If you're a fan of Lovely Linen, you've likely fallen for its high-quality, natural textiles that bring a cozy, relaxed vibe to any space. The brand masters that effortlessly chic, Scandinavian-inspired look that feels both comfortable and timeless.
For those who love that lived-in linen feel but are curious about other options, you're in luck. Whether you're seeking ultra-sustainable fabrics, a more luxurious feel, or budget-friendly finds, here are 18 similar brands that are perfect for creating your dream cozy home.
1. Parachute
Parachute is a top destination for premium, minimalist home textiles made from natural materials like linen and Turkish cotton. Their bedding, throws, and towels are all about simple comfort and durability, featuring chic, muted earth tones that create a serene atmosphere in any room.
Like Lovely Linen, Parachute focuses on high-quality, breathable fabrics and an understated look. However, Parachute often brings in a more contemporary, globally inspired feel to its collections, setting it apart from Lovely Linen's rustic Scandinavian style.
Shop now at parachutehome.com
2. The White Company
Specializing in luxurious and classic home goods, The White Company offers elegant linen bedding and textiles known for their exceptional quality. Their aesthetic is refined and minimalist, centered almost exclusively on a neutral palette to create a clean, sophisticated, and calming environment.
While sharing a love for cozy, high-quality textiles, The White Company presents a more boutique feel with a slightly higher price point than Lovely Linen. It’s perfect for anyone wanting to invest in timeless, almost hotel-like luxury for their home.
Shop now at thewhitecompany.com
3. H&M Home
For on-trend home textiles without the high price tag, H&M Home is an excellent resource. They offer a great selection of linen bedding, cushion covers, and table linens that align with current fashions and color palettes, making style refreshers accessible for everyone.
While Lovely Linen is about timeless investment pieces, H&M Home focuses on affordability and keeping up with the trends. You can still find beautiful natural fiber options here, which makes it a great place to experiment with new styles without a big commitment.
Shop now at hm.com
4. Citta Design
Based in New Zealand, Citta Design creates beautiful home textiles with a relaxed, minimalist vibe. Their linen bedding and cushions come in earthy tones and feature subtle textures, all produced with sustainability in mind. Their aesthetic feels both grounded and thoughtfully designed.
If you appreciate the Scandinavian simplicity of Lovely Linen but are drawn to a more eclectic, boho-chic look, Citta Design is for you. They blend that clean style with handcrafted details that give their products a unique, global-inspired personality.
Shop now at cittadesign.com
5. Havly
Havly specializes in premium linen and cotton textiles built on a foundation of quality, simplicity, and sustainability. With a neutral palette and clean lines, their bedding and table linens are designed to be both elegant and durable, making daily rituals feel a little more special.
Much like Lovely Linen, Havly is perfect for creating a relaxed, cozy atmosphere. The main distinction is their slightly more contemporary edge, making them a great fit for modern homes that still prioritize natural textures.
Shop now at havly.co
6. Ferm Living
Danish brand Ferm Living is a go-to for Scandinavian-inspired design with a twist. Their home textiles, from linen throws to cushions, often feature innovative prints, interesting textures, and a sophisticated color palette that feels very current.
While Lovely Linen offers a more classic, rustic Scandi look, Ferm Living leans into the more graphic and contemporary side of a Nordic aesthetic. It's the perfect brand if you love minimalist design but aren't afraid of a subtle pattern or a unique design detail.
Shop now at fermliving.com
7. Ettitude
Ettitude's claim to fame is its innovative bamboo lyocell textiles, which are silky-soft, hypoallergenic, and highly sustainable. Their sheet sets, pillowcases, and duvet covers are praised for feeling incredibly gentle on your skin, while remaining breathable and thermoregulating.
Compared to the classic textured feel of linen from brands like Lovely Linen, Ettitude offers a completely different experience - one that feels cool, smooth, and more like silk. It’s an interesting and super-soft alternative for the eco-conscious shopper.
Shop now at ettitude.com
8. West Elm
West Elm is a powerhouse for modern and contemporary home goods, and their textile collection is no exception. You can find everything from linen bedding to velvet curtains, often featuring collaborations with independent designers and a focus on ethically sourced materials.
West Elm similarly values high-quality, sustainable materials, but offers a much broader range of styles than Lovely Linen, from mid-century modern to boho-chic. It’s an ideal stop if you want to mix and match different textures and aesthetics.
Shop now at westelm.com
9. Serena & Lily
Serena & Lily embodies a breezy, coastal look that feels both luxurious and relaxed. Their high-end home textiles, including premium linen bedding and throws, often feature signature patterns in a light and airy color palette of blues, whites, and sandy neutrals.
If Lovely Linen sits at the intersection of Scandinavian simplicity and rustic comfort, Serena & Lily is its luxe, Californian cousin. Expect a higher price point but also intricate details and a refined craftsmanship that elevates casual comfort to an art form.
Shop now at serenaandlily.com
10. Boll & Branch
With a strong commitment to ethical production, Boll & Branch is known for its buttery-soft organic cotton and linen home textiles. The brand champions fair labor practices and traceability, so you can feel good about where your bedding comes from.
Boll & Branch shares an eco-friendly ethos with Lovely Linen, but with a sharper focus on organic certifications and social responsibility. Their aesthetic is classic and simple, appealing to those who prioritize pure materials and timeless design.
Shop now at bollandbranch.com
11. HAY
Known for making everyday objects more beautiful, Danish design brand HAY offers contemporary textiles with a playful touch. While they make wonderful minimalist pieces, they aren’t afraid to use bold color and geometric patterns in their throws, cushions, and bedding.
HAY and Lovely Linen both share a connection to Scandinavian design, but HAY interprets it with a youthful, modern energy. It's a great choice when you want that clean, functional aesthetic with an unexpected pop of color or personality.
Shop now at hay.dk
12. Linum
Linum is a legacy Swedish brand that celebrates the traditional craft of working with linen. Their collections of bedding, table linens, and towels showcase high-quality craftsmanship and a timeless Scandinavian elegance that is designed to be passed down through generations.
Where Lovely Linen has a more casual, lived-in vibe, Linum feels a bit more refined and structured. It’s an investment in heirloom-quality pieces that carry a sense of heritage and enduring style.
Shop now at linum.com
13. Caldwell & Co.
For those looking for true luxury, Caldwell & Co. delivers with handcrafted linens and bespoke home textiles. They focus on artisanal quality, lush textures, and exclusive designs, making each piece feel special and custom.
Caldwell & Co. operates in a higher, more luxe tier than Lovely Linen, appealing to a customer who wants bespoke details and the ultimate in craftsmanship. It’s the brand you turn to for that one-of-a-kind, statement piece.
Shop now at caldwellco.com
14. Linen & Moore
Striking a balance between quality and value, Linen & Moore provides affordable natural linen bedding and accessories perfect for everyday use. Their style is simple and clean, designed for easy layering to create a relaxed and inviting home environment.
Linen & Moore captures the same focus on natural materials and an easygoing style as Lovely Linen, but at a more accessible price point. They are an amazing option for getting that soft, authentic linen look without the premium investment.
Shop now at linenandmoore.com
15. Rough Linen
Rough Linen makes handcrafted, exceptionally durable linen essentials designed for longevity. Their aesthetic is wonderfully rustic and natural, celebrating the authentic texture and strength of pure linen that just gets better over time.
Compared to Lovely Linen’s softer initiation, Rough Linen has a more robust, heirloom feel right from the beginning. This dedication for unprocessed flax materials is what sets them apart in providing strong and beautifully textured pieces that feel truly artisanal.
Shop now at roughlinen.com
16. Morrow Soft Goods
Morrow creates high-end textiles that focus on minimalist, understated luxury. Made from natural fibers like linen and cotton, their throws, bedding, and rugs are known for their exceptional quality and subtle beauty. Their sustainable linens, woven and dyed in Portugal, feel incredibly soulful.
If you're drawn to Lovely Linen's aesthetic but can invest in a more high-end feel, Morrow fills the niche nicely. Think of them as the slightly more sophisticated, modern bohemian counterpart, perfectly blending sleek design with laid-back comfort.
Shop now at morrowsoftgoods.com
17. Havenly
While known as an online interior design service, Havenly also offers a curated shop featuring high-quality home textiles. Their collections, including in-house designs, focus on cozy, contemporary styles that are vetted by professional designers.
Havenly shares the cozy, accessible DNA of Lovely Linen, but with the added bonus of styling support. It’s a great choice if you not only want to buy a linen duvet but also get expert advice on how to put your whole bedroom look together.
Shop now at havenly.com
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