There's something uniquely charming about Rae Dunn's home decor. The simple, lowercase lettering on classic white ceramics has become a hallmark of cozy, farmhouse style, making even a simple coffee mug feel special.
If you love that handcrafted, rustic vibe and are looking for similar brands to expand your collection, you're in the right place. Here are 28 brands like Rae Dunn perfect for adding a touch of charm and personality to your home.
1. Mud Pie
Mud Pie offers a massive range of home decor, kitchenware, and gift items that nail the cute, farmhouse-inspired style. The brand is known for its playful slogans and rustic finishes on everything from mugs to serving trays, all designed to give your home a cozy, welcoming feel.
Similar to Rae Dunn, Mud Pie blends charm with affordability, but they often incorporate more colorful accents and fun patterns into their collections. It's a great choice if you love the Rae Dunn aesthetic but are looking for something a bit more vibrant.
Shop now at mudpie.com
2. Hearth & Hand with Magnolia
The beloved collaboration between Chip and Joanna Gaines at Target, Hearth & Hand with Magnolia is a go-to for rustic decor with a modern farmhouse twist. Their collection features ceramic mugs, storage jars, and decorative pieces in beautiful neutral tones and timeless, distressed finishes.
Hearth & Hand shares Rae Dunn's love for simple, charming essentials but often leans toward a more polished and curated look. It's perfect for creating a classic, comfortable space that feels both rustic and refined.
Shop now at target.com
3. Two's Company
Two's Company specializes in whimsical home accessories and kitchenware with a lovely vintage-inspired touch. You'll find ceramic dishes, canisters, and decor pieces with charming hand-lettered designs and nostalgic motifs that echo Rae Dunn's playful simplicity.
What makes them stand out is their eclectic, retro vibe, which often includes floral or seasonal themes. It's a great fit for anyone who wants that rustic, inscribed look with a bit more of a vintage or cottage feel.
Shop now at twoscompany.com
4. Coton Colors
Coton Colors is all about creating handcrafted ceramics and home goods with a cheerful, heartfelt feel. Their signature collections feature hand-painted wording, colorful patterns, and fun seasonal motifs that make everyday items feel special and personal.
While sharing Rae Dunn's appreciation for meaningful decor, Coton Colors isn't afraid to use bright, vibrant palettes and artistic details. It's a spirited and artistic alternative for adding a pop of happiness to your kitchen collection.
Shop now at cottoncolors.com
5. Simply Southern Home
This brand delivers a charming Southern farmhouse aesthetic across its line of home accents and kitchenware. Expect to find mugs, canisters, and signs with rustic finishes and sweet, inspirational quotes that warm up any room.
Simply Southern Home caters directly to those who love cozy, country-inspired decorating, making it a natural fit for fans of Rae Dunn's approachable style.
Shop now at simplysouthernhome.com
6. Kirkland's
Kirkland's is a treasure trove of farmhouse, vintage, and rustic decor at very moderate prices. You'll find plenty of ceramic pieces, wall signs, and accessories featuring distressed finishes and simple, heartfelt designs perfect for a cozy, inviting home.
They are a fantastic, accessible alternative for Rae Dunn fans looking to decorate larger spaces or find coordinating pieces without breaking the bank.
Shop now at kirklands.com
7. Rustic Deco
Specializing in rustic and vintage-inspired decor, Rustic Deco delivers charming, handcrafted-style items like mugs, canisters, and wall art. Their overall aesthetic is warm and slightly distressed, making their pieces a great fit for cottage or farmhouse interiors a la Rae Dunn.
This brand focuses on creating a lived-in, comfortable feel that aligns perfectly with the cozy vibe that Rae Dunn collectors love.
Shop now at rusticdeco.com
8. The Pioneer Woman
Ree Drummond's line offers a beautiful collection of kitchenware, bakeware, and home accessories that evoke a cozy, ranch-inspired feel. Known for brilliant colors, rustic floral patterns, and handwritten-style lettering, her products are both decorative and functional.
Much like Rae Dunn, her pieces are meant to be used and loved every day. This collection introduces a bold, country-chic twist to the farmhouse aesthetic.
Shop now at thepioneerwoman.com
9. Hobby Lobby
Wandering through Hobby Lobby's home decor section is a must for any farmhouse-loving decorator. The retailer carries many decor lines, ceramics, signs, and decorative accents that fit the rustic-inspired and charming style that Rae Dunn fans search for.
With their notoriously great sales and huge seasonal collections, Hobby Lobby is a practical, budget-friendly stop for finding similar styles to round out your decor.
Shop now at hobbylobby.com
10. Cottage & Bungalow
As the name suggests, this brand specializes in cottage-, vintage-, and farmhouse-style decor with a lovely handcrafted feel. You can find ceramic mugs, jars, and signs with distressed finishes and simple lettering that tap into the same understated charm as Rae Dunn.
Their products lean heavily on neutral tones and rustic textures, creating pieces that feel both authentic and timeless.
Shop now at cottageandbungalow.com
11. Americanflat
Focusing on wall art, signs, and home accessories, Americanflat has embraced the rustic farmhouse aesthetic with open arms. Many of their designs feature handwritten fonts and distressed finishes on affordable and charming decor pieces.
This is an excellent brand if you love Rae Dunn's textual style and want to extend that look to your walls and other decorative accents beyond just ceramics.
Shop now at americanflat.com
12. Sweetwater Decor
If the heartfelt messaging is what you love most about Rae Dunn, you'll adore Sweetwater Decor. They specialize in farmhouse-inspired decor, including ceramics, candles, and signs, featuring simple, inspiring lettering.
Their cozy, handcrafted aesthetic is perfect for creating a warm and inviting home that feels personal and uplifting, just like Rae Dunn's most beloved pieces.
Shop now at sweetwaterdecor.com
13. The Hearth & Hand Collection (Target)
The Hearth & Hand collection at Target consistently delivers on accessible, modern farmhouse style. Its ceramic mugs, jars, and decor pieces are affordable and designed to mix-and-match effortlessly within a casual, cozy home.
If you need reliable, stylish pieces that have a similar aesthetic to Rae Dunn but coordinate perfectly with a more modern farmhouse vibe, this line is an endless source of inspiration.
Shop now at target.com
14. Mainstays
Don't overlook Walmart's house brand, Mainstays. It offers incredibly budget-friendly home decor that often includes farmhouse and rustic styles. Keep an eye out for ceramic pieces, picture frames, and accents with simple designs and lightly distressed finishes.
If you're crafting on a budget or looking for starter pieces, Mainstays offers an accessible alternative for achieving a look similar to Rae Dunn for less.
Shop now at walmart.com
15. Bungalow Rose
Available on sites like Wayfair, Bungalow Rose blends boho-chic style with farmhouse elements. Their collections include ceramics, textiles, and accessories with a handcrafted, rustic vibe and artisanal details.
Their neutral color palettes and unique takes on texture make them a fantastic option for Rae Dunn fans who also lean a little bohemian and want slightly more eclectic pieces.
Shop now at wayfair.com
16. Martha Stewart Collection
Found at Macy's, the Martha Stewart Collection expertly balances elegance with charming farmhouse comfort. Her lines often include ceramics, kitchenware, and home decor with simple lettering, classic silhouettes, and subtly rustic finishes.
This is a great brand for creating a more sophisticated, slightly coastal take on the style, offering Rae Dunn's charm with a touch of timeless class.
Shop now at macys.com
17. Lillian Vernon
Lillian Vernon excels at seasonal and everyday home decor that's full of personality. You can find ceramics and signs with handwritten fonts and sweet, vintage-inspired designs that make any space feel more cheerful.
Their charming, affordable pieces are perfect for adding those delightful Rae Dunn-like decorative touches throughout your home without a huge investment.
Shop now at lillianvernon.com
18. Vintage Charm
Specializing in farmhouse and cottage-style decor, Vintage Charm offers collections filled with ceramics, signs, and accents that feel gathered over time. They often utilize distressed finishes, handwritten fonts, and cozy motifs.
Vintage Charm provides a slightly more curated cottage and antique-inspired look compared to Rae Dunn, but with a very similar quaint and homey appeal.
Shop now at vintagecharm.com
19. Old World Christmas
While best known for their beautiful glass holiday ornaments, Old World Christmas also produces ceramic holiday decor with a rustic, handcrafted feel. Their charming and highly nostalgic designs are the perfect seasonal complement to Rae Dunn's everyday style.
If you switch out your decor for the holidays, their pieces blend seamlessly with a farmhouse or cottage aesthetic to make your collection feel festive.
Shop now at oldworldchristmas.com
20. Southern Living at Home
This brand focuses on rustic-inspired and welcoming Southern decor. Their home accessories line often includes ceramics, serverware, signs, and other decorative accents finished in creamy hues and other neutrals typical of the cozy aesthetic.
Much like Rae Dunn ceramics and collections, Southern Living's home stylings focus on home and entertaining in a comfortable manner. These classic pieces with handcrafted details and simple lettering or monogram styling are a sure bet for any fan of Southern coziness and easygoing home gatherings that Rae Dunn pieces often complete. Many pieces from this line are easy to find and widely distributed for resale on eBay, Poshmark, and other resale platforms.
21. Pottery Barn Kids
Don't be afraid to check out Pottery Barn's line for younger shoppers. Much of the home and decor line is quite youthful but offers pieces like ceramics, storage, and other decor in youthful styles that feature rustic and farmhouse styling.
The entire collection offers an abundance of cozy, adorable style similar to Rae Dunn. More whimsical patterns and colors also appear, creating an even more youthful style ideal for nurseries, playrooms, and children's rooms.
Shop now at potterybarnkids.com
22. Rustic Charm Co.
Rustic Charm's collection contains beautifully designed rustic, modern, and farmhouse-style accents and signs for every single room in any house to make it a comfortable home.
Specializing in handwritten and custom work means their collection offers truly special, one-of-a-kind art that works perfectly in one room of your home as it would your whole house.
Shop now at shoprusticcharmco.com
23. Hearth & Home Interiors
Offering farmhouse-style gifts, lighting, soft goods, rugs, art, furniture, and seasonal accents, the style is simple, distressed, and naturally designed and crafted. The whole shop has a similar design to Rae Dunn ceramics and feels well loved yet newly discovered.
They share Rae Dunn's charm but feature even more antique-feeling pieces from decor signs and clocks to furniture that create not only a whole room vibe but also a feeling like stepping into another era.
Shop now at hearthomeinteriors.com
24. L.L.Bean
While known for durable outdoor gear, L.L. Bean's home decor perfectly reflects its mission - high-quality, classic, casual home furnishings, soft goods, lighting, furniture, seasonal decor, and all kinds of home goods with beautiful details like hand-stitched embroidery and custom design prints.
Much like Rae Dunn rustic ceramic ware, their line's design feels cozy and handmade. Their color palette is timeless - full of neutrals, warm wood tans, and more, perfectly complementing their wide line of products as well as mixing easily into any home's decor.
Shop now at llbean.com
25. Farmhouse Pottery
For those who admire the handcrafted essence of Rae Dunn and want to invest in something more high-end, Farmhouse Pottery is a fantastic match. This artisan brand creates stunning, wheel-thrown ceramics with a deeply rustic, farm-inspired vibe.
Think of it as the elevated alternative to Rae Dunn. While the price is higher, you're getting timeless, heirloom-quality pieces that anchor a room with their simple, organic beauty.
Shop now at farmhousepottery.com
26. The Rustic House
Focusing on hand-finished decor, The Rustic House offers charming mugs, trays, signs, and lighting alongside case goods and textiles.
The company's rustic and coastal casual vibe complements Rae Dunn style but in a very original and authentic way with a distinct "New England seaside" point-of-view on rustic.
Shop now at rustichouse.com
27. Big Chill
Primarily known for its large, brightly colored vintage-inspired kitchen appliances, Big Chill also offers stylish ceramics, serveware, mugs, and linens.
Their cheerful decor acts as a complement to Rae Dunn, offering an equally happy, warm, cozy, and charming collection with a more retro-inspired twist.
Shop now at bigchill.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
