If you're hunting for stylish and affordable furniture online, chances are you've spent some time on Pepperfry. It's a go-to for its huge variety of modern and contemporary pieces that don't require you to empty your entire savings account.
From sofas and beds to unique decor finds, they've perfected the blend of trendy design, good quality, and convenience. For those who love Pepperfry's vibe but want to explore other great options, here are 25 similar brands worth checking out for your next home refresh.
1. IKEA
The champion of affordable, flat-pack furniture, IKEA is known for its Scandinavian minimalist designs that are both functional and stylish. They offer an incredible array of products, from space-saving storage solutions and modular sofas to kitchen essentials and decor, with most large furniture pieces landing between $200 and $1,000.
While similar to Pepperfry in affordability and selection size, IKEA’s identity is rooted in its clean, utilitarian Scandi aesthetic and DIY assembly. It’s perfect if you love a minimalist vibe and don’t mind rolling up your sleeves to build your new furniture.
Shop now at ikea.com
2. Urban Ladder
Urban Ladder provides modern, stylish furniture designed for urban living, with a strong emphasis on comfort and durability. Their collection includes sleek sofas, elegant dining sets, and clever storage units, generally priced from $200 to $2,000. They excel at offering refined, contemporary designs crafted from premium materials.
Think of them as Pepperfry's slightly more sophisticated older sibling. While both offer modern styles, Urban Ladder leans into a more polished and minimalist aesthetic, focusing on quality craftsmanship and curated pieces that feel a bit more elevated.
Shop now at urbanladder.com
3. Flipkart Furniture
As a massive online marketplace, Flipkart's furniture section is a treasure trove of budget-friendly home goods. You can find everything from sofas and beds to decor, with prices often ranging from just $100 to $1,000. Their strength lies in the sheer variety and collaborations with local brands and artisans.
Like Pepperfry, Flipkart offers a marketplace experience with options for every budget. However, Flipkart's primary focus is on immense variety and unbeatable affordability, sometimes featuring more functional and mass-market styles.
Shop now at www.flipkart.com/furniture
4. Home Centre
Home Centre is a popular choice for stylish and contemporary furniture, decor, and accessories. Their range includes everything you need for the home, with major furniture items priced between $150 and $2,000. They’re known for keeping up with current design trends while ensuring good quality.
While serving a similar customer base as Pepperfry, Home Centre often presents a more curated in-store and online experience with an elegant, modern feel. If you're looking for cohesive collections and a slightly more polished aesthetic, Home Centre is a great stop.
Shop now at www.homecentre.in
5. Godrej Interio
With a legacy of reliability, Godrej Interio specializes in functional, ergonomic furniture built to last. They offer modular kitchens, wardrobes, sofas, and home-office setups, with a price range of $200 to $3,000. Their standout features are sustainable materials, innovative design, and a focus on comfort.
Godrej Interio offers a more practical, engineering-focused alternative to Pepperfry. While both offer home solutions, Godrej is geared toward customers who prioritize durability, ergonomics, and long-term utility in their furniture choices.
Shop now at www.godrejinterio.com
6. Livspace
Livspace is less of a retailer and more of a full-service interior design platform. They provide furniture, decor, and complete room designs with a focus on personalized styling. While you can buy individual pieces, their main draw is customized interior solutions, with room projects typically starting over $1,000.
This is a great option if you need more guidance than Pepperfry offers. Instead of just buying items, Livspace offers an end-to-end design experience, making them a premium alternative for anyone wanting a professionally curated home.
Shop now at www.livspace.com
7. WoodenStreet
Specializing in solid wood furniture, WoodenStreet offers custom-made and ready-to-order pieces that blend traditional craftsmanship with modern designs. Their catalogue includes everything from Sheesham wood beds and dining tables to upholstered sofas, with prices typically falling between $200 and $1,500.
Compared to Pepperfry's diverse marketplace, WoodenStreet's strength is its focus on high-quality, durable wood furniture and extensive customization options. It's the perfect choice for anyone who values solid wood and wants the ability to tweak dimensions, finishes, and fabrics.
Shop now at www.woodenstreet.com
8. Urban Outfitters Home
Urban Outfitters Home delivers trendy, eclectic furniture and decor with a distinctly youthful and boho-chic flair. Perfect for smaller spaces and apartments, their collection includes compact furniture, vibrant bedding, and unique accessories, with prices ranging from $50 for decor to $1,500 for statement pieces.
Where Pepperfry has a broad modern appeal, Urban Outfitters Home takes a more artistic and playful route. If you love vintage-inspired, bohemian, or whimsical interiors, their selection is a must-see for adding personality to your space.
Shop now at www.urbanoutfitters.com
9. Muji
The Japanese master of minimalism, Muji offers functional, simple, and high-quality furniture, storage, and home goods. Their designs are clean, understated, and incredibly practical, with many items designed to be space-efficient. Prices are moderate, perfect for creating a serene, anti-clutter home on a budget.
Unlike Pepperfry's varied styles, Muji has a very defined 'no-brand' philosophy centered on functional simplicity. It’s the go-to brand if you’re committed to a minimalist or Japandi aesthetic built around versatile, serene basics.
Shop now at www.muji.com
10. Furlenco
Furlenco offers a unique spin on furnishing by providing stylish, contemporary furniture on a rental basis. They offer curated packages for entire rooms, including sofas, beds, and appliances, with monthly plans starting around $50. It’s perfect for those in transition or who prefer not to commit to buying.
This is an entirely different approach from Pepperfry's retail model. Furlenco is the stylish, hassle-free alternative for renters, students, or anyone who wants a beautifully furnished home without the cost and commitment of ownership.
Shop now at www.furlenco.com
11. Hometown
Hometown is another major home retailer offering a comprehensive selection of furniture, kitchenware, and decor. Their styles range broadly from modern to more traditional looks, catering to family homes. Furniture prices typically run from $150 to $3,000, focusing on durability and value.
Hometown shares a similar market space with Pepperfry in terms of affordability and product range, but often includes more classic and family-oriented designs. It’s a great option if you're looking for timeless pieces that go beyond purely contemporary trends.
Shop now at www.hometown.in
12. FabIndia Home & Living
Rooted in Indian craftsmanship, FabIndia offers handcrafted furniture and home textiles that feel distinctly ethnic and artisanal. They use sustainable, natural materials like wood and cotton to create beautiful pieces, priced from $50 for decor to over $1,500 for large items. The vibe is earthy, rich, and boho-chic.
While Pepperfry’s style is largely contemporary, FabIndia provides a beautiful alternative for those who love traditional Indian craft and desi-modern interiors. Their pieces have a unique storyteller quality that can’t be mass-produced.
Shop now at www.fabindia.com
13. At Home
Part of the Nilkamal Group, At Home is a large-format retailer for all things home, offering a wide array of furniture, decor, and home essentials. Their strengths are variety and accessibility, with styles ranging from contemporary to classic and prices suitable for budget-conscious families. You can find everything from modular furniture to mattresses and furnishings.
Like Pepperfry, At Home is a one-stop-shop for furnishing a home. However, it often leans more towards practical, family-friendly designs and value buys, making it a reliable destination for essential pieces that balance style and function.
Shop now at www.at-home.co.in
14. The Minimalist
As the name suggests, The Minimalist delivers sleek, premium contemporary furniture with a clean, Scandinavian-inspired look. Featuring uncluttered lines and high-quality materials, their curated collection includes sofas, beds, and dining tables priced from $300 to $2,000.
This brand is ideal for design purists. While Pepperfry offers a broad range of modern trends, The Minimalist focuses strictly on understated elegance and a "less is more" philosophy, perfect for creating a calm and sophisticated interior.
Shop now at theminimalist.co
15. Pepperfry Studio
If you love Pepperfry's overall platform, you should check out Pepperfry Studio, which is the brand's own in-house line of curated collections. These pieces often reflect the most current trends, blending modern aesthetics with the value and reliability Pepperfry is known for. Items are priced similarly to the main marketplace.
This isn't an alternative so much as a deeper dive. The Studio collections represent Pepperfry's point of view on design, offering a more curated and cohesive look compared to the vast selection on their larger marketplace.
Shop now at www.pepperfry.com
16. Casa Parekh
Casa Parekh celebrates artisanal craftsmanship with a focus on furniture that showcases ethnic, vintage, and traditional styles. Its offerings feel bespoke and culturally rich, often featuring intricate carvings and heritage motifs. Prices range from around $100 for decor to over $2,000 for intricate furniture.
This brand stands in beautiful contrast to Pepperfry’s more streamlined, mass-produced modern styles. If you're looking for unique investment pieces that carry a sense of history and eclectic charm, Casa Parekh is a fantastic destination.
Shop now at casaparekh.com
17. Made.com
Made.com is a well-loved European brand offering designer-led furniture without the massive retail markup. Their aesthetic is modern, chic, and always on-trend, often featuring collaborations with up-and-coming designers. Prices are mid-range, typically from $200 to $2,500.
Think of Made.com as a more design-forward and boutique alternative to Pepperfry. Both target style-conscious shoppers, but Made.com puts a heavier emphasis on exclusive designs and a clean, contemporary European look.
Shop now at made.com
18. Wayfair
Wayfair is an online giant that offers "a zillion things home." Their massive marketplace features furniture and decor from thousands of brands across every conceivable style and price point, from budget-friendly finds under $100 to high-end luxury items. No matter what you're looking for, you can probably find it here.
Wayfair is like Pepperfry on an epic scale. While both are online marketplaces, Wayfair's selection is unbelievably vast and diverse. It’s the ultimate destination if your top priority is having the absolute maximum number of options to choose from.
Shop now at www.wayfair.com
19. H&M Home
Known for fast fashion, H&M Home brings that same trendy, accessible approach to home goods. They focus primarily on decor, textiles, and smaller furniture accents priced affordably, with most items under $300. Their style is modern, minimal, and consistently in line with current interior trends.
Pepperfry is where you go for the core furniture–the sofa, bed, and dining table. H&M Home is where you find all the stylish accessories to complete the look. It's the perfect companion for adding those fashionable finishing touches on a budget.
Shop now at www.hm.com
20. RoyalOak
RoyalOak is a leading furniture brand in India that offers a wide range of imported and domestically produced home and office furniture. Their collections cover various international aesthetics - American, Italian, German, you name it. The price point is generally mid-range, making stylish global designs accessible.
Similar to Pepperfry, RoyalOak has a massive catalog that caters to diverse tastes. Their key differentiator is bringing specific international design themes into their collections, making it easy to shop if you have a certain country's style in mind.
Shop now at www.royaloakindia.com
21. Anthropologie Home
Anthropologie Home is a playground of boho-chic, artistic, and vintage-inspired decor and furniture. Known for its eclectic vibe, the brand offers everything from ornate mirrors and vibrant bedding to beautifully crafted statement furniture. Prices are on the premium side, from $50 for small items to over $3,000 for larger pieces.
This brand is for dreamers and creators. While Pepperfry sticks to clean, modern aesthetics, Anthropologie dials up the charm with ornate details, bold patterns, and a layered, worldly feel. It's the perfect place to find a truly standout piece.
Shop now at www.anthropologie.com
22. The Purple Turtles
The Purple Turtles is a lighting and home decor brand that shines a light on local artisans and sustainable design. They specialize in unique, handcrafted pieces with a rustic, ethnic, or industrial feel, often created from eco-friendly materials. Furniture is available, though their lighting is a major standout.
If you're drawn to FabIndia or Casa Parekh, you'll love The Purple Turtles. They offer a similarly handcrafted, eco-conscious alternative to the more mass-market pieces on Pepperfry, perfect for adding warmth and soul to a room.
Shop now at thepurpleturtles.com
23. Design Cafe
Like Livspace, Design Cafe offers custom, end-to-end interior design solutions. They're known for creating space-savvy homes with high-quality modular units like kitchens and wardrobes, alongside bespoke furniture tailored to your exact needs. This is a service-based model where costs are customized per project.
If you love the style Pepperfry offers but want a home that’s professionally designed and perfectly fitted to your space, Design Cafe is the next step up. They take the guesswork out of decorating by handling everything for you.
Shop now at www.designcafe.com
24. Durian
For more than 40 years, Durian has been a trusted name in India for both home and office furniture. They are well-regarded for their sofas, bedroom sets, and dining tables that are built with durability in mind. Their style often mixes timeless designs with modern functionality, at a mid-to-premium price point.
Where Pepperfry often focuses on fast-moving trends, Durian emphasizes longevity and classic appeal. It's a solid choice for "forever furniture" - investment pieces where quality and sturdiness are just as important as aesthetics.
Shop now at www.durian.in
25. West Elm
West Elm is a global design destination for modern furniture and home decor. Their designs are clean, sophisticated, and often have a mid-century modern influence. With a strong commitment to ethical production, Fair Trade Certified products, and handcrafted items, prices sit in the upper-mid range.
West Elm offers a similar modern aesthetic to Pepperfry but with a more design-centric, premium ethos. It's the perfect brand to explore when you're ready to invest in design-forward pieces that balance trendiness with timeless appeal and sustainable values.
Shop now at www.westelm.com
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