If there’s one brand that has truly defined the cozy, modern farmhouse aesthetic, it’s Magnolia. Known for its warm, rustic-but-refined vibe, it's the go-to for creating a welcoming home filled with timeless furniture, decor, and unique accessories.
For those who love Magnolia’s signature style but are looking to explore similar vibes, you're in luck. We’ve found a great mix of brands that capture that same rustic charm, from high-end handcrafted pieces to incredible budget-friendly finds. Here are 27 brands like Magnolia to shop for your next farmhouse-inspired home refresh.
1. Pottery Barn
Pottery Barn is a household name for a reason, offering classic, comfortable furniture and decor that never goes out of style. Much like Magnolia, they focus on quality craftsmanship and timeless designs perfect for a rustic or farmhouse home. Their collections often feature distressed wood, soft neutral textiles, and vintage-inspired hardware that create a welcoming atmosphere.
While Magnolia often incorporates a modern twist on farmhouse, Pottery Barn leans a bit more traditional and classic. It’s an unbeatable choice if you’re looking for foundational pieces like sofas, dining sets, and bedding that feel both warm and sophisticated.
Shop now at potterybarn.com
2. Arhaus
Arhaus is the place to go for artisan-crafted, globally-inspired furniture with a strong rustic heart. They use a lot of reclaimed and natural materials, showcasing furniture and decor that feels both substantial and thoughtfully made. Their aesthetic aligns with Magnolia's love for warmth and authenticity but elevates it with a more dramatic, luxurious execution.
Expect a higher price point here, but for good reason - think stunning dining tables made from reclaimed floorboards or beautifully handcrafted upholstery. If you want to invest in a statement piece that will be the focal point of your modern farmhouse, Arhaus delivers.
Shop now at arhaus.com
3. Country Door
For farmhouse charm on a more accessible budget, Country Door is an excellent find. The brand is dedicated to country and rustic styles, offering everything from quaint furniture to cozy bedding and charming kitchenware. Their pieces often have hand-painted details, distressed finishes, and classic country patterns that feel unapologetically homey.
Compared to Magnolia, Country Door is generally more affordable and focuses on a more traditional, "country living" style. It's a fantastic resource for adding those finishing touches - like patchwork quilts, rustic wall art, or vintage-style canisters - without breaking the bank.
Shop now at countrydoor.com
4. Wyoming Decor
Specializing in authentic Western and rustic decor, Wyoming Decor is for those who want to capture a true country essence. They offer unique furniture, lighting, and accessories, many crafted from reclaimed wood and other natural elements. This is where you find rustic pieces that feel like they have a story to tell.
Their style aligns with Magnolia’s love for authenticity but with a more rugged, Western edge. If you admire the handcrafted, down-to-earth side of the farmhouse aesthetic, Wyoming Decor delivers genuine, high-quality pieces that bring that spirit home.
Shop now at wyomingdecor.com
5. The Foundry Select
The Foundry Select blends rustic and industrial elements to create a look that feels both warm and modern. You'll find furniture with weathered finishes, metal accents, and simple, sturdy silhouettes that can easily be incorporated into a farmhouse setting. They feel very similar to Magnolia in their aim to create inviting spaces.
Their key difference lies in the industrial influence - think more exposed bolts, raw metal, and factory-inspired lighting. It's the perfect brand for someone who loves the cozy aspect of farmhouse but also appreciates a slightly edgier, more eclectic design.
Shop now at foundryselect.com
6. Lodge Decor
Capturing the essence of a mountain retreat, Lodge Decor specializes in rustic, cabin-inspired pieces. Their collections are filled with warm woods, cozy textiles like plaid and sherpa, and motifs inspired by nature. They offer furniture, lighting, and accessories designed to make any room feel like a snug getaway.
While Magnolia's farmhouse is often light and airy, Lodge Decor leans into a darker, cozier aesthetic. It’s a great fit for anyone wanting to create a rustic home with a warm, enveloping "mountain lodge" feel, especially in a living room or bedroom.
Shop now at lodgedecor.com
7. Serena & Lily
Known for its breezy, coastal vibe, Serena & Lily might seem like an unlikely match, but hear us out. Their collections feature furniture and decor made from natural fibers like rattan and linen, with a casual elegance that beautifully complements a lighter, more modern farmhouse aesthetic. Think farmhouse with a lakeside or seaside twist.
Serena & Lily’s color palette is often brighter and cooler-toned than Magnolia's earthy tones, but their shared love for textural natural materials creates a nice bridge between the styles. If you're building a modern farmhouse that feels light, airy, and relaxed, their pieces integrate seamlessly.
Shop now at serenaandlily.com
8. Rejuvenation
A part of the Williams-Sonoma family, Rejuvenation is a go-to for high-quality, vintage-inspired lighting, hardware, and furniture. They are masters of creating pieces that look like authentic historical finds, making them a perfect fit for anyone styling a period-inspired or classic farmhouse.
Their quality and timelessness align perfectly with Magnolia's core values. However, Rejuvenation puts a heavy emphasis on handcrafted fixtures and classic architectural details. If you're renovating and want to add authentic character with things like schoolhouse lighting or brass cabinet pulls, this is your brand.
Shop now at rejuvenation.com
9. Lark Manor
Lark Manor, a popular collection on Wayfair, offers a vast and affordable selection of traditional cottage, rustic, and farmhouse styles. You can find everything from distressed wood dining tables and tufted headboards to charming botanic-printed curtains and classic lighting, all at very accessible prices.
Consider Lark Manor a more budget-friendly and expansive version of Magnolia's style. The sheer variety ensures you can find almost any piece you need to complete a room. It's a fantastic option for decorating a first home or furnishing a guest room with authentic farmhouse character without a huge investment.
Shop now at wayfair.com
10. Birch Lane
Birch Lane specializes in classic styles that make a house feel like a home, with a strong focus on farmhouse and traditional country aesthetics. They offer well-made furniture, timeless rugs, and classic decor designed to be loved for years. Their look strikes a great balance between refined and relaxed.
Like Magnolia, Birch Lane creates warm, family-friendly spaces with pieces that are both practical and beautiful. They excel at classic silhouettes - think farmhouse trestle tables and slipcovered sofas - making them a solid choice for foundational pieces in any comfortable, rustic home.
Shop now at birchlane.com
11. Country Cottage
If the charm of a rustic, handcrafted piece is what you love most about Magnolia, then Country Cottage is a brand to explore. They offer furniture and decor that evokes a quintessential country farmhouse feel, often with an emphasis on natural materials and vintage-inspired designs that prioritize simplicity and warmth.
Country Cottage offers a level of authenticity and homespun charm that feels deeply personal. Their style is less "modern farmhouse" and more genuine "country cottage," making it perfect for those who want their home to feel like a timeless rural retreat.
Shop now at countrycottage.com
12. Rustic Natural Home
As its name suggests, Rustic Natural Home focuses on decor and furniture made from natural and reclaimed materials. Their aesthetic is earthy, organic, and genuinely rustic, celebrating the imperfections and beauty of wood and stone. They champion eco-friendly craftsmanship in their unique pieces.
This brand shares Magnolia’s appreciation for natural materials but takes it a step further, making it the core of their identity. If sustainability and one-of-a-kind, nature-inspired pieces are important to you, this is a great brand to support.
Shop now at rusticnaturalhome.com
13. The Rustic Barn
The Rustic Barn is another fantastic source for handcrafted furniture and decor made from reclaimed wood. Their pieces have a strong farmhouse and industrial-rustic identity, built to be both beautiful and durable. Many of their items, like sliding barn doors or live-edge tables, embody the modern farmhouse look.
Similar to Magnolia, they aim to bring warmth and authenticity into the home. However, The Rustic Barn often leans more heavily into the "barn" part of the aesthetic, with substantial, rugged pieces that make a real statement.
Shop now at therusticbarn.com
14. Farmhouse Pottery
Based in Vermont, Farmhouse Pottery makes stunning, handcrafted ceramics and home goods that embody a simple, rustic way of living. While they're best known for their heirloom-quality stoneware, they also offer goods like turned-wood bowls and hand-thrown candles.
Their aesthetic is a perfect complement to Magnolia's style - they both celebrate the beauty of everyday, useful objects. While Magnolia covers a broader range of home goods, Farmhouse Pottery is where you go for those special, artisan-made kitchen and decor items that elevate the details of your home.
Shop now at farmhousepottery.com
15. Old Hickory Furniture
With a legacy spanning over a century, Old Hickory Furniture is known for creating iconic, handcrafted rustic furniture. They use hickory saplings to build incredibly durable and distinctive pieces with a classic American country and lodge feel. Their furniture is built to last for generations.
Think of them as the heritage-quality version of rustic decor. While Magnolia offers a modern interpretation, Old Hickory is the real deal when it comes to authentic, long-lasting farmhouse furniture. It's an investment, but their pieces are true heirlooms.
Shop now at oldhickory.com
16. Vermont Farmhouse
Vermont Farmhouse offers a thoughtfully curated selection of rustic furniture and cottage-style decor. Fostering a New England farmhouse vibe, their pieces often feature natural wood finishes, timeless silhouettes, and vintage-inspired designs that scream cozy and comfortable.
They share Magnolia’s goal of creating inviting, livable spaces. Their aesthetic feels particularly suited to creating a warm, rural atmosphere that's both charming and classic, much like a historic New England farmhouse.
Shop now at vermontfarmhouse.com
17. Reclaimed DesignWorks
More than just a furniture shop, Reclaimed DesignWorks specializes in architectural elements made from reclaimed wood, stone, and brick. This is where you go for wide-plank wood flooring, antique beams, fireplace mantels, or barn wood siding to give your home authentic rustic character from the ground up.
While Magnolia provides the finishing touches, Reclaimed DesignWorks offers the foundational building blocks for a true farmhouse feel. For anyone embarking on a renovation or new build, their materials are an incredible resource for adding an unbeatable layer of authenticity.
Shop now at reclaimeddesignworks.com
18. Hearth & Hand with Magnolia
This list wouldn't be complete without Magnolia's own accessible collection at Target. Hearth & Hand offers that signature Joanna Gaines style at friendly prices. The line includes everything from furniture and kitchenware to bedding and faux-greenery, with new collections released seasonally.
It’s the most direct and affordable way to get the Magnolia look. The pieces capture the same modern farmhouse vibe - neutral palettes, simple designs, and natural textures - making it easy to mix and match while staying on budget.
Shop now at target.com
19. Primitive Home
As the name suggests, Primitive Home focuses on farmhouse decor with a simpler, vintage-inspired touch. Their curated collections often feature handcrafted textiles, folk art-style decor, and furniture with a genuine antique feel. It’s all about rustic authenticity and cozy, lived-in charm.
Compared to Magnolia's more polished modern farmhouse, Primitive Home celebrates a more raw and historic aesthetic. It’s a lovely source for finding unique pieces that make your home feel like it has been lovingly curated over time.
Shop now at primitivehome.com
20. Rustic Charm
Rustic Charm offers well-made furniture and decor from reclaimed wood, emphasizing durability and timeless rustic style. Their pieces are designed to bring a sense of warmth and rural comfort into any house, whether it's a cozy cottage or a modern suburban home.
Their focus aligns well with Magnolia's aesthetic, providing sturdy, beautiful pieces that serve as a neutral backdrop for family life. Their work is a great example of simple, elegant furniture that allows the natural beauty of the wood to shine.
Shop now at rusticcharm.com
21. American Farmhouse
Specializing in classic rustic style, American Farmhouse sells decor and furniture that emphasize quality American craftsmanship. Their inventory is filled with natural materials, handcrafted details, and vintage-inspired designs that together create a genuine and welcoming farmhouse atmosphere.
They share Magnolia’s commitment to authentic, quality home goods. This brand is ideal for anyone looking to support American-made products while also achieving a timeless and charming farmhouse look.
Shop now at americanfarmhouse.com
22. Crate & Barrel
While often seen as a source for modern and contemporary design, Crate & Barrel is a fantastic place to find refined rustic pieces. Their collections feature clean lines and high-quality materials, including beautiful wood dining tables, simple iron-frame beds, and cozy, natural-fiber textiles that fit right into a modern farmhouse.
Crate & Barrel is like Magnolia’s sophisticated urban cousin. It offers a slightly cleaner, more minimalist take on rustic decor. It's perfect for someone wanting to blend the warmth of farmhouse with a sleek, modern sensibility.
Shop now at crateandbarrel.com
23. McGee & Co.
From the creative minds behind Studio McGee, this brand is a powerhouse in the modern-vintage design space. McGee & Co. blends classic styles with contemporary trends to create a look that is light, airy, and beautifully curated. You'll find rustic wood tones, textural fabrics, and chic lighting.
Their aesthetic is very similar to Magnolia's modern farmhouse, but with a brighter, more refined, and sometimes coastal touch. If you love Joanna Gaines' style but want something with a bit more polish and a designer edge, McGee & Co. is a dream come true.
Shop now at mcgeeandco.com
24. Lulu and Georgia
Lulu and Georgia is a go-to for on-trend yet timeless furniture, and their selection is a goldmine for modern rustic styles. While they offer a broad variety of aesthetics, you'll find plenty of rustic wood coffee tables, cozy textural rugs, and simple upholstered furniture that aligns with the farmhouse vibe.
Think of them as the slightly trendier, more style-forward relative of Magnolia. They’re a wonderful resource for finding a statement rug or a unique decor piece to freshen up a rustic room with a dash of contemporary flair.
Shop now at luluandgeorgia.com
25. Burke Decor
Burke Decor is an online boutique that curates furniture, lighting, and decor from hundreds of different designers and brands. It's a fantastic one-stop shop for discovering unique pieces that fit the rustic farmhouse aesthetic, from well-known brands to smaller, under-the-radar designers.
Unlike a single-brand store, Burke Decor gives you a massive selection, allowing you to create a truly layered and personal farmhouse look. It’s like a treasure hunt for those who love to mix and match to find something special.
Shop now at burkedecor.com
26. West Elm
West Elm is primarily known for its mid-century modern designs, but many of its collections beautifully incorporate rustic elements. Look for their handcrafted furniture with natural wood grains, stonewashed linen bedding, and decor pieces made from organic materials. These items blend seamlessly into a modern farmhouse interior.
It's an excellent brand for anyone who wants to mix the rustic charm of Magnolia with the clean, sleek lines of mid-century design. This creates a balanced, sophisticated space that feels both warm and modern.
Shop now at westelm.com
27. Anthropologie
Anthropologie is a haven for eclectic, bohemian, and textural home goods. While their style is more worldly, their love for artisan-made furniture, hand-carved wood pieces, faded vintage-style rugs, and unique hardware gives them a strong rustic undercurrent. They have a fantastic range of pieces that add personality to a farmhouse base.
It’s the perfect brand for the Magnolia lover who isn’t afraid of a bit of color, pattern, and whimsy. Anthropologie provides those one-of-a-kind, conversation-starting pieces that make a familiar farmhouse style feel uniquely yours.
Shop now at anthropologie.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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