If you've ever wrapped yourself in one of their towels, you know Mayde has mastered the art of everyday luxury. Their ultra-soft, absorbent Turkish cotton collections turn any bathroom into a personal spa, blending minimalist design with incredible quality.
For anyone who appreciates that investment in simple, beautiful textiles, the good news is there are other brands that share that same commitment to quality and comfort. Here are 18 brands like Mayde worth checking out for your next towel upgrade.
1. Frette
Synonymous with ultimate luxury, Frette is the brand you'll find in the world's most opulent five-star hotels. Their towels are crafted from premium Egyptian cotton, offering an incredibly plush and durable feel that stands the test of time. With towels starting around $100, they are definitely an investment piece.
While Mayde focuses on understated minimalism, Frette leans into traditional, classic elegance, often featuring intricate embroidery and refined finishes. If you want to bring that S-tier hotel experience home with a more timeless, formal aesthetic, Frette is the answer.
Shop now at frette.com.
2. Matouk
Matouk offers impeccably handcrafted towels made from the finest long-staple Egyptian and Turkish cotton. Known for their sophisticated details and eco-conscious manufacturing, their collections feel both luxurious and considered. Prices typically range from $80 to $200, reflecting their artisanal quality.
Like Mayde, Matouk is all about quality and fabrics that last. However, Matouk often incorporates more intricate patterns and decorative embellishments into their designs, offering a slightly more decorative take on bathroom luxury.
Shop now at matouk.com.
3. Boll & Branch
For those who prioritize clean living, Boll & Branch creates unbelievably soft towels from 100% organic Turkish cotton. Their commitment to fair-trade practices and sustainable production means you can feel good about your purchase. Their plush, durable towels range from $60 to $150.
Boll & Branch shares Mayde's dedication to premium materials but places a stronger emphasis on ethical and organic sourcing. Their aesthetic is a bit more relaxed and modern, perfect for creating a serene, natural-feeling sanctuary.
Shop now at bollandbranch.com.
4. Parachute
Parachute delivers high-quality minimalism for the modern home. Their towels, crafted from long-staple Turkish or Greek cotton, are exceptionally soft, absorbent, and built to last, with prices sitting comfortably between $40 and $100. They are a fan favorite for their clean aesthetic and accessible luxury.
Both Parachute and Mayde champion a simple, elegant style, but Parachute offers a slightly more casual, laid-back vibe. It’s the perfect choice for everyday indulgence that feels thoughtfully designed without being overly precious.
Shop now at parachutehome.com.
5. Coyuchi
Coyuchi is a pioneer in organic, eco-friendly home textiles. Their towels are made from Turkish and organic cotton, featuring rich, earthy textures and nature-inspired colors. Expect to spend between $50 and $160 for towels that are as kind to the planet as they are to your skin.
If you love Mayde's quality but want an even stronger focus on sustainability, Coyuchi is your brand. Their aesthetic leans more rustic and organic, adding a warm, natural appeal to their luxurious feel.
Shop now at coyuchi.com.
6. Ralph Lauren Home
For timeless, all-American style, Ralph Lauren Home delivers classic luxury. Their towel collections are crafted from high-quality cotton and often feature subtle branding or options for monogramming, creating a personalized, polished look. Bath towels typically start around $80.
While Mayde’s vibe is modern and minimalist, Ralph Lauren’s is rooted in heritage and preppy sophistication. It’s an ideal choice for anyone looking to create a bathroom with a refined, traditionally elegant feel.
Shop now at ralphlauren.com.
7. The White Company
Hailing from the UK, The White Company specializes in crisp, clean, and minimalist design. Their impossibly soft towels are made from high-quality Egyptian cotton and are known for their luxurious, buttery feel. Prices generally fall between $50 and $120.
Their aesthetic is a very close cousin to Mayde’s, focusing on understated elegance and simplicity. The key difference is a subtle, refined British sensibility that feels both serene and sophisticated.
Shop now at thewhitecompany.com.
8. Havly
Havly focuses on creating the perfect towel experience with a high-pile, ultra-plush feel from Turkish cotton. Priced around $70 to $180, their towels are designed for maximum softness and absorbency. They also stand out for offering a range of vibrant, modern colors alongside classic neutrals.
Havly matches Mayde's luxurious quality but injects a bit more personality and contemporary flair through its bold color palette. If you love a statement towel without sacrificing softness, this is the brand to check out.
Shop now at havly.com.
9. Hugo Boss Home
Reflecting the fashion house's signature style, Hugo Boss Home offers towels with a sleek, minimalist, and sophisticated look. Made from high-quality cotton, these plush towels feature modern designs and impeccable quality, with prices ranging from $80 to $200.
This brand shares Mayde’s appreciation for elegant simplicity but with a distinctly fashion-forward, contemporary edge. It's a great choice for creating a polished, hotel-chic bathroom with a designer touch.
Shop now at hugoboss.com.
10. Serena & Lily
Serena & Lily brings a relaxed, coastal-inspired vibe to luxury. Their towels, made from soft Turkish and organic cotton, feature beautiful textures and subtle patterns that evoke a breezy, upscale beach house. A bath towel will run you about $50 to $150.
If Mayde represents serene minimalism, Serena & Lily takes that same luxe feel and infuses it with a laid-back, summery charm. It's perfect for anyone wanting premium quality with a bit more pattern and a distinctly sun-drenched aesthetic.
Shop now at serenaandlily.com.
11. Linum
This Swedish brand excels in high-quality, minimalist textiles crafted from European flax and cotton. Linum's towels have a simple, elegant look that embodies Scandinavian design, focusing on natural fibers and craftsmanship. Prices typically range from $70 to $160.
Similar to Mayde in its dedication to quality and pared-back aesthetics, Linum offers a slightly more rustic, European charm. Their textures and understated designs are perfect for creating a calm and natural atmosphere.
Shop now at linum.com.
12. L.L.Bean
Known for its legendary durability, L.L.Bean offers seriously reliable and absorbent towels made from high-quality Turkish cotton. Priced accessibly from $40 to $80, they prioritize function and longevity with a classic, no-fuss appeal.
While not as overtly "luxe" as Mayde in its branding, L.L.Bean delivers superior quality that lasts for years. It's a fantastic, practical alternative for those who value long-lasting performance and a more casual, everyday workhorse towel.
Shop now at llbean.com.
13. Sferra
Sferra operates in the upper echelons of luxury, creating ultra-premium towels from the finest Egyptian cotton. With prices starting around $100 and going significantly higher, their towels are investments in supreme softness and handcrafted elegance.
Like Mayde, Sferra is a premium brand, but it pushes luxury even further with more ornate textures, jacquard weaves, and indulgent finishes. This is a brand for those who truly want to spare no expense on their bathroom textiles.
Shop now at sferra.com.
14. Nordstrom Home
Nordstrom Home offers a perfectly curated selection of premium towels from top-tier brands like Frette and Matouk, as well as their own high-quality private labels. With price points ranging from $50 to $200+, it's a one-stop-shop for exploring different luxury textiles.
Shopping at Nordstrom gives you access to the same quality and elegant design ethos as Mayde, but with the convenience and variety of a trusted department store. It's an excellent place to compare different luxury options side-by-side.
Shop now at nordstrom.com.
15. Brooklinen
Brooklinen has made a name for itself by offering high-quality essentials at a more accessible price point. Their plush Turkish cotton towels feel remarkably luxurious for their price, typically between $30 and $80. They are soft, absorbent, and designed with a clean, modern aesthetic.
Brooklinen delivers a focus on comfort and high-quality materials similar to Mayde but targets shoppers looking for a slightly more budget-friendly version of everyday luxury. It’s an unbeatable value for the quality.
Shop now at brooklinen.com.
16. Rifle Paper Co.
For those who want luxury with a dose of personality, Rifle Paper Co. is the perfect fit. Their towels, made from soft Turkish cotton, feature the brand's signature charming and colorful floral patterns. Prices range from about $60 to $130.
While the plush feel is comparable to Mayde’s, the aesthetic is a world apart. Rifle Paper Co. proves that high-quality, luxurious towels don't have to be neutral - they can be a joyful, artistic centerpiece in your bathroom.
Shop now at riflepaperco.com.
17. Peony
Peony designs its Turkish cotton towels with elegant minimalism in mind. The collections are exceptionally soft and absorbent, featuring a clean, understated aesthetic designed to create a spa-like retreat at home. Pricing is comparable to Mayde's, usually sitting between $50 and $150.
With its modern appeal and focus on irresistibly plush textures and timeless design, Peony is an incredibly close match for anyone who already loves everything about Mayde. It's a go-to for simple, beautiful luxury.
Shop now at peonyhome.com.
18. The Citizenry
The Citizenry works with artisans around the globe to create ethically handcrafted home goods. Their towels are made from sustainable materials and often feature unique textures and natural dyes that tell a story of their origin. Prices range from around $60 to $180.
This brand shares Mayde's commitment to premium quality and sustainability, but with a distinct focus on global, artisanal design. If you appreciate one-of-a-kind textures and supporting small craft communities, The Citizenry is a beautiful choice.
Shop now at the-citizenry.com.
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