If you're a fan of Loftie’s unique approach to making tech both beautiful and wellness-focused, you've landed in the right spot. Their smart alarm clocks perfectly blend minimalist design with features that genuinely help you sleep better, from soothing soundscapes to gentle, natural wake-up alarms.
But they aren't the only ones creating technology that looks as good on your nightstand as it functions in your life. For those who love Loftie’s thoughtful design and wellness-first mindset, here are 18 similar brands hitting the mark with smart, stylish home tech worth exploring.
1. Hatch
Hatch is a leader in the smart sleep device space, offering multifunctional systems that combine a smart alarm, sound machine, and wellness features into one sleek package. With a soft, modern aesthetic, their products are designed to blend seamlessly into your bedroom. They are best known for customizable light and sound combinations that help you build a calming sleep routine.
Similar to Loftie, Hatch is laser-focused on sleep wellness, but it stands out with its powerful integrated lighting designed to support your body's natural circadian rhythm. A bit more comprehensive and priced slightly higher at $130 to $200, Hatch is a great choice if you want an all-in-one sleep solution.
Shop now at hatch.co
2. SONNEN
SONNEN is all about sleek, minimalist alarm clocks and wellness gadgets that feel more like decor than tech. Their products feature intuitive interfaces, gentle wake-up lighting, and calming ambient sounds perfect for a modern bedroom. If you believe less is more, SONNEN's simple and elegant aesthetic is for you.
Compared to Loftie, SONNEN strips things back even further, emphasizing pure minimalist design with core features focused on creating calming routines. With prices generally between $80 and $150, they offer a super stylish and affordable alternative for design purists.
Shop now at sonnen.co
3. Casper
While famous for its mattresses, Casper has expanded into smart home tech with products like the Glow Light. Their tech features a modern, Scandinavian-inspired design language and smart features like adjustable brightness that you can control with a gesture. Casper’s goal is to create products that enhance sleep quality with a clean, friendly look.
Casper's Glow Light shares Loftie’s goal of improving sleep through elegant, user-friendly design, but with a primary focus on light rather than sound. Prices range from around $50 for smaller accessories to over $200 for bundles, making it an accessible entry point into smart sleep tech.
Shop now at casper.com
4. Glo
Glo specializes in smart sleep lights and alarm clocks that harness the power of natural light therapy and soothing sounds. Their products have a minimalist, contemporary style, often incorporating soft colors and subtle design details. The main idea behind Glo is to create a more natural wake-up and wind-down experience.
Just like Loftie, Glo is centered on wellness and enhancing sleep, but they place a much heavier emphasis on using light to guide your routines. Their collection typically runs between $100 and $180, ideal for anyone looking to incorporate light therapy into their day.
Shop now at glolighting.co
5. Philips Hue
Philips Hue is a giant in the smart lighting world for a reason. Their system of customizable, app-controlled LED bulbs and fixtures allows you to create completely personalized lighting scenes. You can sync them with your alarm to simulate a natural sunrise or program them to dim in the evening to help you wind down.
While not a dedicated sleep device like Loftie, Philips Hue's ecosystem lets you build a smarter bedroom environment tailored to your sleep schedule. It’s an incredibly versatile alternative if ambiance is your top priority. Prices vary widely, from $20 for a single bulb to several hundred dollars for starter kits and fixtures.
Shop now at philips-hue.com
6. Aromatech
Aromatech adds another sensory layer to home wellness with its lineup of smart diffusers and aromatherapy devices. Featuring sleek, modern designs, their diffusers integrate with home automation systems and allow you to schedule scent diffusion, helping to create a relaxing and sleep-promoting atmosphere.
Where Loftie focuses on sound and alarm functionality, Aromatech champions the power of scent for relaxation. It’s a perfect complement or alternative if you find aromatherapy particularly effective for stress relief. Expect prices to range from $80 to $200 for their stylish diffusers.
Shop now at aromatechscent.com
7. Nest (Google Nest)
Google Nest offers a whole ecosystem of smart home devices, and their Nest Hub smart displays make for fantastic bedside companions. They serve as great alarm clocks with customizable morning routines, sunrise alarms, and a clean interface that integrates seamlessly with your other smart gadgets.
The Nest Hub is much more powerful than a Loftie clock, offering features that go far beyond sleep, like controlling your thermostat or playing videos. If you’re looking for a multifunctional device that can anchor your smart bedroom, a Nest Hub is a practical and stylish choice, with prices starting around $50.
Shop now at store.google.com
8. Lifx
Much like Philips Hue, Lifx offers a suite of smart LED lighting solutions that can totally transform your bedroom. Known for their vibrant colors and custom scenes controlled via an app, their lights are perfect for setting a relaxing or energizing mood. You can easily integrate them with voice assistants for hands-free control over your sleep sanctuary.
Lifx is another brand for those who want to use adjustable, intelligent lighting to achieve Loftie's ambiance goals. Their versatility makes them a great option for creating personalized wake-up and wind-down routines, with bulbs ranging from $20 to $100+.
Shop now at lifx.com
9. Hatch Restore
The Hatch Restore is the brand's flagship product, packing a smart alarm, reading light, sound machine, and meditation guide into one beautiful bedside device. Its soft, rounded design and fabric details give it a warm, tactile feel, while the powerful app lets you build personalized routines for waking up and falling asleep.
Restore is hyper-focused on sleep hygiene and wellness, making it a very direct competitor to Loftie. The key difference is Restore’s signature sunrise alarm, which uses gradually brightening light to wake you up. Priced around $130, it’s a powerhouse for serious sleep enthusiasts.
Shop now at hatch.co
10. Snooz
Snooz specializes in high-quality sound machines that generate soothing, fan-based white noise to help you fall asleep and stay asleep. Their devices are praised for their simple, effective design and ability to mask disruptive sounds, making them a must-have for light sleepers in noisy environments.
While less feature-heavy than a Loftie clock, Snooz excels at its single purpose: creating the perfect sound environment for rest. If your main concern is blocking out noise, their elegant and effective machines are a fantastic choice, typically priced between $50 and $120.
Shop now at getsnooz.com
11. Casper Glow
The Casper Glow is a portable, rechargeable smart light designed specifically for bedtime routines. Its magic lies in its simplicity: it emits a warm, soft light that you can adjust with a twist or a wiggle. Set it up to dim gradually as you fall asleep and brighten gently to wake you in the morning.
Compared to Loftie, the Glow is all about calming light rather than sound or alarms. It shares the same philosophy of using simple, beautiful tech to create a better sleep environment. It's a perfect companion piece for your existing setup, priced right around $100.
Shop now at casper.com
12. iHome
A longtime player in the bedside audio space, iHome produces a wide variety of smart alarm clocks and sleep sound machines. Their products often feature Bluetooth speakers, charging ports, and customizable alarms, all wrapped in contemporary designs that fit well in most decors.
iHome devices share a similar purpose with Loftie but tend to be more tech and gadget-focused and less overtly wellness-driven. They are a versatile, budget-friendly option for someone looking for a practical, all-in-one bedside hub, with prices from $40 to $150.
Shop now at ihomeaudio.com
13. Blueland
Known primarily for their eco-friendly cleaning supplies, Blueland has branched out with a line of smart diffusers made from sustainable materials. Their sleek, minimalist diffusers are designed to promote wellness and relaxation through customized scents, aligning with a clean, conscious lifestyle.
While their function is entirely different, their beautiful, eco-conscious design shares Loftie’s ethos of bringing intentional, stylish products into the home. It's an excellent pick if you want your wellness tech to also be a vote for sustainability, with diffusers in the $80-$150 range.
Shop now at blueland.com
14. Nanoleaf
Nanoleaf creates innovative, custom light panels that are part art, part technology. Their modular light systems allow you to design your own wall layouts and can be programmed for everything from dynamic mood lighting to gentle sunrise simulations. It's lighting as a creative expression.
Nanoleaf takes the ambient lighting concept to another level. They share Loftie's focus on combining aesthetics with wellness but appeal to a more tech-savvy, DIY-oriented user. If you want to make a statement, Nanoleaf systems range from $150 to $250+.
Shop now at nanoleaf.me
15. Molekule
Molekule designs premium smart air purifiers that are as effective as they are beautiful. Their sleek, minimalist devices integrate seamlessly into smart home systems and work to destroy pollutants, allergens, and viruses, creating a healthier indoor environment that can contribute to better sleep.
Although it isn't an alarm clock, Molekule's dedication to understated design and overall home wellness strongly aligns with the Loftie philosophy. It’s a high-end investment in a healthy home, with purifiers ranging from $400 to $800.
Shop now at molekule.com
16. Snoozz
Snoozz offers minimalist smart alarm clocks designed for a straightforward, gentle wake-up. Their products include features like customizable sounds and simple, intuitive interfaces housed in a clean, modern aesthetic perfect for streamlined, contemporary bedrooms.
Similar to Loftie in its approach to waking you up better, Snoozz has a bit less emphasis on the broader "wellness" features and more of a focus on a high-quality, elegant alarm experience. Their products are a great choice for modern minimalists and are priced from around $60-$130.
Shop now at snoozz.co
17. Ember
Famous for their smart mugs that keep your coffee at the perfect temperature, Ember also thinks about creating the right environment. They’ve developed smart lighting products that can be programmed for things like sunrise simulations, helping you control the ambient character of your space for optimal comfort.
While mugs are their core business, Ember's foray into lighting shows a shared interest with Loftie in using technology to enhance personal comfort and daily routines. Their products, priced between $80-$200, are for those who appreciate tech that thoughtfully refines everyday experiences.
Shop now at global.ember.com
18. Eve
Eve builds a whole range of sleek, modern smart home accessories that are deeply integrated with the Apple HomeKit ecosystem. Their lineup includes products like smart light strips and sleep trackers that help you monitor and improve your rest while maintaining a cohesive, sophisticated tech aesthetic.
Eve's products offer a great Loftie alternative for dedicated Apple users who want all their devices to work together seamlessly. Their focus is less on a single standalone device and more on building an interconnected smart home that supports your wellness. Prices for their products range from $50 to $200.
Shop now at evehome.com
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