There's a special kind of comfort that comes from a high-quality wool blanket or classic flannel shirt, and few brands capture that feeling better than Pendleton. With its iconic Native American-inspired patterns and rugged Americana aesthetic, Pendleton has become a benchmark for timeless, durable woolen goods that feel both special and made for everyday life.
If you appreciate that blend of heritage craftsmanship, enduring style, and cozy warmth, you're in luck. Several other brands share that same spirit, each with its own unique twist on classic wool apparel. From rugged outdoor gear to preppy staples and sustainable modern pieces, here are 22 brands like Pendleton that belong on your radar.
1. L.L.Bean
L.L.Bean is a master of American outdoor heritage, offering a wide range of rugged, dependable clothing that stands the test of time. Their collection includes classic wool sweaters, jackets, and socks that prioritize function and comfort. While Pendleton is known for its iconic patterns, L.L.Bean is celebrated for no-frills practicality and durability, all at a more budget-friendly price point, with sweaters often in the $40 to $150 range.
If you love Pendleton's outdoor utility but are looking for straightforward, performance-driven pieces for everything from daily errands to trail hiking, L.L.Bean is a classic choice that never disappoints.
Shop now at llbean.com
2. Woolrich
As one of America's oldest outerwear manufacturers, Woolrich's history is deeply woven into the fabric of outdoor apparel. The brand specializes in high-quality wool parkas, flannel shirts, and iconic blankets with a rustic, rugged feel. Their pieces, ranging from $100 up to $500 for heavy outerwear, are built for serious warmth and durability.
Woolrich shares Pendleton's heritage and expertise in wool but often takes a more technical approach to its outerwear, combining traditional materials with modern functionality. It’s an excellent alternative for those who want that heritage feel but with a stronger focus on performance-grade coats and jackets.
Shop now at woolrich.com
3. Patagonia
Patagonia is legendary for its commitment to sustainability and eco-conscious outdoor gear. The brand heavily features recycled wool and innovative fabric blends in its sweaters, base layers, and jackets, which typically cost between $80 and $250. Their aesthetic is functional and minimalist, prioritizing performance and environmental responsibility above all else.
While Patagonia's vibe is more technical and modern compared to Pendleton's traditional patterns, both brands place a high value on quality, durability, and a connection to the outdoors. It's the perfect choice for the eco-aware consumer seeking high-performance wool gear.
Shop now at patagonia.com
4. Filson
Filson is all about unfailing goods for outdoor pursuits, and their wool apparel is no exception. This brand offers rugged, high-end pieces like thick Mackinaw Wool coats, warm sweaters, and durable blankets designed to withstand the harshest conditions. Filson’s prices reflect its commitment to heritage craftsmanship, with sweaters and coats often starting over $200.
Both Filson and Pendleton share a deep appreciation for classic Americana and pieces built to last a lifetime. Filson, however, leans more into an industrious, workwear aesthetic, perfect for those who need gear that's as tough as it looks.
Shop now at filson.com
5. Barbour
While best known for its iconic waxed cotton jackets, British brand Barbour also makes exceptional wool sweaters, scarves, and accessories. With a classic countryside aesthetic, their wool pieces are timeless, well-made, and generally priced between $70 and $200. Barbour offers an understated elegance that feels both rugged and refined.
Barbour evokes the same enduring outdoor charm as Pendleton but with a distinctively British sensibility. If you love timeless style and are looking to add some heritage quality to your wardrobe with a touch of U.K. flair, Barbour is a go-to.
Shop now at barbour.com
6. Schott NYC
Famous for perfecting the leather motorcycle jacket, Schott NYC brings that same rebellious, Americana spirit to its wool apparel. Alongside their legendary leather pieces, you'll find heavy-duty wool peacoats and rugged sweaters built with a vintage edge. Prices for their wool items usually land between $100 and $250.
While Schott NYC's style is more rock-and-roll than Pendleton's folksy charm, both brands are rooted in high-quality American manufacturing and offer durable, classic outerwear that will last for decades.
Shop now at schottnyc.com
7. J.Crew
J.Crew is a reliable source for stylish, high-quality wool clothing with a preppy, modern-classic twist. Their collection features a wide variety of sweaters, cardigans, and topcoats in versatile colors and patterns like Fair Isle and classic solids. With prices typically in the $60-$200 range, J.Crew makes quality wool accessible.
Like Pendleton, J.Crew focuses on classic, highly wearable wool pieces you'll keep in your wardrobe for years. The main difference lies in the aesthetic: J.Crew is more polished and trends towards modern, everyday style, whereas Pendleton leans into rugged heritage.
Shop now at jcrew.com
8. Brooks Brothers
Brooks Brothers is synonymous with traditional American style, and its wool selection is a testament to that legacy. Here you'll find finely tailored wool suits, classic merino and lambswool sweaters, and timeless outerwear crafted from high-quality fabrics, typically ranging from $80 for sweaters to over $400 for coats.
Both brands share an appeal rooted in American heritage, but Brooks Brothers channels a more formal, Ivy League sensibility. It’s the perfect place to find expertly crafted wool pieces for work, business casual, and more dressed-up occasions.
Shop now at brooksbrothers.com
9. Orvis
With roots in fly-fishing, Orvis is a heritage brand that excels in outdoor lifestyle apparel. Their product line includes a great range of functional and classic wool sweaters, vests, and blankets designed for comfort and durability in the great outdoors. Pricing for their wool items is very reasonable, usually between $50 and $150.
Orvis shares Pendleton's dedication to craftsmanship and outdoor performance. The brand's focus, however, is guided more by field sports and angler culture rather than Pendleton's Southwestern-inspired artistry.
Shop now at orvis.com
10. Ralph Lauren
Ralph Lauren is the quintessential brand for preppy, Ivy League Americana, and their Polo line is full of iconic wool and cashmere pieces. From classic cable-knit sweaters to refined outerwear ranging from $70-$300, the brand offers a more polished and fashion-forward take on American-heritage style.
While Pendleton's aesthetic is rugged and earthy, Ralph Lauren channels an aspirational, country-club classic vibe. Both are iconic in their own right, and Ralph Lauren is a great choice if you gravitate towards a more luxurious, upscale look.
Shop now at ralphlauren.com
11. Eddie Bauer
Eddie Bauer bridges the gap between technical outdoor gear and comfortable everyday wear. The brand offers a solid lineup of affordable wool-blend sweaters, vests, and jackets perfect for layering during outdoor adventures or just staying cozy on a weekend. Expect to find pieces costing between $40 to $150.
Like Pendleton, Eddie Bauer has deep roots in American outdoor culture. But where Pendleton is known for its distinctive wool patterns, Eddie Bauer focuses more on practical, accessible, and comfortable styles designed for a casual lifestyle.
Shop now at eddiebauer.com
12. Loro Piana
For those seeking the absolute pinnacle of luxury woolen goods, Loro Piana is the name to know. This Italian brand is renowned for working with the world's finest, ultra-soft wool and cashmere fibers to create impeccably crafted apparel. With sweaters starting around $500 and coats soaring into the thousands, it represents quiet, refined luxury.
Loro Piana offers an elevated, impossibly soft alternative to Pendleton's rugged aesthetic. If you're looking for an investment piece defined by unparalleled material quality and minimalist European elegance, Loro Piana is in a class of its own.
Shop now at loropiana.com
13. Uniqlo
Uniqlo is the destination for modern, affordable essentials, and their wool knitwear is a fan favorite. They offer minimalist sweaters and cardigans in premium fibers like extra fine merino, lambswool, and cashmere at an incredible value - usually between $30 and $100. Their clean silhouettes and wide range of colors make their pieces easy to build a wardrobe around.
Uniqlo serves as a highly accessible alternative, focusing on functional, modern design rather than heritage patterns. If you're looking for well-made, understated wool basics without the investment, this is your store.
Shop now at uniqlo.com
14. Madewell
Madewell has mastered the art of effortlessly cool, everyday style. Their collection often includes trendy but timeless wool sweaters, scarves, and coatigans great for a modern wardrobe. With prices generally between $50 and $200, Madewell offers a contemporary take on cozy knitwear that feels current yet classic.
While Pendleton's vibe is rooted in heritage, Madewell gives classic wool a fresh, laid-back personality with relaxed fits and stylish details. It's a great choice for those who love the comfort of wool but prefer a more modern, casual look.
Shop now at madewell.com
15. Faherty
Built on a foundation of sun, surf, and sustainable materials, Faherty offers an incredibly comfortable take on classic American style. The brand is known for its super-soft fabrics and custom patterns, frequently including Southwestern and Native-American inspired prints on their ponchos, flannels, and sherpa fleece jackets. Products are often sustainably made and feel amazing to wear.
Faherty captures Pendleton's love for beautiful, memorable patterns but filters it through a laid-back, coastal lens. If you want that cozy, heritage-pattern feel combined with unrivaled softness and a beachy vibe, Faherty is your perfect match.
Shop now at fahertybrand.com
16. Harris Tweed
Harris Tweed isn't a single brand but an iconic, handwoven fabric from the Outer Hebrides of Scotland, used by many designers to make jackets, hats, and accessories. Known for its rich texture and incredible durability, pieces made from Harris Tweed project a sense of rugged, scholarly charm. A sport coat typically starts around $300 and can go up significantly.
Both Harris Tweed and Pendleton represent authentic, heritage textile craftsmanship. While Pendleton's art is rooted in Native American design, Harris Tweed's soul lies in the traditions of Scottish weaving, making it the perfect choice for anglophiles and lovers of traditional textures.
Shop now at harristweed.org
17. Outerknown
Cofounded by pro surfer Kelly Slater, Outerknown is a forward-thinking brand that puts sustainability and ethical manufacturing at its core. Their lineup includes timeless wool sweaters and rugged flannel shirts with a cool, casual aesthetic, usually found in the $80-$200 range. They favor recycled and organic materials without sacrificing style or comfort.
Outerknown shares Pendleton's respect for quality and natural fibers but approaches it with a modern, coastal, and eco-driven mindset. This is the brand for someone who wants classic pieces built with a conscience.
Shop now at outerknown.com
18. Barneys New York (Vintage & Curated)
Though the original department store has changed, the spirit of Barneys' incredible curation lives on in vintage and secondhand markets. On sites like The RealReal or Vestiaire Collective, you can discover beautifully preserved wool and cashmere pieces from high-end designers. It's a treasure hunt for those who appreciate rare finds and the quality of premier brands from past decades.
If you're drawn to Pendleton for its lasting quality and uniqueness, shopping for vintage designer finds is the next level. This approach allows you to find one-of-a-kind heritage wool pieces with an unrivaled history and designer pedigree.
Shop now at barneys.com
19. Sierra Designs
Sierra Designs has a long history of creating innovative and practical outdoor equipment. While heavily focused on gear like tents and sleeping bags, their apparel line includes functional wool-blend base layers and jackets designed for performance on the trail. Their apparel is very affordably priced, mostly under $100.
This brand echoes Pendleton's connection to the outdoors but hones in on technical performance rather than heritage style. It's an excellent choice for functional, no-fuss wool layers that will keep you warm on any adventure.
Shop now at sierradesigns.com
20. A.P.C.
The Parisian brand A.P.C. (Atelier de Production et de Creation) is celebrated for its minimalist, impeccably tailored essentials. Its wool offerings include sleek sweaters, cardigans, and refined coats featuring clean lines and superior materials. Priced from $100 to over $400, these are cult-favorite investment pieces.
A.P.C. offers the quiet, understated, and sophisticated side of wool apparel. While a departure from Pendleton's bold patterns, it’s a perfect option for anyone who admires high-quality materials but prefers a modern, French-inspired simplicity.
Shop now at apc.fr
21. United By Blue
United By Blue is a brand with a mission: for every product purchased, they remove one pound of trash from the world’s oceans and waterways. Their product selection is full of durable, outdoor-centric apparel, including cozy flannels and thoughtfully made jackets using sustainable materials like recycled wool and bison fiber. The style is classic and practical.
This brand shares Pendleton's appreciation for nature but translates it into direct environmental action. It's an ideal choice for the eco-conscious shopper who wants gear to feel good about inside and out.
Shop now at unitedbyblue.com
22. Best Made Co.
Now part of Duluth Trading Co., Best Made Co. was founded on the principle of making high-quality, long-lasting products, famously starting with a better-designed axe. Their apparel line follows the same ethos, featuring rugged wool gear like their iconic Kersey wool shirts and heavy topcoats. The brand embodies a romantic, elevated vision of classic American workwear.
Best Made extends Pendleton's heritage and made-to-last spirit into the realm of heirloom tools and utilitarian apparel. For those who believe in buying fewer, better things that are both beautiful and functional, this is your brand.
Shop now at duluthtrading.com
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