Famous for its direct-to-consumer memory foam mattresses, Puffy has mastered the art of creating a sleep experience that feels like you're floating on a cozy cloud. Their signature Cloud Foam is all about delivering that plush, pressure-relieving hug that helps you melt away after a long day.
If you love that soft-yet-supportive feel but want to see what else is out there, you're in luck. We've gathered a list of other brands that deliver similar cloud-like comfort, whether they specialize in memory foam, hybrid designs, or eco-friendly materials. Here are 23 brands like Puffy that are perfect for your comfort-focused bedroom refresh.
1. Casper
As one of the original bed-in-a-box pioneers, Casper offers foam and hybrid mattresses known for balanced softness and support. Their signature Zoned Support™ provides targeted relief for your shoulders and hips, making it a great pick for side sleepers. Casper's aesthetic is sleek and modern, appealing to those who value innovative sleep technology.
With queen mattresses running from $995 to $2,495, Casper is priced similarly to Puffy. The main difference lies in their signature feel, while both focus on comfort and temperature regulation, Casper’s hybrid options offer a bit more bounce than Puffy's classic memory foam cradle.
Shop now at casper.com
2. Tuft & Needle
For cloud-like comfort that's easier on the wallet, Tuft & Needle has you covered. They focus on high-quality foam mattresses with an invitingly soft feel that doesn't sacrifice support. Their proprietary T&N Adaptive® foam is engineered to relieve pressure points while keeping you cool all night.
Priced around $695 to $1,295 for a queen, Tuft & Needle is more budget-friendly than Puffy. If you love Puffy's cozy vibe but want a simpler, more affordable option without extra bells and whistles, this brand is an excellent choice.
Shop now at tuftandneedle.com
3. Nectar
Nectar is all about that deep, body-contouring memory foam feel. Their layered gel foam design isolates motion and hugs your curves, creating a sleep surface that's pure plush comfort. They're an excellent pick for anyone who loves the enveloping sensation of classic memory foam.
Side-by-side with Puffy, Nectar is very similar in feel and price, typically ranging from $799 to $1,399. Nectar’s big differentiator is its industry-leading 365-night trial and Forever Warranty™, offering incredible peace of mind for commitment-phobes.
Shop now at nectar.com
4. Purple
Purple brings a fun, futuristic vibe to sleep with its unique GelFlex® Grid. This hyper-elastic polymer grid collapses under pressure points while supporting the rest of your body, creating a floating, almost weightless feeling. It's incredibly breathable, making it a dream for hot sleepers.
With queen prices from $999 to $2,199, Purple is in Puffy's neighborhood. The key difference is the feel - Puffy offers a traditional memory foam hug, while Purple's grid delivers a more responsive and airy support that you feel "on" rather than "in" the mattress.
Shop now at purple.com
5. Leesa
Leesa creates beautifully designed all-foam and hybrid mattresses that perfectly balance comfort and support. Their mattresses have a soft, breathable top layer that gives you that immediate plush feeling, followed by supportive layers that keep you from sinking too far.
Price-wise, Leesa is similar to Puffy, costing between $899 and $1,699 for a queen. They stand out with their commitment to social impact, donating one mattress for every ten sold. If you appreciate eco-friendly materials and giving back, Leesa is a great choice.
Shop now at leesa.com
6. Saatva Mattress
Saatva offers a more luxurious, traditional take on the mattress industry, focusing on handcrafted quality and premium materials. Their memory foam and latex models are designed for durability and comfort, using eco-friendly foams and organic cotton covers.
Saatva is a step up in price, with queens ranging from $1,299 to $2,499. While they deliver a similarly soft and enveloping sleep experience as Puffy, Saatva emphasizes high-end craftsmanship and traditional construction over the bed-in-a-box model.
Shop now at saatva.com
7. Bear Mattress
Originally designed for athletes, Bear injects performance and recovery tech into their mattresses. They use materials like Celliant® technology in their covers, which is designed to promote more restful sleep and faster recovery. Their foams focus on cooling and pressure relief.
Bear mattresses feel as soft and comforting as Puffy but come with a sporty edge. With prices from $695 to $1,695, Bear offers great value for anyone leading an active lifestyle who needs a bed that helps them recharge and cool down.
Shop now at bearmattress.com
8. DreamCloud
DreamCloud makes luxury hybrid mattresses affordable. Combining the best of both worlds, their mattresses layer memory foam with individually wrapped coils for plush comfort and stable support. A quilted cashmere blend cover completes the indulgent, cloud-like feel.
Costing between $1,099 and $1,899, DreamCloud is a direct competitor to Puffy. The main difference is the hybrid build, which offers more airflow and a bit of bounce, making it a great pick for those who love a soft feel but don't want to get "stuck" in their mattress.
Shop now at dreamcloudsleep.com
9. Brentwood Home
Brentwood Home crafts eco-friendly mattresses with a mindful, Californian vibe. They use natural materials like latex, memory foam, and organic cotton, blending sustainability with luxurious comfort. Their beds are perfect for sleepers who want a plush feel without harsh chemicals.
At $1,099 to $2,399, Brentwood Home is in the same price tier as Puffy but carves its niche with an eco-conscious focus. If the quality of materials and sustainability are high on your list, this brand is an ideal, cloud-like alternative.
Shop now at brentwoodhome.com
10. Avocado
For those who love the idea of Puffy's comfort but prefer an all-natural vibe, Avocado is the answer. Their eco-luxury mattresses are made from organic latex, wool, and cotton. They feel soft and responsive, providing excellent breathability and support without any foam.
Queens range from $1,199 to $2,399, putting Avocado in a similar premium category. The brand is a fantastic fit for health-conscious shoppers looking for a "green" mattress that still delivers that dreamy, plush experience.
Shop now at avocadogreenmattress.com
11. GhostBed
GhostBed focuses on cooling comfort, blending gel memory foam with aerated latex for a one-two punch of plushness and temperature regulation. Their mattresses offer that "sleeping on a cloud" vibe but are designed to keep you from overheating.
GhostBed is often a bit more affordable than Puffy, with prices from $695 to $2,199, and they're known for their impressive warranties. They're a great alternative for sleepers who prioritize coolness just as much as coziness.
Shop now at ghostbed.com
12. Loom & Leaf
As part of the Saatva family, Loom & Leaf delivers an ultra-premium memory foam mattress. It features high-density foams, eco-friendly materials, and an organic cotton cover, providing a deeply contouring and luxurious feel.
Priced from $1,199 to $2,199, Loom & Leaf is a direct competitor for those who love Puffy's memory foam feel but are ready to level up to a more high-end product. Consider it the luxury version of the cloud you’ve been looking for.
Shop now at loomandleaf.com
13. Bearaby
Known primarily for their chunky knit weighted blankets, Bearaby has expanded into "Kapok" pillows and mattresses made from sustainable, buttery-soft material. Their products emphasize a calming, stress-relieving vibe rooted in natural materials.
Bearaby offers a unique, complementary take on comfort. While not a traditional competitor, if you love the cozy, secure feeling Puffy provides, Bearaby’s wellness-focused products with their organic aesthetic are right up your alley.
Shop now at bearaby.com
14. Casper Nova Hybrid
Casper's Nova Hybrid is their plushest model, specifically designed to give you that sink-in, cloud-like feeling from the moment you lie down. It combines supersoft foams with encased coils for breathable, weightless support.
The Nova Hybrid is on the higher end, from $1,095 to $2,495, and is a perfect match for Puffy lovers who want maximum softness but prefer the subtle lift and enhanced airflow of a hybrid construction.
Shop now at casper.com
15. Brentwood Home Cedar
The Cedar Natural Luxe from Brentwood Home is a pinnacle of eco-luxury. It combines natural latex, alpaca wool, and organic cotton to create a supremely soft, breathable, and supportive sleep surface that feels incredibly lush and cloud-like.
Priced from $1,199 to $2,399, this mattress is for shoppers who want Puffy's plushness but are equally passionate about investing in organic, non-toxic materials. It's a mattress that feels good and you can feel good about having in your home.
Shop now at brentwoodhome.com
16. Allswell
Allswell is a master of shockingly good value. They offer hybrid mattresses that blend foam and coils together for a comfortable, supportive sleep experience at a refreshingly low price point. Their Luxe model is particularly good for delivering a pillow-top feel.
With queen sizes usually well under $700, Allswell mattresses are an incredibly affordable way to get that soft, pressure-relieving feel similar to more expensive brands like Puffy. It's the Target-run find of the mattress world.
Shop now at allswellhome.com
17. Nest Bedding
Nest Bedding sets itself apart with customizable and eco-friendly options. Their mattresses, which include latex, foam, and hybrid models, often come with zippered tops that let you swap out comfort layers to find your perfect firmness - including a super-plush option.
At $799 to $2,199, Nest offers luxurious comfort similar to Puffy but with a focus on customizability and natural materials. It’s perfect for the discerning sleeper who wants that cloud-like feel fine-tuned to their needs.
Shop now at nestbedding.com
18. Sweet Zzz
Sweet Zzz creates memory foam mattresses engineered for deep pressure relief and optimal temperature regulation. Their beds provide that classic cozy, cloud-like feel that contours to your body, making you feel cradled and comfortable.
With mattresses between $599 and $1,199, Sweet Zzz is a budget-friendly alternative to Puffy. They are an accessible option for anyone wanting refreshing sleep with cooling gel foams and a commitment to quality sleep.
Shop now at sweetzzz.com
19. Birch by Helix
Part of the Helix family, Birch focuses exclusively on natural and organic materials. Their mattresses layer organic latex, wool, and cotton over supportive coils to create a sleep surface that is plush, breathable, and chemical-free.
Priced from $1,099 to $2,199, Birch is the natural and sustainable answer to Puffy. You get that same wonderful pressure relief but with a more responsive, buoyant feel from the latex, making it perfect for eco-minded sleepers.
Shop now at birchliving.com
20. Layla Sleep
Layla’s claim to fame is its flippable, dual-sided firmness. One side is plush and soft, the other is firm and supportive. Their signature copper-infused memory foam is designed to keep you cool while cradling your joints, offering maximum comfort.
At around $999 to $1,399, Layla is priced similarly to Puffy but offers unmatched versatility. If you love Puffy’s softness but aren't 100% sure about your firmness preference, Layla's two-in-one design is a game-changer.
Shop now at laylasleep.com
21. Eve Sleep
Originating in the UK, Eve prides itself on creating foam and hybrid mattresses that are "beautifully simple." Their signature yellow design packs in multiple layers of foam that provide a soft-yet-supportive feel, perfectly balanced for restful sleep.
Eve lands in the same comfort-focused category as Puffy, with prices ranging from $799 to $1,299. They're a great choice for those who value bright, cheerful design alongside cloud-like foam layers that relieve pressure through the night.
Shop now at evesleep.com
22. Amerisleep
Amerisleep specializes in advanced memory foam and hybrid mattresses designed for different sleeping styles. Their Bio-Pur® material is more responsive and breathable than traditional memory foam, offering that coveted cloud-like softness without the "stuck" feeling or overheating.
With queens from approximately $1,000 to $2,300, Amerisleep provides a tech-forward alternative to Puffy. People who love Puffy's pressure relief but crave modern material innovations will find a perfect match here.
Shop now at amerisleep.com
23. Helix Sleep
Helix is all about personalization. Their beloved sleep quiz matches you with one of their many hybrid mattresses, customized to your sleep position, body type, and firmness preference. Every model uses responsive foam layers and supportive coils to ensure optimum comfort.
Helix's regular line mattresses range from about $1,000 to $2,000. If you want a customized sleep experience tailored to your sleep style, Helix is the mattress brand to start with.
Shop now at helixsleep.com
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