Shopping for bedding has gone high-tech, and if you're a fan of a comfy night's sleep, you've probably heard of Purple. Known for its innovative mattresses and sheets featuring a unique hyper-elastic polymer grid, Purple has built a loyal following for its blend of sci-fi comfort and modern, minimalist style.
But while Purple's approach is incredible, it’s not the only name in the game for luxurious sleep. Whether you're seeking traditional fabrics, a different price point, or just want to explore what else is out there, there are plenty of brands that capture a similar spirit of quality and comfort. Here are 20 brands worth checking out if you love what Purple has to offer.
1. Brooklinen
Brooklinen is the internet's favorite direct-to-consumer bedding brand, famous for its high-quality, long-staple cotton and linen sheets that feel incredibly luxurious without breaking the bank. With sheet sets typically ranging from $100 to $250, they deliver a classic, comfortable aesthetic that feels both relaxed and timeless. Where Purple champions sleep technology, Brooklinen focuses on mastering traditional, breathable fabrics, making it the perfect choice for someone who prioritizes natural comfort and five-star-hotel-at-home vibes.
Shop now at brooklinen.com
2. Parachute
If your style leans clean, minimalist, and eco-conscious, Parachute is for you. They offer premium bedding crafted from natural materials like linen, percale, and sateen, creating a soothing and calm sleep sanctuary. Their prices, generally between $98 and $200, reflect their commitment to quality and sustainability. While similar to Purple in its premium feel, Parachute skips the innovative polymer grid in favor of exceptionally well-made natural fibers that are breathable and get softer with every wash.
Shop now at parachute.com
3. Tuft & Needle
Known for simplifying the mattress buying experience, Tuft & Needle brings that same straightforward approach to its bedding. With sheets priced very affordably from $40 to $100, they offer incredible value for their adaptive foam technology and functional designs. Compared to Purple, Tuft & Needle is a much more budget-friendly alternative that still prioritizes comfort and quality but with less emphasis on cutting-edge materials.
Shop now at tuftandneedle.com
4. Saatva
Saatva brings a touch of handcrafted, old-world luxury to the modern bedding market. Specializing in eco-friendly materials and elegant design, their sheets (priced from $150 to $300) are made from high-quality organic cotton. Saatva targets a similar upscale customer as Purple but trades futuristic engineering for timeless craftsmanship and a classic, elegant aesthetic.
Shop now at saatva.com
5. Casper
Casper is another pioneer in the bed-in-a-box space that focuses heavily on sleep technology. Their bedding, with sets ranging from $70 to $150, is known for its cool, breathable fabrics and smart design. Like Purple, Casper is tech-forward and innovative, but they often present a more mainstream, approachable, and budget-friendly option that appeals to a broader audience without sacrificing quality.
Shop now at casper.com
6. Frette
For those who desire pure, unapologetic opulence, Frette is the gold standard. A heritage Italian brand, Frette supplies some of the world's most luxurious hotels with fine linens made from exquisite Egyptian cotton. With price points from $300 to over $800, this is a significant step up in traditional luxury. While Purple offers luxury through tech, Frette offers it through decades of history and unparalleled textile craftsmanship.
Shop now at frette.com
7. Loom & Leaf
From the makers of Saatva, Loom & Leaf is all about premium memory foam and cooling comfort. Their bedding and mattresses are designed to create a plush, supportive sleep environment. Their sheets, priced $150 to $250, complement this focus. Loom & Leaf shares Purple's dedication to engineered comfort but achieves it through high-density memory foam instead of a polymer grid, appealing to those who love the "hug" of memory foam.
Shop now at loomandleaf.com
8. Snowe
Snowe is for the modern minimalist who values quality and simplicity. Their bedding is crafted from beautiful natural fibers like linen and cotton percale, designed to be both durable and incredibly chic. Sheet sets range from $120 to $180, offering a clean, contemporary look. Snowe is like Purple's sophisticated older sibling who prefers timeless textiles over futuristic tech.
Shop now at snowehome.com
9. West Elm
Known for its mid-century modern furniture, West Elm also boasts an impressive lineup of bedding. Ranging from about $50 to $150, their sheets come in a wide variety of trendy styles, organic fabrics, and designer collaborations. West Elm brings a strong design-forward and sustainable approach, sharing Purple's modern aesthetic but with a greater emphasis on style and eco-conscious textiles.
Shop now at westelm.com
10. Bloomingdale’s
For a curated luxury experience, Bloomingdale’s offers an extensive collection of high-end bedding from a variety of designer brands. Prices can range anywhere from $150 to $400 and beyond. Instead of focusing on a single innovation like Purple, Bloomingdale's differentiator is its expert curation, allowing you to shop multiple premium brands under one roof and find the exact style that fits your upscale bedroom.
Shop now at bloomingdales.com
11. The Company Store
The Company Store is a powerhouse of bedding options, known for its focus on cozy comfort and a huge selection of materials, from classic cotton to warm flannel. With prices typically from $50 to $300, it offers something for nearly every budget. It’s a great Purple alternative for shoppers who want dependable, high-quality basics in traditional fabrics without the high-tech angle.
Shop now at thecompanystore.com
12. Coyuchi
If sustainability is a top priority, Coyuchi is a brand to know. They specialize in organic, natural bedding - think organic cotton, linen, and wool. Priced between $150 and $250, their earthy and minimalist aesthetic appeals to the eco-minded shopper. Coyuchi stands in sharp contrast to Purple’s polymer-based tech, offering a beautifully crafted alternative rooted in nature.
Shop now at coyuchi.com
13. L.L.Bean
L.L.Bean is synonymous with durability, comfort, and a rustic, outdoorsy charm. Their bedding, especially their beloved flannel sheets, offers unbeatable coziness and value, with sets ranging from $40 to $150. While L.L.Bean's style is more classic and practical than Purple's futuristic vibe, their commitment to quality and comfort makes them a solid choice for a get-the-job-done luxurious sleep.
Shop now at llbean.com
14. The White Company
This British lifestyle brand masters the art of understated luxury. The White Company focuses on creating serene, elegant sleep spaces with exceptionally soft fabrics like sateen and linen in calming, neutral tones. With sheet sets priced from $200 to $400, they prioritize a silky-smooth hand feel and timeless design over technical features, offering a different path to premium comfort.
Shop now at thewhitecompany.com
15. Ettitude
Ettitude's claim to fame is its signature bamboo lyocell fabric, a sustainable material that feels as soft as silk and helps with temperature regulation. Priced from $120 to $200, their modern, silky sheets are naturally hypoallergenic and eco-friendly. Ettitude is an excellent pick for those who love Purple's innovative approach but prefer a solution rooted in sustainable, plant-based materials.
Shop now at ettitude.com
16. Riley Home
Riley Home combines artisanal craftsmanship with quality materials to create premium bedding that feels both modern and cozy. Their sateen and percale sheet sets are crafted in Portugal and priced competitively between $150 and $250. This brand appeals to shoppers who admire Purple’s commitment to quality but lean more towards traditional, handcrafted textiles with a subtle, luxurious touch.
Shop now at rileyhome.com
17. LuxeHome
As the name suggests, LuxeHome is dedicated to high-end bedding, offering elegant choices in premium fabrics like Egyptian cotton and silk blends. With prices starting over $200, their refined and timeless aesthetic caters to those seeking a classic luxury experience. LuxeHome is similar to Purple in its upscale positioning but focuses entirely on the prestige and feel of classic, high-thread-count materials.
Shop now at luxehome.com
18. Boll & Branch
Boll & Branch is a leader in organic, fair-trade bedding, offering beautifully simple and elegant sheets made from 100% organic cotton. Priced from $150 to $250, their mission is rooted in transparency and sustainability. If Purple interests you for its brand ethics and quality, Boll & Branch is a wonderful alternative centered on the benefits of pure, natural fibers for a healthier sleep.
Shop now at bollandbranch.com
19. Downlite
If you're looking to complete your Purple mattress with the perfect plush topper or pillows, Downlite is a brand to know. They specialize in down and down-alternative comforters and pillows, offering hotel-quality coziness. While a different focus from Purple, their products (with sheets often priced $70 to $200) complement a tech-focused mattress by providing a layer of traditional, inviting softness.
Shop now at downlite.com
20. Matouk
Bringing high-end artisanal quality to the list, Matouk is a luxury linen brand known for its exquisite, hand-stitched details and heirloom quality. With prices often ranging from $300 to over $800, their Egyptian cotton and linen pieces are nothing short of an investment in elegance. Matouk stands as a pinnacle of traditional textile artistry - a stark but equally luxurious counterpart to Purple’s technological innovation.
Shop now at matouk.com
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