If you're obsessed with finding the perfect night's sleep, you've probably heard of the Pluto Pillow. Their brilliant approach lets you customize a pillow based on your body stats and sleep preferences, creating a truly personal sleep experience that has won over fans everywhere.
The magic of Pluto lies in its ability to adapt, offering adjustable fills and tailored support right where you need it. For anyone who loves that concept and wants to explore other sleep innovators offering personalized comfort, here are 23 brands like Pluto Pillow that will help you build your perfect bed.
1. Coop Home Goods
Coop Home Goods is one of the most recognizable names in the customizable sleep world, famed for its adjustable shredded memory foam pillows. Each pillow comes overstuffed with their proprietary fill, allowing you to add or remove as much as you need until the height and firmness are just right for your sleep style.
Priced around $80 to $150, Coop offers a similar hands-on customization to Pluto but with a significant focus on hypoallergenic and eco-friendly materials. Their breathable, washable cover is a customer favorite, making it an excellent choice for those who want total control over their comfort and cleanliness.
Shop now at coophomegoods.com
2. Snuggle-Pedic
As the name suggests, Snuggle-Pedic is all about creating a cozy, supportive sleep environment. Their adjustable pillows use a proprietary mix of shredded memory foam that you can easily mold to support your neck and head. The design emphasizes airflow and cooling properties to prevent overheating.
Falling in the $50-$120 price range, Snuggle-Pedic delivers on personalized comfort like Pluto Pillow but stands out for its breathability. If you tend to sleep hot but still want the contouring support of memory foam, this brand is a fantastic and often more affordable option.
Shop now at snugglepedic.com
3. The Original Pillow
The Original Pillow keeps things simple and effective. They offer a straightforward, customizable pillow where you can unzip the cover and adjust the fill level to achieve your ideal loft. The fill is designed to be soft yet supportive, adapting to your movements throughout the night. It also comes with a machine-washable cover for easy care.
Priced between $70 and $130, its core selling point is no-fuss customization. While Pluto customizes a pillow for you before it ships, The Original Pillow puts all the control in your hands from day one, offering a direct and budget-friendly alternative.
Shop now at theoriginalpillow.com
4. Layla Sleep
Layla is well-known for its copper-infused sleep products, and their customizable pillow is no exception. It's filled with a blend of shredded memory foam and natural Kapok fibers, which gives it a uniquely plush yet responsive feel. The copper infusion is designed to provide cooling and cleaner sleep.
You can add or remove the fill to find your perfect profile, putting them in the same league as Pluto. Ringing in around $80-$150, Layla is the perfect choice for sleepers who want the benefits of custom comfort combined with advanced cooling technology.
Shop now at laylasleep.com
5. Brooklinen
While known for their luxe sheets, Brooklinen also offers excellent customizable pillows. You can choose from down and down-alternative options, each available in different firmness levels to suit your preference. Their approach feels more traditional, focusing on high-quality materials rather than shredded foam.
At $50 to $130, Brooklinen differs from Pluto by focusing on the choice of material (down vs. down alternative) and density (plush, mid-plush, firm) rather than user-adjustable fill. It’s ideal for people who love the feel of a traditional fluffy pillow but want more control over its density.
Shop now at brooklinen.com
6. Parachute
Parachute brings its minimal, modern aesthetic to a range of pillows, from down to down-alternative and foam. While they don’t offer adjustable shredded fill, they allow for customization through a choice of multiple densities (soft, medium, firm) and materials that cater to every type of sleeper.
Priced from $70 to $150, Parachute offers a curated, hotel-luxury feel. It’s a great alternative to Pluto if you prefer to make a one-time choice on firmness rather than manually adjusting the fill yourself, and value premium, natural materials.
Shop now at parachuteco.com
7. Casper
A giant in the sleep startup space, Casper offers several highly engineered pillows. Their standout for custom comfort is the Casper Hybrid Pillow, which features an adjustable shredded foam design with a cooling cover. It gives sleepers the ability to fine-tune both the height and support level for a more personalized feel.
Costing between $80-$130, Casper pillows are comparable to Pluto in offering adjustable support bolstered by serious sleep science. They’re a fantastic choice for those who trust Casper’s reputation for innovation and want to integrate adjustable comfort with robust cooling features.
Shop now at casper.com
8. Purple
Purple reimagines pillow customization with its proprietary GelFlex Grid technology. Their Purple Hybrid pillows include the grid plus booster pads that you can add or remove to change the pillow’s height. This creates a completely different kind of support that is both pressure-relieving and instantly adaptive.
At $80 to $160, Purple provides a high-tech alternative to Pluto's shredded foam design. If you're intrigued by innovative materials that offer superior airflow and a “floating” feel that’s neither memory foam nor classic fluff, Purple is worth a try.
Shop now at purple.com
9. Tuft & Needle
Known for modern, minimalist sleep products, Tuft & Needle offers an adjustable pillow that's wonderfully straightforward. It’s filled with shredded foam, letting you add or subtract clumps to get the exact loft and support you crave. Their emphasis is on high-quality basics at an approachable price point.
With pillows around $50 to $90, Tuft & Needle presents a more budget-friendly path to Pluto's customization concept. It's a perfect option if you want reliable personalized comfort without any extra bells and whistles.
Shop now at tuftandneedle.com
10. Bear
Bear's pillow line is designed with active recovery in mind. Their adjustable pillow uses shredded memory foam infused with cooling technology to help regulate temperature all night long. This focus on athletic performance and restoration sets them apart from the competition.
At $80-$140, Bear competes directly with Pluto by offering adjustable support tailored to individual needs. Its key differentiator is the intense focus on cooling and sleep recovery, making it ideal for athletes or anyone who values a restorative night's sleep.
Shop now at weareread.com
11. Sleep Number
Famous for their adjustable beds, Sleep Number also applies tech to their pillows. While they offer various pillow styles, their standout feature is pillows constructed in layers or with removable inserts to create a custom profile. Some even have air chambers to adjust firmness on the fly.
Pricing is more premium, from $100 to $200, representing a high-tech alternative to Pluto’s more analogue customization. If you love gadgets and want to adjust your pillow with a remote or app, Sleep Number offers a futuristic take on personalized comfort.
Shop now at sleepnumber.com
12. Marlow
From the minds behind Brooklinen comes Marlow, a brand focused on creating the "perfect" adjustable pillow. Its innovative design features side zippers that allow you to switch between soft, medium, and firm settings instantly, without ever having to handle messy fill. It’s filled with a cooling memory foam blend to boot.
Ringing in at around $70 to $130, Marlow’s key selling point is its clean, zipper-based system for adjusting firmness. It offers the custom support of Pluto but is a game-changer for anyone who wants to avoid loose fill.
Shop now at marlowhome.com
13. Allswell
Allswell is known for bringing elevated comfort to an accessible price point, and their pillows follow suit. They offer pillows with adjustable shredded foam that can be customized to your desired loft, often wrapped in cooling gel-infused covers for a more comfortable sleep.
As one of the most budget-friendly options, ranging from $40-$80, Allswell gives you the adjustability of premium brands like Pluto without the hefty price tag. It's perfect for anyone looking to try a customizable pillow for the first time.
Shop now at allswellhome.com
14. Pillowise
Pillowise takes customization to a clinical level. Instead of a take-home adjustable model, the brand uses specific measurements taken by a sleep specialist or physical therapist to create a pillow perfectly sized for your body dimensions and sleep position. It's truly bespoke.
This premium service comes with a higher price tag of $150-$250. Like Pluto, Pillowise is all about personalization, but it trades DIY adjustments for a professionally tailored, exact fit from the start. This is ideal for those with specific back or neck issues who want an expert-driven solution.
Shop now at pillowise.com
15. Nest Bedding
Nest Bedding brings an eco-conscious approach to adjustable bedding. Their "Easy Breather" pillows feature patented fills made of shredded latex or foam that you can easily add or remove. The materials are often natural and certified, appealing to shoppers who prioritize sustainability.
Priced between $60 and $150, Nest Bedding is a direct competitor to Pluto. Their biggest distinction is the focus on natural materials like latex, which offers a bouncier, more responsive feel than traditional memory foam.
Shop now at nestbedding.com
16. The Sleep Company (Dormi)
The Sleep Company focuses on ergonomic designs for maximum pain relief. Their adjustable-height pillows often use unique layered constructions or specialized foams that let users swap or remove layers to find the most supportive and comfortable alignment for their neck and spine.
Ranging from $70-$130, their products are similar to Pluto's in the goal of personalized support but prioritize ergonomic and orthopedic principles. If your main concern is relieving neck strain or improving spinal alignment, Dormi is a brand worth exploring.
Shop now at sleepcompany.com
17. Bolster
Bolster aims squarely at the luxury market with its premium, adjustable shredded foam pillows. Focusing on high-end materials and superior craftsmanship, Bolster pillows allow for complete customization of firmness and height. They often use gels or other cooling elements to enhance the sleep experience.
With prices sitting around $100-$180, Bolster elevates Pluto’s concept by wrapping it in more luxurious fabrics and materials. If you’re looking for a top-of-the-line customizable pillow that feels exceptionally plush, Bolster delivers.
Shop now at bolsterpillow.com
18. Bearaby
Best known for their stylish weighted blankets, Bearaby has also introduced a unique comfort product: the "Weighted Nap Pillow." While not a traditional adjustable sleeping pillow, its chunky-knit, malleable design provides gentle, hug-like pressure and cozy support for lounging and napping.
Priced between $150 and $200, Bearaby offers a very different approach to custom comfort. Rather than focusing on overnight sleep posture, it specializes in providing a tactile, stress-relieving sense of comfort, standing out as a wellness-focused alternative.
Shop now at bearaby.com
19. Saatva
Saatva brings its luxury mattress reputation to the world of pillows with beautifully made options. Their Latex Pillow features a responsive core of shredded Talalay latex nested inside a supportive solid latex layer. This unique design gives you plush, adjustable comfort that’s also incredibly durable and breathable.
At around $165, Saatva’s pillow is a premium alternative to Pluto. It trades memory foam for naturally hypoallergenic and cooling latex. It’s an ideal choice for those seeking a durable, eco-friendly pillow that offers cloud-like softness and resilient support.
Shop now at saatva.com
20. Honeydew Sleep
Honeydew Sleep focuses especially on the needs of side sleepers with its cleverly designed Scrumptious Side Sleeper Pillow. It has a unique curved shape to comfortably accommodate your shoulder, taking pressure off your neck. The fill is fully adjustable, so you can dial in the perfect loft for your frame.
Typically priced around $99-$129, Honeydew offers a more tailored ergonomic solution than a standard rectangular pillow. Like Pluto, it’s all about custom fit, but its thoughtful design for side sleepers is what truly makes it shine.
Shop now at honeydewsleep.com
21. Eli & Elm
Eli & Elm also caters to side and back sleepers with an ergonomic, U-shaped pillow. This contour is designed to provide optimal support for your neck and promote proper spinal alignment. The pillows come with a premium adjustable polyester and latex fill, allowing for customized height.
Costing around $125-$135, Eli & Elm delivers a combination of targeted ergonomic support and customizable fill. If you love Pluto's adjustability but crave a design that specifically cradles your neck, this is an excellent brand to check out.
Shop now at eliandelm.com
22. Avocado
For the eco-conscious sleeper, Avocado offers a Green Pillow filled with GOLS certified organic latex shreds and GOTS certified organic kapok fibers. The pillow is fully adjustable - simply unzip the organic cotton cover and remove fill until it feels perfect for you.
With prices from about $89, Avocado offers a completely organic and natural alternative to Pluto's foam-based model. It's the go-to for shoppers who demand sustainability and natural materials without sacrificing the ability to customize their pillow’s loft and feel.
Shop now at avocadogreenmattress.com
23. Turmerry
Similar to Avocado, Turmerry specializes in organic and natural sleep products. Their adjustable latex pillows are filled with shredded GOLS certified organic latex that you can easily add or subtract for tailored support. The fill is encased in organic cotton covers for a clean and breathable sleep surface.
Turmerry offers a very affordable entry point into organic bedding, with adjustable pillows often priced between $50 and $100. It vies with Pluto on customization but caters specifically to sleepers looking for a non-toxic, sustainable alternative with the responsive feel of natural latex.
Shop now at turmerry.com
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