collections make it easy to source everything - from the toilet and sink to the faucets, lighting, and accessories - from one brand. For a flawlessly coordinated modern bathroom with the latest tech solutions, Kohler's comprehensive offerings are hard to beat.
Shop now at kohler.com
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