There's nothing quite like stepping out of a shower and wrapping yourself in a genuinely luxurious towel. It's a small detail that makes a big difference, and it's exactly the kind of everyday indulgence that German brand Möve masters with its spa-quality bath linens.
Loved for their ultra-soft textures, durable craftsmanship, and sophisticated minimalist designs, Möve turns any bathroom into a personal sanctuary. If you're a fan of their plush towels and robes and want to explore other great options for upgrading your bath essentials, you're in the right place. Here are 18 incredible brands like Möve that deliver on comfort, quality, and style.
1. Fouta
If you love Möve's quality but prefer a lighter, breezier feel, meet Fouta. This brand specializes in beautiful Turkish towels and bath linens made from premium Turkish cotton, known for being incredibly absorbent yet lightweight and quick-drying. Their products have a distinctive casual, Mediterranean vibe that feels both effortless and upscale, perfect for a minimalist, beach-inspired bathroom.
Ranging from $40 to $120, Fouta offers a different take on luxury - one that transitions seamlessly from home to the beach. It’s the ideal alternative for those who appreciate high-performance linens with a more relaxed aesthetic compared to Möve's classic plushness.
Shop now at fouta.com
2. Boll & Branch
Boll & Branch is a go-to for anyone who prioritizes sustainability without skimping on luxury. They are famous for their organic, ethically sourced home goods, and their bath collection is no exception. Crafted from 100% long-staple organic cotton, their towels and robes are exceptionally soft, fluffy, and designed for long-lasting comfort.
With prices between $50 and $150, Boll & Branch is similar to Möve in its commitment to premium quality and an ultra-soft feel. Their major differentiator is their strong focus on ethical production and organic materials, making them a top choice for the eco-conscious shopper.
Shop now at bollandbranch.com
3. Sferra
For those who appreciate timeless, heirloom-quality linens, Sferra is a name to know. This luxury Italian brand offers premium towels and robes made from the finest Egyptian cotton and other high-end fibers. Their aesthetic is rooted in traditional elegance, featuring subtle textures and classic designs that feel incredibly refined and sophisticated.
Sferra’s pieces range from $60 to $200 and are celebrated for their impeccable craftsmanship. While they share Möve's dedication to premium materials, Sferra leans more towards a classic, ornamental style, making them a perfect fit for traditionally designed bathrooms.
Shop now at sferra.com
4. C&A Bath
C&A Bath strikes a fantastic balance between luxury and affordability. Their towels are made from soft, absorbent combed long-staple cotton, designed to feel premium without the premium price tag. C&A offers a range of vibrant colors and contemporary designs that are perfect for adding a modern touch to your space.
With a budget-friendly range of $25 to $80, they compare to Möve in their focus on creating a comfortable and stylish bath experience. If you're looking for great quality and durability at a more accessible price point, C&A Bath is an excellent option.
Shop now at candabath.com
5. Matouk
Crafted in the USA, Matouk's bath linens are the epitome of understated elegance. Made from luxurious fabrics like Egyptian cotton and linen blends, their towels are exceptionally soft and plush. What sets Matouk apart are the details - many of their pieces feature subtle, intricate embroidery and custom monogramming options.
Priced typically from $50 to $180, Matouk competes with Möve on quality and feel but offers a more personalized, decorative touch. It's the perfect brand for anyone wanting to add a bit of tailored sophistication to their bathroom.
Shop now at matouk.com
6. The White Company
Hailing from the UK, The White Company has perfected the art of serene, high-quality home essentials. Their bath collection focuses on creating a spa-like feel with plush towels crafted primarily from Egyptian cotton. Their color palette is famously minimalist, focusing on beautiful shades of white, grey, and soft neutrals.
With price points from $30 to $150, they are closely aligned with Möve in both style and quality. The key difference lies in The White Company's distinctly British sensibility - classic, calming, and effortlessly chic.
Shop now at thewhitecompany.com
7. Ralph Lauren Home
Ralph Lauren Home brings the brand's signature preppy, all-American style to the bathroom. Their bath linens are made from high-quality materials and often feature classic details like subtle polo player monograms and sophisticated striped or plaid borders. This collection blends traditional luxury with enduring, everyday comfort.
Prices span from $40 to $200, representing a commitment to high-end craftsmanship. While the plushness is comparable to Möve, Ralph Lauren Home stands out with its heritage-inspired, classic American designs.
Shop now at ralphlauren.com
8. Brooklinen
Brooklinen has become a household name for a reason, bringing high-quality, direct-to-consumer comfort to everything from bedding to bath. Their bath collection, featuring plush Super-Plush towels and lighter Waffle options, is made from premium Turkish cotton, delivering softness and absorbency without the massive markup.
Their vibe is modern and minimalist, with a range of colors from classic neutrals to seasonal hues, making them incredibly versatile. With items often ranging from $20 to $100, they offer a Möve-like commitment to quality at a more accessible price point.
Shop now at brooklinen.com
9. Linum Home Textiles
If you appreciate handcrafted details, Linum Home Textiles is a brand to explore. They specialize in artisanal bath linens, often made from high-quality European linen and Turkish cotton blends. Many of their pieces feature charming details like embroidery or fringe, giving them a unique, handcrafted character.
Ranging from $50 to $200, Linum offers luxurious textures similar to Möve's. However, their aesthetic leans more towards rustic, natural, and artisanal styles, making them a great fit for boho or farmhouse-inspired homes.
Shop now at linum.com
10. Kassatex
Kassatex creates elegant, modern bath essentials designed to blend luxury with everyday practicality. Their collections are often crafted from fine materials like Egyptian cotton and renewable bamboo blends, resulting in towels that are soft, durable, and highly absorbent. You can find everything from plush solid towels to weaves with subtle, contemporary patterns.
Priced between $30 and $130, Kassatex delivers a premium, spa-like feel similar to Möve but with a distinctly modern aesthetic that often includes a wider array of vibrant colors and eco-friendly fabrics.
Shop now at kassatex.com
11. Cyrillus
For a touch of Parisian chic in your bathroom, look no further than Cyrillus. This French brand offers bath linens that blend timeless elegance with modern comfort, often featuring subtle patterns, classic stripes, and soft, high-quality cotton textures. Their style is understated and effortlessly cool.
Generally priced from $25 to $100, Cyrillus provides a sense of quiet luxury comparable to Möve. What makes them unique is their charming, vintage-inspired French aesthetic that feels both refined and welcoming.
Shop now at cyrillus.com
12. Pehr
While known for its adorable children's decor, Pehr also offers a playful and chic collection of bath linens for adults. Their textiles are made from plush cotton and often feature fun patterns, pops of color, and modern designs. It's a brand that proves bath essentials can be luxurious and personality-packed at the same time.
Expecting prices from $40 to $100, Pehr’s quality is on par with other premium brands, including Möve. Their point of difference is a whimsical, contemporary vibe that’s perfect for adding a bit of joy to your daily routine.
Shop now at pehr.com
13. Martha Stewart Collection
From the queen of homemaking herself, the Martha Stewart Collection offers bath linens that perfectly balance practicality and refined style. Her towels and robes are made from high-quality cotton, featuring elegant designs and subtle textures that feel both timeless and comfortable. The focus is on accessible luxury for everyday use.
With prices ranging from $30 to $150, the collection is known for its excellent durability and quality, making it a strong competitor to Möve but often at a slightly more accessible price point.
Shop now at marthastewart.com
14. Frette
Synonymous with ultimate luxury, Frette is an iconic Italian brand that has been outfitting the world’s finest hotels and homes for decades. Their bath linens are crafted from exquisite Egyptian and Turkish cottons, known for their bespoke craftsmanship and elegant simplicity. Owning a Frette towel is an investment in unparalleled comfort and quality.
At a higher price point of $80 to $250, Frette aligns with Möve's ultra-luxurious appeal but operates in a more exclusive, aspirational category known for its rich heritage and prestige.
Shop now at frette.com
15. Parachute
Parachute is another direct-to-consumer favorite that has mastered the art of premium, minimalist home essentials. Their bath collections, made from sumptuously soft Turkish cotton, include classic plush towels, airy waffle weaves, and beautifully textured options. The style is effortlessly modern, chic, and focused on clean lines and a neutral palette.
With prices between $30 and $150, Parachute delivers a luxurious feel similar to Möve's. However, their aesthetic is more California-modern and pared-down, appealing to those who love contemporary, understated decor.
Shop now at parachutehome.com
16. Hugo Boss Home
Hugo Boss Home translates the brand's sharp, modern fashion sense into sophisticated bath linens. Crafted from plush, high-quality cottons, their towels and robes feature sleek designs, minimalist aesthetics, and refined textures. It's a look that is both elegant and unapologetically contemporary.
Ranging from $50 to $200, this line offers a quality comparable to Möve but with a distinct, fashion-forward edge. If you want your bathroom to feel as polished and well-tailored as a designer suit, this is the brand for you.
Shop now at hugoboss.com
17. Abercrombie & Fitch Home
No longer just a fashion brand, Abercrombie & Fitch Home offers stylish home goods with a focus on relaxed, modern comfort. Their bath linens include wonderfully soft towels made from plush cotton blends, often in cozy neutrals and easygoing designs. The vibe is casual, comfortable, and effortlessly cool.
Selling for $30 to $120, A&F Home provides a level of comfort and quality similar to Möve but tailored for a younger, more laid-back aesthetic. They are a fantastic choice for creating a cozy yet upscale bathroom sanctuary.
Shop now at abercrombie.com
18. Coyuchi
For those who prioritize sustainability without compromising an ounce of luxury, Coyuchi is a must-shop. This brand is a leader in organic home textiles, offering gorgeously soft towels, robes, and bath mats made from 100% GOTS-certified organic cotton. Their aesthetic is earthy, relaxed, and inspired by the California coast, favoring muted tones and subtle, natural textures.
While sharing Möve's commitment to high standards and premium materials, Coyuchi's key differentiator is its deep-rooted dedication to ethical and eco-conscious production. If you're looking for heirloom-quality linens that feel good on your skin and align with your values, Coyuchi is the perfect fit.
Shop now at coyuchi.com
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