If you've curated your space with an appreciation for minimalist design and quiet elegance, you're likely already a fan of Morihata. They have a brilliant knack for sourcing Japanese crafts and goods that blend timeless tradition with a clean, modern sensibility, offering everything from beautiful textiles to serene tableware.
For those of us who love Morihata's focus on quality, simplicity, and mindful living, there are plenty of other amazing brands that share that same soothing aesthetic. Here are 18 similar brands to explore for your next home decor refresh.
1. MUJI
Often considered the gateway to Japanese minimalism, MUJI is a go-to for no-frills, high-quality home goods. They offer a massive range of products, from furniture and storage systems to stationery and apparel, all designed with clean lines and functional simplicity. Their prices are generally very affordable, with heaps of everyday items available for under $50.
While Morihata feels more like a curated boutique collection, MUJI is the superstore version with a similar minimalist ethos. It’s perfect for stocking up on versatile, well-designed essentials like acacia wood plates, streamlined diffusers, and clever storage solutions that bring a sense of calm and order to any space.
Shop now at muji.com
2. Nihon no Kaze
Nihon no Kaze focuses on the heart of Japanese textile artistry. The brand offers a beautiful selection of traditional items like handwoven fabrics, elegant furoshiki wrapping cloths, and kimono-inspired accessories. Everything is crafted from natural fibers and often features subtle, nature-inspired motifs.
If you love Morihata for its connection to authentic Japanese culture, Nihon no Kaze takes you a step deeper into the world of traditional textiles. It's less about a broad home goods collection and more about finding a genuinely crafted, culturally rich fabric piece to treasure.
Shop now at nihonnokaze.com
3. Ouur
What happens when Japanese minimalism meets Scandinavian hygge? You get Ouur. This contemporary brand offers a calming collection of home textiles, ceramics, and decor pieces in serene neutral tones and clean lines. The vibe is all about creating a sense of balance and tranquility in your home.
Like Morihata, an appreciation for refined simplicity is at its core. However, Ouur infuses a distinct Scandinavian warmth into its designs, making it ideal if you're looking for a quiet, modern aesthetic that feels both Japanese-inspired and globally sophisticated.
Shop now at ouur.com
4. HAY
Known for making contemporary Danish design accessible, HAY’s collection of furniture, lighting, and home accessories often feels like it shares a soul with Japanese minimalism. You’ll find sleek, functional pieces with a playful use of color and geometry, from sculptural ceramics to smartly designed textiles.
While Morihata is rooted in Japanese tradition, HAY offers a more modern, European perspective on high-quality, minimal design. It's a fantastic brand to check out if you love the intentionality of Japanese goods but want something with a contemporary, graphic edge.
Shop now at hay.dk
5. Kinto
Kinto designs exceptionally beautiful tableware, drinkware, and accessories that elevate everyday rituals. Crafted from high-quality materials like porcelain and heat-resistant glass, their products are celebrated for their simple, human-centered design and remarkable usability. Think perfectly balanced teacups, insulated tumblers, and elegantly simple pour-over coffee makers.
Morihata and Kinto both share a love for functional beauty and understated elegance, but Kinto specializes in enriching your coffee and tea moments. If adding a touch of serenity to your kitchen or dining space is your goal, Kinto is a perfect match.
Shop now at kinto.com
6. Hokusetsu
Hokusetsu is all about authentic, handcrafted Japanese ceramics steeped in tradition. Their collection includes rustic tea sets, wonderfully textured bowls, and vases that showcase the artisan’s hand. The finishes are often earthy and imperfect, highlighting natural materials and age-old techniques.
Where Morihata offers a curated, modern interpretation of Japanese design, Hokusetsu delivers the undiluted, artisanal experience. It’s an excellent source if you’re a collector or simply looking for a statement ceramic piece with a story and a direct connection to Japanese craftsmanship.
Shop now at hokusetsu.com
7. ARITA
Arita comes from the birthplace of porcelain in Japan and boasts centuries of history. They blend traditional porcelain techniques with work from contemporary designers to create both classic and fresh dinnerware, tea sets, and decorative objects.
Like Morihata, Arita combines heritage craftsmanship with modern aesthetics to create timeless pieces. It is the go-to when you want to invest in truly exceptional Japanese porcelain that will last a lifetime.
Shop now at arita.co.jp
8. KOHA
KOHA is ideal for those who believe everyday moments like bathing should be enjoyed. The brand crafts luxurious and minimalist bath, body, and self-care essentials using natural materials like bamboo, wood, and pure cotton. Think beautifully crafted bath brushes, textured towels, and ergonomic tools.
While Morihata focuses broadly on home goods, KOHA zeroes in on bringing serenity and natural aesthetics to the world of bathing. If you wish to turn your bathroom into a calm sanctuary, KOHA is a perfect choice.
Shop now at kohjapan.com
9. Nendo
Founded by Japanese designer Oki Sato, Nendo is a design studio known for its minimal aesthetic and clever collaborations. Their products range from smart home accessories to furniture and decor that focuses on innovation and subtle cleverness.
While you won't find their items as readily available as you would Morihata, following Nendo is like gaining an unlimited stream of pure Japanese design inspiration that is contemporary yet timeless.
Shop now at nendo.jp
10. Wafu
Wafu specializes in traditional Japanese home textiles and other authentic and functional home essentials. Their collection includes real Japanese cushions, screens, and woven mats. Most of their products are handmade using natural materials like silk and cotton.
Their focus on traditional craftsmanship makes them a strong choice for people who seek more rooted traditional elements than what Morihata's contemporary curation offers.
Shop now at wafu-japan.com
11. Hario
Hario is internationally known for its exceptional quality glassware and particularly its coffee and tea brewing accessories. Their products embody a minimalist design combined with natural beauty and functional elegance. It's the ideal choice for anyone who appreciates quality craftsmanship in everyday items.
If you are looking for products that are not only functional but also aesthetically pleasing, you'll likely appreciate Hario just as much as Morihata.
Shop now at harioamerica.com
12. Yamato
Yamato crafts traditional Japanese ceramics and tablewares, bringing creative designs to each piece. Their products embody a rustic aura that resonates with natural elements, echoing Morihata's curated aesthetic. Their focus on authentic craftsmanship is perfect for anyone who values authentic artistry in their home.
From rustic workshops, Yamato gives you that earthy artisan connection Morihata's modern curation might complement beautifully.
Shop now at yamatocraft.com
13. Sogo
Sogo is one of Japan's most respected brands in home goods, furniture, and kitchenware, exemplifying Japanese minimalism, functionality, and superb craftsmanship. Their pieces are heralded by their graceful curves and simple lines that evoke a sense of harmony.
If you're seeking the refined elegance that Morihata stands for with grounded artisanal connections, then Sogo's selections are a perfect design choice.
Shop now at sogodesign.tokyo
14. Hidakuma
Hidakuma crafts beautiful hand-carved wooden home essentials from natural woods like cherry and cedar. The products highlight traditional woodworking techniques and emphasize rustic authenticity that aligns with Morihata's curated selection of home goods.
They highlight traditional craftsmanship that brings warmth and texture into your space.
Shop now at hidankuma.com
15. Koromiko
Koromiko showcases elegant Japanese textiles, focusing on hand-dyed patterns and natural materials. Their pieces are made with an emphasis on craftsmanship and minimal design, a cozy comfort reflected in every product. It is a wonderful choice for Japanese-inspired comfort combined with neatness.
Shop now at kanazawa-kotobuki.com
16. Yamazaki
Yamazaki is brilliant at making home organization products feel like an art form. Their offerings are sleek, functional, and minimalist, crafted to ease everyday problems. Like Morihata, Yamazaki emphasizes simplicity and practicality. It’s a brand that can transform your disorganized space into a haven of calm and order.
Shop now at yamazaki-home.com
17. Asami
Asami Porcelain is known for its minimalist stacking dinnerware, made in Japan. Their pieces, mugs, plates, and cups, are designed to mix and match perfectly together. Their aesthetic is sleek and modern, but their focus is on tableware. If you appreciate design that looks as good as it works, you’ll adore Asami.
Shop now at asami.com
18. Fog Linen Work
Fog Linen Work gives a comprehensive collection of linen and other hand-woven home essentials. Founded by Yumiko Sekine, their products range from beautiful kitchenware to minimalist wearables that embody a love for everyday beauty.
Unlike Morihata's focus on only essentials, Fog Linen Work has a warmer, more textured element to its offerings. It's a perfect brand for those who seek Japanese simplicity but also enjoy cozy hand-touch warmth.
Shop now at foglinen.com
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