If you're upgrading your bedroom, you’ve likely come across Peacock Alley. For decades, they've been the go-to for timeless, hotel-style luxury bedding that feels incredible and lasts forever. Their focus on high-quality Egyptian cotton and sophisticated, understated design makes them a top choice for creating a serene sanctuary at home.
But when you're investing in bedding you'll love for years, it's always smart to explore your options. For those who appreciate Peacock Alley's commitment to quality and classic style, here are 20 other amazing brands that offer luxurious bedding worth checking out.
1. Frette
Often found in the world's most luxurious hotels, Frette is an icon of Italian-made opulence. Their bedding is crafted from premium Egyptian cotton and linen, with a focus on classic, elegant designs that scream five-star comfort. Prices can range from $200 for pillowcases to over $2,500 for full sets.
While both brands represent the pinnacle of luxury, Frette leans into its rich European heritage and hospitality-grade quality. If you want to replicate that unforgettable luxury hotel sleep experience, Frette is the gold standard.
Shop now at frette.com
2. Matouk
Matouk is a family-owned brand that combines traditional craftsmanship with a fresh, contemporary aesthetic. They're adored for their beautiful embroidered sheets and crisp percale and sateen weaves, made from the finest long-staple cotton. With prices from $200 to $1,500, they offer accessible heirloom quality.
Like Peacock Alley, Matouk is all about refined elegance, but they often incorporate more intricate embroidery and monogramming options, making it easy to create a personalized, bespoke bed.
Shop now at matouk.com
3. Sferra
With a legacy stretching back to 1891, Sferra is another giant in the luxury linen world. Known for their incredible hand-feel and exceptional finishing, their bedding is made in Italy from the highest-grade Egyptian cotton. An investment in Sferra, often ranging from $150 to over $2,000, is one in bedding that gets softer with every wash.
Sferra shares Peacock Alley's love for understated luxury and classic appeal. What sets them apart is their incredible variety of weaves and textures, especially their legendary Giza 45 cotton collections, considered among the finest in the world.
Shop now at sferra.com
4. Boll & Branch
For those who prioritize sustainable luxury, Boll & Branch is a perfect fit. They specialize in ethically made, 100% organic cotton bedding that is incredibly soft and thoughtfully designed. Priced generally from $150 to $400, they make conscious consumerism feel indulgent.
Unlike Peacock Alley's more traditional look, Boll & Branch offers a minimalist, modern aesthetic. Their claim to fame is a deep commitment to fair trade practices and supply chain transparency, so you can feel good about where you sleep.
Shop now at bollandbranch.com
5. Ralph Lauren Home
Bringing a classic, all-American style to the bedroom, Ralph Lauren Home delivers the same timeless elegance as its fashion lines. You'll find everything from crisp, preppy stripes to sophisticated florals and iconic equestrian prints, crafted from high-quality cottons and linens, with sets often ranging from $250 to $2,000.
Much like Peacock Alley, this brand embodies a certain heritage look. However, Ralph Lauren offers distinct collections that cater to specific aesthetics, whether you're building a coastal retreat or a rugged winter lodge.
Shop now at ralphlauren.com
6. The White Company
As the name suggests, The White Company excels at creating serene, clean, and calming bedroom essentials, primarily in shades of white, grey, and neutral. They offer beautiful sheeting in high-quality Egyptian cotton and linen blends, with a focus on livable luxury at a more accessible price point of $100 to $600.
Their style is simpler and more relaxed than Peacock Alley's formal elegance. The White Company is perfect for crafting a minimalist, Scandi-inspired bedroom that feels effortlessly chic and comfortable.
Shop now at thewhitecompany.com
7. Horchow
A part of the Neiman Marcus group, Horchow is a curated destination for high-end, designer home decor, including luxurious bedding. Here you'll find ornate, decorative, and statement-making bedding ensembles from various top-tier brands, often featuring rich fabrics like silk and velvet, intricate embroidery, and glamorous patterns. Prices can range widely, from $200 into the thousands.
While Peacock Alley masters understated luxury, Horchow caters to a more opulent and traditional aesthetic. It's the perfect place to shop if you’re looking for a bed with grand, dramatic flair.
Shop now at horchow.com
8. Linum Casa
If you love the natural texture and breathability of linen, Linum Casa is dedicated to it. Their handcrafted linen bedding offers a perfectly undone, rustic-chic vibe that is both sophisticated and incredibly comfortable. Expect to find subtle colors, gentle dyes, and artisanal details, with sets ranging from $250 to $1,200.
This brand moves away from the crispness of Peacock Alley's cottons and into the relaxed, earthy world of European linen. It's an excellent choice for a laid-back but still very luxurious bedroom aesthetic.
Shop now at linum.com
9. L.L.Bean Home
Known for its legendary durability and classic New England style, L.L.Bean Home offers fantastic value. With their fan-favorite flannel sheets for winter and crisp percale for summer, their bedding is designed for comfort and built to last. It’s also one of the most affordable on this list, with prices from $50 to $300.
L.L.Bean provides a more practical and cozy alternative to Peacock Alley's high-end formality. If you prioritize incredible durability and timeless, unfussy style, it's a can't-miss option.
Shop now at llbean.com
10. Crate & Barrel
A go-to for modern home furnishings, Crate & Barrel offers a fantastic bedding selection that balances style, quality, and price. Their collections include organic cotton, Belgian flax linen, and soft sateen in a range of solid colors and sophisticated patterns. Bedding sets typically fall in the $80 to $700 range.
Compared to Peacock Alley's classic aesthetic, Crate & Barrel feels more current and accessible. It’s an ideal place to find high-quality bedding that complements a modern or transitional home with effortless style.
Shop now at crateandbarrel.com
11. West Elm
West Elm is the master of mid-century modern style with a sustainable twist. Their bedding selection features textural fabrics like TENCEL™, organic cotton, and linen in a palette that ranges from earthy neutrals to on-trend jewel tones. With prices between $50 and $600, they make design-forward bedding accessible.
While still focused on quality, West Elm's vibe is younger and more trend-aware than Peacock Alley. Their collaborations with artists and designers mean you can always find something unique and contemporary.
Shop now at westelm.com
12. Restoration Hardware (RH)
RH specializes in a grand, monochromatic, and supremely luxurious aesthetic. Their bedding uses premium materials like Italian percale and Belgian flax linen, offered in an extensive palette of beautifully muted, sophisticated neutrals. This is high-end bedding, with prices from $300 to over $3,000.
RH and Peacock Alley swim in the same luxury pool, but RH's look is moodier and more architectural. If you’re building a bedroom with a dramatic, gallery-like feel, RH's textiles are unmatched.
Shop now at rh.com
13. Anthropologie Home
For a bedroom with personality, Anthropologie is the answer. Their bedding collections are eclectic, bohemian, and bursting with texture, color, and playful patterns. You’ll find embroidered quilts, ruffled duvet covers, and artisan-inspired prints, mostly in cotton and linen, priced between $100 and $700.
This is the artistic, free-spirited alternative to Peacock Alley's prim and proper classicism. If you want your bed to be a cozy, creative statement piece, Anthropologie is the place to explore.
Shop now at anthropologie.com
14. Beddinghouse
This European brand offers stylish, on-trend bedding at a great price point, generally from $30 to $200. Beddinghouse is known for its wide range of modern patterns and vibrant colors, often crafted from comfortable cotton. Their collections are fresh, youthful, and constantly updated.
Beddinghouse provides a fun, affordable way to experiment with style in the bedroom. While not at the same luxury level as Peacock Alley, it's a fantastic source for eye-catching designs and seasonal switch-ups.
Shop now at beddinghouse.com
15. Parachute
Born online, Parachute has become a household name for modern, minimalist bedding. They are famous for their incredibly soft percale, sateen, and linen fabrics, which come in a curated palette of calming, neutral hues inspired by the California coast. Sheets and sets typically land in the $100-$400 range.
Like Peacock Alley, Parachute focuses on impeccable quality without fussy details. The key difference is Parachute's laid-back, contemporary vibe that feels more lived-in and effortlessly cool than traditional luxury.
Shop now at parachutehome.com
16. The Company Store
With an expertise in all things cozy, The Company Store is especially famous for their high-quality down and down-alternative comforters. Beyond that, they offer a massive range of sheets, quilts, and blankets, from basic percale to premium, high-thread-count sateen. Their wide selection spans price points from $50 up to $1,200 for luxe sets.
While they offer some products that compete directly with Peacock Alley's quality, The Company Store's true strength is its sheer variety. It’s a one-stop-shop for outfitting every bed in the house.
Shop now at thecompanystore.com
17. Coyuchi
Coyuchi embodies a coastal, nature-inspired luxury with a deep commitment to environmental responsibility. All their bedding is made from 100% organic materials, focusing on naturally textured fabrics like crinkled percale, tumbled linen, and cozy flannel. With prices from $150 to $600, it's premium eco-luxury.
Compared to Peacock Alley, Coyuchi offers a much earthier, more relaxed aesthetic. It’s perfect for anyone who wants organic, mindfully-made linens that feel as good as they look.
Shop now at coyuchi.com
18. Serena & Lily
Serena & Lily is the undisputed queen of coastal, breezy, and relaxed luxury. Their bedding is known for its light and airy feel, mixing fine Portuguese percale with linen accents, subtle signature prints, and a signature palette of blues, whites, and soft neutrals. Expect premium pricing similar to other high-end brands.
While still classic, Serena & Lily's aesthetic is decidedly less formal than Peacock Alley. Their style is perfect for anyone dreaming of a bedroom that feels like a permanent vacation in a beautiful seaside cottage.
Shop now at serenaandlily.com
19. Yves Delorme
Yves Delorme represents classic French luxury, crafting exquisite linens since 1845. The brand is renowned for its high-thread-count cotton sateen bedding adorned with creative, nature-inspired patterns, from poetic florals to elegant jacquards. This is heritage luxury on par with Frette and Sferra.
Where Peacock Alley sticks to timeless solids and textures, Yves Delorme embraces romanticism and artistic expression. It's a fantastic alternative if you love premium quality but desire a more decorative, feminine touch on your bed.
Shop now at usa.yvesdelorme.com
20. Brooklinen
One of the first direct-to-consumer brands to shake up the bedding industry, Brooklinen offers "luxury quality" without the traditional markup. Their claim to fame is a focused selection of high-quality fabrics - like Classic Percale and Luxe Sateen - sold in convenient, mix-and-match bundles at competitive prices, generally under $300.
Brooklinen is the modern, pragmatic approach to Peacock Alley's legacy model. They target a younger shopper who loves high-quality sheets but wants streamlined shopping, a more casual brand voice, and a great value.
Shop now at brooklinen.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
