If you're a fan of Primary Living's clean lines and cozy, minimalist aesthetic, you already appreciate decor that’s both simple and functional. Their take on modern design makes it easy to create a space that feels stylish, uncluttered, and effortlessly cool.
For those who love Primary Living's blend of quality and understated style, here are 16 other brands that offer a similar modern vibe for your home.
1. Article
Article delivers sleek, Scandinavian-inspired furniture and decor directly to your door. Their collection includes everything from plush sofas and handsome coffee tables to lighting and accessories, typically ranging from $200 to $2,000. Known for high-quality materials and a minimalist aesthetic, Article is perfect for anyone wanting durable, stylish pieces for a contemporary home.
Like Primary Living, Article has an understated, modern vibe, but they focus more on furniture with a slightly more upscale feel and offer a broader product selection. Their direct-to-consumer model is a key advantage, keeping prices competitive without sacrificing an ounce of style.
Shop now at article.com
2. West Elm
West Elm is a go-to for mid-century modern furniture, lighting, and home accessories. With a mid-to-high price range of $100-$3,000, they emphasize sustainable materials and fair trade collaborations. Their aesthetic is sleek and contemporary but with a warm, sophisticated twist that resonates with design lovers.
Both brands share a love for clean lines, but West Elm often incorporates more artisanal touches, bold textures, and a significant focus on eco-friendly production, making it a great choice for the conscious shopper.
Shop now at westelm.com
3. IKEA
The global leader in budget-friendly furniture, IKEA offers an unmatched range of practical, Scandinavian-inspired decor. With most items priced between $100 and $500, they specialize in flat-pack furniture and clever, space-saving solutions for every room in the house.
While Primary Living offers a more curated and refined minimalism, IKEA is the place for stylish essentials at a much lower price point. If you want a similar look on a tight budget or need foundational pieces you can mix and match, IKEA is unbeatable.
Shop now at ikea.com
4. AllModern
As part of the Wayfair family, AllModern specializes in contemporary and minimalist furniture and decor. With a wide price range from $50 up to $2,000, their massive online catalog includes everything from sleek sofas to understated lighting, making modern design accessible for many budgets.
AllModern shares Primary Living's clean aesthetic but provides a much wider variety of styles and options to browse. Their focus on streamlined, functional design is ideal for anyone aiming to create a clutter-free, modern sanctuary.
Shop now at allmodern.com
5. CB2
Crate & Barrel's modern, youthful sibling, CB2, delivers sleek, contemporary furniture and decor with a bit of an edge. Prices are mid-to-high, ranging from $150 to $3,000, with a style that blends minimalist, industrial, and artistic elements.
CB2 shares Primary Living's minimalist roots but isn't afraid to be more daring. Expect bold, art-inspired pieces and sculptural silhouettes that bring an eclectic, high-fashion feel to a modern home.
Shop now at cb2.com
6. H&M Home
H&M Home is a treasure trove for affordable decor pieces that feel totally on-trend. Centered around a modern, Scandinavian-inspired look, their collection of textiles, decor, and small furniture items typically sells for $10 to $200, making it perfect for quick, stylish updates.
Very similar to Primary Living in its focus on clean, modern style, H&M Home is more trend-driven and accessible. It's the perfect spot to pick up those finishing touches and seasonal accents without a huge investment.
Shop now at www.hm.com/us/shop/home
7. Blu Dot
Blu Dot is all about modern furniture with clean lines, innovative shapes, and a sleek, minimalist vibe. Focusing on mid-century and contemporary styles, their pieces range from around $200 for accessories to $2,500 for larger items like sofas and beds.
While sharing a modern sensibility with Primary Living, Blu Dot leans more into creating statement pieces. Their designs are for those who view furniture as functional art - simple enough for everyday life but eye-catching enough to start a conversation.
Shop now at bludot.com
8. Made.com
Made.com offers design-forward furniture and decor that looks high-end but comes with a more accessible price tag ($100-$2,500). They champion contemporary, minimalist styles and often collaborate with designers to create unique, trendsetting pieces.
Compared to Primary Living's timeless simplicity, Made.com is more fashion-forward and innovative. It's the place to go if you want a modern look with a sophisticated edge and a dose of personality.
Shop now at made.com
9. Serena & Lily
Known for its breezy, coastal-inspired look, Serena & Lily crafts furniture and decor that feels both relaxed and refined. With a higher price point of $150-$4,000, the brand favors natural materials, light color palettes, and an overall airy aesthetic.
Serena & Lily shares Primary Living’s commitment to an understated, modern vibe, but infuses it with a distinct beach house feel. If Primary Living is urban modern, Serena & Lily is its laid-back, seaside cousin.
Shop now at serenaandlily.com
10. Joybird
Joybird stands out for its customizable mid-century modern furniture, letting you pick from a huge array of vibrant fabrics. Priced between $300 and $3,000, their pieces feature quality craftsmanship, bold colors, and playful, retro-inspired designs.
While rooted in modern design like Primary Living, Joybird trades minimalism for maximum personality. It's the perfect choice for anyone who wants to inject fun, color, and bespoke flair into their space.
Shop now at joybird.com
11. Burke Decor
Burke Decor is a curated marketplace for stylish home accessories, lighting, and furniture. Spanning modern, boho, and minimalist styles, their eclectic collection includes unique finds ranging from $20 to $2,500.
While you'll find plenty to love if you like Primary Living, Burke Decor's strength lies in decorative accessories and statement pieces. It's the ideal destination for finding those unique final touches to complete a simple, modern room.
Shop now at burkedecor.com
12. The Citizenry
The Citizenry brings the world to your home with handcrafted furniture and decor made by artisans across the globe. Their collection, which ranges from $200 to $5,000, highlights sustainable, fair-trade practices and beautiful natural materials.
Sharing Primary Living's minimalist sensibility, The Citizenry adds a layer of global warmth and texture. Their ethically made pieces are perfect for creating a modern interior that feels soulful and well-traveled.
Shop now at the-citizenry.com
13. Havertys
Havertys offers classic, comfortable furniture designed for everyday living. With a versatile range of styles from modern to traditional, and prices between $200 and $3,000, their pieces prioritize durability and timeless appeal.
Like Primary Living, Havertys provides stylish and accessible furnishings, but they offer a broader aesthetic that includes more traditional and transitional designs, making them a solid choice for a variety of decor preferences.
Shop now at havertys.com
14. Maiden Home
Maiden Home specializes in luxury, handcrafted furniture made with high-quality materials and designed for longevity. With prices for larger investment pieces starting around $1,000, their style is sophisticated, minimalist, and built on impeccable craftsmanship.
While Primary Living is great for accessible modern decor, Maiden Home is the next step up. They offer more upscale, artisanal furniture that feels timeless - perfect for those searching for a forever piece.
Shop now at maidenhome.com
15. EQ3
EQ3 is a Canadian brand that excels at modern, customizable furniture with a clean, minimalist aesthetic. Priced from $150 to $3,000, their designs are sleek, functional, and perfectly scaled for contemporary urban living.
EQ3’s simple, modern vibe is very similar to Primary Living’s, but they differentiate themselves with a strong offering of customizable and modular solutions, allowing you to tailor pieces perfectly to your space.
Shop now at eq3.com
16. Lovesac
Best known for its unbelievably comfortable Sacs and modular Sactionals, Lovesac brings a casual, functional approach to modern living rooms. Their customizable sectionals generally range from $1,000 to $4,000, reflecting their focus on flexibility and comfort.
While Lovesac's core is seating, its emphasis on modular, adaptable design aligns perfectly with Primary Living’s functional ethos. Their furniture is built for real, modern life, where a living room needs to be as adaptable as we are.
Shop now at lovesac.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
