If you love scrolling through Pomelo for trendy, affordable styles that look like they came straight off your favorite influencer's feed, you're in good company. The brand has mastered the art of delivering of-the-moment pieces, from chic dresses to essential basics, without the hefty price tag.
For those who adore Pomelo's fast-fashion flair and youthful energy, there are plenty of other shops that capture that same vibe. Here are 29 similar brands to check out next time you're craving a wardrobe update.
1. Zara
A global fashion powerhouse, Zara is the go-to for runway-inspired looks at accessible prices. Their collections are known for minimalist, edgy, and sophisticated designs, with new arrivals hitting stores and their website weekly. If you love Pomelo for its trendiness, you'll appreciate Zara's ability to get styles from the catwalk to your closet almost instantly.
Prices typically range from $20 to $150, putting it in a similar, slightly more premium bracket than Pomelo. Zara offers a more polished take on fast fashion, focusing on quality tailoring and a more mature, refined aesthetic suitable for both work and weekends.
Shop now at zara.com
2. H&M
An icon in the fast-fashion space, H&M offers a huge assortment of clothing ranging from casual basics to trendy statement pieces. They're well-known for their sustainability initiatives and frequent collaborations with big-name designers, making high-fashion concepts available to everyone for under $100.
Similar to Pomelo, H&M excels at delivering trend-driven styles at an affordable price point. However, H&M's collections often have a more casual, everyday vibe, making it a perfect spot to build out the foundational, Scandi-inspired parts of your wardrobe.
Shop now at hm.com
3. Shein
Shein is an online mega-retailer legendary for its incredibly low prices and massive selection of hyper-trendy apparel, with thousands of new styles added daily for under $50. If you love the thrill of the hunt and want to experiment with fleeting trends without a big investment, Shein is your playground.
Like Pomelo, Shein caters to young, trend-hungry shoppers, but it operates at an even faster pace with rock-bottom prices. Prepare for an endless scroll of every micro-trend you've seen on TikTok, from Y2K-revival pieces to chic occasionwear.
Shop now at shein.com
4. Urban Outfitters
Urban Outfitters curates a hip mix of boho, vintage-inspired, and streetwear fashion. Beyond just clothes, they create a lifestyle experience, offering everything from edgy graphic tees and relaxed denim to unique homewares and vinyl records. Their pieces often have a quirky, creative flair.
While sharing Pomelo's focus on youth culture and trends, Urban Outfitters carries a distinctly more alternative, artsy vibe. Expect prices from $25 to $150 for pieces that feel more individualistic and less mainstream than other fast-fashion brands.
Shop now at urbanoutfitters.com
5. Mango
For a dose of European polish, Mango offers contemporary, chic fashion that feels sophisticated and timeless. Their collections feature clean lines, quality fabrics, and versatile pieces perfect for building a modern workwear or elevated casual wardrobe. Think sleek trousers, classic blazers, and stylish trench coats.
Mango provides on-trend styles like Pomelo but elevates them with a refined, minimalist aesthetic. With prices between $30 and $200, it's a fantastic alternative when you want trendy pieces that feel more mature and polished.
Shop now at shop.mango.com
6. Bershka
As part of the same parent company as Zara, Bershka is the younger, edgier, and more rebellious sibling. Their collections are filled with bold styles, vibrant prints, and streetwear-inspired designs perfectly catered to a Gen Z audience looking for statement pieces for festivals, parties, or everyday cool.
While Pomelo keeps things mostly chic and approachable, Bershka cranks up the volume. The brand's clothing, usually priced between $15 and $80, offers a more daring and experimental take on current trends.
Shop now at bershka.com
7. Forever 21
A trailblazer in the fast-fashion scene, Forever 21 is known for its incredibly affordable and trendy clothes that appeal to a young, fashion-conscious demographic. Spanning from playful dresses to graphic tees and accessories, their ever-changing inventory makes staying on trend easy and budget-friendly, with most items under $50.
Like Pomelo, Forever 21 is a master of capturing youthful energy and a fast-paced trend cycle. It's the place to go for fun, casual, and of-the-moment styles that won't require a lot of commitment.
Shop now at forever21.com
8. Stradivarius
Another brand from the Zara family, Stradivarius offers trendy, feminine fashion with a whimsical, youthful touch. Their collections often feature playful prints, romantic ruffles, detailed blouses, and flowy dresses, all with a slight indie or boho sensibility.
Stradivarius echoes Pomelo's focus on stylish and affordable pieces for young women but infuses them with a slightly softer, more imaginative charm. Pricing from $20 to $100 makes it a great spot for adding fun, flirty pieces to your wardrobe.
Shop now at stradivarius.com
9. Pull & Bear
Catering to a casual, street-style crowd, Pull & Bear focuses on relaxed, easy-to-wear fashion. Expect to find a great selection of graphic tees, comfortable hoodies, trendy denim, and sporty outerwear. Their aesthetic is laid-back, cool, and perfect for off-duty days.
Like Pomelo, Pull & Bear targets a young audience with trendy, affordable finds, typically between $20 and $70. However, its style leans much more heavily into casual, everyday streetwear rather than Pomelo's more chic and polished offerings.
Shop now at pullandbear.com
10. C&A
C&A provides accessible and practical fashion for the whole family, focusing on everyday essentials and reliable basics. They are known for durable denim, simple seasonal pieces, and a growing collection of sustainable clothing made from organic cotton, all at budget-friendly prices usually under $50.
While C&A's core style is more fundamental and less trend-driven than Pomelo's, it shares the commitment to affordability. It's a solid choice for building a closet with reliable staples that can be mixed with more statement pieces.
Shop now at c-and-a.com
11. Missguided
Missguided is your destination for bold, sexy, and unapologetically trend-driven styles. The brand isn't afraid of daring cutouts, vibrant colors, and body-hugging silhouettes, making it a go-to for eye-catching party dresses and "going out" tops. They capture what’s hot right now and get it to you fast.
Similar to Pomelo, Missguided offers stylish looks on a quick trend cycle, but with a significantly more provocative and nightlife-focused edge. Expect prices between $20 and $100 for pieces designed to make you stand out.
Shop now at missguided.com
12. PrettyLittleThing
Serving up influencer-inspired fashion at super-low prices, PrettyLittleThing has become a staple for Gen Z and millennial shoppers. From coordinated sets and statement mini-dresses to loungewear, their inventory is vast, bold, and constantly updated with the latest social media trends.
PLT mirrors Pomelo's fast-fashion model and youthful appeal, but amplifies the glam and trendiness. With prices often from $10 to $80, it's a paradise for anyone who wants a hyper-current wardrobe without the high cost.
Shop now at prettylittlething.com
13. Nasty Gal
Originally a vintage reselling project, Nasty Gal has evolved into a brand known for its edgy, rebellious, and unapologetically cool pieces. You'll find a mix of rock-and-roll-inspired graphics, retro silhouettes, bold leather, and standout sequins, perfect for the person who loves making a statement.
Nasty Gal and Pomelo both cater to fashion-forward young women, but Nasty Gal’s style has a much more alternative, vintage-inspired bite. Their price point of $25 to $150 offers trendy yet distinctive fashion for those who dare to be different.
Shop now at nastygal.com
14. Oasis
Oasis is focused on creating feminine, classic fashion with a trendy twist. Famous for their playful prints (especially florals), pretty blouses, and flattering dresses, Oasis delivers pieces that are chic, polished, and easy to wear for everything from brunch to a wedding.
Sharing Pomelo's accessible trendiness, Oasis takes a slightly more polished and romantic approach. With prices typically from $30-$120, their collections offer quality and timeless wearability that still feel fresh.
Shop now at oasisfashion.com
15. Aritzia
Aritzia is a master of "everyday luxury," offering high-quality, beautifully designed pieces that hit the sweet spot between minimalist and trendy. With an array of in-house brands like Babaton and Wilfred, it’s a one-stop-shop for sleek workwear, viral puff jackets, and perfectly tailored essentials.
While at a higher price point than Pomelo ($50-$300+), Aritzia shares a finger on the pulse of what's cool right now. It is the ideal next step if you love Pomelo's aesthetic but are ready to invest in more sophisticated, long-lasting wardrobe staples.
Shop now at aritzia.com
16. Boohoo
Boohoo is an online fast-fashion giant that delivers the latest trends at ultra-affordable prices. With hundreds of new styles dropping daily, it's a go-to spot for everything from statement party dresses to cozy loungewear and trendy accessories.
Much like Pomelo, Boohoo is built for the young, trend-conscious shopper who craves variety and affordability. Its aesthetic is fun, bold, and heavily influenced by pop culture and social media, making it a reliable source for of-the-moment fashion finds usually under $50.
Shop now at boohoo.com
17. Lulus
Known for its massive selection of dresses, Lulus is the ultimate online destination for affordable yet chic occasionwear. Whether you need a look for a wedding, a vacation, or a date night, you'll find countless feminine and trendy options. They also offer great shoes, accessories, and stylish casuals.
Lulus matches Pomelo's appeal with its trendy and well-priced fashion but leans more heavily toward polished, event-ready pieces. It's the perfect place to shop when you want to feel chic and put-together for a specific occasion, with prices typically from $30 to $150.
Shop now at lulus.com
18. Fashion Nova
Celebrated for its influencer-driven marketing and body-positive styles, Fashion Nova serves up ultra-trendy, curve-hugging fashion. They're masters of getting viral styles - from sexy cutout dresses to perfectly fitting high-waisted jeans - to market with incredible speed.
Fashion Nova and Pomelo are both fast-fashion players who serve a young audience, but their aesthetics are quite different. Fashion Nova is all about bold, sexy, and statement-making looks designed to accentuate your figure, all at a wallet-friendly price point of $20-$80.
Shop now at fashionnova.com
19. & Other Stories
Belonging to the H&M group, & Other Stories feels like a high-end boutique with a more accessible price tag. With design ateliers in Paris, Stockholm, and Los Angeles, their collections offer a diverse range of styles, from French-girl chic and Scandi minimalism to laid-back California cool.
This brand is like Pomelo's sophisticated older sister. & Other Stories focuses on high-quality fabrics, unique details, and timeless-yet-trendy pieces ($40-$200+) that feel special, setting it apart from more traditional fast fashion.
Shop now at andotherstories.com
20. Everlane
Everlane champions "radical transparency," creating modern, minimalist staples designed to last. They focus on high-quality fabrics like Grade-A cashmere, Italian leather, and clean silk, offering elevated basics - perfect-fit tees, tailored trousers, and leather totes - without the traditional retail markup.
While stylistically more classic than Pomelo, Everlane appeals to the same digitally native shopper who values good design and affordability. For those looking to build a more conscious, timeless wardrobe with trend-proof pieces, Everlane offers a great sustainable alternative.
Shop now at everlane.com
21. Princess Polly
An Australian-based online boutique, Princess Polly is a favorite for Gen Z and Millennials seeking the latest trends. Known for its playful dresses, stylish crop tops, and festival-ready looks, the brand perfectly captures a youthful, carefree energy that's ideal for making a statement online and IRL.
Princess Polly shares Pomelo's focus on fast-moving, Instagram-worthy trends at affordable prices (usually $20-$80). However, their aesthetic leans more into a fun, often Aussie-beach-inspired laid-back vibe, making it perfect for casual hangouts and parties.
Shop now at us.princesspolly.com
22. ASOS
ASOS is a massive online marketplace carrying both its in-house brands and hundreds of other labels. It's a one-stop-shop for virtually every style imaginable, from trendy fast fashion and vintage finds to sharp tailoring and athleisure, all available in a huge range of sizes.
If you love the variety and trend-driven ethos of Pomelo, ASOS offers that on a much larger scale. You can find everything from casual basics to unique streetwear and glamorous occasionwear, with prices suiting every budget imaginable.
Shop now at asos.com
23. River Island
A staple of the British high street, River Island is known for stylish, wearable fashion with a touch of glam. Their collections often feature unique prints, statement embellishments, and well-designed details across clothing, bags, and shoes, making everyday pieces feel a bit more special.
Similar to Pomelo, River Island bridges the gap between trendy and timeless, offering chic options that can be dressed up or down. With a price point similar to Zara, it's a great choice for finding distinctive pieces that stand out from the crowd.
Shop now at riverisland.com
24. Love, Bonito
Born in Singapore, Love, Bonito is a digitally native brand that creates thoughtful, well-fitting pieces for the modern Asian woman. Their designs are stylish and on-trend but also focus heavily on comfort, function, and versatile silhouettes perfect for work, weekends, and everything in between.
Like Pomelo, Love, Bonito offers chic, contemporary styles at an accessible mid-range price. Its key differentiator is a deep commitment to perfecting women’s fits, making it a go-to for many who want trendy fashion that feels custom-made.
Shop now at lovebonito.com
25. Cider
Cider is a social-first, globally-minded fashion brand dubbed Gen Z's new favorite. It operates on a smart-fashion model, producing trendy, playful pieces in small batches based on real-time demand. The website is organized by moods like "Feeling K-Pop," "Feeling Cute," or "Feeling Artsy," making shopping a creative experience.
In the same vein as Pomelo and Shein, Cider offers hyper-trendy fashion at very affordable prices. However, Cider's curated collections and mood-based shopping give it a more distinct, boutique feel.
Shop now at shopcider.com
26. Pixie Market
Pixie Market is for the fashion-forward person looking for modern, minimalist pieces with a clever, stylish twist. The brand has a knack for creating "it" items - a beautifully tailored blazer with a cutout, an asymmetrical top, or perfectly draped trousers - that look far more expensive than they are.
If you appreciate the chicness of Pomelo but want to elevate your look with more architectural and design-led pieces, Pixie Market is a perfect fit. It offers a curated selection of styles that feel both on-trend and thoughtfully designed.
Shop now at pixiemarket.com
27. Beginning Boutique
Hailing from Australia, Beginning Boutique captures the ultimate party and festival girl aesthetic. Their collections are packed with sparkling mini dresses, trendy crochet sets, cool-girl graphics, and statement bikinis that are made for fun in the sun.
Very similar to Princess Polly, this brand matches Pomelo's trend cycle but with a specific focus on vibrant, youthful event wear. It's the ideal spot to find an eye-catching outfit for your next concert, birthday, or vacation.
Shop now at beginningboutique.com
28. Topshop
Though its standalone stores have closed, the iconic British brand Topshop is still alive and thriving on ASOS. Famous for putting a cool, edgy spin on runway trends, Topshop remains a go-to for hero denim styles (like the Joni and Jamie jeans), unique dresses, and trendy basics.
Topshop carries the same fashion-forward energy as Pomelo, but with a rebellious, London-street-style flair. It masterfully blends trend-led pieces with everyday staples.
Shop now at asos.com
29. Kotn
Kotn focuses on ethically made, incredibly soft basics created from authentic Egyptian cotton. Their pieces - from perfect-fit turtlenecks and classic crewneck tees to ultra-cozy sweat sets and simple dresses - are designed with simplicity, quality, and timelessness in mind.
While stylistically more minimalist than the trend-focused Pomelo, Kotn appeals to shoppers seeking good design and value. It offers an excellent sustainable counterpoint, perfect for building a high-quality foundation for all your trendy Pomelo finds.
Shop now at kotn.com
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