If you're drawn to decor that feels both modern and timeless, you're likely familiar with the sophisticated aesthetic of Piet Boon Serax. The brand has mastered a certain kind of refined simplicity, blending clean Dutch design sensibilities with an understated luxury that elevates any room without shouting for attention. Their pieces - from tableware to furniture - are all about high-quality materials, elegant lines, and a calm, curated mood.
For those of us who appreciate that sophisticated and artful approach to home design, finding other brands with a similar vibe is always exciting. Whether you're looking for iconic Scandinavian pieces, innovative materials, or just a new source for elegant decor, here are 18 similar brands that capture that same minimalist spirit.
1. Muuto
Rooted in the Scandinavian design tradition, Muuto is all about bringing new perspectives to furniture, lighting, and accessories. Their pieces are characterized by enduring aesthetics, functionality, and craftsmanship, often with an innovative and youthful spin. Think clean, geometric designs with subtle details that add a layer of sophistication.
Muuto shares Piet Boon Serax's appreciation for high-quality materials but often incorporates a brighter, more innovative palette and slightly more playful forms. If you want the Scandi-minimalist feel with a fresh, contemporary edge, Muuto hits the perfect note.
Shop now at muuto.com
2. Hay
The Danish powerhouse Hay has become a go-to for modern home furnishings that seamlessly blend form and function. Their collections are sleek, simple, and designed for contemporary living, with a focus on creating versatile, high-quality pieces that last. Hay's style is functional minimalism at its best, making it easy to create a cohesive look.
While Piet Boon Serax leans into a more quiet, luxurious aesthetic, Hay's designs are often more approachable and colorful, offering an accessible entry point into the world of modern Danish design. Their mix of furniture, lighting, and stylish home accessories makes it easy to add a touch of minimalist cool to your space.
Shop now at hay.dk
3. Bolia
Bolia takes a customized approach to new Scandinavian design, specializing in modern furniture that you can tailor to your exact specifications. The brand is particularly beloved for its upholstered pieces like sofas and armchairs, which feature clean lines, high-quality natural materials, and a sense of subtle elegance.
Similar to Piet Boon Serax, Bolia values timeless style and quality craftsmanship. However, their major differentiator is the ability to personalize everything from the fabric to the finish, allowing you to create pieces that are uniquely yours while maintaining a refined, modern aesthetic.
Shop now at bolia.com
4. Normann Copenhagen
Normann Copenhagen stands out for its innovative and stylish designs that challenge conventional thinking. Their collections of furniture, lighting, and home goods are bold, striking, and often sculptural, serving as conversation-starters while adhering to a minimalist core. They beautifully balance function with a strong artistic and conceptual vision.
While sharing a modern sensibility with Piet Boon Serax, Normann Copenhagen experiments more freely with unconventional shapes and materials. It's the perfect brand for those who admire minimalist elegance but aren't afraid of a playful, statement-making piece.
Shop now at normann-copenhagen.com
5. Menu
Menu is the epitome of "soft minimalism," creating high-quality designs that blend Scandinavian simplicity with a touch of industrial texture. The brand is known for its furniture, lighting, and accessories that feel intentional and thoughtfully crafted, often featuring collaborations with top designers. Their aesthetic is warm, human-centric, and undeniably elegant.
Like Piet Boon Serax, Menu emphasizes craftsmanship and subtle detailing. They are particularly strong in smaller-scale decor, objets d'art, and lighting that bring a sophisticated, curated feel to any surface or corner.
Shop now at menu.as
6. Made
Made offers designer-quality furniture and home accessories directly to consumers, cutting out the middleman to make great style more accessible. Their collections are contemporary and sleek, focusing on clean lines, natural textures, and understated silhouettes that fit easily into modern homes. Neutral tones and simple forms are cornerstones of their aesthetic.
Made captures a similar refined mood to Piet Boon Serax but at a more budget-friendly price point. It's an excellent source for finding elegant, modern staples without the fuss or the premium investment.
Shop now at made.com
7. Design House Stockholm
Working like a publishing house for designers, Design House Stockholm brings unconventional and creative ideas to life. This results in a unique collection of furniture, lighting, and home accessories that blend Scandinavian minimalism with a distinctive artistic flair. Their pieces feel like modern classics, balancing innovation with timeless appeal.
The brand shares Piet Boon Serax’s dedication to design integrity and quality, but with a portfolio that leans more toward artistic and character-rich creations. It's a fantastic brand to explore for items that are both functional and feel like pieces of art.
Shop now at designhousestockholm.com
8. Vitra
Vitra is a Swiss design institution, famous for producing furniture from some of the most influential designers of the 20th century, alongside contemporary innovators. The brand's name is synonymous with iconic design, exceptional quality, and pieces that stand the test of time, from office chairs to lounge furniture.
While Vitra’s catalog includes many recognizable designer icons, its underlying ethos of quality materials, flawless execution, and clean, functional form aligns well with the Piet Boon Serax aesthetic. It’s a destination for investment pieces with deep design history.
Shop now at vitra.com
9. Ferm Living
Ferm Living brings authentic Danish design to life with collections that balance minimalism with artistic, often graphic, details. Their offerings range from furniture and lighting to textiles and kids' decor, all defined by clean forms, rich textures, and natural materials. Expect soft shapes, muted colors, and a touch of the unexpected.
Ferm Living’s love for refined silhouettes and quality materials mirrors that of Piet Boon Serax, but they often incorporate bolder patterns and more organic shapes. It’s a go-to for creating a space that feels warm, calm, and thoughtfully curated.
Shop now at fermliving.com
10. Artek
Founded in Finland by architect Alvar Aalto and his wife Aino, Artek has been a pioneer of modern furniture design for decades. The brand is celebrated for its mastery of natural materials like bentwood and its commitment to creating furniture that is both beautiful and highly functional. It’s a cornerstone of mid-century aesthetics.
Artek's deep focus on craftsmanship and enduring, simple design resonates strongly with the elegant principles of Piet Boon Serax. If you appreciate clean lines rooted in natural warmth and modernist history, Artek's iconic stools, chairs, and tables are true classics.
Shop now at artek.fi
11. Eames
The work of Charles and Ray Eames needs little introduction. Produced today primarily by Vitra and Herman Miller, the Eames collection represents some of the most influential designs of the mid-century modern era. Pieces like the Lounge Chair and Molded Plastic Chairs are celebrated for their organic forms and innovative use of materials.
This focus on creating objects that are elegant, functional, and timeless makes the Eames portfolio a perfect parallel to Piet Boon Serax’s ethos. Both share an appreciation for an artfully designed object that serves its purpose flawlessly while adding immense style to a space.
Shop now at vitra.com
12. Tom Dixon
Renowned British designer Tom Dixon is known for his adventurous use of metals and sculptural forms. His brand offers a range of luxury lighting, furniture, and polished accessories that feel both industrial and glamorous. Pieces are often characterized by their highly polished surfaces, inventive shapes, and strong material presence.
Tom Dixon shares Piet Boon Serax's sophisticated sensibility but heads in a moodier, more dramatic direction. The brand is particularly compelling for its statement lighting, which can serve as the sculptural centerpiece in a minimalist room.
Shop now at tomdixon.net
13. Gubi
Gubi is a design house on a quest to rediscover lost gems from the past and create future icons alongside contemporary designers. Their catalog is a sophisticated edit of iconic and modern lighting, furniture, and accessories that feels timeless and luxurious. The brand is known particularly for its sculptural forms and rich, tactile materials like velvet, brass, and marble.
Compared to Piet Boon Serax, Gubi takes a more decorative turn on modernism, with designs that often feel bold and glamorous while maintaining a sleek silhouette. If you have an eclectic appreciation for design history with a contemporary edge, Gubi is perfect.
Shop now at gubi.com
14. Ligne Roset
A symbol of French luxury living for over a century, Ligne Roset is known for its bold, avant-garde collections created through collaborations with both established and up-and-coming designers. The brand is celebrated for its artistic ingenuity, particularly with pieces like the iconic Togo sofa, which embodies comfortable, sleek, and contemporary style.
Their shared focus on creative, high-end design makes Ligne Roset an interesting companion to Piet Boon Serax’s refined aesthetic. Where Piet Boon Serax is about quiet, understated elegance, Ligne Roset loves a more expressive and dramatic statement.
Shop now at ligne-roset.com
15. B&B Italia
Known for its impeccable craftsmanship and innovative design, B&B Italia is a leader in high-end Italian furniture. Their offerings include a range of sofas, tables, and modular systems, designed by a who's who of international talents, emphasizing comfort and modern form.
The brand has a similar premium, contemporary aesthetic that drives Piet Boon Serax, but it is rooted in a distinctly Italian sensibility that values both technological advancements and aesthetic sophistication.
Shop now at b-and-bitalia.com
16. Fritz Hansen
Fritz Hansen is a legend of Danish design, responsible for many acclaimed pieces of iconic furniture such as Arne Jacobsen's Egg Chair and Ant Chair. The brand represents extraordinary craftsmanship, timeless design, and luxe materials all packed into sculptural, organic forms. They champion quiet luxury and understated sophistication.
Their focus on lasting quality and elegance in minimalism echoes the core values of Piet Boon Serax's ethos. It's a go-to brand for anyone looking to invest in a true piece of design history.
Shop now at fritzhansen.com
17. HK Living
HK Living offers an eclectic yet more global approach to modern home decor with an emphasis on natural textures and handcrafted detail for a layered look. The collections range from furniture and ceramics to textiles and large rugs, with a style that draws inspiration from around the world but maintains a modern, clean foundation.
While more bohemian and material-driven than Piet Boon Serax, HK Living shares a commitment to quality and unique designs, making them an interesting alternative for eclectic, curated interiors that do not shy away from a bit of playful character.
Shop now at hk-living.com
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