When it comes to outfitting a bedroom with comfortable, durable, and no-fuss bedding, Martex has been a trusted staple for years. The brand is known for its classic designs and reliable quality that doesn't break the bank, making it a go-to for everything from first apartments to family homes.
If you appreciate Martex's blend of practicality and comfort but want to explore other options with different styles, price points, or materials, you're in luck. Here are 18 similar brands that deliver quality bedding essentials worth checking out.
1. Brooklinen
Brooklinen is the internet's favorite bedding brand, offering luxurious sheets, duvet covers, and comforters with a modern, direct-to-consumer approach. Known for materials like long-staple cotton and linen, their bedding feels incredibly soft and is built to last. Prices for sets range from $50 to $250, landing them in a more mid-range to premium category compared to Martex.
While Martex is all about classic affordability, Brooklinen focuses on bringing a hotel-quality sleep experience into your home with a more contemporary aesthetic. If you're ready to invest a bit more for a noticeable upgrade in feel and style, Brooklinen is an excellent next step.
Shop now at brooklinen.com
2. Parachute
Parachute serves up premium, eco-friendly bedding with a minimalist, California-cool vibe. Their sheets and duvet covers are crafted from high-quality materials like percale, sateen, and linen, with sets ranging from $70 to $250. Their aesthetic is timeless and effortlessly chic, focusing on neutral color palettes and impeccable textures.
Unlike Martex's traditional approach, Parachute is a more modern, eco-conscious choice for those who value sustainability without sacrificing luxury. They are a perfect pick for anyone looking to create a serene, spa-like bedroom sanctuary.
Shop now at parachutehome.com
3. Target’s Threshold
Threshold, one of Target's flagship home brands, delivers stylish and highly affordable bedding essentials. You can find everything from printed sheet sets to cozy comforters, typically priced between $15 and $60. Their designs keep up with current trends while also offering classic solids and patterns.
Much like Martex, Threshold is a fantastic option for reliable, budget-friendly bedding. The key difference is the sheer variety of styles - Threshold offers a much wider range of trendy and contemporary designs, making it easy to refresh your room's look on a dime.
Shop now at target.com
4. Casper
While famous for its mattresses, Casper also offers a fantastic collection of bedding designed with sleep science in mind. Their innovative sheets and duvet covers, priced from $50 to $200, are crafted from soft, breathable fabrics meant to help regulate temperature for a more comfortable night's sleep. The aesthetic is clean, modern, and performance-driven.
If Martex is about reliable basics, Casper is about upgrading those basics with smart technology. For sleepers who run hot or simply value hyper-comfortable, breathable fabrics, Casper's bedding is a worthwhile investment.
Shop now at casper.com
5. L.L.Bean
L.L.Bean is synonymous with durability and classic, cozy comfort. Their bedding collection, especially their legendary flannel sheets, is designed to withstand wash after wash and get softer over time. With prices from $30 up to $200 for full sets, their style is traditional, practical, and incredibly inviting.
Similar to Martex, L.L.Bean’s reputation is built on long-lasting quality. However, L.L.Bean doubles down on rugged, classic American style, making it a go-to for anyone wanting ultra-durable bedding for a cozy, cabin-like feel.
Shop now at llbean.com
6. Pottery Barn
Pottery Barn offers an upscale bedding experience with a focus on timeless elegance and luxurious materials. They sell sheets, duvets, and quilts made from high-quality fibers like Belgian flax linen and high-thread-count organic cotton. Prices start around $80 and can climb past $400 for complete sets, placing them firmly in the premium category.
Think of Pottery Barn as the more sophisticated, investment-worthy cousin to Martex. It’s for the discerning shopper who prioritizes fine fabrics and classic design and is willing to pay more for that elevated look and feel.
Shop now at potterybarn.com
7. Macy’s Hotel Collection
Want to recreate that crisp, five-star hotel bed feeling at home? Look no further than Macy’s exclusive Hotel Collection. This line offers high-thread-count sheets, duvet covers, and pillowcases known for their smooth feel and durability. With a price range of $40 to $200, it makes luxury accessible.
Like Martex, the Hotel Collection delivers excellent value and consistent quality, but with a specific focus on replicating the crisp, clean aesthetic of luxury hotel linens. It’s a great middle ground for shoppers wanting an upgrade without a huge splurge.
Shop now at macys.com
8. The Company Store
The Company Store is a haven for bedding enthusiasts, specializing in premium down comforters, high-quality sheets in various materials, and cozy blankets. Their offerings feel more tailored and luxurious, with prices ranging from $50 up to $300+ for high-end sets. They excel at craftsmanship and offer a wide array of options for every sleep preference.
While Martex provides great foundational basics, The Company Store offers a more customizable, premium experience. It's the place to go when you're looking for something specific, like an extra-warm down comforter or perfectly crisp percale sheets.
Shop now at thecompanystore.com
9. Ettitude
Ettitude creates uniquely soft and sustainable bedding from their signature CleanBamboo fabric, which has a silky-smooth feel that’s gentle on skin and hair. Collections range from $80 to $200 and are known for being breathable, hypoallergenic, and moisture-wicking. Their focus is clearly on eco-luxury and innovative materials.
This is an excellent alternative to Martex for the eco-conscious shopper. Ettitude elevates the bedding experience with a sustainable, vegan fabric that feels like silk but is as easy to care for as cotton.
Shop now at ettitude.com
10. Bed Bath & Beyond’s Wamsutta
A true classic in the bedding world, Wamsutta offers comfortable and reliable sheets, towels, and comforters known for their durability and softness. Typically priced from $20 to $80, it's a direct competitor to Martex in terms of value, practicality, and wide availability.
If you love Martex's straightforward quality and affordable price, you'll feel right at home with Wamsutta. Both brands prioritize softness and ease of care, making them excellent choices for building a functional and comfortable bedroom without any fuss.
Shop now at bedbathandbeyond.com
11. West Elm
West Elm's bedding blends modern design with a strong commitment to sustainability. Their collections feature on-trend colors, subtle patterns, and high-quality materials like organic cotton, TENCEL™, and European flax linen. Prices run from around $60 to $250, putting them in the accessible mid-range market.
Compared to Martex’s classic look, West Elm is for the design-savvy shopper. If you want bedding that looks as good as it feels and aligns with ethical sourcing practices, West Elm is a fantastic choice.
Shop now at westelm.com
12. IKEA
IKEA is the undisputed champion of ultra-affordable and functional home goods, and its bedding is no exception. With sheet sets and duvet covers often priced between $10 and $60, you can find a huge variety of simple, Scandinavian-inspired designs that are easy to mix and match.
Like Martex, IKEA is a go-to for outfitting a bed on a budget. However, IKEA leans more into a minimalist, modern aesthetic and is perfect for renters, college students, or anyone who loves versatile, no-frills designs.
Shop now at ikea.com
13. Riley Home
Riley Home crafts premium bedding from high-quality, ethically-sourced materials like organic cotton and linen, all made in artisanal European factories. Their style is timeless and sophisticated, with products priced between $80 and $250. It’s a direct-to-consumer brand that's all about bringing sustainable luxury into the bedroom.
Where Martex focuses on accessibility, Riley Home offers a more mindful luxury. For shoppers who prioritize organic materials and exceptional craftsmanship, Riley Home is a beautiful, eco-conscious step up.
Shop now at rileyhome.com
14. Frette
Frette is the pinnacle of luxury bedding, supplying fine Italian linens to the world's most prestigious hotels and residences for over a century. Made from the finest Egyptian cotton and silk, their sheets are unbelievably soft and elegant. This is a true investment, with prices starting at $150 and going into the thousands.
This isn't a direct comparison to Martex so much as an aspirational one. If you've always dreamed of sleeping in a bed swathed in pure, unapologetic luxury, Frette is the brand to splurge on.
Shop now at frette.com
15. Pinzon (Amazon Brand)
Pinzon is one of Amazon's private-label brands focused on delivering reliable home essentials at budget-friendly prices. Their bedding, including flannel, percale, and microfiber sheets, often comes in under $50 and receives high marks for comfort and durability. The value proposition is simple: good quality for a great price.
This brand is very similar to Martex in mission and price point. Pinzon is an incredibly convenient and practical option for anyone who wants dependable, affordable bedding delivered right to their door.
Shop now at amazon.com
16. Coyuchi
For over 30 years, Coyuchi has been a leader in organic and sustainable luxury bedding. They use 100% organic cotton and natural fibers to create bedding with a relaxed, earthy and incredibly soft feel. With bedding sets typically between $100 and $300, their focus is on eco-conscious craftsmanship.
Coyuchi is the ideal choice for someone who loves the comfort concept of Martex but wants to elevate it with a strict focus on organic materials and a natural, calming aesthetic. The quality and commitment to sustainability are tangible in everything they make.
Shop now at coyuchi.com
17. Linenwalas
Linenwalas is focused on providing top-quality, handcrafted bedding made from natural fibers like linen. Known for their breathable and durable linen sheets, their rustic yet refined aesthetic works beautifully in minimalist and bohemian spaces. Prices range from about $100 to $250 for their sets.
Move over cotton - Linenwalas is for those who appreciate the unique texture and heirloom quality of linen. This brand feels more artisanal and specialized than Martex, making it a wonderful pick for anyone looking to switch to natural, long-lasting fabrics.
Shop now at linenwalas.com
18. The White Company
A beloved British brand, The White Company specializes in creating understated, luxurious home goods in sophisticated, neutral palettes. Their bedding, made from premium materials like Egyptian cotton and fine linen, is renowned for its quality and timeless elegance. Sets typically range from $80 to $300+.
Think of The White Company as a more premium and style-focused version of Martex. It’s for the person who loves a classic, clean aesthetic but wants to invest in higher-quality materials for a truly refined bedroom oasis.
Shop now at thewhitecompany.com
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