If you're on the hunt for the perfect area rug, you've likely come across Nourison. They are a go-to for gorgeous, high-quality rugs that don't come with a shocking luxury price tag, offering everything from traditional patterns to modern, abstract designs that can truly anchor a room.
For those who love Nourison's flair for style and quality but are curious about what else is out there, you're in luck. Here are 18 similar brands that bring their own unique style to the table.
1. Safavieh
Safavieh is a giant in the rug world, and for good reason. They offer a vast selection that mirrors Nourison's range, covering everything from traditional Persian-inspired designs to bold contemporary looks. You can find stylish options from as low as $80 up to around $2,000 for larger pieces.
What makes Safavieh a great alternative is its focus on affordable luxury and frequent collaborations with top designers. They also offer a fantastic selection of eco-friendly materials, making them a fashion-forward and conscious choice for any home. If you want variety and on-trend designs, Safavieh delivers.
Shop now at safavieh.com
2. Loloi Rugs
Loloi Rugs is celebrated for designs that feel both timeless and completely of-the-moment. They masterfully blend artisan craftsmanship with modern, boho, and traditional aesthetics. With price points often between $150 and $3,000, Loloi is known for its collaborations with designers like Joanna Gaines and Amber Lewis.
While Nourison offers immense variety, Loloi stands out for its emphasis on handcrafted, artisanal pieces that feel unique and collected. If you love vintage-inspired motifs and a bespoke look, Loloi is a brand you'll want to explore for a rug that tells a story.
Shop now at loloi.com
3. Anji Mountain
For those drawn to natural, sustainable materials, Anji Mountain is a standout choice. This brand specializes in eco-friendly rugs made from natural fibers like bamboo, jute, and sisal. Their aesthetic is clean, organic, and minimalist, perfect for creating a calm and grounded space.
Price points typically fall in the $200-$1,500 range, offering great value for high-quality, sustainable materials. While Nourison has a broader style range, Anji Mountain provides a more focused collection for the eco-conscious designer seeking beautiful, natural textures.
Shop now at anjimountain.com
4. Overdyed Rugs
If you're looking for a rug that *is* the artwork, check out Overdyed Rugs. This brand specializes in bold, vibrant pieces with distressed, saturated color palettes that bring incredible energy to a room. Their modern take on traditional rug dying makes each one a unique statement.
You can expect to find their pieces ranging from $300 to $2,500. While sharing Nourison's commitment to style, Overdyed Rugs is for the decorator who loves to play with color and wants their rug to be the undeniable focal point of their space.
Shop now at overdyedrugs.com
5. United Weavers
United Weavers is all about providing durable, stylish, and family-friendly rugs that can handle the rigors of a busy home. Their collections are often machine-made, making them an excellent choice for high-traffic areas like living rooms and hallways. Styles span from classic to contemporary, with prices generally sitting in the affordable $100 to $800 range.
They are similar to Nourison in offering a wide selection at an accessible price point, but with a specific focus on longevity and practicality. For a stylish rug you won't have to worry about, United Weavers is a solid bet.
Shop now at unitedweavers.com
6. Surya
Surya is a design powerhouse, offering a massive array of rugs, pillows, and lighting. When it comes to rugs, their collections are known for being innovative and trend-setting, with plenty of contemporary, boho, and abstract designs alongside timeless classics. Prices generally range from $100 to $3,500.
Like Nourison, Surya blends quality with style across a wide spectrum of aesthetics. However, Surya often pushes the envelope more with its design collaborations, experimental textures, and bold color combinations, making it a great destination for finding something truly fresh and exciting.
Shop now at surya.com
7. Momeni
Momeni has built a reputation on blending traditional weaving techniques with fresh, modern designs. Whether you're in the market for a meticulously hand-knotted piece or a stylish machine-made rug, Momeni offers heirloom quality across its collections. You'll find everything from detailed Persian motifs to graphic contemporary patterns.
Comparable to Nourison in their stylistic versatility, Momeni's real differentiator is its strong foundation in authentic, handcrafted methods. With rugs priced from about $150 to $2,500, it's a great brand for anyone who appreciates the art of rug-making.
Shop now at momeni.com
8. Kaleen
Kaleen offers beautifully crafted rugs known for their durability and innovative designs, often in the mid-price range of $200-$2,000. They have a strong focus on using technology and sustainable manufacturing to create their stylish assortment of indoor and outdoor rugs.
Much like Nourison, Kaleen provides a broad range of styles to suit any home, from calming neutrals to eye-catching geometrics. Kaleen distinguishes itself with a clear commitment to eco-friendly production and a knack for creating contemporary patterns that feel both stylish and livable.
Shop now at kaleen.com
9. Madison Park
Madison Park is an excellent choice for anyone looking for chic, modern designs on a budget. Their rugs focus on trendy yet timeless patterns that are incredibly easy to incorporate into your existing decor, fitting perfectly with casual and contemporary aesthetics. Expect to find prices in the accessible $100-$1,000 range.
This brand aligns with Nourison by offering fashionable home decor, but Madison Park's lane is squarely in casual, easy-to-style elegance. Their coordinated collections also make it easy to pull a full room look together without any guesswork.
Shop now at madisonparkhome.com
10. Feizy Rugs
Feizy is renowned for its vast inventory and deep commitment to craftsmanship. Their collections are dynamic, featuring luxurious materials, vibrant colors, and intricate patterns that span traditional, transitional, and cutting-edge modern styles. Prices can range from $150 for smaller pieces to over $3,000 for high-end creations.
Feizy shares Nourison's sense of quality and design diversity, but has a strong reputation for highly detailed, finely crafted rugs. It's a brand many designers turn to when they need to find that perfect, exceptional piece to complete a space.
Shop now at feizy.com
11. Oriental Weavers
A global leader in machine-made rugs, Oriental Weavers strikes a perfect balance between beautiful design and affordability. Prices typically fall between $80 and $1,500, making style highly accessible. Their rugs showcase rich colors and complex patterns, designed to be durable enough for everyday life.
Like Nourison, Oriental Weavers offers a massive design range appealing to many different tastes. Their strength is producing high-quality, practical rugs with a surprisingly luxurious look and feel for their price point.
Shop now at orientalweavers.us
12. Safavieh Outdoor
Want that put-together Nourison look for your patio or deck? Safavieh Outdoor specializes in stylish, weather-resistant rugs designed to elevate your exterior spaces. Expect to find cool coastal designs, chic contemporaries, and everything in between that can withstand the elements, priced mainly between $100 and $1,200.
While most of the brands on this list focus on interiors, Safavieh Outdoor mirrors Nourison's sense of style but makes it durable enough for life al fresco. They are fantastic for creating a seamless indoor-outdoor feel.
Shop now at safavieh.com
13. Nourison Home
Yes, we're including Nourison's sister brand! The Nourison Home collection often emphasizes more luxurious textures, intricate designs, and high-profile designer collaborations. It's like the premium, amped-up version of the main line.
Here you will still find the familiar quality, with a price-point that's comparable to their main offerings but all focused more on upscale statement pieces designed as the main focal point of an interior design project. If your love for Nourison makes you want something a little more exclusive or special, check out Nourison Home.
Shop now at nourison.com
14. Earthweave
For the purist, Earthweave creates beautiful handwoven rugs from 100% natural and organic fibers, like wool and cotton, without any harmful dyes or chemical treatments. This brand is deeply committed to sustainability and non-toxic home environments.
With price points from $300 to $4,000, these are investment pieces. While a much higher price compared to a Nourison rug, which also utilizes natural fibers and fine craftsmanship, Earthweave is the best for ultra-premium rugs with an eco-friendly luxury design aesthetic.
Shop now at earthweave.com
15. Dash & Albert
Dash & Albert, part of the Annie Selke Company, is known for its cheerful, casual, and incredibly easy-going rugs. They're famous for their cotton stripes, durable indoor/outdoor options, and playful patterns perfect for a coastal, farmhouse, or preppy vibe. Their affordable machine-woven rugs generally run from $80 to $1,200.
Where Nourison feels a bit more refined and eclectic, Dash & Albert excels at laid-back, livable styles. Their rugs are especially great for family spaces, kitchens, and adding a pop of color without a huge commitment.
Shop now at dashandalbert.com
16. Luxe Weavers
Luxe Weavers is all about bringing the feel of a handmade, artisan rug home at an attainable price. Many of their designs incorporate intricate ethnic and vintage-inspired motifs, with rich textures that add depth and character to a room. Prices can go from around $400 to $3,000.
This brand compares to Nourison’s global and traditional collections, but with a more pronounced focus on artisanal patterns that you find at a specialty rug market. It's an excellent source for adding a worldly, traveled feeling to your space at a decent price-point.
Shop now at luxweavers.com
17. Zebra Rugs
Don't let the name fool you - Zebra Rugs isn't just about animal print. This brand offers a fun and modern assortment of trendy rugs in bold patterns and vibrant colors, from boho-chic graphics to moody abstracts. With most rugs priced between $100 and $1,000, it’s a go-to for making a statement on a budget.
Unlike Nourison's more classic and luxurious styles, Zebra Rugs is for renters, first-time homeowners, or anyone who just wants to inject some personality and fun into a room without spending a ton. They are masters of delivering trendy styles at very accessible prices.
Shop now at zebrarugs.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
