If you're a fan of creating spaces that feel both stylish and incredibly lived-in, you’re probably familiar with Loaf. The brand has mastered the art of cozy, relaxed bedding, using soft linens and brushed cottons to give any bedroom that effortlessly comfortable, warm-and-inviting feel.
Loaf's British-inspired, laid-back charm is all about making your home a sanctuary. For anyone who loves that warm, rustic-meets-modern style and quality you can feel, we've found 25 similar brands that nail that cozy-chic aesthetic. Here are some fantastic alternatives to check out for your next bedding refresh.
1. The White Company
The White Company is all about understated luxury and timeless style. Their bedding collections are famously soft and elegant, crafted from high-quality materials like Egyptian cotton, linen, and silk in a calming, neutral palette. They create pieces that are designed to last, focusing on impeccable craftsmanship and serene aesthetics.
Think of them as the more refined, classic sibling to Loaf. While both prioritize premium comfort and quality materials, The White Company leans into minimalist sophistication rather than Loaf’s more rustic, laid-back feel. If you want a hotel-like sanctuary at home, this is your brand.
Shop now at thewhitecompany.com
2. H&M Home
For trend-forward bedding that won't break the bank, H&M Home is a fantastic resource. They offer a constantly changing selection of duvet covers, sheets, and cushions in styles ranging from minimalist to boho-chic, often featuring textured weaves and seasonal prints.
It’s the perfect place to experiment with new styles without a huge commitment. H&M Home captures Loaf's comfortable, unstuffy vibe but with a focus on affordability and fast-fashion trends, making it easy to refresh your space whenever the mood strikes.
Shop now at hm.com
3. Parachute
Parachute is an online favorite for premium, cozy bedding essentials. They specialize in high-quality linen, percale, and sateen fabrics designed for ultimate comfort and durability. Their aesthetic is minimalist and modern, with a color palette inspired by nature that's both calming and sophisticated.
Like Loaf, Parachute is built on the idea that comfort is key. The main difference is Parachute's stronger focus on classic bedding essentials and eco-conscious construction, offering a modern, Californian-cool take on relaxed living.
Shop now at parachutehome.com
4. Coyuchi
If you love natural materials and an earth-friendly ethos, Coyuchi is for you. This brand is known for its luxurious organic bedding crafted from sustainably sourced cotton, linen, and wool. Their designs celebrate natural textures and earthy tones, giving any space a relaxed, rustic-chic appeal.
Coyuchi shares Loaf's commitment to comfortable, high-quality materials, but they place a much heavier emphasis on organic and eco-conscious production. Their vibe is a bit more rustic and nature-inspired, perfect for creating a truly tranquil bedroom.
Shop now at coyuchi.com
5. West Elm
West Elm offers stylish, modern bedding that blends contemporary design with cozy livability. You’ll find everything from mid-century modern-inspired prints to boho-textured quilts, all crafted with a focus on fair trade practices and sustainability. Their materials, like TENCEL™ and organic cotton, offer softness with a conscience.
West Elm is very similar to Loaf in its relaxed yet stylish approach, providing good quality at a mid-range price point. However, West Elm leans more into current design trends and modern silhouettes, while Loaf maintains a more timeless, British-countryside charm.
Shop now at westelm.com
6. Serena & Lily
Serena & Lily delivers a fresh, coastal-inspired take on relaxed luxury. Known for their breezy aesthetic, their bedding collections feature high-quality linens, textured cottons, and soothing color palettes. It’s all about creating a light, airy, and inviting bedroom that feels like a permanent vacation.
This brand shares Loaf's penchant for creating an approachable, upscale feel. The difference is in the style - Serena & Lily leans heavily into a clean, sophisticated coastal aesthetic, whereas Loaf's vibe is warmer, cozier, and more rustic.
Shop now at serenaandlily.com
7. McGee & Co.
From the design firm Studio McGee, McGee & Co. offers beautifully curated bedding that feels both timeless and fresh. Their collections are defined by muted tones, rich textures, and classic patterns perfect for layering. The overall aesthetic is warm, inviting, and effortlessly elegant.
McGee & Co. provides a similar "designed but approachable" feel to Loaf, focusing on creating spaces that are both beautiful and livable. However, their style is a bit more refined and structured, blending traditional elements with clean, modern lines.
Shop now at mcgeeandco.com
8. Anthropologie
For those who love bedding with personality, Anthropologie is the ultimate destination. Their collections are eclectic, romantic, and bohemian, filled with vibrant prints, detailed embroidery, and textured quilts. It’s the perfect place to find statement pieces that feel artistic and unique.
Like Loaf, Anthropologie encourages a layered, cozy aesthetic. But while Loaf sticks to relaxed simplicity, Anthropologie embraces a more whimsical, maximalist, and vintage-inspired look that instantly adds character to any room.
Shop now at anthropologie.com
9. The Citizenry
The Citizenry works with artisans from around the world to create handcrafted bedding from ethically sourced, premium materials. Their collections showcase rich textures, earthy colors, and modern global designs. Each piece tells a story, making your bedroom feel personal and curated.
The Citizenry shares Loaf’s passion for quality materials and inviting comfort, but with a distinct focus on artisanal craftsmanship and global style. If you want cozy bedding with a worldly, story-rich vibe, The Citizenry is an excellent choice.
Shop now at the-citizenry.com
10. Bloomingville
Specializing in Scandinavian design, Bloomingville creates bedding that blends cozy hygge comfort with clean minimalism. You’ll find textural throws, soft linen duvet covers, and cushions in neutral palettes with simple, stylish patterns. Their look is effortlessly calming and chic.
Bloomingville offers the same inviting and relaxed feel as Loaf but through a distinctly more modern and minimalist Scandinavian lens. It's perfect for achieving that coveted blend of warmth and simplicity.
Shop now at bloomingville.com
11. Boll & Branch
Boll & Branch is known for its incredibly soft, 100% organic, and ethically sourced bedding. They focus on creating simple, timeless essentials - like sheets, pillowcases, and duvet covers - that are designed for longevity and supreme comfort. Their fabrics are exceptionally touchable and only get better with time.
Much like Loaf, Boll & Branch puts a major emphasis on high-quality natural fabrics. However, Boll & Branch is more of a luxury essentials brand, concentrating on the perfect organic cotton sheets rather than Loaf’s broader range of rustic home furnishings.
Shop now at bollandbranch.com
12. L.L.Bean
L.L.Bean is a classic for durable, cozy bedding built for comfort and longevity. Famous for their beloved flannel sheets, their collection also includes percale, premium Supima cotton, and cozy quilts. The style is traditional American comfort through-and-through.
L.L.Bean shares Loaf's focus on practical, relaxed bedding that makes you want to curl up and stay awhile. The main difference is the aesthetic: Loaf has a modern British-countryside feel, while L.L.Bean leans into a more rugged, preppy, all-American style.
Shop now at llbean.com
13. Urban Outfitters Home
Urban Outfitters Home provides trendy, youthful bedding options, perfect for expressing personality. Their collections often feature bold graphics, playful patterns, and a wide array of textures, from washed cotton to chenille. It's an affordable go-to for boho, eclectic, and retro styles.
While sharing Loaf’s informal and comfortable approach, Urban Outfitters is decidedly more playful, trend-driven, and geared toward a younger demographic. It's a great spot to find fun pieces to mix in with more classic basics.
Shop now at urbanoutfitters.com
14. Ferm Living
Ferm Living brings a Danish design sensibility to bedding, combining soft, organic fabrics with sophisticated patterns and colors. Their collections often feature subtle geometric prints, rich textures, and a harmonious, earthy color palette, perfect for a cozy yet modern bedroom.
This brand aligns with Loaf's emphasis on creating a comfortable, stylish home. Ferm Living, however, achieves this with a more graphic, contemporary, and distinctly Scandinavian design language that feels both calm and artistic.
Shop now at fermliving.com
15. Made.com
Made.com offers design-led bedding and home textiles at accessible price points. Their style is distinctly modern and often minimalist, featuring chic color-blocking, textured weaves, and original prints from emerging designers. It's a fantastic source for bedding that looks much more expensive than it is.
Both Made.com and Loaf offer a stylish, trend-aware perspective. While Loaf leans cozy and rustic, Made.com pushes further into contemporary, minimalist design, making it a great option if you want a cleaner, more urban edge.
Shop now at made.com
16. Brooklinen
Brooklinen has built a massive following by simplifying the process of buying high-quality, comfortable bedding. They sell direct-to-consumer, offering core bedding essentials in luxe fabrics like percale, sateen, cashmere, and their famous linen, all at a fair price.
Like Parachute and Boll & Branch, Brooklinen shares Loaf's commitment to comfort but with a tighter focus on the feel and performance of the fabric itself. Their Classic Percale is crisp and hotel-like, while their Linen offers that perfectly lived-in, Loaf-esque coziness.
Shop now at brooklinen.com
17. Piglet in Bed
A fellow UK brand, Piglet in Bed is the ultimate destination for stonewashed linen bedding. They champion linen for its softness, breathability, and effortlessly crumpled look. Their color palette ranges from soft neutrals to rich, earthy tones like berry and olive, all designed to be mixed and matched.
If the linen collections are what you love most about Loaf, Piglet in Bed is your dream store. They double down on that cozy, lived-in linen aesthetic, creating a feeling of rustic simplicity and everyday luxury.
Shop now at pigletinbed.com
18. Soho Home
Soho Home brings the relaxed, sophisticated comfort of the famous Soho House clubs into your own bedroom. Their bedding is designed to be luxurious yet understated, with a focus on tactile materials like washed cotton, soft velvet, and premium linen. The vibe is modern comfort with a hint of indulgent, club-like cool.
This is a fantastic high-end alternative to Loaf. Both brands nail that upscale but completely livable feel, but Soho Home offers a slightly more decadent, plush, and contemporary style rooted in its hospitality background.
Shop now at sohohome.com
19. Cultiver
Based in Australia, Cultiver has become a global go-to for luxury European linen bedding. Their pre-washed flax linen is exceptionally soft from the very first use and comes in an expansive, beautiful color palette. The brand is built on the idea that everyday items should be beautiful and effortless.
Cultiver shares Loaf’s appreciation for high-quality, natural textiles that bring a sense of ease to the home. They specialize deeply in linen, making them an ideal choice if you want that specific rumpled, breathable look in a wider variety of colors.
Shop now at cultiver.com
20. Crate & Barrel
Crate & Barrel offers a wide range of elegant and cozy bedding that appeals to a classic, modern sensibility. From organic cotton sheets to soft Belgian flax linen duvet covers, their collections are known for quality craftsmanship and enduring style. Their color schemes are typically calming and easy to integrate into any decor.
Crate & Barrel is a solid comparison to Loaf for shoppers who want quality and warmth. The style is a bit more traditionally American and slightly more formal than Loaf's laid-back British charm, but their dedication to comfortable, stylish essentials is very similar.
Shop now at crateandbarrel.com
21. Pottery Barn
A master of classic American comfort, Pottery Barn delivers bedding that is designed to be inviting, high-quality, and timeless. Their styles range from rustic farmhouse to coastal chic, with a strong focus on natural, textural materials like linen, Belgian flax, and organic cotton. It’s all about creating a warm, family-friendly atmosphere.
Pottery Barn is essentially the American counterpart to Loaf's cozy British vibe. Both prioritize creating a welcoming home sanctuary, focusing on quality comfort that is stylish but never stuffy. Pottery Barn's aesthetic is just a little more classic and polished.
Shop now at potterybarn.com
22. MagicLinen
Handmade in Lithuania, MagicLinen offers stunning stonewashed linen goods, with a deep focus on bedding. They are known for their incredibly wide range of colors - from earthy ochre and moss green to soft lavender and classic white. Their products are also Oeko-Tex certified, meaning they are free from harmful substances.
Like Piglet in Bed, this is an excellent Loaf alternative for those who specifically adore linen. MagicLinen combines that same rustic, cozy feel with artisanal production and an unbeatable color selection to create a truly personalized space.
Shop now at magiclinen.com
23. Zara Home
Zara Home offers stylish, runway-inspired designs for the home. Their bedding collections are regularly updated with new trends, featuring fresh patterns, rich textures, and sophisticated color palettes at an affordable price. You can find everything from elegant, hotel-style sateen to casual, washed linen.
Similar to H&M Home, Zara Home provides a faster-fashion alternative to Loaf's timeless appeal. It captures a similar moody and textural vibe but aligns it more closely with current interior trends, making it great for directional and seasonal updates.
Shop now at zara.com
24. Cox & Cox
Another beloved UK brand, Cox & Cox curates home decor that feels thoughtfully sourced and unique. Their bedding collections feature soft, tumbled textures, muted colors, and subtle patterns that perfectly embody a relaxed, modern country aesthetic. They specialize in pieces that are both functional and beautiful.
Cox & Cox is a very close match to Loaf's laid-back, comfort-driven ethos. Both brands share a similar British design sensibility, creating pieces that feel cozy, personal, and effortlessly chic. If you love one, you'll almost certainly love the other.
Shop now at coxandcox.co.uk
25. OKA
Also hailing from the UK, OKA finds its inspiration in travel and craftsmanship. Their bedding offers sophisticated comfort with a touch of worldly eclecticism. You’ll find exquisite embroidered patterns, plush quilts, and unique prints alongside timeless linen and cotton basics. It's a look that feels collected and intentionally designed.
Think of OKA as Loaf's more well-traveled, slightly more polished cousin. They both share a deep commitment to quality and comfort, but OKA’s aesthetic is a bit more intricate and refined, blending global patterns with classic British style.
Shop now at oka.com
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