Chances are, if you're looking for chic, sophisticated sleepwear and lingerie that perfectly blends comfort and elegance, you're already a fan of Natori. The brand has mastered the art of creating luxurious pieces - from delicate lace bras to silky chemises - that feel as incredible as they look, making everyday moments feel a little more special.
For those who love Natori's refined aesthetic but are curious to explore similar brands, you're in luck. There's a world of gorgeous lingerie and sleepwear waiting to be discovered. Here are 27 brands like Natori that deliver on luxury, style, and comfort.
1. La Perla
Positioned at the highest end of luxury, La Perla is like Natori's haute couture cousin. It's an Italian heritage brand famous for its exquisite craftsmanship, using the finest silks, leavers lace, and intricate embroidery. While Natori brings luxury to the everyday, La Perla offers decadent, once-in-a-lifetime pieces that are pure indulgence.
Expect price points significantly higher than Natori's, reflecting its couture-level attention to detail. If you're seeking a show-stopping piece for a momentous occasion or simply want to invest in the absolute best, La Perla is the ultimate destination.
Shop now at laperla.com
2. Fleur of England
Fleur of England offers exquisitely handcrafted lingerie with a dreamy, romantic spirit. Specializing in bespoke embroidery on delicate silk and tulle, their collections are poetic and ethereal. Each piece feels like a wearable work of art, designed in England and crafted with meticulous care.
Like Natori, they focus on premium materials and feminine design, but Fleur of England leans into a much more whimsical and intricate look. It's the perfect brand for those who appreciate delicate, garden-inspired motifs and a softer, more graceful aesthetic.
Shop now at fleurofengland.com
3. Eres
From the house of Chanel, Eres offers a modern, minimalist take on French luxury. Known for its clean lines, innovative fabrics, and second-skin feel, Eres focuses on perfecting shape essentials from supportive lace-less bras and panties to classic sleepwear. The brand’s designs are architecturally beautiful and understated.
Both Natori and Eres prioritize comfort and sophisticated quality, but Eres strips away the ornamentation for a more sleek, contemporary silhouette. It's ideal for those who prefer their luxury to be quiet, understated, and impeccably cut.
Shop now at eres-paris.com
4. Olga de Polga
For a unique, eco-conscious option, Olga de Polga delivers vibrant, beautifully designed lingerie and pajamas crafted from sustainable fabrics like organic cotton and bamboo. The brand is known for its original, playful prints and a refined style that’s both ethically made and delightful to wear.
Sharing Natori’s commitment to quality fabrics, Olga de Polga stands out with its bold patterns and bright color palettes. If you love luxurious sleepwear but want something with a bit more personality and a sustainable story, this brand is a fantastic discovery.
Shop now at olgadepolga.com
5. Skin
If your version of luxury lounging prioritizes cloud-like softness, look no further than Skin. This British brand excels at creating seamless, ultra-soft basics and sleepwear from natural and sustainable materials like pima cotton and modal. Their aesthetic is minimalist, soothing, and designed to feel amazing against your skin.
While Natori often incorporates decorative elements like lace and prints, Skin focuses on supreme comfort and clean, simple silhouettes. It’s the perfect brand for luxurious yet fuss-free pieces you’ll never want to take off.
Shop now at skin.co.uk
6. Lise Charmel
Embodying classic French seduction, Lise Charmel creates opulent lingerie defined by its intricate embroidery, guipure lace, and luxurious silks. The brand’s designs feel glamorous and ornate, often with a hint of vintage charm combined with modern fits that celebrate the female form.
Lise Charmel shares Natori's appreciation for sophisticated elegance and high-quality craftsmanship but dials up the ornamentation and romanticism. It’s for those moments when you want lingerie that feels exceptionally decorative and sensuous.
Shop now at lisecharmel.com
7. Hanky Panky
Famous for its "World's Most Comfortable Thong," Hanky Panky offers vibrant, stretchy lace lingerie that’s become a go-to for everyday luxury. While best known for its iconic thongs and boyshorts available in every color imaginable, the brand also makes sleepwear and camisoles.
Compared to Natori’s polished elegance, Hanky Panky is more playful, colorful, and casual. It serves a similar desire for high-quality, comfortable intimate apparel, but with a fun, accessible, and less formal feel.
Shop now at hankypanky.com
8. Kiki de Montparnasse
Kiki de Montparnasse masterfully blends sensuality with sophistication. Known for its body-conscious silhouettes and use of daring fabrics like lace, silk, and even leather, the brand offers lingerie and loungewear that is both elegant and empowered. Its pieces are designed to be seen, blurring the lines between innerwear and outerwear.
Like Natori, the brand creates high-end intimate apparel, but Kiki de Montparnasse pushes the boundaries with a bolder, more provocative edge. If you're looking for luxury with a dash of drama, this is your brand.
Shop now at kikidemontparnasse.com
9. Eberjey
Eberjey has built a devoted following around its exceptionally soft fabrics and comfortable, feminine designs. Their bestselling Gisele pajamas, made from a buttery modal jersey, are a cult favorite for a reason. The brand’s ethos is all about delivering joy and comfort through pretty, relaxed loungewear and lace-trimmed basics.
While Natori’s silks feel elegantly structured, Eberjey’s modal fabrics are all about drapey, cozy softness. It offers a slightly more casual and approachable take on luxury sleepwear that is perfect for everyday indulgence.
Shop now at eberjey.com
10. Lunya
Lunya is revolutionizing sleepwear with its modern, minimalist designs crafted from innovative, performance-ready fabrics. Think thermoregulating washable silk, cozy organic pima cotton, and restorative modal. Their styles are thoughtfully engineered for better sleep, with clever details like secure no-twist straps and functional pockets.
Lunya shares Natori’s commitment to premium quality but takes a tech-forward, functionalist approach. If you appreciate clean lines, smart design, and materials that work as hard as you do, Lunya’s sleek sets are a dream come true.
Shop now at lunya.co
11. Aubade
A true master of French seduction, Aubade is known for its artistic and sensual lingerie collections. Each piece tells a story through intricate floral embroidery, delicate lace, and daring details. It's a brand that beautifully balances romanticism with a playful, alluring spirit.
Aubade and Natori both celebrate feminine elegance, but Aubade’s designs tend to be more provocative and ornate. It’s an ideal choice for those who love intricately detailed bras and panties that feel both luxurious and powerfully confident.
Shop now at aubade.com
12. Calida
With a heritage in Swiss quality and sustainability, Calida specializes in premium basics and sleepwear made from natural fibers like Supima cotton, Tencel, and merino wool. Their aesthetic is timeless and understated, focusing on exceptional comfort, durability, and craftsmanship.
Similar to Natori in its focus on high-quality materials, Calida takes a more practical and less decorative approach. It’s the perfect brand for building a foundation of incredibly well-made, long-lasting essentials for sleep and lounging.
Shop now at calida.com
13. Cosabella
Meaning "beautiful thing" in Italian, Cosabella lives up to its name with vibrant, comfortable lingerie crafted in family-run workshops in Italy. The brand is renowned for its signature soft lace, available in a rainbow of shades, and offers styles ranging from bralettes to chemises that prioritize a great fit.
Cosabella brings a lively, youthful energy to the luxury lingerie space. While Natori's aesthetic often feels serene and polished, Cosabella is all about bold color, playful details, and expressive style.
Shop now at cosabella.com
14. Les Girls Les Boys
Les Girls Les Boys introduces a cool, modern edge to intimates and loungewear. With a "bed-to-street" mentality, its pieces mix comfort with a contemporary, often androgynous aesthetic. Expect soft cotton jersey bralettes, sleek bodysuits, and logo-trimmed briefs that are both stylish and effortless.
This brand departs from Natori's classic femininity, offering a more urban and minimalist vibe. It’s perfect for someone looking for high-quality basics with a fashion-forward, understated cool factor.
Shop now at lesgirlslesb.com
15. Wacoal
Wacoal is a global authority on lingerie that perfectly balances function, fit, and elegance. The brand invests heavily in research and technology to engineer exceptionally supportive and comfortable bras, paired with luxurious sleepwear in fabrics like silk and modal. Their pieces are designed to make you feel beautiful and confident from the inside out.
Both Wacoal and Natori are trusted names for quality, but Wacoal is particularly renowned for its technical fit and extensive range of sizes, making it an excellent alternative for those who prioritize support just as much as style.
Shop now at wacoal-america.com
16. Soma
Soma has made a name for itself by offering comfortable, high-quality lingerie and sleepwear at a very accessible price point. They are particularly loved for their Vanishing Edge panties that stay invisible under clothes and their supremely soft Cool Nights pajama sets.
Like Natori, Soma is all about pieces that make you feel good, but they do so with a focus on practical solutions and affordability. If you're looking for everyday luxury that is easy on the wallet, Soma is a must-shop destination.
Shop now at soma.com
17. Mimi Holliday
Mimi Holliday designs lingerie that is playful, flirtatious, and undeniably feminine. The London-based brand is known for mixing beautiful comfort with fun, luxurious details - think silk bras trimmed with contrasting lace, whimsical prints, and styles that are both sweet and cheeky.
If you love the luxurious fabrics Natori uses but crave a more youthful and lighthearted design perspective, Mimi Holliday is the perfect fit. It’s a brand that doesn't take itself too seriously while still delivering on quality craftsmanship.
Shop now at mimiholliday.com
18. Intimissimi
Bringing effortless Italian elegance to the world of lingerie, Intimissimi offers stylish and sophisticated pieces at an accessible price. Their collections feature a fantastic mix of silk camisoles, delicate lace bodysuits, and classic lingerie sets that feel refined and timeless.
Intimissimi captures a similar spirit of everyday luxury as Natori but is positioned as a more affordable alternative. It’s a great place to build out a wardrobe of silk and lace staples without a huge investment.
Shop now at intimissimi.com
19. Bluebella
Bluebella is for the confident and fashion-forward lingerie lover. The brand creates provocative, directional designs that are inspired by modern runway trends. Think bold strapping, daring cutouts, and sheer fabrics that make a powerful statement.
While Natori channels a softer, more classic elegance, Bluebella explores the adventurous and decorative side of lingerie. It maintains a focus on quality but brings a much more contemporary and daring attitude to its designs.
Shop now at bluebella.com
20. Hanro
For over 130 years, this Swiss brand has championed "understated luxury." Hanro creates impeccably crafted essentials from the highest quality natural materials, like mercerized cotton and silk blends. Their sleepwear, loungewear, and seamless basics are celebrated for their timeless design and unparalleled comfort.
Hanro shares Natori’s status as a premium brand committed to quality, but with a firm focus on minimalism. If intricate lace isn't your thing, Hanro offers refined simplicity that feels incredibly luxurious.
Shop now at hanro.com
21. Simone Pérèle
An icon of French lingerie for over 70 years, Simone Pérèle combines Parisian chic with masterful fit. The brand is revered for its delicate embroidery, use of beautiful materials like Guipure lace, and its ability to create lingerie that is both supportive and stunningly elegant.
Like Natori, Simone Pérèle specializes in wearable art, but with a uniquely French sensibility. It’s a fantastic choice for anyone who loves intricate detail and values a fit that is practically couture-level.
Shop now at simone-perele.com
22. Chantelle
Another titan of French lingerie, Chantelle is known for its fit innovation and timeless design. The brand excels at crafting comfortable, everyday bras that feel sophisticated and second-skin, using seamless fabrics and subtle lace details. Their soft-stretch collection is a global bestseller for its one-size-fits-many adaptability.
Chantelle is on par with Natori for quality and elegance but brings a unique focus on fabric innovation and problem-solving design. It offers a slightly more practical, contemporary French alternative for effortless luxury.
Shop now at us.chantelle.com
23. Fleur du Mal
Fleur du Mal is where high fashion hooks up with luxury lingerie. Founded by a former Victoria's Secret design director, the brand offers cheeky, provocative, and exceptionally chic pieces designed to be worn both in and out of the bedroom. Think silk pajama sets you can style with heels or embroidered bodysuits that double as tops.
This brand brings a bolder, edgier energy than Natori. If you're drawn to luxury fabrics but want pieces that feel more fashion-forward and statement-making, Fleur du Mal is your sartorial soulmate.
Shop now at fleurdumal.com
24. I.D. Sarrieri
Operating in the realm of lingerie-as-art, I.D. Sarrieri creates true couture pieces renowned for their exclusive materials. Using exquisite gold-laced Chantilly lace, silk mousseline, and Swarovski crystals, the brand’s creations are breathtakingly beautiful and command a price point to match.
Similar to La Perla, I.D. Sarrieri is a significant step up in opulence from Natori. It’s a brand reserved for the most special of occasions, offering heirloom-quality lingerie that is simply unparalleled.
Shop now at idsarrieri.com
25. Araks
For the modern minimalist who loves color, Araks is perfection. This independent brand is known for its beautiful, artistic color palettes and clean, comfortable silhouettes made from organic cotton and soft silks. Their lingerie is understated yet distinctive, with an effortlessly cool aesthetic.
Araks offers a different flavor of luxury than Natori - it's less about traditional ornamentation and more about the artful use of color and simplicity. It's for the woman who appreciates thoughtful design and a laid-back, contemporary vibe.
Shop now at araks.com
26. Journelle
While Journelle is a premier curator of top lingerie brands, its in-house line is a standout in its own right. The Journelle Collection offers modern, well-made staples - from simple mesh bras to pretty Romy lace pieces - that are beautifully designed for everyday wear.
The collection captures the spirit of Natori with its focus on thoughtful, pretty designs that prioritize comfort, often at a slightly more accessible price point. It’s a fabulous place to find chic yet reliable pieces to build your lingerie wardrobe.
Shop now at journelle.com
27. Wolford
Best known for its world-class hosiery, Austrian brand Wolford applies the same commitment to material innovation and seamless knitting to its line of bodysuits, lingerie, and loungewear. Expect impeccably crafted, minimalist essentials that mold to the body for a perfect, luxurious fit.
Wolford shares Natori’s dedication to premium quality but focuses on a sleek, European minimalist aesthetic. It's the ultimate brand for sophisticated, high-performance base layers that feel both powerful and elegant.
Shop now at wolfordshop.com
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