Chances are you've heard of Miracle Brand, the go-to for upgrading home essentials with its innovative, eco-friendly sheets and towels. They mastered the perfect blend of modern minimalist style, impressive quality, and fair pricing, making everyday luxury feel totally attainable.
If you're a fan of Miracle Brand's approach to comfort and thoughtful design, you're in luck. The home space is full of brands that share a similar vision. From organic cotton bedding to artisanal towels, here are 27 other quality home essential brands worth exploring.
1. Brooklinen
Brooklinen is a major player in the direct-to-consumer bedding world, and for good reason. They offer premium sheets, towels, and even loungewear with a focus on high-quality materials like long-staple cotton and Turkish cotton without the traditional markup. Their aesthetic is sleek and minimalist, fitting perfectly into any modern home.
With prices ranging from $50 to $250, they're in a similar ballpark to Miracle Brand. While both prioritize sustainability and comfort, Brooklinen offers a wider variety of textures and weaves, from crisp percale to buttery-soft sateen, making it easy to find your perfect feel.
Shop now at brooklinen.com
2. Parachute
Parachute brings a laid-back, coastal vibe to high-end bedding and bath linens. Known for its airy European flax linen and soft Turkish cotton, their products feel effortlessly luxurious. Their style is understated and natural, ideal for creating a calm and serene sanctuary in your home.
Prices start around $60 and can go up to $200 for duvet sets, positioning them right alongside Miracle Brand. Parachute stands out for its deep commitment to material transparency and sustainable sourcing, appealing to the eco-conscious shopper who loves a relaxed, Venice Beach-inspired aesthetic.
Shop now at parachute.com
3. Frette
If you've ever wanted to wrap yourself in the same linens found in the world's finest hotels, Frette is your brand. This Italian luxury house is legendary for its exquisite craftsmanship, using the finest textiles with elegant, timeless designs. This is true heirloom quality, with intricate embroidery and sophisticated finishes.
As a heritage luxury brand, prices are significantly higher, starting at $200 for sheets and climbing into the thousands. While Frette shares Miracle Brand's dedication to impeccable quality, it caters to an ultra-luxe market with a more classic and ornate style.
Shop now at frette.com
4. L.L.Bean
L.L.Bean is an American classic known for durable, functional home goods that are built to last a lifetime. They're especially famous for their incredibly cozy flannel sheets that get softer with every wash. Their aesthetic is rustic, practical, and full of timeless comfort.
With very accessible prices ($40 for sheet sets, $20-$50 for towels), it's a budget-friendly option. Like Miracle Brand, L.L.Bean focuses on comfort and durability, but trades the sleek, modern aesthetic for a more traditional, outdoor-inspired feel, all backed by their legendary satisfaction guarantee.
Shop now at llbean.com
5. Snowe
Snowe designs home essentials for modern living, focusing on minimalist designs and high-quality, long-lasting materials. Their bedding and towels, crafted from premium linen and cotton, are made in top European mills. The style is thoughtfully simple and versatile enough to work in any space.
Prices typically range from $60 to $250. Snowe makes a great Miracle Brand alternative for those who appreciate a sleek, understated look but want something with a more refined, contemporary European feel. Their commitment to durability means you're investing in pieces made to be used and loved for years.
Shop now at snowehome.com
6. Rifle Paper Co. Home Collection
For those who believe neutrals are boring, Rifle Paper Co. brings a burst of joy to the home. Known for their signature floral and whimsical illustrations, their collection of bedding and towels turns everyday items into works of art. Their style is vibrant, playful, and unapologetically colorful.
With moderate prices from $50 to $150, it's an accessible way to add personality to your bedroom or bath. While they offer quality textiles like Miracle Brand, their standout feature is their distinctive artwork, making them the perfect choice for someone wanting to make a bold design statement.
Shop now at riflepaperco.com
7. Coyuchi
Coyuchi is a pioneer in organic home goods, offering beautifully crafted bedding, towels, and loungewear made from 100% organic cotton, linen, and wool. Their look is natural, textural, and calming, perfect for creating an eco-conscious home with a rustic, spa-like feel.
Sitting in a more premium price range ($80-$300), their commitment to organic certification and fair labor practices is what sets them apart. Coyuchi is a great fit for those who love Miracle Brand's sustainable ethos but want to take it a step further with materials that are certified organic from farm to factory.
Shop now at coyuchi.com
8. The Company Store
The Company Store has been a trusted source for home essentials for over a century, specializing in high-quality comforters, bedding, and bath linens. Their style leans classic and cozy, offering everything from crisp percale sheets to plush Turkish cotton towels in a wide variety of colors and traditional patterns.
With accessible prices starting around $30, The Company Store is celebrated for its incredible value and reliability. Like Miracle Brand, it offers fantastic quality for the price but serves up a more traditional and classic a la carte shopping experience.
Shop now at thecompanystore.com
9. Boll & Branch
Famous for its buttery soft feel, Boll & Branch is a premium brand that deals exclusively in ethically sourced, 100% organic cotton bedding and bath products. Their style is clean, luxurious, and minimalist, designed to make you feel like you’re slipping into a five-star hotel bed every night.
Priced between $100 and $300, they are a direct competitor to Miracle Brand in the conscious-luxury space. Their key differentiator is a radically transparent supply chain, being the first Fair Trade Certified™ manufacturer of linens. For shoppers prioritizing ethical production and organic purity, Boll & Branch is unmatched.
Shop now at bollandbranch.com
10. West Elm
Well-known for its modern furniture, West Elm also offers an extensive collection of bedding, towels, and home accessories. Their style is contemporary and design-forward, often featuring clean lines, natural textures, and a globally-inspired touch. Many of their products are also sustainably sourced or Fair Trade Certified.
Their mid-range price point makes them a solid alternative to Miracle Brand for shoppers looking for quality basics with a trendy twist. West Elm particularly stands out for coordinating its bedding and bath collections with its broader furniture offerings, making it easy to create a cohesive look.
Shop now at westelm.com
11. Crane & Canopy
Crane & Canopy blends luxury craftsmanship with smart design, offering high-quality bedding and textiles with a focus on details. They're especially known for their Nova Duvet Cover, an innovative design that simplifies the process of making the bed. The aesthetic is modern and elegant with a timeless appeal.
Priced from $80 to $250, they compete with Miracle Brand on quality and style. However, Crane & Canopy's boutique feel and thoughtful design details - like premium European fabrics and eco-friendly dyes - make them a great choice for those who appreciate understated luxury.
Shop now at craneandcanopy.com
12. Loom & Leaf (by Saatva)
While known primarily for their premium mattresses, Loom & Leaf (by Saatva) offers a complementary line of luxurious sleep accessories, including sheets and bedding made from organic cotton and silk blends. Their focus is squarely on creating the optimal sleep environment through plush, comfortable, and breathable materials.
Like Miracle Brand, they care deeply about quality materials that enhance comfort. Loom & Leaf stands out by being fully sleep-centric, making their bedding a perfect pairing for those who are also investing in a high-end mattress and want a complete system designed for restful nights.
Shop now at loomandleaf.com
13. Ettitude
Ettitude is a game-changer in sustainable bedding, using their proprietary CleanBamboo™ lyocell fabric, which they claim is as soft as silk, more breathable than cotton, and better for the planet. Their products have a soft, silky feel and a modern aesthetic with a range of earthy, serene colors.
With prices from $50 to $200, Ettitude is a fantastic eco-conscious alternative to Miracle Brand. Both use innovative fabrics, but Ettitude hangs its hat on the sustainable and hypoallergenic properties of bamboo, making it ideal for those with sensitive skin or a passion for planet-friendly materials.
Shop now at ettitude.com
14. Cultiver
Cultiver specializes in high-quality European flax linen bedding that elevates any bedroom with its relaxed elegance. Linen lovers flock to them for their rich colorways and the incredibly soft texture that only gets better with time. Their style feels sophisticated yet effortless, perfect for a French country or coastal vibe.
Price points range from $80 to $200 for individual pieces. Cultiver is for the shopper who loves Miracle Brand's commitment to quality but craves the specific texture and artisanal, lived-in feel of pure linen. They focus on doing one thing - linen - and they do it exceptionally well.
Shop now at cultiver.com
15. Matouk
Matouk is an American heritage brand known for its beautifully crafted luxury textiles. They blend timeless artistry with modern styling to create bedding and bath linens that are both elegant and functional. Known for their crisp percale, soft sateen, and exquisite embroidery options, their pieces feel distinctly high-end.
As a luxury brand, their prices start around $200 and can exceed $1,000 for bespoke collections. Much like Frette, Matouk targets an upscale clientele who values artisanal quality and classic sophistication over the minimalist tech-fabric focus of a brand like Miracle Brand.
Shop now at matouk.com
16. Havenly
While primarily an online interior design service, Havenly has expanded into offering a curated shop of furniture and decor, including stylish bedding and linens. Their assortment is modern, on-trend, and often features a good mix of colors and patterns.
Their bedding is priced affordably, often between $30 and $150, making them a budget-friendly option. What makes them unique is the ability to work with a designer to select pieces that perfectly fit your style, offering a design-service-first approach that complements your shopping.
Shop now at havenly.com
17. Nest Bedding
Nest Bedding is a family-owned company specializing in organic and natural mattresses and bedding. They offer ethically sourced sheets, pillows, and comforters with a focus on health and sustainability. Their style is modern and clean, designed to promote a healthy sleep environment.
Priced from $50 upward, Nest Bedding shares Miracle Brand's eco-friendly principles. Their key differentiator is their sharp focus on organic and natural materials for the health-conscious consumer, along with options for customizable sleep solutions that cater to individual needs.
Shop now at nestbedding.com
18. Linum Home Textiles
Linum offers handcrafted home textiles inspired by classic European tradition, especially well-regarded for their 100% Turkish cotton towels. Their products often feature artisanal details like subtle embroidery and classic textures that give them an authentic, rustic charm.
In a comfortable mid-range between $100 and $250, they provide excellent quality. They overlap with Miracle Brand in their use of high-quality materials but stand apart with their traditional, handcrafted feel, appealing to those who appreciate a touch of European heritage in their home.
Shop now at linum.com
19. Berkshire Blanket & Home
If your main goal is ultimate coziness, Berkshire Blanket is your destination. They are masters of plush, focusing on incredibly soft blankets, throws, and bedding. Their signature Serasoft and VelvetLoft fabrics are legendary for their inviting warmth and comforting touch.
With most items priced affordably between $30 and $100, they offer incredible value. While Miracle Brand provides all-season comfort, Berkshire Blanket specializes in the plush, warm accessories perfect for snuggling up on a cold night, making them a great complement for any linen collection.
Shop now at berkshireblanket.com
20. H&M Home
H&M Home delivers the fast-fashion approach to home decor, offering trendy and incredibly affordable essentials from bedding and towels to decorative objects. Their collections are constantly changing to reflect the latest interior design trends, with styles ranging from minimalist modern to colorful and playful.
It's hard to beat their budget-friendly prices, with sheets starting around $20. Compared to Miracle Brand's focus on long-lasting, quality investment pieces, H&M Home is the spot for fun, stylish updates that won't break the bank.
Shop now at hm.com
21. Anthropologie Home
Anthropologie Home offers bedding and bath essentials that are anything but basic. Their collection is an eclectic, boho-chic dream, full of artistic patterns, rich textures, and unique, globally inspired details. From vibrant quilts to tufted towels, everything feels special and curated.
With prices ranging from $50 to $250, they sit in a similar price category as Miracle Brand. The key difference is the aesthetic: if Miracle Brand is serene and minimalist, Anthropologie is expressive, vibrant, and whimsical - perfect for the creative soul.
Shop now at anthropologie.com
22. Pottery Barn
A true staple in American homes, Pottery Barn offers classic, high-quality bedding, bath linens, and decor. They are known for their comfortable and timeless style that fits seamlessly into almost any home, emphasizing premium materials like Belgian flax linen and organic cotton, which are designed to last.
Positioned in the mid-to-high price range, their sheets can cost anywhere from $50 to over $250. While similar to Miracle Brand in offering quality home essentials, Pottery Barn leans heavily into a classic, traditional aesthetic, appealing to families and homeowners seeking reliable style and durability.
Shop now at potterybarn.com
23. Lands' End
Lands' End is synonymous with durability and classic American style. They provide no-fuss, high-quality home goods, including exceptionally plush towels and crisp cotton bedding that stand the test of time. Their aesthetic is practical and traditional, with a slightly preppy touch.
With an affordable-to-mid-range price point, they offer incredible value. Lands' End shares Miracle Brand's focus on quality essentials, but its key differentiator is its unconditional "Guaranteed. Period." satisfaction promise and a style that favors practicality over modern trends.
Shop now at landsend.com
24. Crate & Barrel
Crate & Barrel is a destination for timelessly modern home furnishings, including a beautifully curated selection of bedding and bath essentials. They often feature sophisticated neutral palettes, organic materials, and clean designs that are both elegant and approachable.
In the mid-to-upper price bracket with sheet sets from $100 to $300, their quality matches their price. Similar to Miracle Brand’s modern look, Crate & Barrel elevates it by integrating their linens into a complete home aesthetic, supported by strong editorial curation and exclusive designer collaborations.
Shop now at crateandbarrel.com
25. Buffy
Buffy is famous for its "cloud-like" comforters and bedding made from innovative, sustainable materials like eucalyptus lyocell and recycled-bottle fill. Their entire ethos is built around creating soft, airy, and gentle-on-the-planet products. The aesthetic is minimalist and soothing, emphasizing the comfort of their textiles.
Sitting in the mid-range price point, Buffy is a direct D2C competitor to Miracle Brand in the eco-conscious space. Their key selling point is their focus on temperature-regulating, "fluffy" bedding, backed by a generous free trial program that lets customers experience the comfort firsthand.
Shop now at buffy.co
26. Kassatex
Kassatex delivers a touch of hotel luxury for the home, offering sophisticated bedding, bath linens, and accessories. Their designs seamlessly blend classic elegance with contemporary style, often featuring fine textural details like jacquard weaves and embroidered finishes made from high-quality Egyptian cotton.
In the upper-mid range, Kassatex is a step up for those seeking more refined design. If you like the quality of Miracle Brand but want a more detailed, designer look for your bedroom and bathroom, Kassatex's focus on recreating a boutique hotel experience at home is a perfect match.
Shop now at kassatex.com
27. Sijo
Sijo is a wellness-focused brand that designs sustainable bedding and loungewear engineered for better sleep. Their claim to fame is the use of high-tech, performance fabrics like TENCEL™ Lyocell and French Linen, specifically chosen for their temperature-regulating and moisture-wicking properties.
With prices comparable to other modern D2C brands, Sijo is a great Miracle Brand alternative for the technology-driven shopper. While both leverage innovative fabrics, Sijo leans heavily into science-backed benefits for hot sleepers, making them the expert choice for a cool and comfortable night's rest.
Shop now at sijohome.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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