If you're obsessed with creating a home that feels like a serene sanctuary, you're probably already familiar with Parachute. Known for its premium linen and cotton textiles, the brand has mastered the art of laid-back luxury with its minimalist aesthetic and commitment to quality.
Creating a cozy, sophisticated home is all about finding essentials that blend comfort and style, and Parachute does this perfectly. But if you're looking to expand your options or find pieces with a slightly different vibe, you’re in luck. Here are 27 other brands that capture a similar spirit of quality and comfort.
1. Brooklinen
Brooklinen is often seen as Parachute's direct-to-consumer counterpart, delivering high-quality bedding, towels, and home accessories with a modern, approachable twist. Known for its premium long-staple cotton and linen, their products consistently hit the mark on comfort and durability. Their best-selling Luxe Sateen sheets, for example, offer a buttery-smooth feel perfect for everyday luxury.
Pricing is very similar to Parachute, with most sheet sets falling in the $150-$250 range. The main difference lies in the aesthetic, while both favor simplicity, Brooklinen often features more vibrant colors and playful patterns in their limited-edition drops, offering a slightly more energetic alternative to Parachute’s earthy neutrals.
Shop now at brooklinen.com
2. Snowe
Snowe is for the dedicated minimalist who believes in buying better, not more. Specializing in luxe home essentials that span from the bedroom to the dinner table, their collection is defined by understated elegance and premium materials. Think cloud-soft percale sheets, Italian-made porcelain dinnerware, and Belgian flax linen designed for longevity.
Price points are a shade higher than Parachute, with items generally ranging from $75 to $400. While Parachute has a relaxed, cozy feel, Snowe leans into a more refined, hotel-like sophistication. It's the perfect choice if you want to build a collection of timeless, cohesive home essentials that will last for years.
Shop now at snowehome.com
3. Coyuchi
If sustainability is as important to you as style, Coyuchi should be at the top of your list. This brand is deeply committed to organic, eco-friendly practices, using only 100% organic cotton and GOTS-certified processes. They offer bedding, bath linens, and apparel with a natural, earthy feel that aligns beautifully with Parachute's own aesthetic.
With prices between $50 and $300, Coyuchi is a direct competitor in terms of quality and cost. The key differentiator is their unwavering focus on organic certification and environmental stewardship. Their textures often feel a bit more rustic and raw, perfect for creating a consciously-crafted, nature-inspired safe haven.
Shop now at coyuchi.com
4. Boll & Branch
Boll & Branch offers luxury bedding with a conscience, focusing on 100% organic, Fair Trade Certified cotton. Their style is classic and refined, with incredibly soft sheets, duvet covers, and blankets known for their exceptional material quality. This is the brand you turn to for that five-star hotel bed feeling every single night.
Their price point is comparable to or slightly higher than Parachute's premium collections. While Parachute embodies a relaxed, California-cool vibe, Boll & Branch presents a more polished, traditional elegance. They are less about trends and more about timeless, heirloom-quality pieces that feel amazing to sleep in.
Shop now at bollandbranch.com
5. Serena & Lily
For those who love Parachute’s natural fibers but dream of a brighter, breezier vibe, Serena & Lily is the answer. This brand embodies a relaxed, coastal-inspired aesthetic with everything from linen bedding to rattan furniture. Their collections are defined by soft textures, breezy prints, and a signature palette of blues, whites, and natural tones.
Products like bedding and towels range from $50 to $400, sitting in a similar premium category. The main departure from Parachute is the style, while Parachute is minimal and neutral, Serena & Lily is all about layered patterns and a laid-back, vacation-ready look. It's where California cool meets coastal charm.
Shop now at serenaandlily.com
6. Frette
If you're looking to make a true investment in luxury, Frette is the gold standard. Founded in Northern Italy, this heritage brand has been supplying fine linens to the world's most exclusive hotels and discerning clients for over 160 years. Frette specializes in opulent bedding, towels, and robes made from the finest Egyptian cotton and Italian linens.
This is a big step up in price, with items starting around $200 and sets reaching well over $1,000. While Parachute makes everyday luxury accessible, Frette offers pure, unapologetic opulence. It's the ultimate upgrade for those who want heirloom quality and heritage craftsmanship.
Shop now at frette.com
7. Pottery Barn
A classic for a reason, Pottery Barn delivers high-quality home furnishings with a focus on timeless comfort. Similar to Parachute, they offer beautiful bedding and bath essentials in quality materials like Belgian flax linen and organic cotton. However, Pottery Barn's aesthetic leans more towards cozy, traditional, and sometimes rustic styles.
With prices ranging from $50 to $500, they are in a similar premium bracket. Where Parachute uses clean lines and simplicity, Pottery Barn often adds more decorative details, ruching, and heavier fabrics. It's a fantastic alternative for those wanting Parachute's quality but with a more classic, family-friendly vibe.
Shop now at potterybarn.com
8. Buffy
Buffy is all about creating the "world’s most comfortable bedding" with a major focus on sustainability. Their claim to fame is their ultra-soft, cloud-like comforters made from eucalyptus fibers and recycled fluff. They also offer equally cozy sheets, pillows, and duvet covers designed for a better night’s sleep.
Price-wise, Buffy is on par with Parachute. They share a commitment to eco-friendly materials, but Buffy’s entire brand identity is built around it. If the plush, billowy feel of a great duvet is your top priority and you love innovative, planet-friendly materials, Buffy is definitely one to check out.
Shop now at buffy.co
9. Hawkins New York
Hawkins New York blends minimalist design with thoughtful details, offering a curated collection of home goods from bedding to glassware. Their textiles, which include linen quilt sets and stonewashed cotton towels, feel refined and contemporary. The brand is known for its incredible use of texture and subtle, sophisticated color palettes.
Often between $60 and $250, their pieces are priced competitively with Parachute. Hawkins New York's aesthetic is slightly more design-forward and architectural, appealing to those who appreciate little Cote d’Azur-inspired touches and unique finishes. It’s like Parachute's art-director cousin.
Shop now at hawkinsny.com
10. Riley Home
Riley Home provides premium bedding and bath essentials with a nod to traditional Portuguese craftsmanship. They specialize in fabrics like percale, sateen, and linen crafted in family-owned mills. The brand’s aesthetic is clean and modern, very much in line with Parachute’s, but with an added layer of attainable luxury.
Their sheet sets are typically in the $150 to $350 range. What sets Riley Home apart is their high-quality sateen, which has a distinctively luxe sheen and softness. For those who prioritize a silky-smooth feel over the textured touch of linen, Riley Home is an excellent choice.
Shop now at rileyhome.com
11. Matouk
Crafted in the USA from the finest European fabrics, Matouk is another heritage brand known for its exquisite luxury linens. Their products are celebrated for their meticulous embroidery, appliqué, and timeless elegance. Matouk’s collections can be seen in high-end homes and boutique hotels around the world.
Positioned firmly in the luxury market, prices often start around $200 and climb well into the thousands. Like Frette, Matouk is a significant step up from Parachute, appealing to those who value bespoke details, heirloom craftsmanship, and a level of refinement that feels distinctly old-world.
Shop now at matouk.com
12. Cultiver
If you love Parachute's linen, you need to know Cultiver. This Australian-based brand is a linen wonderland, offering high-quality European flax linen bedding, tablecloths, and loungewear. Their brand is built on the idea of enhancing everyday life through the simple luxury of beautiful textiles.
With prices from $80 to $300, they are in a very similar bracket to Parachute. The aesthetic is all about effortless, lived-in elegance. Where Parachute offers a broad range of textiles, Cultiver goes deep on linen, offering an incredible variety of colors - from classic neutrals to rich jewel tones - that develop a beautiful softness over time.
Shop now at cultiver.com
13. The Company Store
The Company Store is a powerhouse of comfort, offering an extensive range of bedding, blankets, and home essentials since 1911. They are particularly famous for their high-quality down and down-alternative comforters and pillows. You can find everything here, from basic percale sheets to luxurious Turkish cotton towels.
They offer a wide price range, from $30 staples to $400+ premium sets. While Parachute sticks to a curated, minimalist look, The Company Store has a vastly larger selection that includes more traditional patterns and a wider array of materials. It's a go-to for dependable quality and nearly endless options.
Shop now at thecompanystore.com
14. The Citizenry
The Citizenry brings the world to your home with its ethically sourced, artisan-made goods. Every piece in their collection - from Peruvian alpaca throws to Portuguese linen bedding - is handcrafted in partnership with artisan communities. This focus on global craftsmanship and fair trade practices sets them apart.
Their pricing reflects the premium, small-batch nature of their products, sitting slightly above Parachute. While both brands emphasize quality materials, The Citizenry’s style is more global and textural, perfect for someone who wants their home to tell a story and feel collected, not just decorated.
Shop now at the-citizenry.com
15. MagicLinen
Another must-know for linen lovers, MagicLinen is a family-owned business in Lithuania that offers a delightful array of linen home textiles. From bedding and curtains to kitchen aprons and clothing, everything is handmade from high-quality European flax. They are revered for their rich color palette and softened, "pre-washed" feel.
Pricing is quite accessible and often more affordable than Parachute's linen offerings. MagicLinen’s strength is its niche focus. If you're specifically committed to linen for its breathability and relaxed look, MagicLinen provides an incredible range of colors and products with authentic old-world craftsmanship.
Shop now at magiclinen.com
16. Loom & Last
Loom & Last centers on premium natural fibers, specializing in linen bedding, cotton towels, and cozy loungewear. Their brand promises durability and timeless comfort, designed to transform your home into a serene and luxurious retreat. The aesthetic combines relaxed elegance with carefully considered craftsmanship.
Products range from around $100 to $350, putting them in the same quality tier as Parachute. They share a love for the beauty of natural textures, but Loom & Last often features slightly more textured or rustic finishes that highlight the raw imperfection of materials like linen and organic cotton.
Shop now at loomandlast.com
17. Quince
Quince is built on a mission of "affordable luxury," using a direct-from-factory model to offer premium essentials without the markup. Their home collection includes European linen, organic cotton bedding, and Turkish towels at prices that are often significantly lower than traditional retailers.
If you're looking for Parachute's look on a budget, Quince is your best bet. While they may not have the same extensive color and style range, they deliver shockingly good quality for the price. It's a no-brainer for stocking up on high-quality essentials like linen sheets or a cozy cashmere throw.
Shop now at quince.com
18. Pendleton
With a legacy rooted in American craftsmanship, Pendleton is famous for its heirloom-quality wool blankets. Their iconic patterns are inspired by Southwestern and Native American designs, making their pieces instant statement-makers. Beyond wool blankets, they also offer durable cotton quilts and towels.
Priced from $50 to over $300, their products are an investment in heritage. While Parachute's vibe is light and coastal, Pendleton's is warm, rugged, and deeply connected to the American West. It's the perfect brand for adding a layer of cozy character and history to your home.
Shop now at pendleton-usa.com
19. Schoolhouse
Schoolhouse champions American manufacturing and timeless design with thoughtfully created home goods, from iconic lighting to well-made bedding. Their textiles feature a modern-meets-vintage aesthetic, with patterns and palettes that feel both classic and fresh. Think simple stripes, plaids, and beautiful solids in cotton, linen, and wool.
The price point is on par with Parachute. They differ in ambiance, where Parachute is breezy and minimal, Schoolhouse has a more grounded, nostalgic quality. Their products are designed to become modern heirlooms, blending function and form with a high standard of craftsmanship.
Shop now at schoolhouse.com
20. Casper
Originally known for revolutionizing the mattress industry, Casper has since expanded into a full range of high-quality sleep products, including bedding. They offer impressively soft sheets in percale, sateen, and even a "Hyperlite" fabric for hot sleepers. Their aesthetic is simple, modern, and focused on function.
Their pricing for bedding is highly competitive with Parachute and Brooklinen. Casper's entire offering is engineered for better sleep, so textiles are often designed with performance in mind (like breathability and cooling). It's a great option for those who think of their bedding as a tool for optimal rest.
Shop now at casper.com/bedding/
21. L.L.Bean
A true American classic, L.L.Bean offers durable, comfortable, and practical home goods built to last. They’re famous for their flannel sheets, but they also offer excellently made percale, pima cotton, and linen options. Their style is less about being trendy and all about cozy, reliable comfort.
Priced from $40 to $250, L.L.Bean delivers fantastic value. Compared to Parachute's delicate minimalism, L.L.Bean's aesthetic is much more rustic and rugged, perfect for a cozy cabin or a comfortable family home. Their legendary quality guarantee adds unbeatable peace of mind.
Shop now at llbean.com
22. West Elm
A go-to source for modern decor shoppers, West Elm nails the blend of stylish and accessible. Their bedding and bath selection features organic fabrics, bold textures like crinkle velvet and TENCEL, and collaborations with designers. It’s similar in spirit to Parachute but with a more mid-century modern, trend-aware perspective.
Their pieces are generally priced in the same mid-to-premium range. The main distinction is variety, West Elm is constantly updating their collections and often presents a wider array of textures, patterns, and contemporary designs than Parachute, which tends to stick to a more timeless core offering.
Shop now at westelm.com
23. Matt & Nat Home
Known for their cool vegan leather bags, Matt & Nat has ventured into the home space with the same commitment to cruelty-free, sustainable materials. Their small but growing line of home textiles includes bedding made from eco-friendly fabrics like Tencel Lyocell, which is known for being soft, breathable, and sustainably sourced.
Priced in the $80 to $250 range, their modern and minimalist aesthetic will definitely appeal to Parachute fans. This is a top choice for style-conscious consumers who want their home essentials sourced with even stricter environmental and ethical guidelines.
Shop now at mattandnat.com/collections/home
24. Linen House
Linen House offers stylish, on-trend bedding and home textiles that are both high in quality and affordably priced. Hailing from Australia, they have a knack for creating a chic, layered look. Their collections often feature bold prints and rich textures alongside versatile, neutral basics made from linen and cotton.
With price points usually between $30 and $200, it's a great value-driven alternative to Parachute. While you can find similar minimalist styles, Linen House isn't afraid to embrace more eclectic and decorative designs, giving you more options to express your personal style.
Shop now at linenhouse.com
25. Rough Linen
For purists who love linen in its most natural state, Rough Linen is a beautiful discovery. This brand focuses on creating textiles with a homespun, European farmhouse quality. Their items are made from pure linen and designed to be strong, undemanding, and incredibly long-lasting, embracing all the natural wrinkles and textures of the fabric.
Their pricing aligns with other premium linen brands. Compared to Parachute’s more tailored and polished linen options, Rough Linen celebrates a very tactile, rustic aesthetic. It’s ideal for crafting a wabi-sabi or old-world-inspired home that feels deeply comfortable and authentic.
Shop now at roughlinen.com
26. Nestwell (from Target)
Exclusively from Target, Nestwell is a brand designed to make comfort easy and accessible. The collection includes a wide range of bedding and bath essentials with a simple and modern style. Many pieces feature a soft, enzyme-washed finish that gives them a relaxed, ready-to-use feel right out of the package.
Ranging from roughly $20 to $150, Nestwell is one of the most budget-friendly options on this list. While it doesn't boast the same prestige materials as Parachute, it does an excellent job of capturing that clean, neutral aesthetic at a price that lets you rest easy.
Shop now at target.com/c/nestwell
27. H&M Home
If you love changing up your decor with the seasons, H&M Home is an endless source of inspiration. They offer stunningly trendy and affordable home goods, including washed linen and muslin-cotton bedding that punches well above its weight class. You can find everything here from duvets and throws to cushion covers and towels.
With prices mostly between $10 and $80, it's the ultimate destination for achieving the Parachute look for less. While the fabric quality isn't built for heirloom status, it's perfect for trying out new textures and colors without a major commitment, letting you keep your home feeling fresh and stylish on a budget.
Shop now at hm.com/en_us/home.html
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
