If you're a fan of stylish, functional home goods without the hefty price tag, chances are you already know and love Nitori. The Japanese retailer is a wonderland of affordable, minimalist furniture and decor that makes creating a thoughtful space easy and accessible.
Nitori's blend of modern design, practicality, and value is hard to beat, but you're not out of luck if you're looking for other options with a similar vibe. For those who appreciate that same "smart design at a great price" sweet spot, here are 18 similar brands to add to your shopping list.
1. IKEA
The undisputed king of affordable, flat-pack furniture, Sweden's IKEA is Nitori's closest global counterpart. Known for its distinct Scandinavian minimalism, IKEA offers everything from sofas and beds to kitchen cabinets and home accessories. Their designs are functional, stylish, and built for modern life, with a strong focus on clever and innovative storage solutions that are perfect for small spaces.
Price-wise, they are extremely similar to Nitori, making both brands fantastic choices for budget-conscious decorators. While Nitori offers a clean Japanese minimalist aesthetic, IKEA brings a slightly more contemporary and playful Scandinavian twist to the table.
Shop now at ikea.com
2. Muji
Another beloved Japanese retailer, Muji is all about "no-brand quality goods." If you admire Nitori but crave an even more distilled, zen-like minimalism, Muji is your next stop. They offer a simple, cohesive range of high-quality home goods, storage, furniture, and stationery designed to be functional, anonymous, and beautifully understated.
Muji often uses natural and eco-friendly materials, and their prices are moderately affordable, with most items falling between $20 and $200. It's less about fleeting trends and more about timeless, quality simplicity that calms your space down.
Shop now at muji.com
3. Daiso
While you won't be buying a sofa here, Japanese dollar-store sensation Daiso shares Nitori's spirit of offering practical and clever home solutions at rock-bottom prices. It's a goldmine for storage baskets, kitchen gadgets, adorable decor, and household essentials, with most items priced between $1.50 and $10.
Daiso is the perfect place to supplement your bigger Nitori purchases with all the small organizing bits and quirky decor details that make a house a home. If you want a quick, fun, and wallet-friendly home refresh, Daiso delivers.
Shop now at daiso.com
4. JYSK
Originating from Denmark, JYSK is a fast-growing global retail chain with a very similar concept to Nitori and IKEA. They focus on providing affordable, Scandinavian-inspired furniture, home decor, and, most notably, a wide selection of mattresses and bedding. Their style is comfortable, cozy, and functional, with clean lines that easily blend into modern homes.
With prices typically ranging from $50 to $1,000, JYSK competes directly with Nitori on value. It's an excellent alternative if you're specifically outfitting a bedroom and want great value on mattresses, duvets, and pillows.
Shop now at jysk.com
5. Target (Project 62 & Threshold)
Target's popular in-house home brands, Project 62 and Threshold, are serious contenders in the world of accessible design. Project 62 offers modern, urban-inspired furniture with mid-century undertones, while Threshold covers more classic and transitional styles. Both share an emphasis on trendy, stylish, and functional pieces at great prices.
Similar to Nitori, Target makes it easy to furnish an entire apartment or add stylish updates without overspending. Their lines are often more fashion-forward, reflecting current American design trends, making it a great stop for fresh, contemporary finds.
Shop now at target.com
6. Wayfair
If choice is what you're after, the online behemoth Wayfair has it in spades. They carry an astronomical amount of furniture and home decor across every imaginable style and price point, from super-budget-friendly to high-end. Sifting through their massive catalog can uncover pieces that are very similar in price and style to Nitori.
Frequent sales and a huge range of options make Wayfair a solid one-stop-shop for furnishing your home online. It shares Nitori's commitment to affordability and variety but on a much larger, almost endless, scale.
Shop now at wayfair.com
7. Zara Home
Positioned as the chic and "fashion-forward" sibling to Nitori's practical minimalism, Zara Home serves up on-trend decor, textiles, tableware, and small furniture. Their aesthetic is often contemporary, sophisticated, and earthy, with designs that mirror the latest runway moods.
While their furniture selection is smaller, their decor and textiles are priced similarly to Nitori's accessory offerings. Zara Home is where you go when you want to inject a bit of European trendiness and understated luxury into your space at an affordable price point.
Shop now at zarahome.com
8. H&M Home
Like Zara Home, H&M Home translates fast-fashion energy into the housewares space. They offer trendy and incredibly affordable decor, bedding, towels, and small furniture items, perfect for renters and young shoppers looking for a quick and stylish update. Their designs are modern and playful, often featuring bold patterns, rich textures, and contemporary shapes.
If you love Nitori's prices but want something a bit more bold, graphic, and expressive, H&M Home is a fantastic resource, especially for decorative accents and textiles.
Shop now at hm.com
9. West Elm (Budget Line & Smaller Items)
While generally a step up in price, West Elm's modern and mid-century-inspired style will definitely appeal to Nitori fans with slightly bigger budgets. Known for high-quality craftsmanship and designer collaborations, West Elm is a source of sophisticated and timeless pieces. However, don't overlook their smaller items and more affordable product lines.
Their selection of decor accessories, lighting, and textiles can be surprisingly accessible, offering a chance to mix in a few higher-end pieces with your budget-friendly staples. For those who love Nitori's clean aesthetic but are ready to invest a little more, West Elm is a great place to look.
Shop now at westelm.com
10. Target (The Hearth & Made By Design)
Target strikes again with more amazing in-house brands. The Hearth, part of their collaboration with Joanna Gaines' Magnolia, provides a modern farmhouse aesthetic, while Made By Design is all about simple, practical, and functional home essentials that echo the minimalism of Japanese design.
Like Nitori, these lines prioritize everyday usability and affordable prices, ensuring you can get stylish organizational tools, kitchenware, and simple furniture that works seamlessly in any home. Made By Design, in particular, feels like a direct American counterpart to Nitori's problem-solving approach.
Shop now at target.com
11. Costco Home & Furniture
Known for its bulk savings, Costco also offers a surprisingly robust selection of furniture and home goods. Their model focuses on providing high-value items, meaning you often get great quality for a very competitive price. Their furniture selection favors durability and classic, practical styles over fleeting trends.
If your priority is getting a large, sturdy dining table or a new sofa that will last, Costco is a great match for Nitori's value-driven ethos. It’s an ideal place to find foundational pieces for a family home on a smart budget.
Shop now at costco.com
12. HomeGoods
For those who love the thrill of the hunt, HomeGoods is the ultimate destination. This off-price retailer offers a constantly changing inventory of brand-name furniture, rugs, lighting, and decor at a significant discount. You never know exactly what you'll find, but the prices are consistently amazing.
HomeGoods shares Nitori's commitment to affordability, allowing shoppers to discover unique and stylish items without a big investment. It’s perfect for finding stand-out accent chairs, side tables, or decorative pieces to personalize your space.
Shop now at homegoods.com
13. Havi
Havi is a Japanese furniture brand that zeroes in on creating simple, functional, and budget-friendly pieces perfect for urban living and small apartments. Their aesthetic is clean, minimalist, and deeply practical, much like Nitori’s, with a strong emphasis on smart, space-saving designs like modular shelving and compact tables.
If you're trying to furnish a smaller living area and love the Japanese design sensibility, Havi is a fantastic and authentic alternative. They focus on delivering the essentials with quiet, thoughtful style, and their prices, mostly under $300, make them a great discovery.
Shop now at havi.co.jp
14. Lowe’s (Main & Project Source)
Commonly known for home improvement supplies, Lowe's also carries a wide selection of indoor and outdoor furniture, lighting, and decor. Their offerings cover a broad range of styles, from traditional to modern, at very competitive price points. Their in-house brand, Project Source, provides a host of basic, affordable furnishings.
Similar to Nitori, Lowe's is a convenient one-stop shop where you can tackle both decorating and practical home projects simultaneously. It's especially great for finding durable bedroom sets, patio dining collections, or sturdy storage solutions.
Shop now at lowes.com
15. BoConcept
For those who admire Nitori’s modernism but are ready to level up their investment, BoConcept is a strong contender. This Danish brand is known for its sleek, customizable, and high-quality contemporary furniture. While the overall price point is higher, they offer an elevated take on the minimalist, functional aesthetic.
You can find inspiration in their well-designed collections, and their clearance sections or smaller decor items sometimes offer a more accessible entry point. Think of BoConcept as what a Nitori shopper might graduate to for a "forever" piece.
Shop now at boconcept.com
16. Living Spaces
Living Spaces is a home furniture retailer offering a massive selection of sofas, dining sets, bedroom furniture, and more, all focused on value and quick availability. Their style ranges from contemporary to traditional, ensuring there’s something for everyone, and their prices are extremely competitive.
Like Nitori, Living Spaces makes it easy to furnish extensive parts of your home quickly and affordably. They also feature collaborations with designers, offering a touch of exclusive style without the designer price tag. Their appeal is especially strong among young professionals and families.
Shop now at livingspaces.com
17. Home Depot
Just like its main competitor, Lowe's, The Home Depot is another excellent source for affordable and practical home furnishings. Beyond tools and appliances, they have a huge online selection of furniture for every room, including modern sofas, beds, home office desks, and incredible storage solutions, often under $500.
Home Depot’s StyleWell and Home Decorators Collection brands offer particularly stylish and versatile pieces that align well with Nitori’s simple, functional aesthetic. This makes it an invaluable resource for anyone looking to balance convenience, style, and a smart budget.
Shop now at homedepot.com
18. Anthropologie (Urban Outfitters Home)
While often seen as a pricier, more bohemian brand, Anthropologie's home section (often connected with Urban Outfitters' more affordable option called UO Home) can be a source of unique decor that complements Nitori's minimalist basics beautifully. Instead of staple furniture, look here for stand-out pieces - a patterned pillow, a sculptural vase, or a cool accent mirror.
The style is eclectic, artistic, and free-spirited, providing the perfect counterpoint to a more neutral, foundational decor scheme. Mixing affordable essentials from a brand like Nitori with a few special, personality-filled pieces from Anthropologie is a fantastic strategy for creating a curated and interesting space.
Shop now at anthropologie.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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