If you've ever slept on a Luxe Pillow, you know it's hard to go back. The brand has built a huge fan base by delivering that plush, sink-right-in comfort you usually only find at high-end hotels, making every night feel like a mini-vacation.
Known for their dreamy blend of soft, premium materials and rock-solid support, Luxe Pillows are a go-to for anyone serious about getting a restful night's sleep. For those who love that ultra-comfortable feel but are curious about what else is out there, here are 17 similar brands that deliver ultimate comfort.
1. Brooklinen
Brooklinen delivers a full suite of high-quality sleep accessories, famous for their "internet-famous" sheets but excelling just as much with their pillows. Offering styles in down, down-alternative, and memory foam, they focus on that same blissfully comfortable, hotel-quality sleep experience that Luxe Pillow fans adore. Their pillows generally range from $50 to $150, making them slightly more accessible without sacrificing that premium feel.
If you love the simple luxury of Luxe Pillow but want to explore a brand with a wider range of bedding options, Brooklinen is a fantastic starting point. It’s like a one-stop-shop for a complete bedroom refresh, offering similar quality in a cozy, approachable package.
Shop now at brooklinen.com
2. Parachute
Parachute is an editor-favorite lifestyle brand known for its effortlessly chic aesthetic and focus on natural, sustainable materials like European flax linen and Turkish cotton. Their pillows, priced from $70 to $180, are crafted for comfort with an eye toward minimalist design and wellness. They share Luxe Pillow's dedication to premium quality, but with a distinct emphasis on eco-friendly production and a breezy, California-cool vibe.
Choose Parachute if you're looking for that luxurious, high-end pillow feel but want your bedroom centered around mindful materials and simple elegance. They prove that sustainability and sophisticated comfort can go hand-in-hand.
Shop now at parachutehome.com
3. Saatva
While famous for its luxury mattresses, Saatva brings the same engineering expertise to its pillows. Priced around $80 to $150, their pillow collection features materials like memory foam, organic latex, and innovative pillow-in-pillow designs for adjustable firmness. Like Luxe Pillow, Saatva delivers a decidedly high-end, hotel-like experience.
What sets Saatva apart is its focus on ergonomic health and customizable support. If you want luxury that's also tailored to your specific sleeping style and support needs, Saatva's pillows are a perfect choice.
Shop now at saatva.com
4. The Company Store
For decades, The Company Store has been a trusted source for high-quality bedding with a classic, cozy feel. Their pillow selection is extensive, with prices from $40 to $180 and a huge variety of down and down-alternative fills. They match Luxe Pillow in their commitment to quality materials and craftsmanship but lean into a more traditional, homey aesthetic rather than modern minimalism.
If you're after timeless comfort and appreciate a brand with a strong heritage of quality, The Company Store offers that same premium feel with a touch of comforting nostalgia.
Shop now at thecompanystore.com
5. Casper
A true pioneer in the direct-to-consumer sleep space, Casper applies its innovative genius to pillows that expertly blend softness and support. Their pillows, typically in the $60 to $150 range, combine materials like memory foam with plush outer layers for a responsive-yet-cradling feel. Casper is especially known for features like temperature regulation to enhance your sleep quality.
Casper shares Luxe Pillow's modern aesthetic and ease of purchase, making it ideal for those who love that hotel-inspired comfort but also appreciate the science and technology that goes into a great night's sleep.
Shop now at casper.com
6. Buffy
Buffy makes bedding that’s gentle on both you and the planet. Known for its use of sustainable materials like eucalyptus fibers and recycled fabrics, Buffy’s pillows are ultra-soft, breathable, and cooling. Ranging from about $80 to $120, they hit that mid-to-high price point and deliver on the promise of luxurious, cloud-like comfort.
If the eco-conscious side of bedding is important to you, Buffy is the perfect alternative. You get the same premium, plush feel as Luxe Pillow, but with the added peace of mind that comes with environmentally friendly materials.
Shop now at buffy.co
7. West Elm
West Elm is your destination for modern design, and their bedding collection is no exception. With pillow prices between $50 and $200, you'll find everything from simple down-alternatives to luxe European down fills, all wrapped in chic, stylish fabrics. Their aesthetic elevates any bedroom into a thoughtfully curated space.
Compared to Luxe Pillow, West Elm offers a similar level of quality and comfort but with a much bigger focus on design and trends. It's the ideal choice for someone who wants their pillow to feel incredible and look just as good.
Shop now at westelm.com
8. Loom & Leaf by Saatva
Loom & Leaf, Saatva's premium memory foam line, extends its "deep comfort" philosophy to its pillows. Priced between $100 and $180, these pillows are made for optimal spinal alignment and pressure relief. They feature cooling gel technology and high-density foam, perfect for sleepers who need that extra level of support without sacrificing plushness.
Like Luxe Pillow, Loom & Leaf is squarely in the luxury camp, selling more than just a pillow - they're selling a superior sleep experience. It's a great match for those who prioritize the health benefits of a supportive pillow.
Shop now at saatva.com/bedding/loom-and-leaf-pillow
9. Nest Bedding
Nest Bedding strikes a great balance between natural materials and customizable comfort. With pillows in the $70 to $160 range, they offer down, down-alternative, and unique hybrid options like their Easy Breather Pillow, which has an adjustable fill. Nest Bedding matches Luxe Pillow's focus on quality but adds a layer of organic craftsmanship and personalization.
Consider Nest Bedding if you want to dial in the perfect loft and feel for your pillow while sticking to thoughtful, eco-friendly materials.
Shop now at nestbedding.com
10. Allswell
Allswell has mastered the art of affordable luxury. Their mission is to make great design accessible to everyone, and their plush, supportive pillows live up to that promise. With most options falling between $30 and $80, Allswell offers up a similar contemporary vibe to Luxe Pillow but at a much friendlier price point.
If you're on a tighter budget but unwilling to compromise on that sink-in, hotel-style comfort, Allswell is an unbeatable option. It's proof that a good night's sleep doesn't have to break the bank.
Shop now at allswellhome.com
11. Snowe
Snowe is all about "thoughtful design for a life lived." Their home essentials, including bedding, are minimalist, elegant, and built to last. Their pillows, priced from $90 to $200, are crafted from premium materials for a feel that’s reminiscent of a five-star hotel. Snowe’s entire vibe is about luxurious simplicity.
Much like Luxe Pillow, Snowe appeals to a discerning shopper who appreciates quality, sophistication, and function over flashy trends. If you're building a bedroom retreat with clean lines and premium materials, Snowe will fit right in.
Shop now at snowe.com
12. Coyuchi
Coyuchi takes sustainability to the next level with its GOTS-certified organic bedding. Their plush, eco-friendly pillows are typically priced between $100 and $200, showcasing fibers like organic cotton and latex. They merge impeccable craftsmanship with a deep commitment to environmental and social responsibility.
While sharing a similar luxury price point with Luxe Pillow, Coyuchi is the go-to for the truly eco-conscious consumer. If you want indisputable proof that your bedding is natural, organic, and ethically made, Coyuchi delivers in spades.
Shop now at coyuchi.com
13. Pillows.com
Just trying to find that one pillow you loved from a recent hotel stay? Pillows.com is your secret weapon. They are a massive online retailer offering an almost endless array of pillows from different brands and manufacturers at every price point ($20 to $150). You can shop by fill, firmness, or even by hotel collection.
Pillows.com shares Luxe Pillow’s commitment to offering a better night’s sleep through quality materials, but its key differentiator is variety. If personalization and breadth of choice are your main drivers, this is the place to search.
Shop now at pillows.com
14. Cocoon by Sealy
From one of the biggest names in mattresses, Cocoon by Sealy brings a tech-forward approach to pillows. Priced around $50 to $120, their memory foam pillows are engineered for supportive comfort and excellent temperature regulation. They focus on delivering ergonomic sleep support that adapts to your body.
Cocoon provides the comfort standards you'd expect from a brand in this category, similar to Luxe Pillow, but with a greater emphasis on sleep technology and the backing of a legacy brand like Sealy.
Shop now at cocoonbysealy.com
15. The White Company
The White Company specializes in elegant, beautifully designed homewares, predominantly in a palette of whites, creams, and grays. Its luxurious pillows, ranging from $80 to $200, are crafted from high-quality fabrics and are designed to create a serene and restful bedroom sanctuary.
Both Luxe Pillow and The White Company serve customers who value sophisticated, understated style and superior quality. If you are curating a calm, refined, and minimalist bedroom aesthetic, The White Company's offerings are a perfect match.
Shop now at thewhitecompany.com
16. Ettitude
Ettitude's claim to fame is its signature CleanBamboo fabric, a sustainable material that’s feathery soft, breathable, and hypoallergenic. Their pillows ($60 to $150) feel silky smooth against the skin and are celebrated for their eco-credentials. The brand merges a luxurious feel with innovative fabric technology.
Ettitude offers that same premium comfort you find with Luxe Pillow but stands out with its unique, bamboo-derived material. It’s an ideal choice for anyone looking for that high-end, silky soft feel with a sustainable twist.
Shop now at ettitude.com
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