When it comes to creating an elegant, timeless home, Martha Stewart has long been the gold standard. Her signature blend of classic American style, impeccable quality, and effortless sophistication makes her brand a go-to for anyone looking to cultivate a refined living space.
If you're drawn to her polished-yet-practical aesthetic, you're in luck. There are plenty of other brands that capture a similar spirit of elevated everyday living. Here are 20 brands like Martha Stewart that are perfect for curating an elegant home.
1. Williams Sonoma
If Martha Stewart's brand is the heart of the home, Williams Sonoma is the heart of the kitchen. This high-end retailer is a haven for gourmet cooks and stylish entertainers, offering premium cookware, professional-grade kitchen tools, and elegant tabletop accessories. Their aesthetic is classic and built to last, with a strong emphasis on functional beauty.
While Martha Stewart covers the entire home, Williams Sonoma zooms in on the art of hosting and cooking. If you admire the quality and timelessness of Martha’s products but are specifically looking to upgrade your culinary collection, this is your first stop.
Shop now at williams-sonoma.com
2. Pottery Barn
Pottery Barn delivers a warm, comfortable, and distinctly American aesthetic that feels right at home with Martha's classic style. Known for its well-crafted furniture, plush bedding, and versatile decor, the brand excels at creating sophisticated spaces that are still incredibly liveable and inviting. Their collections often balance traditional and rustic decor.
Both brands share a love for timeless elegance, but Pottery Barn leans into a slightly more relaxed, modern farmhouse feel compared to Martha Stewart's often more classic, East Coast styling. It's perfect for building a cozy, polished family home.
Shop now at potterybarn.com
3. Crate & Barrel
Crate & Barrel brings a clean, contemporary edge to classic home design. It's the destination for high-quality furniture, modern housewares, and functional decor with an understated yet elegant appeal. Their aesthetic is characterized by clean lines, natural materials, and designs that are built to suit any timeless aesthetic.
Compared to Martha Stewart, Crate & Barrel feels more modern and European-inspired, offering a slightly more minimalist take on refined living. If you appreciate Martha’s emphasis on quality but prefer a less traditional look, Crate & Barrel bridges the gap beautifully.
Shop now at crateandbarrel.com
4. Restoration Hardware
For those who admire the grandeur in Martha Stewart's decorating style, Restoration Hardware (RH) takes that elegance to a new level. RH is a luxury brand specializing in large-scale, heirloom-quality furniture, dramatic lighting, and high-end textiles. The vibe is sophisticated and vintage-inspired, with a touch of industrial influence and a muted color palette.
RH operates at a higher price point than Martha Stewart and offers a more opulent, statement-making style. Think of it as Martha's classic aesthetic transformed for a grand European estate or an upscale city loft.
Shop now at rh.com
5. Serena & Lily
Serena & Lily interprets classic elegance through a fresh, coastal-inspired lens. Known for its breezy and polished style, the brand offers furniture, bedding, and decor with a light color palette, natural textures, and a relaxed California vibe. It’s perfect for creating a serene and sophisticated retreat at home.
While Martha Stewart's classic style often feels rooted in the countryside or traditional suburbia, Serena & Lily brings that refined sensibility to the beach house. It channels a similar love for timeless pieces but with a distinctively airy and casual feel.
Shop now at serenaandlily.com
6. Williams Sonoma Home
While the main Williams Sonoma store focuses on the culinary experience, Williams Sonoma Home extends that sophisticated taste to the rest of your home. This line offers upscale furniture, lighting, and décor that is classically designed and impeccably crafted. The pieces are elegant and timeless, meant to be passed down through generations.
Much like Martha Stewart’s own furniture collections, Williams Sonoma Home is for those who are serious about investing in high-quality, heritage-style pieces for their living rooms, bedrooms, and dining spaces. It's luxury designed for comfort and enduring style.
Shop now at williams-sonoma.com
7. Ballard Designs
Ballard Designs has a knack for blending classic European design with modern functionality, much like a well-traveled collector. They offer a rich mix of furnishings - from custom upholstery to patterned rugs - that allow for a personalized, layered aesthetic. The style is timeless and elegant with a slightly eclectic edge.
Ballard gives you the tools to create a collected-over-time look, a concept Martha Stewart enthusiasts will appreciate. It’s a bit more playful and pattern-forward than Martha’s collections, perfect for those who want classic bones with a touch of vintage charm.
Shop now at ballarddesigns.com
8. Lands’ End Home
Known for its durable and classic clothing, Lands' End applies the same philosophy to its home goods collection. Here you’ll find high-quality bedding, Supima cotton towels, and simple, sturdy decor that echoes a practical, all-American style. The focus is on comfort, durability, and timeless simplicity.
Lands' End Home shares Martha Stewart’s commitment to quality for everyday items. It's a more casual and affordable alternative for essentials like bedding and bath linens, offering that same classic, comfortable feel without the premium price tag.
Shop now at landsend.com
9. Anthropologie Home
Anthropologie Home offers an artistic and eclectic take on sophisticated living. While it’s known for a signature boho-chic style, the collection also includes beautiful statement furniture, unique hardware, and stunning textiles that can add a dose of personality to a classic home. It's elegant, but with a playful, creative spirit.
If you love the curated look of a Martha Stewart home but want to inject a bit more whimsy and an unexpected global influence, Anthropologie is the perfect place to find those special, conversation-starting pieces.
Shop now at anthropologie.com
10. West Elm
West Elm champions modern design with a focus on ethical production and sustainable materials. Their collections feature furniture with clean, mid-century modern lines, organic textiles, and artistic accessories. It’s a go-to for creating a home that feels both stylish and consciously curated.
West Elm’s aesthetic leans more contemporary than Martha Stewart's classic vibe, but both brands share a dedication to thoughtful design. For those who want an elegant home with a decidedly more urban, contemporary feel, West Elm is a fantastic choice.
Shop now at westelm.com
11. Crate & Kids
Formerly The Land of Nod, Crate & Kids applies Crate & Barrel's clean, modern aesthetic to children's furniture and decor. The brand offers high-quality cribs, classic furniture, and whimsical decor that’s beautifully designed without feeling overly childish. They create spaces that can grow with your child.
Like Martha Stewart’s own ventures into family-friendly products, Crate & Kids believes that children's rooms can be as elegant and well-designed as any other space in the home. It’s perfect for parents who want a refined, playful aesthetic for their little ones.
Shop now at crateandbarrel.com
12. Sotheby’s Home
Sotheby’s Home is a curated online marketplace for high-end consignment furniture and decor from renowned designers and luxury brands. Here, you’ll find unique, vintage, and antique pieces that add a level of exclusivity and historical character to a home. It's treasure hunting for the discerning decorator.
This is for the decorator who loves Martha’s appreciation for antiques and one-of-a-kind finds. While Martha Stewart offers newly manufactured items with classic appeal, Sotheby’s Home provides the real deal - authenticated designer pieces with a rich history.
Shop now at sothebyshome.com
13. Bungalow 5
Bungalow 5 creates luxurious furniture and accessories with a glamorous, vintage-inspired twist. They are known for using unique materials like lacquer and grasscloth and incorporating sophisticated, often Art Deco-inspired, details. Their pieces are designed to be focal points that bring a sense of worldly glamour to a room.
While Martha Stewart's aesthetic is more classic Americana, Bungalow 5 embraces a more opulent and daring form of elegance. It's a great choice if you appreciate timeless shapes but want furniture with bolder finishes and a higher dose of glamour.
Shop now at bungalow5.com
14. Pier 1
Now a global online retailer, Pier 1 continues to offer furniture and decor inspired by cultures from around the world. The collection is eclectic and colorful, featuring everything from wicker furniture and patterned pillows to unique dishware that's perfect for casual, vibrant entertaining.
Pier 1 is definitely more bohemian and playful than Martha Stewart's traditional look, but it shares her passion for making entertaining special. It’s an excellent source for finding affordable decorative accents and seasonal items that add a touch of worldly charm to a classic home.
Shop now at pier1.com
15. Ethan Allen
Ethan Allen is a heritage American brand known for its high-quality, customizable furniture and timeless designs. Their aesthetic is rooted in traditional style, offering classic sofas, sturdy wood furniture, and decor that is built to last for generations. The brand places a strong emphasis on quality materials and craftsmanship.
Ethan Allen is perhaps one of the most direct competitors to Martha Stewart in terms of classic, enduring style. Both brands cater to homeowners who value tradition, quality, and designs that will never go out of style, making Ethan Allen a natural alternative.
Shop now at ethanallen.com
16. Pottery Barn Teen
Pottery Barn Teen translates the classic, cozy style of its parent brand into furniture and decor perfectly suited for older kids, teens, and even dorm rooms and first apartments. They offer stylish beds, functional study furniture, and chic decor that feels trend-aware yet timeless enough to last for years.
In the same way Martha Stewart creates sophisticated solutions for every part of life, Pottery Barn Teen addresses the challenge of designing rooms for young people that are still elegant and well-put-together. It’s about style that grows with them.
Shop now at potterybarnteen.com
17. Jonathan Adler
Jonathan Adler serves up "Modern American Glamour" with a healthy dose of wit. His designs are bold, chic, and playful, featuring punchy colors, glossy finishes, and luxe materials like brass and velvet. It's a style that's full of personality while still feeling undeniably sophisticated.
While Martha Stewart creates serene elegance, Jonathan Adler provides a bold, irreverent take on high-end design. If your style skews more towards Hollywood Regency than cozy farmhouse, it’s a brilliant choice for glamorous statement decor and furniture.
Shop now at jonathanadler.com
18. Clé Tile
Clé Tile is the go-to source for artisanal, handcrafted tiles that transform kitchens and bathrooms into works of art. Their collection includes everything from classic zellige to bold cement tiles, all designed to showcase the beauty of natural materials and human craftsmanship. These are the details a designer would choose.
Martha Stewart's brand is built on a similar appreciation for artisanal quality and impeccable details, even in the most functional parts of the home. For those who want to invest in high-end, beautiful surfaces that elevate their entire space, Clé is an unmatched resource.
Shop now at cletile.com
19. Rejuvenation
Rejuvenation specializes in lighting, hardware, and furniture with a deep connection to historic American craftsmanship. Their products, often inspired by period-specific designs from the early 20th century, are perfect finishing touches for a classic home. Think substantial, beautifully made cabinet knobs, timeless light fixtures, and sturdy furniture.
Both Martha and Rejuvenation share an incredible respect for high-quality materials and historical design. If you need to source the "jewelry" for your rooms - knobs, pulls, switch plates, wall sconces - Rejuvenation offers builder-grade and above basics that feel curated and classic.
Shop now at rejuvenation.com
20. Frontgate
Frontgate is synonymous with upscale indoor and outdoor living. The brand offers stately furniture, elegant home decor, and everything needed to create a resort-like oasis right at home. Their quality and scale of pieces are impressive, making them a favorite source for outdoor entertainers and stylish backyard hosts.
Their aesthetic is grand and classic - similar to what you'd see in Martha Stewart Living magazine. If you're looking for luxe at-home furnishings or a perfectly-appointed pool area, Frontgate delivers on quality and timeless appeal.
Shop now at frontgate.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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