If you're into optimizing your sleep, you've almost certainly come across Purple. Their standout gel-grid mattress technology has made them famous for providing a unique combination of soft comfort and firm support that seems to adapt perfectly to any body shape.
Purple's approach of using sleep science to innovate comfort, cooling, and pressure relief has won over countless fans. For those who appreciate their tech-forward design and are looking for other great brands offering comfortable sleep essentials, here are 23 similar brands worth exploring.
1. Casper
As one of the pioneers in the bed-in-a-box scene, Casper is well-known for its award-winning foam and hybrid mattresses designed for versatile comfort. Their mattresses, like the popular Wave Hybrid, focus on providing targeted support zones and enhanced cooling, making them ideal for sleepers who get hot at night. While Purple uses its innovative grid, Casper relies on carefully layered foams and pocketed coils to achieve zoned pressure relief and breathability.
Priced comparably to Purple, from about $595 to $2,300, Casper is a fantastic choice if you want a science-backed sleep system with a slightly more traditional mattress feel. They also offer a full range of high-quality pillows and bedding to complete your setup.
Shop now at casper.com
2. Tuft & Needle
Tuft & Needle keeps things simple and affordable without sacrificing quality. They specialize in high-quality foam mattresses that deliver a great balance of comfort and support, with prices usually falling between $695 and $1,195. Their proprietary T&N Adaptive® foam is engineered to be breathable and responsive, preventing the sinking feeling some memory foams are known for.
While Purple's grid is uniquely flexible, Tuft & Needle offers a more straightforward and consistently supportive feel that appeals to a wide range of sleepers. It's a fantastic, budget-friendly alternative for those who want reliable comfort from an eco-friendly brand.
Shop now at tuftandneedle.com
3. Allswell
Allswell delivers stylish and comfortable hybrid mattresses at an impressively low price point, typically ranging from $300 to $900. By blending layers of memory foam with individually wrapped coils, Allswell mattresses provide a great combination of pressure relief and solid edge support. Their aesthetic is modern and fresh, targeting shoppers who want a luxe look for less.
Compared to Purple's high-tech grid, Allswell leans on a proven hybrid construction to achieve its supportive and cooling feel. It’s an unbeatable option for anyone looking for serious value without compromising on a quality sleep experience.
Shop now at allswellhome.com
4. Leesa
Leesa is recognized for its premium multi-layer foam and hybrid mattresses that prioritize breathability and hug-like comfort. With prices from $799 to $1,799, their mattresses are engineered to provide deep pressure relief while promoting airflow to keep you cool all night. The feel is often described as a perfect medium-firm density that suits most sleeping positions.
While Purple's grid creates a unique floating sensation, Leesa's premium foams offer a more classic contouring comfort. They're also a certified B Corp, so you can feel good about your purchase supporting social and environmental causes.
Shop now at leesa.com
5. Nectar
If you love the feeling of being gently cradled by your mattress, Nectar is the brand for you. They specialize in gel memory foam mattresses known for exceptional pressure relief and motion isolation, making them a top pick for side sleepers and couples. Prices typically range from $799 to $1,399, and their products are famous for a generous 365-night trial period.
Unlike Purple’s unique bouncy grid, Nectar mattresses provide that classic, plush memory foam hug. It’s a great trade if what you’re prioritizing is deep contouring and isolating your partner's movements during the night.
Shop now at nectarsleep.com
6. Bear Mattress
Designed with athletes and active people in mind, Bear Mattress focuses on restorative sleep. Their mattresses, often priced from $599 to $2,199, feature materials like Celliant® technology, which is designed to promote muscle recovery and better circulation. Their lineup of foam and hybrid models highly emphasizes cooling features, incorporating gel-infused foams and breathable fabrics.
Both Bear and Purple focus heavily on cooling, but Bear differentiates itself with performance-oriented textiles designed to aid physical recovery. It’s the perfect choice for anyone with an active lifestyle looking for a mattress that works as hard as they do.
Shop now at bearmattress.com
7. Saatva
Saatva brings a touch of old-school luxury to the online mattress world. They offer handcrafted innerspring, hybrid, and memory foam mattresses known for their premium materials, durability, and hotel-like feel. Ranging from about $799 to $2,499, Saatva allows you to choose your preferred firmness level for a more personalized sleep experience.
While Purple is all about polymer innovation, Saatva's strength lies in its durable coil-on-coil construction and high-end finishes, like an organic cotton pillow top. They’re a fantastic alternative if you're seeking a more traditional luxury innerspring feel with the convenience of online shopping.
Shop now at saatva.com
8. Helix Sleep
Helix Sleep believes your mattress should be made just for you. They offer a wide range of hybrid mattresses tailored to specific sleep styles, body types, and firmness preferences, with customers often taking a sleep quiz to find their perfect match. Prices usually sit between $899 and $1,899 for their award-winning designs.
Like Purple, Helix focuses on providing a personalized solution for comfort, but achieves it through a diverse product line rather than a single adaptive material. This is the place to shop if you want a mattress specifically engineered for your side-sleeping, back-sleeping, or temperature-regulating needs.
Shop now at helixsleep.com
9. Avocado Green Mattress
For the eco-conscious sleeper, Avocado Green Mattress is the gold standard. They craft organic and non-toxic mattresses using GOTS-certified cotton and wool and GOLS-certified latex, supported by up to 1,414 individually encased coils. Their mattresses, priced from $1,099 to $2,499, offer a naturally breathable, supportive, and durable sleep surface.
In contrast to Purple’s synthetic Hyper-Elastic Polymer grid, Avocado’s core appeal lies in its commitment to natural, sustainable materials. It's the top choice for shoppers who want a clean, healthy sleep environment without compromising on handcrafted quality.
Shop now at avocadogreenmattress.com
10. DreamCloud
DreamCloud aims to provide luxury sleep without the luxury price tag. Their hybrid mattresses combine the best of both worlds: plush, pressure-relieving memory foam and a supportive innerspring coil system. Topped with a cashmere-blend cover, these mattresses offer a plush yet supportive feel often described as a "luxury firm," with prices usually between $899 and $1,799.
Both DreamCloud and Purple provide excellent pressure relief and cooling, but DreamCloud does it with a more conventional hybrid design. If you want a mattress that feels both opulent and supportive, DreamCloud is an excellent option.
Shop now at dreamcloudsleep.com
11. Layla Sleep
Can't decide between a soft or firm mattress? Layla Sleep offers a clever solution with its flippable, dual-sided mattresses. One side is soft and cushy, while the other is firm and supportive, giving you two comfort options in one. Their memory foam is also infused with copper gel, which provides cooling properties and is naturally antimicrobial.
While Purple’s grid adapts to you, Layla's flippable design lets you actively choose your desired firmness. This unique feature, combined with its cooling copper infusion, makes Layla a standout competitor for indecisive sleepers.
Shop now at laylasleep.com
12. GhostBed
GhostBed puts cooling at the forefront of its design. Born from a family-run business with decades of mattress expertise, their products feature proprietary cooling tech like their Ghost-Ice fabric and aerated latex foam. They offer a range of mattresses from all-foam to luxury hybrids that appeal to sleepers who run hot.
Purple is known for its breathable grid, but GhostBed takes cooling to another level with its multi-layer technological approach. If your number one priority is sleeping cool, GhostBed's combination of latex, memory foam, and cooling fabrics is hard to beat.
Shop now at ghostbed.com
13. WinkBeds
WinkBeds builds high-end hybrid mattresses designed to compete with store models that sell for thousands more. Their signature bed features a dual-layer coil system for exceptional support and durability, combined with gel-infused foams for comfort and cooling. You can even choose your firmness level to match your preference.
While Purple innovates with its grid, WinkBeds perfects the luxury hybrid design. Their construction offers targeted back support and excellent edge support, making them a fantastic choice for sleepers seeking a premium, durable mattress with a traditional feel.
Shop now at winkbeds.com
14. Brentwood Home
Brentwood Home crafts beautiful, eco-friendly sleep products with a distinct California vibe. They use a blend of natural, recycled, and alternative materials like latex, wool, cooling charcoal-infused foam, and REPREVE® fiber made from recycled bottles. Their collection includes a wide range of mattresses, adjustable bases, pillows, and bedding essentials.
Much like Avocado, Brentwood Home's primary differentiator is its commitment to sustainability and non-toxic materials. It offers a more design-forward, eco-conscious alternative to Purple for shoppers who prioritize both aesthetics and environmental impact.
Shop now at brentwoodhome.com
15. Nolah
Nolah is known for its proprietary AirFoam™, a type of foam engineered to be more temperature-neutral and offer better pressure relief than traditional memory foam. Their mattresses are especially popular with side sleepers, as the foam contours to the shoulders and hips without causing heat buildup. Prices are competitive, landing around $999 to $1,699.
Nolah and Purple both tackle the dual issues of pressure relief and heat, but with different proprietary technologies. If you love the contouring benefits of foam but consistently find it too hot or dense, Nolah's lighter, more breathable AirFoam™ is a fantastic solution.
Shop now at nolahmattress.com
16. Brooklinen
Best known for its "internet-famous" luxury sheets, Brooklinen has expanded its expertise into mattresses. They offer a lineup of high-quality hybrid mattresses that focus on comfort, quality, and accessible pricing, ranging from around $595-$1,795. Their designs combine foam layers with encased coils to achieve breathable support with a touch of hotel-level luxury.
Like Purple, Brooklinen operates with a modern, direct-to-consumer model focused on quality sleep essentials. Their mattresses offer an excellent all-around feel that appeals to a broad audience, making them a safe and stylish bet for upgrading your entire bed.
Shop now at brooklinen.com
17. Amerisleep
Amerisleep offers a wide range of mattresses catering to different firmness preferences, numbered from soft (AS5) to firm (AS1). A key differentiator is their use of Bio-Pur®, a plant-based memory foam that is more responsive and breathable than traditional petroleum-based foams. This makes it easier to change positions without feeling "stuck."
While Purple's grid provides instant responsiveness, Amerisleep's Bio-Pur® foam delivers a similar benefit in a foam format. This eco-friendly material, combined with their clear firmness scale, makes Amerisleep ideal for shoppers who want a tailored foam mattress that's both comfortable and breathable.
Shop now at amerisleep.com
18. Boll & Branch
Known for its exquisitely soft and ethically sourced 100% organic cotton bedding, Boll & Branch also crafts a luxurious mattress. Their mattress emphasizes high-quality, natural materials, foregoing memory foam in favor of layers of organic cotton, wool, and coils. The result is a traditionally plush and supportive feel that's naturally breathable and non-toxic.
In contrast to Purple’s synthetic grid, Boll & Branch is committed to organic, raw materials. It's the perfect brand for anyone looking to build a five-star, all-natural bed from the sheets to the mattress itself.
Shop now at bollandbranch.com
19. Puffy
Puffy aims to make mattresses that feel like sleeping on a cloud. Their mattresses feature multiple layers of premium foam designed for cooling, contouring, and supportive comfort. Popular with all sleep positions, Puffy is often praised for its ability to relieve back pain and pressure points, all while backed by a lifetime warranty.
Puffy’s comfort profile is softer and more "cloud-like" compared to Purple's unique, slightly firmer GelFlex Grid. For those seeking plush relief and the security of a long-term warranty, Puffy offers a dreamy, pressure-free alternative.
Shop now at puffy.com
20. Parachute
Parachute is another beloved bedding brand that expanded its offerings to include a beautifully designed mattress. Made from New Zealand wool, organic cotton, and tempered steel coils, the Parachute Eco Comfort Mattress is thoughtfully crafted for comfort without the use of foams or adhesives. It offers a firm, supportive base ideal for back and stomach sleepers.
Parachute swaps Purple’s innovative gels for timeless natural materials. Their mattress is a go-to for shoppers who appreciate minimalist design, eco-friendly craftsmanship, and a firmer, more traditional feel to complement their luxurious percale or linen sheets.
Shop now at parachutehome.com
21. Sleep Number
Sleep Number provides a level of personalization that few can match. Their smart beds feature adjustable air chambers on each side, allowing you and your partner to dial in your ideal firmness - your "Sleep Number" setting. With prices from $1,099 to over $4,000, their beds often include sleep tracking technology that provides insights into your nightly rest.
Where Purple's grid passively adapts to your body, Sleep Number’s an active system you control. It’s the ultimate choice for couples with drastically different sleep preferences or anyone who loves to geek out on data to perfect their sleep setup.
Shop now at sleepnumber.com
22. Loom & Leaf
As the premium memory foam offering from Saatva, Loom & Leaf delivers a high-end experience at direct-to-consumer prices. Their mattresses use dense, 5-lb memory foam and a cooling gel layer specifically laminated near the top to regulate temperature. This combination provides deep body-contouring relief without overheating.
Loom & Leaf focuses on perfecting the luxury memory foam experience, a departure from Purple's grid technology. It’s an ideal choice for sleepers who want the plush, conforming feel of high-end memory foam backed by Saatva’s high-quality construction and customer service.
Shop now at loomandleaf.com
23. Gravity
Originally famous for starting the weighted blanket craze, Gravity has applied its sleep science expertise to mattresses. They offer a range of hybrid and foam mattresses with tech features aimed at reducing stress and promoting deeper sleep. Their products are designed to pair perfectly with their weighted blankets for a complete relaxation system.
While Purple focuses on physical comfort and pressure point relief, Gravity takes a more holistic wellness-driven approach. If you’re a fan of sleep tools that help with anxiety and relaxation, exploring Gravity’s ecosystem of products is a great next step.
Shop now at gravityblankets.com/
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