If you love the simple, rustic elegance of textiles from MagicLinen, you're not alone. Their high-quality linen has a cozy, lived-in charm that makes any room feel warmer and more inviting, all without breaking the bank. It's the perfect brand for anyone who appreciates natural fibers, sustainability, and that relaxed, Hygge-inspired look.
For those looking to expand their collection of beautiful, breezy home goods, we’ve found 19 other brands that capture a similar spirit. Whether you want something more luxurious, super affordable, or with a slightly different design twist, here are some fantastic alternatives to MagicLinen.
1. Linoto
Linoto offers stunning, handmade linen goods crafted right in the USA from high-quality European flax. Known for its minimalist and rustic aesthetic, this brand is all about creating durable, timeless textiles that add natural warmth and comfort to your home, from bedding to kitchen towels. Their products get that beautiful, relaxed look over time that linen lovers adore.
While Linoto shares MagicLinen’s passion for eco-friendly, natural fibers, it often offers more customization options for a perfect fit. The price point is slightly higher, with bedding sets generally falling between $80-$200, making it a great step up for those looking to invest in bespoke-feeling pieces.
Shop now at linoto.com
2. H&M Home
For wallet-friendly and trend-forward textiles, H&M Home is a fantastic destination. They offer a huge range of linen and cotton bedding, cushions, curtains, and decor that has a distinctly Scandinavian minimalist feel. It's the perfect spot to find simple, versatile pieces to refresh your space without a big investment.
Compared to MagicLinen's artisanal focus, H&M Home is more fast-fashion, but they deliver a similar natural texture and cozy vibe. With most items under $50, it’s an excellent choice for trying out new styles or grabbing pieces for a seasonal update.
Shop now at hm.com
3. The White Company
Based in the UK, The White Company specializes in elegant, understated luxury. Their collection focuses on high-quality home goods in a soft, neutral palette, including premium linen bedding, plush towels, and cozy throws. The overall style is classic simplicity with a refined, sophisticated finish.
While MagicLinen leans into a more rustic feel, The White Company elevates that natural aesthetic to be more polished and high-end. Expect higher price points ($100–$300 for bedding), but the quality is perfect for anyone wanting a serene, timeless look.
Shop now at thewhitecompany.com
4. Havli
Havli creates beautiful, handcrafted linen and cotton textiles inspired by Scandinavian simplicity and organic living. Their product line includes bedding, towels, and home accessories made from sustainable fibers. They focus on eco-friendliness and clean, natural aesthetics.
Havli is very similar to MagicLinen in its core values but stands out with unique textures and artisanal details that give each piece a special, handmade charm. With prices ranging from $40–$150, it’s a wonderful brand for finding ethically-made textiles with a little something extra.
Shop now at havli.com
5. Serene House
For those who want their textiles to contribute to a calming atmosphere, Serene House is the perfect fit. This brand offers a curated selection of linen and cotton bedding and throws with a clear focus on wellness and relaxation. Their designs are minimalist and feature soft, muted tones to help you create your own sanctuary.
Serene House aligns perfectly with MagicLinen’s cozy, natural vibe but adds a thoughtful wellness angle. If you see your home as a true retreat, their collection, priced from $60 to $180, will help you set the mood.
Shop now at serenehouse.com
6. Bungalow
Bungalow’s home textiles blend a modern, relaxed style with a touch of boho chic. They offer linen and cotton bedding, towels, and decorative pieces in earthy tones and subtle, contemporary patterns. It’s a great source for textiles that feel both comfortable and stylishly current.
Like MagicLinen, Bungalow emphasizes natural materials and relaxed comfort, but they often incorporate more vibrant color palettes to brighten up a room. With moderate prices around $50–$150, it's a great choice for adding a cheerful, modern touch to your space.
Shop now at bungalow.com
7. Middlesex
Middlesex combines Scandinavian minimalism with rustic charm to create handcrafted linen and cotton textiles. Their collection includes everything from bedding to kitchen linens, all made from sustainable fibers with an emphasis on artisanal production.
This brand shares MagicLinen’s love for natural textures and eco-friendly practices but places a slightly stronger spotlight on its traditional craftsmanship and processes. Prices typically range from $70-$180, appealing to those who appreciate thoughtfully made goods.
Shop now at middlesex.co.uk
8. Rough Linen
Specializing in heirloom-quality linen, Rough Linen creates handcrafted bedding and home textiles designed for incredible durability and timeless style. Made from high-quality European linen, their products have a simple, understated elegance that is built to last for generations.
Compared to MagicLinen, Rough Linen feels more luxurious and substantial, with heavier-weight fabrics that are incredibly soft. This step up in quality comes with a higher price tag, generally $150–$350 for bedding sets, making it a true investment in comfort.
Shop now at roughlinen.com
9. Hush
Hush is all about creating a serene environment with its premium, breathable linen and cotton textiles designed for ultimate comfort. In addition to pillows and bedding, they offer loungewear and accessories with a minimal, calming aesthetic perfect for winding down.
While sharing MagicLinen's commitment to natural, sustainable materials, Hush introduces a modern, slightly more luxurious vibe. Their bedding generally ranges from $100–$250 and is ideal for anyone looking to turn their bedroom into a peaceful oasis.
Shop now at hushhome.com
10. LinenMe
For authentic European linen with a rustic yet refined look, LinenMe is a go-to. Their collection includes bed linens, towels, and tablecloths made from high-quality flax that highlights the fabric's natural beauty and durability. It’s casual comfort at its finest.
LinenMe is very similar to MagicLinen in its focus on traditional craftsmanship but often features a richer, more vibrant array of earthy colors. With prices in the $50–$150 range, it's a fantastic alternative for those wanting durability with a pop of color.
Shop now at linenme.com
11. Floyd
Known for modern, functional furniture, Floyd also offers a collection of minimalist home textiles that fit their design ethos perfectly. Their linen and cotton bedding features sleek, understated designs that are built to last and complement a contemporary home.
Floyd's aesthetic is definitely more modern minimalist than MagicLinen's rustic vibe, but they share a core commitment to high-quality, natural materials. If you love clean lines, their bedding, which ranges from $100–$200, is an excellent choice.
Shop now at floydhome.com
12. Kip & Co
If you want to inject some serious personality into your space, look no further than Kip & Co. This brand offers wonderfully vibrant and playful home textiles - from linen bedding to printed throws - in bold patterns and joyful colors. Their aesthetic is eclectic, youthful, and all about self-expression.
Kip & Co is the maximalist answer to MagicLinen’s more subdued palette. While the focus on quality linen is the same, this is the brand for color and pattern enthusiasts. Prices are affordable, typically falling between $50 and $150.
Shop now at kipandco.com
13. Svensk Tenn
A destination for luxury Swedish design, Svensk Tenn offers beautiful textiles that embody elegant Scandinavian style. Their high-end linen and cotton bedding often feature iconic, nature-inspired patterns originally designed by Josef Frank, blending artistry with exceptional craftsmanship.
Svensk Tenn is a more upscale and designer-focused alternative to MagicLinen, with price points reflecting its heritage ($200–$400). However, the shared dedication to top-quality natural materials will appeal to anyone who appreciates timeless beauty.
Shop now at svenskttenn.com
14. Linen & Moore
Linen & Moore delivers premium, handcrafted linen textiles with a Scandi-inspired aesthetic. Their eco-conscious collections include bedding, towels, and home accessories celebrated for their natural beauty and impressive durability. The focus is on clean-lined, simple designs that feel both modern and timeless.
This brand is quite similar to MagicLinen in its craftsmanship and use of natural fibers, but often leans into a more muted, earthy color palette for a refined and calming effect. Prices are moderate, from $80 to $180.
Shop now at linenandmoore.com
15. Ferm Living
Ferm Living excels at Scandinavian-inspired design, and their textiles are no exception. They produce a wide range of beautifully designed linen and cotton bedding, throws, and cushions that blend modern minimalism with soft, organic textures. It's style that feels both warm and effortlessly cool.
Where MagicLinen is more rustic, Ferm Living is distinctly contemporary, though both share a love for high-quality, natural materials. With prices from $70–$250, it is a great choice for giving your space an artistic, modern edge.
Shop now at fermliving.com
16. Abyss & Habidecor
For those who believe bath linens can be a work of art, Abyss & Habidecor offers pure luxury. This Portuguese brand specializes in exceptionally high-quality Egyptian cotton towels, bath mats, and robes that are incredibly soft, absorbent, and beautifully crafted into elegant, simple designs.
While much more luxury-focused and at a higher price point (over $200) than MagicLinen, they share a deep commitment to natural fibers and timeless quality. It's the ultimate upgrade for your bathroom sanctuary.
Shop now at abysshabidecor.com
17. Linen Tales
Linen Tales is dedicated to sustainable, handcrafted textiles made from high-quality European flax. Their thoughtfully designed collection of bedding, towels, and home accessories is minimal, natural, and intended to become softer and more beautiful with every wash.
Much like MagicLinen, this brand celebrates eco-conscious living and durable artisanship. Linen Tales often sets itself apart with beautifully textured weaves and small, handmade details. Prices generally land between $60 and $180.
Shop now at linentales.com
18. The Tartan Blanket Co.
While famous for their cozy lambswool and cashmere blankets, The Tartan Blanket Co. also offers a range of beautifully crafted home textiles that fit a natural, rustic aesthetic. Their products focus on sustainability, using natural fibers to create pieces with a classic, warm, and inviting feel.
This brand shares MagicLinen’s passion for natural materials and understated style, making it a perfect match for anyone wanting to build a cozy, authentic home. With a price range of $50-$150, their goods bring a touch of Scottish comfort to any interior.
Shop now at thetartanblanketco.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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