Chances are, if you've looked for a new air fryer, multi-cooker, or blender recently, you've come across Ninja. The brand has become a kitchen superstar by creating innovative, multi-functional appliances that are powerful, easy to use, and don't look out of place on a modern countertop.
From pressure cooking to air frying all in one pot, Ninja bridges the gap between high-end performance and everyday affordability. For anyone who loves their smart, versatile approach to cooking, here are 29 similar brands that bring their own flavor of kitchen innovation to the table.
1. Instant Brands (Instant Pot)
Often seen as Ninja's main rival in the multi-cooker space, Instant Pot is the brand that made pressure cooking mainstream. It excels at combining a pressure cooker, slow cooker, rice cooker, steamer, and more into one user-friendly appliance. Home cooks love its simple interface and reliable, set-it-and-forget-it convenience for whipping up meals quickly.
While Ninja often includes air frying and grilling functions in its top models, Instant Pot remains heavily focused on creating the ultimate one-pot pressure cooking experience. Its price point is very similar to Ninja's, typically ranging from $80 to $200, making it a direct and compelling alternative.
Shop now at instantpot.com
2. Cuisinart
Cuisinart offers a massive lineup of kitchen electronics, from food processors to high-end multi-cookers and air fryers. The brand is known for its classic, durable designs that deliver reliable performance without overcomplicating things. Think of Cuisinart as the dependable workhorse you can count on for years.
Compared to Ninja's tech-forward and often futuristic look, Cuisinart has a more traditional aesthetic that fits into almost any kitchen style. Prices are comparable, with many appliances falling in the $100-$300 range, making it a great option for those who value classic durability over cutting-edge features.
Shop now at cuisinart.com
3. Breville
If you're looking for a step up in performance and design, Breville is your brand. Known for premium, high-end appliances, Breville focuses on precision and power, wrapped in a sleek, brushed stainless steel package. Their smart ovens, espresso machines, and multi-cookers are favorites among serious home cooks who want professional-grade results.
While Ninja shares a focus on innovation, Breville targets a more upscale market willing to pay for superior build quality and advanced features like precise temperature control. It's an investment, but one that cooking enthusiasts swear by.
Shop now at breville.com
4. Power Pressure Cooker XL
Specializing in affordable and straightforward pressure cookers, Power Pressure Cooker XL delivers on its promise: fast, easy meals. It's a strong competitor for those primarily interested in pressure cooking rather than the dozens of other functions found in higher-end multi-cookers.
Its design is more utilitarian than Ninja's sleek aesthetic, but it serves a similar purpose of simplifying mealtimes. This brand is an excellent choice for budget-conscious shoppers who need a reliable and powerful pressure cooker without extra bells and whistles.
Shop now at powerpressurecooker.com
5. KitchenAid
Famous for its iconic stand mixers, KitchenAid also brings its reputation for quality and timeless style to small appliances like multi-cookers, blenders, and food choppers. Their products often feature durable construction and are available in a wide range of colors to match your kitchen decor.
Where Ninja focuses on tech-heavy, all-in-one solutions, KitchenAid balances performance with classic design. Fans of the brand choose it for its long-lasting build quality and ability to become a stylish centerpiece on the countertop.
Shop now at kitchenaid.com
6. T-fal
T-fal is a go-to brand for budget-friendly kitchen essentials, particularly famous for its nonstick cookware. They also offer a range of affordable and reliable small appliances, including pressure cookers, air fryers, and indoor grills that are designed for no-fuss, everyday use.
While T-fal's appliances may lack the advanced features and slick digital displays of some Ninja models, they offer excellent value and consistent performance. It's a fantastic option for new cooks or anyone who needs simple, dependable tools without breaking the bank.
Shop now at tfalusa.com
7. Cosori
Cosori specializes in streamlined, modern kitchen appliances with a strong focus on air fryers and multi-cookers. Praised for their sleek, compact designs and user-friendly digital interfaces, Cosori appliances are perfect for smaller kitchens or tech-savvy users who appreciate good aesthetics.
Similar to Ninja, Cosori is all about combining multiple functions into a single, stylish machine. The price is often more affordable, making them a very popular choice for people looking for air frying and pressure cooking capabilities in one attractive package.
Shop now at cosori.com
8. Chefman
Chefman serves up a wide array of innovative and affordable kitchen gadgets designed to make life easier. You can find everything from air fryers with viewing windows to temperature-controlled kettles. Their products often come with modern digital controls and presets that simplify popular cooking tasks.
Like Ninja, Chefman focuses on multi-functionality and convenience at an accessible price point. It's a great brand for cooks who want versatile, tech-forward appliances that help automate their daily cooking routines.
Shop now at chefman.com
9. De'Longhi
Hailing from Italy, De'Longhi is best known for its exceptional espresso machines but also produces a range of high-quality kitchen appliances, including multi-cookers and indoor grills. Their design ethos is distinctively European, favoring sleek lines and sophisticated aesthetics.
While Ninja's innovation is often about packing more functions into one device, De'Longhi's is about perfecting the performance of each function. For those who appreciate craftsmanship and are willing to pay a bit more for elegant design, De'Longhi is a worthy contender.
Shop now at delonghi.com
10. Black+Decker
Black+Decker is a household name for dependable and widely available budget-friendly tools, and their kitchen appliances are no exception. They offer a comprehensive range of products, including slow cookers, rice cookers, and air fryers, all designed for straightforward, reliable operation.
You won't find the complex multi-function dials of a Ninja, but you will get solid performance at a price that's hard to beat. This is the brand for practical homeowners who want function over flash.
Shop now at blackanddecker.com
11. Hamilton Beach
Hamilton Beach is a master of creating practical, affordable, and feature-rich kitchen solutions for everyday cooks. Their catalogue includes everything from versatile slow cookers and multi-cookers to clever breakfast sandwich makers. The brand is known for thinking through the little details that make products easier and more enjoyable to use.
Like Ninja, they aim to make cooking more convenient, but Hamilton Beach typically focuses on simpler functionality and a lower price point. It's a fantastic value brand for busy families and anyone who just needs good gear that works.
Shop now at hamiltonbeach.com
12. Oster
Oster has built a reputation on durable, hardworking kitchen appliances that stand the test of time, most notably their iconic blenders. They also offer a variety of other useful gadgets, including multi-cookers, toaster ovens, and air fryers, all centered around user-friendly design.
Their style is generally more classic and utilitarian compared to Ninja's aggressive modernism. For shoppers who grew up with an Oster blender in the kitchen, it's a nostalgic choice that still delivers reliable performance and great value.
Shop now at oster.com
13. Williams Sonoma (Private Label Brands)
While known for curating top-tier brands, Williams Sonoma also offers their own private label appliances that boast thoughtful design and premium quality. You can find stylish air fryers, multi-cookers, and waffle makers that are built to perform beautifully while looking elegant on your counter.
Unlike Ninja's mass-market appeal, Williams Sonoma's house brands cater to a more design-conscious home cook who appreciates high-end materials and aesthetic cohesion. They deliver on the performance while also acting as a kitchen decor statement.
Shop now at williams-sonoma.com
14. Vitamix
Vitamix is legendary for a reason - its high-performance blenders are the undisputed champions of smooth shakes, soups, and nut butters. These machines are built like tanks and backed by incredible warranties, delivering professional-grade power that far surpasses most consumer blenders.
While Ninja offers blenders as part of their diverse lineup, Vitamix is a specialist. If your primary need is a powerful, last-a-lifetime blender, Vitamix is the gold standard. It's a significant investment, but for blending enthusiasts, it's worth every penny.
Shop now at vitamix.com
15. All-Clad
All-Clad is best known for its professional-grade, American-made stainless steel cookware, but the brand also makes a select line of premium small appliances. Their slow cookers and waffle makers are crafted with the same attention to detail and durable materials as their famous pans.
Where Ninja's appeal is tied to multi-function tech, All-Clad's is rooted in uncompromising performance and timeless, "buy-it-for-life" quality. This is the brand for serious home chefs who prioritize heat precision and longevity over flashy features.
Shop now at all-clad.com
16. Anova
Anova is a pioneer in bringing the culinary tech of sous vide cooking to home kitchens. Their core products, like the Precision Cooker and the Combi Oven, are designed for tech-savvy food adventurers who love precise, repeatable results. Connectivity via smartphone apps is a key feature, allowing for remote control and access to thousands of recipes.
Like Ninja, Anova is an innovation-driven brand that aims to demystify complex cooking techniques. However, Anova is more focused on the niche of precision cooking, appealing to a user who is curious about the science behind great food.
Shop now at anovaculinary.com
17. Sage by Heston Blumenthal
Functionally the same brand as Breville in many parts of the world, Sage is endorsed by chef Heston Blumenthal and offers high-end, chef-inspired kitchen gadgets. Its appliances - from smart coffee machines to advanced multi-cookers - are known for their brilliant design and intuitive user interfaces that give home cooks incredible control.
Sage shares Ninja's spirit of innovation but executes it at a premium, luxury level. If you love clever engineering and aesthetically pleasing designs and have a budget closer to Breville's, Sage is an excellent brand to look into.
Shop now at sageappliances.com
18. Kalorik
Kalorik offers a range of visually distinctive, almost retro-futuristic kitchen appliances, from air frying ovens to steakhouse-style indoor grills. The brand combines unique design with multi-functional capabilities, trying to bring a little flair and personality to countertops.
At a price point competitive with Ninja, Kalorik is known for machines like the MAXX Air Fryer Oven Grill, which bundles tons of cooking functions into a unique upright design. It's a great option for someone who wants the versatility of a Ninja but with a different stylistic vibe.
Shop now at kalorik.com
19. Tovala
Tovala bridges the gap between a smart appliance and a meal subscription service. Their signature product is a smart oven designed to perfectly cook Tovala's own pre-packaged meals by scanning a QR code. It can also steam, bake, broil, and toast other foods you buy on your own.
This is where hi-tech kitchen innovation meets ultimate convenience. While Ninja's multi-cookers simplify the cooking process, Tovala nearly automates it. It's an interesting Ninja alternative for busy professionals who value effortless, fresh meals.
Shop now at tovala.com
20. Emeril Lagasse
Celebrity chef Emeril Lagasse has a popular line of kitchen tools, most notably his powerhouse air fryer ovens. These products are all about capacity and versatility, designed to be able to feed a family with options for roasting, baking, broiling, and of course, air frying.
Like Ninja, the Emeril brand focuses on multi-function machines that do the work of several appliances. His devices often have a more classic, stainless-steel commercial kitchen look and are perfect for cooks who need to make large batches of food with ease.
Shop now at geappliances.com
21. Midea
As one of the world's largest appliance manufacturers, Midea offers a huge range of affordable and practical kitchen electronics. You'll find multi-cookers, microwaves with built-in air fryers, and induction cooktops that provide great tech at budget-friendly prices.
Midea's designs are typically modern and sleek, mirroring Ninja's aesthetic but often at a more accessible cost. It's an excellent brand for finding a machine with very specific features, like Midea's combination microwave air fryer and convection oven "5-in-1s" - that solve unique kitchen needs.
Shop now at midea.com
22. Philips
Philips is widely credited with kickstarting the air fryer revolution. Their kitchen appliances focus on healthy cooking technology and innovative designs, making them a major player in the space. While they now offer more than just air fryers, that's still their claim to fame.
Their products tend to be thoughtfully designed with compact footprints and premium finishes. If you love Ninja for its mastery of air-crisping technology but want to explore the original innovator, often with a very sleek and minimalistic design, Philips is the way to go.
Shop now at usa.philips.com
23. GoWISE USA
GoWISE USA is a popular online brand known for making feature-packed air fryers and pressure cookers at highly competitive prices. They offer a ton of different sizes and models, many with convenient presets and digital screens, making them a great value choice.
This brand is a very direct competitor to Ninja and Instant Pot, particularly for shoppers looking for their first multi-functional appliance who want maximum bang for their buck. They focus on providing the useful features people want without a premium price tag.
Shop now at gowiseproducts.com
24. Crock-Pot
The original brand that "invented" slow cooking, Crock-Pot has evolved far beyond its humble beginnings. Today, they offer multi-cookers that combine slow cooking with pressure cooking, searing, and steaming functions, putting them in direct competition with Ninja's Foodi line.
Known for its rock-solid reliability, the Crock-Pot brand name carries a lot of trust. Choosing one of their multi-cookers is perfect for someone who loves their classic "set it and forget it" slow cooker but wants to expand their abilities into faster pressure-cooked meals.
Shop now at crock-pot.com
25. Zojirushi
Zojirushi is a premium Japanese brand revered for its smart, high-tech rice cookers that produce flawless rice every time. However, many of these models have multiple functions that allow them to steam vegetables, cook porridge, and even bake cakes. They also make an excellent multi-cooker.
Whereas Ninja focuses on action and speed (pressure cooking, air frying), Zojirushi's innovation is all about precision and perfection, usually at a more premium price point. It's a niche specialist for those who take pride in getting the details just right.
Shop now at zojirushi.com
26. Mealthy
Mealthy made a name for itself as a direct-to-consumer competitor to Instant Pot with its flagship MultiPot cooker. The brand has built a strong community around its products, which are known for including helpful accessories like an extra gasket, steamer basket, trivet, and even an air-frying CrispLid.
This "everything-in-the-box" approach is very similar to Ninja's strategy of packing in value and versatility. If you like buying smart, integrated systems, Mealthy offers a great alternative in the multi-cooker and air fryer space.
Shop now at mealthy.com
27. Yedi Houseware
Like Mealthy, Yedi sets itself apart by selling all-in-one appliance packages that often get rave reviews online. You can get their popular pressure cooker or air fryer oven bundled with tons of included accessories like pans, racks, and specialty baskets that really expand its use out of the box.
They attract customers who, similar to Ninja buyers, want a "do it all" machine that's ready to go without needing to hunt down extra accessories. For a comprehensive starter kit, especially as a gift, Yedi is hard to beat.
Shop now at yedihouseware.com
28. Galanz
Galanz is a great brand for anyone who loves retro design mixed with modern functionality. They're well-known for their stylish, colorful microwaves but have gained attention for creating multi-functional machines like the SpeedWave, which combines a microwave, air fryer, convection oven, and toaster oven in a single unit.
If you love Ninja's ability to cram tech into one box but want an appliance that makes a strong design statement with a vintage flair, Galanz is one of the most exciting brands on the market today.
Shop now at galanz.com/us
29. PowerXL
Famous for its endless "As Seen on TV" advertising, PowerXL actually builds impressive and hardworking kitchen appliances. The brand excels in multipurpose machines, specializing in smokeless indoor grills and high-capacity air fryer ovens that are perfect for families.
PowerXL shares Ninja’s mission of combining grilling, air frying, and roasting into powerful countertop units. They’re a fantastic alternative for shoppers looking for large-capacity cookers capable of handling big meals, often with intuitive one-touch presets.
Shop now at powerxl.com
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